The Ophthalmology Department at Columbia University is an unparalleled leader in the fight against vision disorders. Your continued support has enabled us to deliver patientcentered eye care, advance our research efforts, and provide a rich clinical and research educational experience to the ophthalmologists we train from all over the world. It is the time of the year that I ask for your support as we undertake several important new projects and activities in my first year as Chairman. In spite of the challenges posed to academic medical centers and the changes in the healthcare industry this past year, we are committed to our continued focus on quality treatment and outcomes for our patients. Your generous contributions are vital to helping us meet our goals. In the coming year, a large emphasis will be placed on renovation of the Edward S. Harkness Eye Institute facility. Upon assuming my role as Chairman in March of 2012, I identified the aging infrastructure as an essential issue to be addressed. Columbia Ophthalmology is a leader in vision research and care because of our exceptional faculty and devoted patients, but Inin order to continue to attract and retain the best faculty and make the Eye Institute a comfortable and desirable place for our patients to visit, the facility must be updated. This year we must also further expand access to basic clinical services and diagnostics to more patients throughout the Greater New York City Area. While high-end servicesâ€“such as specialized surgeryâ€“would remain on the Columbia campus, we have identified a location for a new Vision Care center on the West Side near Lincoln Center at the Jewish Guild Healthcare Headquarters. By recruiting extraordinary physicians and cultivating both high-end and efficient clinical services, the outreach potential for Columbiaâ€™s Department of Ophthalmology is expansive, and with your help can become a reality. The efforts described in this letter illustrate our pledge to being the top Vision Care provider in the Metropolitan Area. This distinction cannot be achieved without considerable financial support. We greatly value the support and charitable spirit of our donors, which makes our outstanding medical care and research possible. Please partner with us once again to maintain our world-class program with a meaningful contribution this year. Sincerely, G.eorge A. Cioffi, M.D. P.S. A reply envelope is enclosed for your convenience. Gifts should be made payable to Columbia University/Department of Ophthalmology. Gifts of securities and bequests are
also welcome. If you have any questions about gift opportunities, please contact Jane Heffner at 212-305-7827 or by email at email@example.com.
Today, I ask you to join us by making a gift to Columbia Ophthalmology. Your support will help us grow our patient care services and invest in cutting-edge research to create new hope for people who are at risk of losing their sight and those who are blind, people with glaucoma, diabetes-related retina disorders and other sight-threatening conditions will be diagnosed early and people who suffer the damaging effects of retinal diseases like macular degneration will see again. By supporting Columbia Ophthalmology with a leadership gift, you directly help us to help others by providing the superior care for which we are known for throughout New York City, the nation and the world. Every gift makes an important difference. On behalf of Columbia Ophthalmology, thank you in advance for your support, and for helping us maintain our position as the first choice for patients seeking expert eye care. Together, we can continue to create new hope for people with sight-threatening diseases.