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Jorgia Kolinac Assessment 3: Build a Brand Roar Home


The Product: Hand sketched, Lino Printed Cushion Covers


Logo: Initial Ideas roar HOME

roar H

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roar

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roar

HOME

roar HOME

roar HOME

HOME

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roar

roar HOME

HOME

roar

HOME

1

roar

HOME

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roar H

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roar H

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roar HOME

roar HOME


Logo: Refined

HOME The ‘roar’ is a edited typeface of Luzsans - Book. The ‘home’ is Luzsans - Book in capitals with tracking between the letters.

HOME

C= 0 M=82 Y=97 K=0

C= 0 M=0 Y=0 K=100


Logo: Applied to Business Cards

HOME

Jorgia Kolinac OWNER 0417 432 747 jorgiarose.k@gmail.com www.roarhome.com.au 10 Daryl Drive, Varsity Lakes QLD 4227


Logo: Applied to Letterhead and Invoice

HOME

p: +61 417 432 747

HOME

e: jorgiarose.k@gmail.com

Tax Invoice

Roar Home ABN 123 456 789 10 Daryl Drive Varsity Lakes QLD 4227

Invoice Number: 0001 Invoice Date: 01/01/2014

p 0417 432 747 e jorgiarose.k@gmail.com

Comments:

Cushion covers with cushion inserts please. Requested 01/01/2014

Item

Description

Cushion Cover

Black Rhino on red coloured cushion

Cushion Insert

To be placed within the cushion cover

Unit Price

Total

$35.00

$35.00

$7.00

$7.00

GST

$0.00 $42.00

TOTAL

Electronic Funds Transfer: Name: Miss Jorgia Kolinac Account # 587 699 BSB# 734 279 Bank: Westpac Please quote invoice number with deposit. Please pay within 14 days of notice.

etsy.com/shop/roarhome

zazzle.com/roarhome

instagram.com/roarhome

facebook.com/roarhome

etsy.com/shop/roarhome

zazzle.com/roarhome

instagram.com/roarhome

facebook.com/roarhome


Logo: Applied to Sticky notes and With Compliments

fastprinting.com.au produce sticky notes to your liking. This is what I would love to give customers in their pack if they buy online.

HOME HOME With Compliments

etsy.com/shop/roarhome

facebook.com/roarhome

etsy.com/shop/roarhome

zazzle.com/roarhome

instagram.com/roarhome

facebook.com/roarhome


Product: Packaging

The cushion covers will be folded, wrapped with brown recycled paper and string with a label attached. The delivery will be through Australia Post.


Product: Swing tags for packaging

HOME

Elephant Cushion Cover

Thank you for purchasing this uniquely Australian made product. Each product is different and may vary as a result of various fabric rolls and prints. Cotton/Polyester 40x40cm colour: beige style: elephant www.etsy.com/shop/roarhome

The swing tags will either be attached to the packaging on the front, or attached the the covers themselves in the retail stores.


Online Store: Etsy


Online Social Media: Facebook


Online Store: Zazzle

Still under construction.


Online Social Media: Instagram


Interior Fit Out: Shop Window

This is an example of a store like Loot or Adairs. The windows will have a made up bed or couch and the cushion covers filled and placed according to the style and look of the window. These are very basic ideas.


HO

ME

The cushion covers will be available at most Spotlight stores, plus Loot and Adairs. They will be in the ‘bedding’ area where the sheet sets and pillow cases are stocked. The covers will be on display on a shelf (see below) with some of them on top for people to see what they look like with the insets in them. They can be on display on beds and couches where people can pick them up and test them out.

Interior Fit Out: In Store


HOME

Š Jorgia Kolinac 2014

Roar Home branding  

For Major Studio Project