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10 Questions to Assess Your Value Proposition OBJECTIVE

OUTCOME

Unearth potential to improve your

Value proposition assessment

value proposition

Use the 10 questions of great value propositions we presented previously to constantly assess the design of your value propositions. Draw on them to integrate your customer insights. Integrate them when you decide which prototypes to explore further and test with customers.

Do this exercise online

1

2

Is it embedded in a great business model?

Does it focus on the most important jobs, most extreme pains, and most essential gains?

3 Does it focus on unsatisďŹ ed jobs, unresolved pains, and unrealized gains?

4 Does it concentrate on only a few pain relievers and gain creators but does those extremely well?

5 Does it address functional, emotional, and social jobs all together?

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