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Emotions, attitudes and behaviors of the consumer towards the evidence of presbiopia Alberto Silva

Essilor, Portugal

As life expectancy increases, the needs of the population continuously change and the consumer follows all this evolutionary process. This dissertation intends to study emotions, attitudes and behaviors of the consumer towards the evidence of presbiopia, which is the need to wear spectacles for near reading and appears around 40 years of age. This problem reveals important once at this precocious stage of one’s individual life it evidences exterior signs of ageing, associated to stereotypes and beliefs of each one, which do not correspond to one’s own reality. It was elaborated a questionnaire, based on the theory of planned behavior, to test hypothesis, and applied to 81 presbyope individuals, in Lisbon, while exiting the optician. The questionnaire examined questions regarding Intention, Attitude, Normative Beliefs and Perceived Behavior Control, as well as behavior beliefs and outcome evaluations regarding specific behaviors. The results reveal that individuals, when becoming presbyopes, feel older than individuals that are older presbyopes (confirmed presbyopes). There were no differences found, regarding sex, towards the feeling of being older when using near vision spectacles. Between younger presbyopes and older ones there wasn’t any difference found regarding the acquisition of information, about presbyopia, but they both believe to be important the access to information. Lastly, younger presbyopes have greater concern about being seen as old people, than older presbyopes do.



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CIOCV'09 Proceedings  

Proceedings for the International Conference of Optometry and Visual Science 2009 (CIOCV'09). University of Minho, Braga, Portugal