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PROCESS 84

OBJECTIVE

OUTCOME

Sketch explicitly how

Alternative prototypes

different ideas create

in the form of Value

customer value

Proposition Canvases

STRATEGYZER.COM / VPD / DESIGN / 2.1

Flesh out Ideas with Value Proposition Canvases

Use the Value Proposition Canvas to sketch out quick alternative prototypes, just like you would with napkin sketches or ad-libs. Don’t just work with the canvas to refine final ideas, but use it as an exploratory tool until you find the right direction.

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