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Teradata Highlights • Teradata Corporation > Global Leader in Enterprise Data Warehousing and Analytics – EDW/ADW Database Technology – Analytic Solutions – Consulting Services

> Positioned in Gartner’s Leaders Quadrant in data warehousing since 1999

• U.S. publicly-traded software company > S&P 500 Member > Listed NYSE: “TDC” > NYSE Arca Tech 100

• Global presence and world-class customer list > Over 1,000 customers > More than 2,500 installations

• 7,000+ associates


Experienced Leadership Michael F. Koehler President and Chief Executive Officer 33 years with Teradata/NCR

Rocky J. Blanton President, Americas Region 26 years with Teradata/NCR

Stephen Brobst Chief Technology Officer 9 years with Teradata/NCR

Todd B. Carver

Stephen M. Scheppmann EVP and Chief Financial Officer 21 years CFO experience

Peter Hand President, APJ 29 years with Teradata/NCR

Daniel L. Harrington

EVP, Technology and Support Services 23 years with Teradata/NCR

Bruce A. Langos

Chief Operations Officer

VP, Deputy General Counsel and Chief Ethics & Compliance Officer

32 years with Teradata/NCR

23 years with Teradata/NCR

Chief Marketing Officer

Alan Chow

Chief Customer Officer 28 years with Teradata/NCR

Saundra D. Davis VP, Human Resources 23 years with Teradata/NCR

Robert E. Fair Jr. EVP, Global Field Operations 24 years with Teradata/NCR

Scott E. Gnau Chief Development Officer 13 years with Teradata/NCR

Darryl D. McDonald 27 years with Teradata/NCR

Laura K. Nyquist

General Counsel and Corporate Secretary 23 years with Teradata/NCR

Hermann Wimmer President, EMEA Region 12 years with Teradata/NCR

Robert A. Young VP, Financial Planning and Operations 30 years with Teradata/NCR


Teradata Vision and Mission The Companies Who Operate With the Greatest Intelligence and Speed Will Win

• Vision: Active Enterprise Intelligence – enabling companies to integrate data from across the enterprise and extend intelligence to front line workers, suppliers, and customers. Faster, smarter, and more decision makers to gain competitive advantage • Mission: The best data warehouse

foundation and analytical solutions to

enable customers to deliver on the promise of Active Enterprise Intelligence


Teradata Q2 2010 Financial Performance Q2 2010 Results

Revenue

• $470M Revenue, up 12%

Q2

YTD

> Product revenue increased 21%

• $106M Operating Income, up 26% • EPS of $0.44 vs. $0.36 in Q2 2009 • Non-GAAP EPS* of $0.46 vs. $0.38

$899 $788

$470

$421

> Increase of 21%

• Record operating income, operating margin and gross margin rates

2009

Q2

• Revenue to increase 8-10 percent • EPS $1.60 - $1.70 • Non-GAAP EPS* $1.69 - $1.79

2010

YTD $192 $144 $106

$84

2009 * Reconciliations of the differences between GAAP and non-GAAP measures are available on the Investor page at www.teradata.com/investor.

2009

Operating Income

2010 Full Year Guidance

• Increasing expectation for revenue growth and EPS to “high-end” of guidance ranges

2010

2010

2009

2010


Teradata’s Global Industry Success

100% of Top Global Telco Firms 100% of Top Global Airlines 83% of Top Transportation/ Logistics Firms 70% of Top Global Retailers 80% of Top Global Commercial and Savings Banks >2009 FORTUNE Global Rankings

• Leading industries > > > > > > > > >

Banking/Financial Services Insurance and Healthcare Manufacturing Retail Telecommunications Transportation Logistics Travel Utilities & Government Media & Entertainment

• World-class customer list > More than 1,000 customers > More than 2,500 installations


Independence Leads to Innovation Since October 1, 2007 Leadership and Growth • Revenue and Operating Income

Platform Family

Major Software Releases

• Teradata Active EDW

• Teradata Database 12.0

• Teradata Data Warehouse Appliance

• Teradata Database 13

• EPS Growth

• Teradata Extreme Data Appliance

• Teradata Viewpoint

• $1.762B Revenue in 2008

• Teradata Data Mart Appliance 551

• Teradata Data Mover

• Competitive Win Rate Increase

• Data Mart Edition (software only)

• Teradata Multi System Manager

Growth

Active Enterprise Intelligence™

Innovation

• Strategic Intelligence

• Teradata Virtual Storage

• Operational Intelligence

• Solid State Drives

• Web Services Integration

• In-Database Geospatial

• Teradata Developer Exchange

Partnerships • SAP • SAS In-Database Data Mining

Analyst Support • Gartner Data Warehouse Magic Quadrant Leader

• Oracle BI & DI

• Morgan Stanley

• IBM BI & DI

• Forrester Wave Leader (DW)

• Microsoft

6 > 12/20/12

New Solutions • Teradata Accelerate Program • Teradata Viewpoint • Teradata Integrated Web Intelligence


Teradata Is the Clear Data Warehouse Leader

Gartner Magic Quadrant for Data Warehouse DBMS, 2009

The Magic Quadrant is copyrighted 23 December 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Teradata Customer Awards January – September, 2010 Gartner BI Excellence Awards > JD Williams honored in BI EMEA awards

Gartner/1to1 CRM EMEA > Maybank honored for “customer experience”

Computerworld Honors Program > Express Scripts and a major hospitality customer named laureates > Station Casinos a finalist

SAP Pinnacle Awards > Teradata a finalist for Partner of the Year

Best IT Implementation of 2009

CRM Council, Foundation of Korean Information Industries > Standard Chartered First Bank won Grand Prize in 2010 Customer Centric Management Awards, June 22

TDWI Best Practices Awards > Telenor Pakistan won in Enterprise BI category

CIO 100 2010 Awards > Nationwide a winner

Excellence.Gov Awards > USAF a finalist

> Bank of Shanghai awarded Best IT Implementation of 2009

Government Computer News Awards

GSA’s Interagency Resources Management Conference Awards (IRMCO)

Computerworld Best Practices in BI & Analytics

> CMS won for its dashboard; including Teradata

> Sabre won “Driving Process Change with BI” category

Asian Banker Technology Implementation Award 2010

InfoWorld Green 15

> Maybank and Teradata are winners for Best CRM Project

> CMS a winner

> Teradata nominated

Informatica Innovation Awards > Cabela’s, Vivo are finalists


Teradata Awards and Recognition Overview January – September, 2010 Teradata Marketing Wins • International Association of Business Communicators (IABC) Awards > > > >

Peer Advantage Teradata Magazine Accelerate Direct Marketing Platform Family Campaign

• 2010 Direct Marketing Association International ECHO Awards > Teradata Accelerate Direct Marketing Campaign a finalist > Awards to be announced at gala on October 12

Other Recognition • InformationWeek Strategic Top Ten – Teradata #7 • Teradata named “one of the world’s most ethical companies” by The Ethisphere Institute • First participation in Fortune’s “Most Admired Companies” survey • Teradata #17 on “Information Management 50” • Intelligent Enterprise “Dozen Most Influential Companies” for 8th year • Teradata recognized for BI and demand data analytics in annual Consumer Goods Technology Readers’ Choice Awards • Teradata on InformationWeek 500 list for third year • Teradata named to Dow Jones Sustainability Index on first try


InformationWeek’s Top 10 Most Strategic Vendors 1. IBM 2. SAP

“ [Teradata] is unbelievably good and has been a big help to us.” – Patrick Byrne, CEO, Overstock.com

3. Microsoft 4. Oracle

“ The smallest among our ranked suppliers, with annual

5. Cisco

revenue of $1.71 billion (slightly below VMware’s

6. Hewlett-Packard

the most strategic. Marquee customers like Wal-Mart,

7. TERADATA

attribute much of their success to the competitive

8. VMware

that’s the word they use most often) with this leading

9. EMC

$2 billion), this former NCR unit is nonetheless among Coca-Cola Enterprises, eBay, and Overstock.com intelligence they mine through their ‘partnership’ (and data warehouse and analytics software vendor.” – InformationWeek

10. Your Outsourcer Source: “Down To Business: The 10 Most Strategic IT Vendors”, InformationWeek, Feb. 19, 2010


Teradata One of the World’s Most Ethical Companies Ethisphere Institute Report Names Teradata One of the World’s Top 100 Most Ethical Companies

Many organizations sought to be on the list – the top 100 were carefully selected from over 3,000. “The competition for the World’s Most Ethical Companies was the strongest it has ever been, with a record number of organizations vying for this distinguished honor,” said Alex Brigham, Executive Director of the Ethisphere Institute.


The Teradata Advantage

Prof. Services

Integrated Solution Business Consulting Services Architecture Consulting Services

Software

Implementation Services Analytic Applications Logical Data Models Database Software

(inc. Tools and Utilities) Hardware

Integrated Business

Server Storage Support Services

7,000+ associates  Consulting Services  Sales  Support Services  Research & Development  Marketing  Strategy & Planning


Enterprise Intelligence The Basis for Competition “The most meaningful way to differentiate your company from your competition, the best way to put distance between yourself and the crowd, is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose." – William H. Gates III with FC Now, “The Differentiator,” The Fast Company Weblog, February 8, 2005


“Little Decisions Add Up”

“We judge leaders by how well they make big, strategic decisions. But corporate success also depends on how well rank-and-file employees make thousands of small decisions. > Do I give this client a special price? > How do I handle this customer’s complaint? > Should I offer a seat upgrade to this passenger? By themselves, such daily calls – increasingly made with the help of enterprise decision-management technology – have little impact on business performance. Taken together, they influence everything from profitability to reputation.” – Frank Rohde, “Little Decisions Add Up,” Harvard Business Review, June 2005


“The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.” – Rupert Murdoch, Chairman and CEO, News Corporation


“A CEO who doesn’t understand technology can rest assured that competing CEOs will.” – John Chambers, CEO of technology giant Cisco Systems, USA Today, March 19, 2007


“The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential.” – Steve Ballmer, Chief Executive Officer of Microsoft Corporation


Teradata is the Best EDW Provider

“Business end users no longer

“Teradata remains the

want to learn about and use

preferred vendor for many

stovepipe tools and technologies

organizations when it comes

to access, analyze and present

to the deployment of the

information. Instead, they want

largest EDWs for customers

to access, analyze and present

that require not just software

information within and as part of

and hardware but also a full

their business work style and

menu of professional services

process.”

– something that the smaller

– “Predicts 2007: Pervasive Use of Business Intelligence Will Pressure Market,” ID Number: G00143838. Bill Gassman, Bill Hostmann, Betsy Burton, Colleen Graham, Gareth Herschel, Dan Sommer, Nigel Rayner. 22 November 2006

vendors are not able to supply at this stage in the game.” – IDC, #202071, Dan Vesset, June 2006


Teradata Executive Overview


The Problem Operational Systems

Decision Makers

Accts. Payable

Marketing

Accts. Receivable

Supply Chain

Invoicing

Finance

Sales/Orders Finance G/L Customer Support

Risk Management Maintenance

HR

Sales

Payroll

Operations

Purchasing

Inventory

Order Fulfillment

Call Center‌

Manufacturing Inventory‌

Proliferation of Data Marts has resulted in fragmented data, higher costs, poor decisions


The Teradata Solution Operational Systems

Decision Makers

Accts. Payable

Marketing

Accts. Receivable

Supply Chain

Invoicing

Finance

Sales/Orders

Risk Management

Finance G/L Customer Support HR Payroll

Enterprise Data Warehouse (EDW)

Purchasing

Maintenance Sales Operations Inventory

Order Fulfillment Manufacturing Inventory‌

Integrated data provides consistency of data, lower costs, better decisions

Call Center‌


The Value of EDW Sales Analysis

+

Market Basket Analysis

+

Customer Analysis

+

Profitability

+

Inventory Analysis

Supplier Data

Business Value

Financial Data Customer Data Transaction Data Product Data

Data Mart Consolidation

EDW Investment


Increasing Need for Enterprise Analytics More Data Decreased a Little Stayed the Same

2% 17%

2007

Increased Significantly

33% 48%

Increased a Little

81% say data has increased over the past year

More Complexity Less Complex

More Complex

2% Same

40%

58%

Decisions remain complex

Information Overload No

25%

Yes

75%

75% of decision-makers suffer from information overload

Source: 6th Annual Teradata Report on Enterprise Decision-Making, conducted by IDC, November 2007


More “Real Time” Information Wanted • 78% of orgs claim “real-time” data access > But a gap exists between “Importance” to Org and “Good” use of that data within Org Important/Excellent

5.00 4.00 3.00

Unimportant/Poor

Mean Scores n=1,072

2.00 Importance to Org

Effective Use in Org

Q: In your opinion, how important to your organization’s decision making is access to real-time data and information? For this question, “real-time” is defined as data that is up-to-date within a few seconds to a few hours. Q: Does your organization have access to “real time” data and info to make decisions?

Source: 6th Annual Teradata Report on Enterprise Decision-Making, conducted by IDC, November 2007


Global Business Intelligence Need Validated • Business Intelligence (BI) tools market will continue to grow at a compound annual growth rate of 11% over next 5 years. • Most companies see need to expand use of BI, but also under see opportunity for improvement. > 73% say they have executive-level support for BI initiatives > Only 11% rated themselves as “excellent” in use of BI > Only 15% rated top management as “excellent” in understanding the need for BI tools investment

Source: Making Business Intelligence Work report, conducted by IDC, June 2008


Barriers to Use of BI • Business: > Lack of well-defined performance indicators > Turf wars among business units that don’t want to share data

• IT: > Employees fear being disintermediated by BI systems > Organizations confuse analysis with action; they do not use results to make decisions/take action.

Source: Making Business Intelligence Work report, conducted by IDC, June 2008


High Performing BI Practitioners • Higher competency in leveraging real-time information for rapid, fact-based decision making • Greater level of urgency about combining structured data with unstructured content • Ahead of peers in providing BI tools access to stakeholders (i.e. customers, partners) and operational/ customer-facing staff • Stronger investment by upper management in BI • More rigorous about measuring financial return from BI initiatives • Heavy reliance on BI systems > 23% indicated their company would experience “immediate” negative impact if BI system was out of service versus 10% of all organizations surveyed

Source: Making Business Intelligence Work report, conducted by IDC, June 2008


Active Enterprise Intelligence Hundreds of Strategic Decisions Strategic Intelligence

Operational Intelligence

Hundreds of Thousands of Operational Decisions

Intelligence + Speed = AEI • Intelligence – Treat information as a strategic corporate asset – integrate data from across the enterprise for better decision making • Speed – Extending that intelligence to more decisionmakers – front-line workers, partners, suppliers and customers – to enable decision making at the right time and place • More decisions, better decisions, faster decisions


Competing on Analytics = Performance

65%

Have significant decision support/analytical capabilities Value analytical insights to a very large extent Have above average analytical capability within industry Use analytics across their entire organization

23% 36%

8% 77%

33% 40%

23% High Performers

Source: “Competing on Analytics�, Thomas Davenport, Jeanne Harris

Low Performers


Global Leader in Enterprise Data Warehousing • Teradata helps organizations make smarter, faster decisions that help them achieve competitive advantage

• Exclusive focus on data warehousing and enterprise analytics to enable organizations to leverage data as a strategic corporate asset for analysis and decision making • High-performance parallel database technology, world-class scalable hardware • Full suite of data management and analytical solutions • Data warehousing consulting and support services • Partnerships with key analytic technology providers and system integrators


The Teradata Difference Raising Intelligence

• Our people distinguish us • Our technology outperforms every alternative • We’re sharply focused on innovation • Our customers form a global community of excellence • Our partners extend your possibilities


Top Ten Reasons to Choose Teradata 1. A Single View of Your Business 2. Smarter Strategic Decisions – Faster 3. Front-Office meets Back-Office 4. Proven Experience 5. Strong Customer References 6. Industry Expertise 7. Powerful Technology 8. Strong Partnerships 9. A Full Suite of Services 10.Focus on Data Warehousing


Teradata Portfolio


Industry-Leading Technology

Technology Demands

• Extreme scalability • Extreme performance • Extreme availability • Extreme data load and access Mission Critical 7 x 24

Teradata’s Multi-dimensional Scalability Data Volume (Raw, User Data) Mixed Workload

Query Concurrency

Data Freshness

Query Complexity

Query Freedom

Schema Sophistication Query Data Volume

Teradata can scale simultaneously across multiple dimensions. Driven by business!

Competition scales one dimension at the expense of others. Limited by technology!


Teradata Solution Portfolio Framework Teradata Industry Programs . Retail .

Financial Services and Insurance

Healthcare .

. Manufacturing .

Comm. Media and Ent.

. Travel .

. Transportation .

• Enterprise Offer • Enterprise Risk • Healthcare • Demand and Supply • Network • iPNR • High Performance Management Management Intelligence Chain Management Signaling Postal (HPP) • Airline Industry Partners (CRM) Platform Warehouse • Active – DDSN • Transportation Decisions • Demand and • Customer Media and Decisions (TD) Enterprise Offer ERM for FS Thomson Demand andChain Supply Network Tech High Performance – Supply • TechOps Ops Supply Chain Management Entertainment MRO Management Healthcare ChainAccelerator Management Signaling MRO Postal Sungard Management Foundation Teradata Horizontal Solution Programs • Capital (SAP APO) Warehouse Copient Intelimedix Bristlecone Attensity Accenture Mantas Markets • Retail BI Foundation • Manufacturing Agilent Infinian ViPS SAP FYI Corp. Hyperion Norkom Finance Performance Management Customer Management Demand Chain Management Performance 10e DCM EPIC Manufacturing Transportation SAS – WarrantyManager and • Teradata Performance • Seasonal Profile Decision Experts: ERM for Ins Relationship V6 Decisions SAS Accenture Quality Solution Partners Bearing Point Hyperion Retail BI BearingPoint • DFA Demand Forecasting, • AP/AR/GL • CEM: Customer Experience Attensity MicroStrategy All Programs Hyperion/Oracle, SAP Assetlink, Infor, Attensity, Vision Chain, Steelwedge, Descartes, SAS Management (Real Time) • Promotions Management • Fixed Assets Meridian NCR Customer Power, Copient Horizontal Solution Partners (selected) • MRM: Marketing Resource • Automated Replenishment/ Time Phased • Inventory Technologies

Management (Workflow) Business Intelligence/ Application/• Allocation •Enterprise Order Management/Procurement Solutions Data Mining Data Integration

Oracle, SAP, SAS

Business Objects, Cognos, KXEN, Oracle, Microsoft, MicroStrategy, SAS

Attensity, Business Objects, GoldenGate, IBM, Informatica, Oracle, SAP, SAS

Systems Management/ Infrastructure BEZ, CA, IBM, Protegrity

Industry Data Models, EDW Roadmap Models, Master Data Management Data Warehouse Platform Services, Tools and Utilities


Teradata Analytical Solutions Leverage Enterprise Intelligence to Solve Business Problems • Master Data Management > Create a single environment where master data can be consistently described, used, synchronized and stored

• Customer Management > Build enduring, lasting and profitable relationships with customers through superior customer management

• Finance and Performance Management > Improve the speed and quality of financial reporting, reduce finance infrastructure costs, and proactively manage enterprise performance

• Demand Chain Management > Increase customer service levels and sales while reducing inventory, by understanding and accurately predicting demand by store by item

• Supply Chain Management > Improve supply chain operations for higher yields, improved customer service, reduced cycle times, and lower inventories

• Profitability Analytics > Make better decisions by leveraging key customer data to calculate the true value of customers, products and services

• Teradata Integration Suite for SAP > Take advantage of certified integration across the SAP NetWeaver stack, delivering seamless integration and leveraging analytical delivery tools already in place


Infrastructure

Solutions

Teradata Partner Portfolio Enterprise Applications

Broad, integrated applications covering multiple industries and functional areas.

Specialized Analytic Applications

Specific horizontal and vertical applications (e.g., supply chain management or retail merchandise management).

Analytic and Decision Making Services

Enterprise reporting and OLAP, visualization, rules engines, and data mining/modeling tools.

Middleware

Enterprise application integration (EAI), and Application Servers.

Data Acquisition and Integration

Data extract, transform, and load (ETL); data profiling/quality, and change data capture tools (replication).

Systems and Infrastructure Management

Performance monitoring and usage capacity planning, security, and application/database development tools.


9 >

Outstanding Growth in Teradata Certified Professional Program • Industry standard certification program measures and validates technical abilities that help customers and partners take advantage of Teradata's powerful technology. • Over 35,500 total certifications – 14,700 individuals certified worldwide. – 1,750 individuals are Teradata Certified Masters – 45% of them are Teradata associates

> Consistent level of expertise > Increased ROI > Quantifiable skill evaluation – www.Teradata.com/Certification


Teradata Has the Consulting and Support Services to Generate the Highest ROI Teradata Expertise

External Expertise

• Enterprise Data Management

• Teradata Certified Professional Program – established in 1999

> > > > >

Enterprise Architecture Data Integration Logical Data Models Industry Expertise Business Analytics

• Operational Excellence > System Performance > Availability > Business Continuity/ Dual Active > Upgrades and Migrations

> 18,500 Certified Individuals > 3,500 Teradata Certified Masters

• Teradata University Program • Partnerships with SIs and ISVs > Global SIs: Accenture, BearingPoint, and Deloitte relationships strengthened > Local SIs > SAP and Siebel Programs > Third-party industry consultants


Teradata Petabyte Club

42 > 12/20/12

Customers with > 1PB of Spinning Disk (as of 9/9/2009) > eBay > One of the world’s largest retailers > One of the largest US Banks > A leading telecommunications provider > A Fortune 100 technology company > One of the world’s top computer suppliers

Teradata Confidential


Outstanding Growth in Teradata Certified Professional Program (TCPP) • Industry standard Certification Program measures and validates technical abilities that help customers and partners take advantage of Teradata's powerful technology > Consistent level of expertise > Increased ROI > Quantifiable skill evaluation

• Established in 1999, TCPP has award a total 50,900 Teradata Certifications - Teradata 12, V2R5 and V2R3 Certification Exam Tracks > 18,500 total individuals certified worldwide > 3,500 individuals are Teradata Certified Masters > 7,460 new Certifications awarded worldwide in 2009

• Innovation and Growth 2009 - 2010 > New Teradata 12 Certification exams launched www.Teradata.com/Certification


Outstanding Growth in Teradata Certified Professional Program (TCPP) • Industry standard Certification Program measures and validates technical abilities that help customers and partners take advantage of Teradata's powerful technology • Established in 1999, TCPP has awarded a total 50,900 Teradata Certifications - Teradata 12, V2R5 and V2R3 Certification Exam Tracks > 18,500 total individuals certified worldwide. > 3,500 individuals are Teradata Certified Masters > 7,460 new Certifications awarded worldwide in 2009 • Consistent level of expertise • Increased ROI • Quantifiable skill evaluation www.Teradata.com/Certification


Dispelling The Teradata Myths!


Training Materials on Teradata-University •Dispelling the Myths! >Presenter: Ed White, Director of Teradata Product Marketing >Course #: 47184, (45 minutes) –Description: This presentation will help you dispel the “Teradata Myths” that led to our high price perception. You will learn how Teradata’s price, total cost of ownership, and business value make Teradata the number one choice for analytics for customers of any size and need. Teradata’s platform family covers all market segments for data warehousing and can provide the solution that’s right for the customer while delivering the lowest TCO and highest business value.


Objective Dispel the Myths

• Myth – Any fictitious story, or unscientific account, theory, belief, etc., usually spread by a competitor  • Dispel – To cause to vanish, to drive away with facts


Common Teradata “Myths” • Teradata is not innovative • Teradata is expensive because it is the “Gold Standard” • Only really big companies run Teradata • Teradata is only for large-scale enterprise data warehousing • Teradata maintains high prices • Competitors have lower TCO than Teradata • Competitors are replacing Teradata systems

These myths are reinforced by misleading claims from our competitors


Teradata Is Not Innovative


Teradata Imitated but not Duplicated! Data Warehousing Databases

OLTP Databases (with “bolt-on� DW features)

The only database built specifically for MPP data warehousing Built from inception for data warehousing


Teradata Innovation A History of Vision and Market Leadership • Teradata invented data warehousing • We built the first data warehouse appliance > Teradata Database Computer (DBC/1012) Fortune Magazine Product of the Year 1986

• We pioneered the EDW market

• The first terabyte data warehouse was built on Teradata • The first petabyte data warehouse was built on Teradata • We pioneered the Active Enterprise Intelligence™ market • Leadership position of Gartner’s Magic Quadrant

since inception • Setting the industry vision for Cloud Computing and Agile Analytics

• We announced the Fastest Data Warehouse in the World, first 100% Solid State Appliance in 2009


Teradata 13 Powerfully Simple

• Undisputed Best Database for Analytics > Ranked #1 by Leading Industry Analysts > Easy to Manage > Highest Performance > Advanced Workload Management > Optimized for OLAP, Data Mining, Geospatial • and a first for data warehousing: • Teradata Virtual Storage – Automated Multi-Temperature Data Warehousing

• Temporal Coming Soon… – Time Series Analysis


Teradata – We Are “The Gold Standard” Gartner Magic Quadrant 2009

“Teradata’s solutions, which include the data warehouse platform, data models and professional services dedicated to data warehousing, set it apart from the rest of the market.”

The Magic Quadrant is copyrighted 12/2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Forrester Wave – More Analyst Proof

“Teradata provides the most scalable, mature, and flexible EDW solution portfolio on the market, and through its recently released 2550 and 1550 platforms offers an increasingly cost-effective portfolio for diverse customer requirements.” – Forester wave TM: Enterprise Data Warehousing Platforms 2009


InformationWeek’s Top 10 Most Strategic Vendors

“[Teradata] The smallest among our ranked suppliers, with annual revenue of $1.71 billion, is nonetheless among the most strategic. Marquee customers “Teradata is

like Wal-Mart, Coca-Cola Enterprises,

unbelievably good

eBay, and Overstock.com attribute much

and has been a big

of their success to the competitive

help to us.”

intelligence they mine through their

– Patrick Byrne, CEO, Overstock.com

‘partnership’ (and that’s the word they use most often) with this leading data warehouse and analytics software vendor.” – InformationWeek

Source: “Down To Business: The 10 Most Strategic IT Vendors,” InformationWeek, Feb. 19, 2010.


Teradata Must Be Expensive Because It Is The “Gold Standard”?


Teradata’s Pricing Strategy • We are the “Gold Standard” but… • Our systems are priced to be competitive with our primary competitors in each market segment including: > > > > > >

Hardware Storage Database Maintenance and Support Software Subscription Consulting


Priced to Compete‌ $40K If you already have an IntelŽ Server, you can start with the Teradata Data Mart Edition for only $40K (U.S. list price for a dual core Teradata Data Mart Edition based on Accelerate Program Discount)

$16.5K Teradata Extreme Data Warehouse Appliance is priced at only $16.5K/TB (U.S. list price)

$150K The Teradata Data Mart Appliance starts at only $150K (based on Accelerate Program Discount)

Under $1M Get a complete, scalable 6TB Teradata data warehouse solution for less than $1M, which includes Implementation Services, 2580 Data Warehouse Appliance, Informatica ETL tool, and your choice of leading business intelligence tools


Gartner on Teradata Pricing

“Teradata allows customers to engage in several market microtrends. With the publication of lower pricing and greater discounts, it has addressed increased pricing pressure in the market.” – Gartner 2009 Magic Quadrant for Data Warehouse Database Management Systems


Price Per Terabyte • The industry has conveniently adopted Price Per Terabyte as the de-facto pricing metric > It’s a common metric to evaluate data warehouse systems > It’s easy to calculate and understand

• It’s not a good pricing metric > It’s a “storage metric” not a “capability metric” > It doesn’t account for performance, manageability, availability, scalability, investment protection, etc.

• It should be a consideration, but not an important purchase criteria


• Was price per square foot the primary purchase criteria for your home? • Why would you buy your data warehouse based on a price per terabyte then?


20 Terabyte System Example Price Per Terabyte Teradata Active EDW

Appliance

Price = $3,500,000 Price/TB = $175,000

Price = $700,000 Price/TB = $35,000

$200,000 $150,000 Teradata EDW

$100,000

Appliance

$50,000 $0

Price/TB

Which System is More Expensive?


20 Terabyte System Example Price Per Application, Price Per User Teradata Active EDW

Appliance

Price = $3,500,000 Price/TB = $175,000 # of Apps = 30 # of Users = 1,200

Price = $700,000 Price/TB = $35,000 # of Apps = 2 # of Users = 50

Cost Per App = $117,000 Cost Per User = $2,917

Cost Per App = $350,000 Cost Per User = $14,000

Which System is More Expensive?


20 Terabyte System Example Price Per Application, Price Per User Teradata Active EDW Is Less Expensive $350,000 $300,000 $250,000 $200,000 $150,000

Teradata Active EDW

$100,000

Appliance

$50,000 $0

Price/TB

Price/App

Price/User

Look beyond price per Terabyte!


Teradata Active EDW 5600 Capabilities Active EDW 5600

Ease of Use Multi-Temp

Intelligent Scan

Investment Protection

Data Model Flexibility

Data Scalability

Query Freedom

Availability

Multiple Applications

Mixed/Active Workloads

Integrated Data

Data Freshness

Query Concurrency

Agile Analytics

Consistent Performance

In-Database Analytics


Active EDW vs. Data Warehouse Appliance Data Warehouse Appliance 2580

Ease of Use Multi-Temp

Intelligent Scan

Investment Protection

Data Model Flexibility

Data Scalability

Query Freedom

Availability

Multiple Applications

Mixed/Active Workloads

Integrated Data

Data Freshness

Query Concurrency

Agile Analytics

Consistent Performance

In-Database Analytics

Not an “Apples-to-Apples� Comparison


Only Really Big Companies Run Teradata


Teradata – For Companies of All Sizes 35% Less Than $1 Billion Revenue

Less than $1B

Greater than $5B

(35%)

(25%)

$1B-$5B $1B-$5B (45%) (45%)

Annual Revenue of Teradata Customers

“I never thought we’d be able to afford Teradata.” – Kevin Baartman, VP of Information Services, Lund Food Holdings Inc., a 21-store upscale grocery chain, Teradata Magazine, Vo. 8, No. 3


Teradata – For Companies of All Sizes • For every Bank of America > There is also Toho Bank, St. George

Bank, Shikoku Bank, Bank of New Zealand, and Standard Bank of Russia

• For every SuperValu > There is also Cabella’s, Applebees,

Hallmark, Haggen Foods, Giant Tiger, and Lund Foods

• For every Harrah’s > There is also Silverton Casino and Mohegan Sun

• For every Nationwide > There is also Alfa Insurance,

Harvard Pilgrim Healthcare, and Corona Direct N.V.


Teradata is Only for Large-Scale Enterprise Data Warehousing


Data Warehouse Market Segmentation Extreme Complexity – Number of Users, Data Integration, Mixed Workload, Availability

Active Data Warehouse

Enterprise Data Warehouse

Low Low

Data Volumes

Extreme


Data Warehouse Market Segmentation

Complexity – Number of Users, Data Integration, Mixed Workload, Availability

Extreme

Extreme Performance

Active Data Warehouse

Enterprise Data Warehouse General-Purpose Data Mart/Data Warehouse

Low Low

Scalable Data Mart Data Volumes

100X Data Volumes

Extreme


Teradata – Platform Family Covering All Market Segments Extreme Performance Appliance

Complexity – Number of Users, Data Integration, Mixed Workload, Availability

Extreme

Extreme Performance

Active Data Warehouse

Enterprise Data Warehouse General-Purpose Data Mart/Data Warehouse

Low Low Data Mart Appliance

Active Enterprise Data Warehouse 5600

Scalable Data Mart

100X Data Volumes

Extreme

Data Volumes Data Warehouse Appliance

Extreme Data Appliance


Teradata Maintains High Prices


Pushing the Envelope on Price/Performance • Over the past five years, on an equivalent performance basis, the price of Teradata Active EDW system performance has dropped from $1M to less than $300K

While database functionality has increased


Teradata Pricing Scorecard

List Price for Equivalent Performance

$1,200

70% price decrease over the last 3 major platform generations

$1,000

5400 $800

5450

$600

5500

$400

5550 5555

$200

5600

$0 (000s)

2005

2006

2007

2008

2009

2010

Price for a Teradata Performance Unit


While Database Performance and Functionality Has Increased System Performance Up ~220%

New Database Functionality Native Geospatial

Intelligent Scan Elimination Automatic, Built-In Core Database/ Optimizer Advancements

SQL Extensions In-Database Data Mining Granular Performance Management Viewpoint

Improvements over the last three major database releases


Teradata Is Costly and Complex To Manage


Easy to Manage • No optimizer hints needed • No need to manage parallelism • No need to manage physical computing nodes

Tables

• No need to manage physical disk subsystem

Tablespace

• No re-orgs needed

Files

• No index rebuilds needed • No partitioning or re-partitioning required

File System

• No detailed space management needed

Logical Vol

• No memory/cache management needed • Simple database and table definition

Teradata SelfManaging File System

Disk Group

• Minimum ongoing maintenance • Advanced workload management • Built-in high availability and failover

Teradata Database does most work automatically!


Customers Say … It’s Easy to Manage

“I would love to say that I spend half my time administering the Teradata data warehouse, because when you consider the EDW's importance to the company, it should be half my time. But the truth is that I spend a lot more time maintaining other databases and performing other aspects of my job than I do working on the Teradata data warehouse.” – Sandy Rumble, Data Center Manager, PING, Inc.


Customers Say … It’s Easy to Manage

“ The Teradata data warehouse environment was designed to be selfmanaging, and most common DBA tasks are automated. In fact, we had less than one full-time DBA assigned to keeping the Teradata systems running. The data warehouse supported multiple applications and users and contained more than 6TB of data. Most of the production DBAs work was proactive rather than reactive. And as we scaled users and applications, the administration of the system remained relatively constant.“ – Jim Blair, Data Warehouse Consultant and Former Sr. Manager of Data Warehouse Operations at a Major Healthcare Company (Now A Teradata Employee)


Competitors Are Replacing Teradata


Worldwide Competitive Replacement Scorecard Teradata vs. Competitors Number of Times Competitors Have Replaced Teradata Customer Data Warehouse Systems*

Number of Times Teradata Has Replaced Competitive Data Warehouse Customer Systems

Fewer than ten Teradata Replacements by Competitors*

200+ Competitive Replacements By Teradata

* Combined replacements of these competitors last seven years: DataAllegro, Greenplum, IBM, Microsoft, Netezza, Oracle


Competitive Scoreboard

Data Warehousing 2004-2010

Teradata 200+

Competitors <10


Summary


Dispelling the Mythsâ&#x20AC;Ś Myth

Fact

Teradata is not innovative

Teradata is the industry leader as recognized by Gartner and Forrester

Teradata is expensive because they are the â&#x20AC;&#x153;Gold Standardâ&#x20AC;?

Teradata is competitively priced to win

Only really big companies run Teradata

35% of Teradata customers have annual revenues less than $1B

Teradata is for large-scale enterprise data warehousing

Teradata has a platform family that covers all market segments

Teradata maintains high prices

What cost $1M five years ago costs less than $300K today

Competitors have lower TCO than Teradata

Teradata is easier and less costly to manage than other databases

Competitors are replacing Teradata customer systems

Competitors (combined) have replaced fewer than ten systems while Teradata has replaced more than 200 competitive systems over the past 7 years


Teradata’s TCO Advantage

> Simple to install > Faster time-to-value

• Lower Cost of System Administration > Easier to manage > Requires fewer DBAs

• Superior Investment Protection > Scalable, modular growth > Incremental upgrades

Disruptive Upgrades Incremental Upgrades

Sys Admin

Sys Admin

Integration Costs

Acquisition Cost

Acquisition Cost

Teradata

Competitors

Total Cost of Operations

• No System Integration Required


Teradata’s Value Advantage • Teradata’s integrated data warehouse delivers Lower TCO and Greater Value as the number of applications grows $70m

More applications equal more value with an integrated data warehouse environment

$60m

$50m

$40m

VALUE $30m

$20m

Total VALUE of Ownership Teradata Active EDW Teradata DW Appliance

$10m Total COST of Ownership

COST

$0m 1

2

3

4

5 6 Number of Applications

7

8

9

10

Teradata Active EDW Teradata DW Appliance


Teradata On The Extremes • Extreme Performance > Millisecond operational query responses > Service level attainments >99% > 1M queries per hour • Extreme Scalability > True “slope of 1” linear scalability > 10,000 concurrent users per day > 6 customers in “The Petabyte Club” • Extreme Value > AT&T - $1B business value from their Business Intelligence DW > 6 U.S. states – combined $1.5B improved tax revenue > Continental Airlines - $500M revenue/savings > Single queries worth $10M


Teradata Customers Drive Extreme Value From “Worst to First” Continental Airlines uses active enterprise intelligence to minimize the impact of irregular operations,

AT&T Wins 2009 Computerworld “Enterprise Intelligence” Award

such as canceled, diverted or

Company Honored for Top Project in Customer Intelligence and Management Category

delayed flights. Continental has

Because the solution touches nearly

seen a $500 million increase in

every area of the business, it has

revenues and cost savings in the

been responsible for saving the

last six years. The carrier has also

company more than $1 billion since

gone from the worst-rated airline to

its initial implementation.

the top-rated, with improved customer satisfaction and loyalty year after year. – Teradata Magazine-September 2007

– AT&T- News Room; October 29, 2009


Teradata Competitive Prices, Lower Cost, Higher Value

Price

TCO

Value

Total Cost of System Acquisition and Maintenance

TCA + Operations

Total Value Opportunity

System Costs

Operating Costs

Added Value

> Competitive in all market segments > Right-sized platforms and price points to fit any budget

> Simple to install > Easy to manage > Lowest overall Total Cost of Ownership > Investment protection as you grow

> > > > >

Competitive Acquisition Price

Fast time to market Industry expertise Industry data models Value of integrated data Strategic and operational intelligence > Industry leading customer references

Teradata Customer Advantage


Teradata Summary • The Undisputed Gold Standard For Data Warehousing • At Competitive Prices • Driving The Highest Business Value


Objection Handling

We are not considering Teradata because you are too expensiveâ&#x20AC;Ś


Handling the Expense Objection • Expensive Relative to What? > Competitor Alternatives? – We are priced to compete vs. primary competitors in all market segments

> Past Pricing or Maintenance? – We’ve lowered prices by ~70% over the past three major platform generations – 40% in the last two years alone

– Maintenance rates and options are priced on top of competitors as a % of net purchase price

> Business Value Delivered? – Teradata customers drive superior ROI from their systems – Some even measured their benefits in Billions


OK – Prove It! Next Steps • Peer Advantage Reference Calls > Talk to our customers to validate the value they drive with Teradata

– Teradata customers conduct more than one thousand reference calls each year • Validate with our TCO Analyzer > Use our tool (either assisted or unassisted) to input your specific variables and assumptions

• Business Impact Modeling > Teradata can help you conduct a formal Business Impact Model specific to your industry and business

Teradata - A whole world of solutions  

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