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10 Prototyping Principles

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Unlock the power of prototyping. Resist the temptation of spending time and energy refining one direction only. Rather, use the principles described here to explore multiple directions with the same amount of time and energy. You will learn more and discover better value propositions. Get “10 Prototyping Principles” poster

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Make it visual and tangible.

Embrace a beginner’s mind.

Feel comfortable in a “liquid state.”

Start with low fidelity, iterate, and refine.

These kinds of prototypes

Prototype “what can’t be

Don’t fall in love with first ideas— create alternatives.

Early in the process the right

Refined prototypes are hard

spark conversations and

done.” Explore with a fresh

Refining your idea(s) too

direction is unclear. It’s a

to throw away. Keep them

learning. Don’t regress into

mind-set. Don’t let existing

early prevents you from

liquid state. Don’t panic and

rough, quick, and cheap.

the land of blah blah blah.

knowledge get in the way

creating and exploring alter-

solidify things too early.

Refine with increasing knowl-

of exploration.

natives. Don’t fall in love too

edge about what works and

quickly.

what doesn’t.

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