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Š Copyright by Joseph Chung jjchungdesign.com 818. 939. 3361 jjchung13@gmail.com All rights reserved. No part of this publication may be reproduced in any form without written permission of the copyright owner. Designed and printed in Pasadena, CA


DESIGN PORTFOLIO Joseph Chung Art Center College of Design Bachelor of Science in

Environmental Design

2016


SP ECI A L OLY MP IC S Event Design 2015


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SP E CI A L OLY MP IC S W OR L D G A ME S 201 5 IS a global movement that unleashes the human spirit

At the heart of the experience, it is about embracing

through the transformative power and joy of sports every

individual athletes and getting to know their stories on

day around the world. It empower people with intellectual

the road to the Special Olympics. It is about creating

disabilities to become accepted and valued members

opportunities for people without intellectual disabilities

of their communities, which leads to a more respectful

to engage with people with intellectual disabilities. It is

and inclusive society for all. Using sports as the catalyst

about creating awareness and inspiring the next

and programming around health and education, Special

generation of the Special Olympics movement. But most

Olympics is fighting inactivity, injustice and intolerance.

of all, it is about having a unforgettably amazing time.


AT HEL E T S

7,0 0 0

C O A C HES

3,0 0 0

C O UN T R IES R EP R ESENED

D UR AT I O N

NUMB ER O F E V EN T S

NUMBER O F V O LUN T EER S

H O N O R ED GUES T S

NUMBER O F V ENUES

SP EC TATO R S

MED I A R EP R ESEN TAT I V ES

177 9 DAYS 25 30,0 0 0 5,0 0 0 27 50 0,0 0 0 2,0 0 0


FAC T S A ND FIGURES Arriving from all corners of the world, 7,000 athletes will take the global stage in Los Angeles to show the world incredible courage, unwavering determination, and sheer joy. By living out their dreams in front of millions, they will open hearts and minds, while expanding our collective sense of acceptance and inclusion. The 2015 World Games will be the largest event hosted by the city of Los Angeles since the 1984 Olympics Games. The venues will be world class, including Special Olympics Athlete Villages at USC and UCLA. The games will also feature a star-studded Opening Ceremony on July 25, 2015 at the Los Angeles Memorial Coliseum, site of the 1932 and 1984 Olympics games.


Unif y ing p e ople

Connect, live and celebrate with the athletes and their stories

Aw a r e n e s s t h a t l e a d s to acceptance and inclusion

Amplif y the event to a global level

Create a lasting im p r e s s i o n u s i n g iconic design

Tr a n s l a t e t h e graphic brand into a p hy s i c a l e x p e r i e n c e


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MIS SION S TATEMENT The Special Olympics World Games 2015 will empower in-

people on a universal scale. We want people all over the

dividuals from near and far, and bring together people of

world to reach up and reach out in support. The heart of

all shapes, sizes and colors. We will unite and unify these

the experience is about embracing individual athletes

individuals through the common goals of acceptance

and getting to know their stories on the road to the Spe-

and inclusion. The Special Olympics culminates in the

cial Olympics. It is about creating opportunities for peo-

joy and celebration of courage,determination, joy, and

ple without intellectual disabilities to engage with people

awareness. We wish to amplify the event and its messag-

with intellectual disabilities. It is about creating aware-

es to a global level. By spreading the heroic stories of the

ness and inspiring the next generation of the Special

athletes and the exciting experiences of the spectators

Olympics movement. But most of all, it is about having a

using interactions, broadcasts, and social media we can

unforgettably amazing time together and creating new

increase future awareness to the world. This would not

wonderful memories.

only unify the people attending the Special Olympics, but


RE ACH UP Welcoming, Celebration, Gathering, Connecting, Bring Together, (Joy)

R OUND FORM Gentle, Universal, Embrace, Unity, Acceptance, Support, World, Inclusion (Courage)

FACE TED FORM Bold, Brazen, Diversity, Individuality, Empowerment (Determination)


K E Y A ES THE TIC DRIV ER S We were especially inspired by the reach-up gesture and unity of the Special Olympics logo. The full logo represents this gathering and unity of people; the circle of inclusion. The celebratory reach up pose signifies the respect, enthusiasm, acceptance, compassion, heart, and unified play of all involved. This is shown through our iconic, gestural structures that almost seem to be celebrating as well--dancing with arms reaching to the sky. We wanted to create an all encompassing experience of the Special Olympics brand that no one would ever forget .


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WORK ING AS A TE A M The first four months of this project were devoted to ideation, mission and design. In the beginning there were five teams that spent weeks complying study models and concepts, testing each one’s potential. By midterm, we had divided up the class into two main groups, Team Bruisers and Team Orange. Team Bruisers focused mainly on fractals and facets while Team Orange focused on circles and curves. This culminated in a full scale, proof of concept build which took up two full outdoor lawns at Art Center’s Pasadena, Hillside Campus. We even had fabricators help us with the scaled mock-ups. The later months were dedicated to production and execution. WIth a team of mostly new students, the fresh eyes brought many new insights into the project and provided the fine tuning needed to see it through until the end. Overall, we as students learned how to work together as a team as well as working one-on-one with the clients. We are honored to be able to say that we were part of the Special Olympics World Games Los Angeles 2015.


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working together, c oll ab or ation

Lead Graphic Designer:Carrie Chang Copy Editor:Katie Healey Design Team:Ana Marie Pino, Andy Lee, Annie Buado, Ara Byun, Belle Thanassorn, Cheok Lei, Connie Bakshi, Daniel Yoon, Ellie Chan, Erica Kim, Hayley Chung, Jed Jeong, Jonathan Kim, Joseph Chung, Julia Ok, Julian Callanta, KB Jeon, Kevin Staves, Maria Shishkina, Marie Stargala, Ronnie Dai, Sabrina Che, Sam Choo, Sherry Chen, Sophia Alvarado, Tanvi Sonavane, Terry Kim, Vincent Widjaja, Wesley Sun, Yujin Lim


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MODUL A R INFORM ATION DESK The information desks provide answers to visitors’ inquiries and questions, as well as house promotional and informational pamphlets and small maps for distribution. They are the main source of information for spectators. The awning, shade structure is inspired from reach-up gestures. It also takes some of its structural form language from the arch structures. Inside the awning, there is to be a lighting fixture which will make the information desk glow at night.


3/4” Plywood Platform with Vinyl Graphic Cover

2” Aluminum Pipe Frame

Printed High Tension Fabric

3/4” Plywood Desk with White Painted Top

“Info” Graphic Display

Printed Vinyl Front Graphic

Special Olympics Full Chroma Logo

1” Aluminum Framing High Tension Fabric Top and Sides of Plywood Desk Painted White 3/4” Plywood Shelf and Substructure Vinyl Graphic Front Plywood Floor Painted White Light Located Inside Overhang Decking Frame Custom 1” Metal Base Plate Holder


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TENT S The Special Olympic tents will be placed within the desig-

Their main purpose is to house a fun interactive experi-

nated main tent areas with a few scattered throughout

ence/lounge space but they can also double as medical

high activity centers. These tents and their dome shape,

tents, guest lounges and any other program that might

inspired by the circle of inclusion, represent unity, in-

require a little bit more privacy than the open outdoors.

clusion and empowerment. These tents act as gathering

Inside the tents there will be a small variety of seating

hubs for people to come together and interact with one

options which will help foster unification and comfort.

another. The tents afford a shaded respite for athletes

The dome structures are created using a lightweight alu-

and spectators. Within the tents, they will be broad-

minum structure covered in stretched printed fabric. The

casting current game scores, athlete stories and other

white background provide a suit- able background which

applicable information.

makes the World Games logo pop.


Special Olympic Icon and Type

Icon

Plain White Fabric

Full Chroma Pattern

Ceiling is Dropped for Air Flow High Tension Fabric 2� Aluminum Framing Powder Coated White

High Tension Fabric Upholstered Seat Top Weights Located in Fixed Seats Movable Seating

Seats Attached to Plywood Base Plate


A LL FA MILY PACK AGE


SPECIA L OLY MPIC S WORLD G A MES 2015 RE ACH UP A ND LE T THE G A ME BEGIN The Special Olympics are about bringing people together in the celebration of the athlete’s courage, determination and joy. These guidelines will help and foster that connecting process and help expand its reaches to the world. We hope that this Special Olympics will touch more people than ever before.

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