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CFB Radio Web Media Kit www.cfbradioweb.org Dec-2009-April-2010

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Cรกmara De Comercio Hispana Carrollton & Farmers Branch Hispanic Chamber Of Commerce Carrollton & Farmers Branch


Why advertise on Internet Radio? • Internet radio plays far fewer commercials per hour. This low spot load equals high attention levels which increases the chances of an ad to get the full intention it requires. • Listeners are only one click away from an advertiser’s web site. They are online and have browser windows open. This makes it very easy to get the listener to visit to the advertiser’s web site. • Web radio listeners are a highly active group of consumers with above average levels of purchase intentions and are early adopters of other new media options and new technology according to an analysis by BIG Research www.bigresearch.com

Why advertise on CFB Radio Web? • CFB Radio Web consists of big internet channel, with the best genre of music, ensuring a maximum reach. • With advertising reaching near-saturation levels and consumer eyeballs shifting away from traditional ads, Internet Radio helps to stand out from the crowd and provides unique exposure.

• The majority of our audience consists of affluent 24-55 year olds who are comfortable with spending money online. • The CFB Radio Web audience is very loyal, makes frequent visits and stays tuned in for extensive periods of time.

• Supporting our listeners’ favorite radio station will give your ad a positive brand connotation. • We offer many different advertisement options and combinations to suite your specific advertising needs. • With the option of Geo-Targeting you make sure your banners will be seen only in those areas around the world where your target group is located.

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Music Genres:

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Spanish-English Latin-Pop Oldies Reggaeton 80s Bachata 90’s Salsa Top Hits Rock & Pop

The place with a wide range of music genres to advertise on

Listener’s Locations:

Listener’s Frecuency:

Listener’s Locations:

• 17% tunes in every day

48% North America

• 24% tunes in almost everyday

32% Europe

• 25% tunes in 3-5 times in a week

12% Latin and South America

• 15% tunes in once or twice a week

6% Asia

• 8% tunes in only few times a month

1% Africa

Listening length per session:

1% Oceania

• 6% listens 10 to 20 minutes

• 15% listens about 3 to 4 hours

• 12% listens 20 to 40 minutes

• 8% listens about 4 to 6 hours

• Over 700,000 impressions/month

• 23% listens 40 to 90 minutes

• 16% listens 6+ hours or rest of the day

• 74% of our audience is Broadband enabled

• 20% listens 90 to 120+ minutes

Audience statistics

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Banner Spot 1:

Banner Advertisement on CFB Radio Web www.cfbradioweb.org

• Size: 729x90 pixels • Format: Gif, JPEG, or FLASH • Price: $10 per CPM or $1,500 per month

Banner Spot 2: • Size: 729x90 pixels • Format: Gif, JPEG, or FLASH • Price: $10 per CPM or $1,500 per month

Banner Spot 3: • Size: 729x90 pixels • Format: Gif, JPEG, or FLASH • Price: $10 per CPM or $1,500 per month

By Phone Advertising Banner Spot 1:

By E-mail Advertising Banner Spot 1:

• Size: 729x90 pixels • Format: Gif, JPEG, or FLASH • Price: $10 per CPM or $1,500 per month

• Size: 729x90 pixels • Format: Gif, JPEG, or FLASH • Price: $10 per CPM or $1,500 per month

In-Audio stream Advertising • Have a 30 seconds long audio spot inserted into our Radio Streams.

SPECIAL DISCOUNT FOR FIRST TIME ADVERTISERS:

In-Video stream advertisement:

$ 350.00 • A 30 second audio spot inserted into targeted music genres and audiences.

• The ad will be played in between songs, just as on regular FM radio.

• Price: 2$ per 1,000 listener impressions (1 CPM).

• Choose an individualized caption for the audio ad as it is shown in the listener’s media player

Picture shows an ad being played in a standard media player.

• We can provide the service of producing the audio spot, complete with copy text,

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Gender: 79% Male 21% Female

Demographics

Marital Status: 37% Single 53% Married 10% Living with partner

Household income: 14% Less than $10,000 13% $10,000 - 20,000 per year 11% $20,001 - $30,000 per year 11% $30,001 - $40,000 per year 10% $40,001 - $50,000 per year 9% $50,001 - $60,000 per year

Age: 1% 13-17 3% 18-20 8% 21-25 10% 26-30 11% 31-35

12% 36-40 25% 41-50 21% 51-60 7% 61+

11% $60,001 - $80,000 per year 8% $80,001 - $100,000 per year 8% $100,001 - $150,000 per year 2% $150,001 - $200,000 per year 3% More than $200,000

Education: 17% High school (Finished or still in it) 14% Vocational/Technical College 7% Still in college 29% College Graduate (4 years) w w w.c fbradioweb.org

20% Master’s Degree (MS) 5% Doctoral Degree (PhD) 8% Professional Degree (MD, JD)


Hispanic Chamber of Commerce of Carrollton and Farmers Branch , Texas Non profit organization created to promote small and medium sized businesses located within these two cities and the surrounding areas. More than 42% of the combined population in these areas is Hispanic, so we place a great emphasis in the advancement of local small and medium sized Hispanic businesses. We constitute a united and massive voice that makes it possible for our members to be heard at the city level.

Carrollton and Farmers Branch 4442 SPRING VALLEY RD, DALLAS TX 75244 Tel:(972)996-6849 Fax: (214) 540-8450 www.cfbhcc.com www.cfbradioweb.org

CFB Radio Web Kit  

CFB Radio Web consists of big internet channel, with the best genre of music, ensuring a maximum reach. • With advertising reaching near-sat...

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