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Collect Efficient Feedback with de Bono’s Thinking Hats Collect feedback on ideas, value propositions, and business models using Edward de Bono’s thinking hats. This method is very effective—especially in large groups—and helps you avoid losing time in endless discussions.

OBJECTIVE

OUTCOME

Collect feedback effectively and

Understanding of what’s good or

avoid lengthy discussions

bad about ideas and how they can be improved

Workshop participants put on a metaphorical colored hat that symbolizes a certain type of thinking. This technique allows you to quickly collect different types of feedback and avoid having an idea shot down for purely political reasons. Use four of de Bono’s six thinking hats to gather feedback.

1

2

3a

Pitch

White hat

Black hat

3b

3–15 min depending on stage of idea

Information and data; neutral and objective

Difficulties, weaknesses, dangers; spotting the risks

The design team presents their idea and value

2–5 min depending on stage of idea

1 min to write down

3 min to collect feedback

proposition and/or Business Model Canvas.

“Audience” members ask clarifying questions to

Participants write down

The facilitator rapidly

fully understand the idea.

why it’s a bad idea on

collects one feedback

a sticky note.

after the other on a flip chart, while participants read it out loud.

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