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Collect Efﬁcient Feedback with de Bono’s Thinking Hats Collect feedback on ideas, value propositions, and business models using Edward de Bono’s thinking hats. This method is very effective—especially in large groups—and helps you avoid losing time in endless discussions.
Collect feedback effectively and
Understanding of what’s good or
avoid lengthy discussions
bad about ideas and how they can be improved
Workshop participants put on a metaphorical colored hat that symbolizes a certain type of thinking. This technique allows you to quickly collect different types of feedback and avoid having an idea shot down for purely political reasons. Use four of de Bono’s six thinking hats to gather feedback.
3–15 min depending on stage of idea
Information and data; neutral and objective
Difﬁculties, weaknesses, dangers; spotting the risks
The design team presents their idea and value
2–5 min depending on stage of idea
1 min to write down
3 min to collect feedback
proposition and/or Business Model Canvas.
“Audience” members ask clarifying questions to
Participants write down
The facilitator rapidly
fully understand the idea.
why it’s a bad idea on
collects one feedback
a sticky note.
after the other on a flip chart, while participants read it out loud.
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