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consultor Value Creation Cities Strategies. Business Policy. Business Internationalization. The value of Intangible assets.

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Value is created in a company when it produces sustainable benefits over time through its activity.

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Knowing clearly which the key aspects are to create value, strategic decisions can be taken that allow us to achieve goals for our businesses, citizens, customers and suppliers.

The strategic thinking should be explained, understood, accepted and created specifically for each business, providing confidence, successful proven experiences and the commitment to Create Value.


Cities Strategy Value Creation Cities Strategies. Business Policy. Business Internationalization. The value of Intangible assets.

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The Strategic Planning of Cities is the door to exercise the leadership in the City.

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The Vision of the City builds the commitment and leads the social and economic agents into a particular direction installed in the collective imagination.

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The projected image of the City contributes to achieve the desired position and the influx of people and capital into the territory allows the growth in the desired direction.


Business Policy Value Creation Cities Strategies. Business Policy. Business Internationalization. The value of Intangible assets.

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To enable an action plan involves that the whole organization collaborates actively in its development, committing to the results.

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The internal and external competition is constant and business battles are won by thinking. Having time to think strategically and do it is the best investment to practise business leadership.

Each company can make its investment to Create Value with decision, method and support.


Business Internationalization Value Creation Cities Strategies. Business Policy. Business Internationalization. The value of Intangible assets.

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Local markets may not be attractive enough, in this way the demand, technological capacity and funding could not support our business

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Making my business model profitable in other markets is exciting. How can I join up to changing markets? Who can be my partner in destination or origin?

Which part of my business model has the possibility of being out of the local environment?

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It is a return path to be built.


The value of Intangible assets Value Creation Cities Strategies. Business Policy. Business Internationalization. The value of Intangible assets.

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The intangible assets are the ones which can create more value in the new economy. The ideas, patents, business models and the know-how are our best investment nowadays to make our future evolves.

Determining which our intangible assets are, valuing them, managing their development and transmission is what allows us to create value.

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The Talent Valuation, the intangible assets valuation, is one of the main ways of Monetization of the new economic system.


consultor Value Creation Cities Strategies. Business Policy. Business Internationalization. The value of Intangible assets.

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JosĂŠ MarĂ­a Zambrano Ruiz

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www.zamconsultor.com josemaria@zamconsultor.com @zamconsultor

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C/ de las Trece Rosas, 9, B.A. 41940 Tomares. Sevilla. Spain. +34 954 155 637 +34 628 433 717

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Value Creation Services English Version  

ZamConsultor, Business Policy, Business Internationalization, The value of Intangible asset

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