Page 118

PROCESS STRATEGYZER.COM / VPD / DESIGN / 2.2

90

Spark Ideas with Design Constraints Use design constraints to force people to think about innovative value propositions embedded in great business models. We outline five constraints of businesses whose value proposition and business model you can copy into your own arena. Don’t hesitate to come up with other ones.

OBJECTIVE

OUTCOME

Force yourself to think outside

Ideas that differ from your “usual”

of the box

value propositions and business models

Trendsetting activities

Service + Activity +Subscription Revenues

+Service

Brand

Recurring Revenues

Base Product + Consumable Product

Trendsetting

Fashion conscious

+Innovative product

Servitization

Razor Blade

Trendsetter

Constraint: Transform from selling a product-

Constraint: Create a value proposition composed

Constraint: Transform a technology (innovation)

based value proposition to a service-based one

of a base product and a consumable product that

into a fashionable trend.

that generates revenues from a subscription

generates recurring revenues.

model.

Swatch conquered the world by turning a Nespresso transformed the sales of espresso

plastic watch that could be made cheaply due

Hilti shifted from selling machine tools to build-

from a transactional business to one with recur-

to a reduced number of pieces and innovative

ers to leasing fleet management services to

ring revenues based on consumable pods for its

production technology into a global fashion

managers at construction companies.

espresso machine.

trend.

Profile for Joseph Ngongo

Military Diet  

https://www.constantweightloss.com/ideal-protein-diet/ https://www.constantweightloss.com/dr-nowzaradan-diet-plan/ https://www.constantweigh...

Military Diet  

https://www.constantweightloss.com/ideal-protein-diet/ https://www.constantweightloss.com/dr-nowzaradan-diet-plan/ https://www.constantweigh...

Advertisement