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Social Media Analytics Existing companies and brands should: ǃɲ Identify the shakers and movers related to their brand on social media? mentioned positive and negative things said about them on social media.

Customer Relationship Management (CRM) ǃɲ List the top three questions, complaints, and requests that you are getting from your daily interactions with customers (e.g., support).

Tracking Customers on Your Website ǃɲ List the top three ways customers reach your site (e.g., search, referrals). ǃɲ Find the 10 most and least popular destinations on your website.

Data Mining Existing company should mine their data to: ǃɲ Identify three patterns that could be useful to their new idea.

Source: Siegel & Davenport, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, 2013.

109 STRATEGYZER.COM / VPD / DESIGN / 2.3

ǃɲ Spot the 10 most frequently

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