josef lang wants this job...
...AND HAS THE RIGHT TOOLS
CR45: KICKSTARTER MARKETING A FANCY PANTS CHAIR While studying abroad in Scandinavia in 2013, I designed and built the first prototype of CR45, a chair with a cantilevered steel frame and nylon/ cotton cording. Upon returning home to the US, I set to work refining the design in all its details. After two years of iterative, full-scale prototyping, it was time to publicly promote CR45.
In 2015, I RAISED $12K to put CR45 into full production The successful campaign made a variety of items available to backers: freehand drawings of iconic chairs, 54-page book about CR45 and original art prints. Each of the tabloid-sized prints featured the chair in a surprising setting - using humor to appeal to a wide range of potential investors. These surreal visual narratives were created with the help of both hand processes and Adobe Illustrator.
Matchbox studio internship State fair of texas My most recent internship with Matchbox Studio of Dallas, TX dealt heavily with designing collateral for the State Fair of Texas, the largest in the country. This included generating original content in line with the SFT 2016 brand established by Matchbox as well as tweaking existing jobs before going to print. A project I took from start to finish was the creation of bag stuffers to be included in all to-go orders at Dallas/Ft. Worth area McDonaldâ€™s. Through the process, I became familiar with best practices for back-end organization of assets, preparation of mechanical files, and quality control.
Another job I headed up for this client was the creation of 8x3 foot banner advertisements for two separate fair events: Pig Races and Lone Star Stampede. I designed the artwork and layout of the banners and wrote original copy for each eventâ€™s larger than life promotions.
photo documentation During my time with Matchbox Studio, I composed and shot photos of over 100 pieces of collateral produced by the firm. These images played an important role in the marketing efforts of Matchbox when reaching out to potential clients. Capturing raw files with a DSLR and using Lightroom for post-production were new, concrete skill sets I took away from the internship.
The Culture Project international marketing meets outreach CP International is a Catholic non-profit headquartered in Philadelphia, PA. My work with this versatile organization involved creating cohesive designs for our print and web-based outreach - making the message of faith, hope, and love accessible to a diverse audience. Particular collateral I designed included: wallpapers for various devices, graphics for social media, drop cards, development brochures and end-of-year reports.
populous group internship University of Arkansas While working as an interior design intern at POPULOUS, an international architecture firm based in Kansas City, I often paired with our lead graphic designer to develop holistic environmental graphics packages. These proposals added value to our clientsâ€™ brands by seamlessly integrating marketing collateral into the fiber of their building interiors. These renderings come from a proposal the project lead and I prepared for the University of Arkansasâ€™ Athletic Department. These made-from-scratch images were the result of many freehand sketches, computer-aided modeling, Illustrator and Photoshop and were invaluable in communicating our ideas to the University.
Another job I headed up for this client was the creation of 8x3 foot advertisements for two separate fair events: Pig Races and Lone Star Stampede. I designed the artwork and layout of the banners and wrote original copy for each eventâ€™s larger than life promotions.
filz-falten book a supplement to my thesis work Closing out my undergraduate degree, I sought to combine my love of graphic design and furniture as I had done with CR45â€™s Kickstarter campaign. Accompanying three prototypes of a collapsible stool I designed and built was a hand-bound brochure. The purpose of the booklet was to highlight the stoolâ€™s dynamic functionality through a series of illustrations.
I grew up in Omaha watching my dad work as a carpenter in the Air Force. My siblings and I all inherited an appreciation for risk-taking and hands-on work. Through varied academic and professional experiences, I’ve become set on finding a niche work environment where people are obsessive about design, adventurous in experimentation, and concentrated on craft. I have an infatuation with zip ties. IPA’s and sours float my boat. I’m into everything from architecture to illustration and I do not put limits on design.