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100 (Non-smoker) Last Modified: 03/25/2013

1.

Sex

#

Answer

1 2

Bar

Response

%

Male

34

35%

Female

62

65%

Total

96

Statistic

Value

Min Value

1

Max Value

2

Mean

1.65

Variance

0.23

Standard Deviation

0.48

Total Responses

96


2.

Age

#

Answer

1 2

Bar

Response

%

18 - 26 years

78

80%

27 - 35 years

10

10%

3

36 - 44 years

7

7%

4

45 - 53 years

1

1%

5

53 years and over

2

2%

Total

98

Statistic

Value

Min Value

1

Max Value

5

Mean

1.36

Variance

0.69

Standard Deviation

0.83

Total Responses

98


3.

Which of the following is your main reason for not smoking?

#

Answer

Bar

Response

%

1

The health implications

74

76%

2

The smell or taste of tobacco

21

21%

3

Because it is widely perceived as negative behaviour

3

3%

Total

98

Statistic

Value

Min Value

1

Max Value

3

Mean

1.28

Variance

0.26

Standard Deviation

0.51

Total Responses

98


4.

Which of the following do you believe to have had the most impact and has made you most aware of the health risks involved with smoking?(Please slide and order the following options from top to bottom)

#

Answer

1

2

3

4

Total Responses

1

Health warning labels on packaging

25

29

22

13

89

2

Television advertisment

39

26

14

10

89

3

Billboard and poster advertisments

7

22

41

19

89

4

Information provided online or from print

18

12

12

47

89

Total

89

89

89

89

-

Statistic

Health warning labels on packaging

Television advertisment

Min Value

1

Max Value

4

Mean Variance Standard Deviation Total Responses

Billboard and poster advertisments

Information provided online or from print

1

1

1

4

4

4

2.26

1.94

2.81

2.99

1.06

1.05

0.75

1.49

1.03

1.03

0.86

1.22

89

89

89

89


5.

How many of your close friends and family smoke?

#

Answer

1

Click to write Choice 1

Min Value

Max Value

Average Value

Standard Deviation

Responses

0.00

10.00

3.94

2.73

87


6.

Think of a tobacco brand that you are aware of. When you imagine the brand do you either...

#

Answer

Bar

Response

% 78%

1

Picture the packet

77

2

Picture an advertisement of the brand

9

9%

3

Recall friends talking about it

13

13%

Total

99

Statistic

Value

Min Value

1

Max Value Mean

3 1.35

Variance

0.50

Standard Deviation

0.70

Total Responses

99


7.

If you were to smoke, which brand would you be most likely to chose?(Please select one of the following options)

#

Answer

1 2

Bar

Response

%

Amber Leaf

6

6%

Berkeley

0

0%

3

B &H

3

3%

4

Cutter Choice

0

0%

5

Camel

4

4%

6

Chesterfield

0

0%

7

Davidoff

1

1%

8

Dunhill

0

0%

9

Embassy

2

2%

10

Golden Virginia

2

2%

11

JPS

0

0%

12

L &B

13

13%

13

Lucky Strike

2

2%

14

Mayfair

10

10%

15

Marlboro

34

34%

16

Pall Mall

2

2%

17

Richmond

6

6%

18

Royals

0

0%

19

Regal

0

0%

20

Rothmans

1

1%

21

Sterling

1

1%

22

Silk Cut

5

5%

23

Sovereign

0

0%

24

Superkings

2

2%

25

Windsor Blue

1

1%

26

Other (Not Listed)

4

4%

Total

99

Statistic

Value

Min Value

1

Max Value

26

Mean

13.88

Variance

33.50

Standard Deviation

5.79

Total Responses

99


8.

What factors encouraged this selection of brand?(Please order the following from top to bottom)

#

Answer

1

2

1

It is the one I was most aware of

53

25

8

7

2

The brand appeals to me

8

19

30

26

3

Reference (friends or family use this brand)

27

34

18

10

3

4

Style of packaging enticed me

3

10

20

31

5

Affordability

3

5

13

11

6

Looked less harmful

0

1

5

94

94

94

Total

Statistic

It is the one I was most aware of

Min Value Max Value

3

The brand appeals to me

Reference (friends or family use this brand)

1

1

5

6

Mean

1.70

Variance Standard Deviation Total Responses

4

5

6

Total Responses

1

0

94

9

2

94

2

94

25

5

94

44

18

94

9

12

67

94

94

94

94

-

Style of packaging enticed me

Affordability

Looked less harmful

1

1

1

2

6

6

6

6

3.16

2.30

3.85

4.51

5.48

0.96

1.38

1.46

1.40

1.63

0.90

0.98

1.18

1.21

1.18

1.28

0.95

94

94

94

94

94

94


9.

If you were to buy a pack of cigarettes, to what extent would the packaging design influence your choice of brand(This includes colour, style, shape and other design features such as the opening mechanism)

#

Answer

1

Packaging Design

Min Value

Max Value

Average Value

Standard Deviation

Responses

0.00

10.00

4.41

2.98

90


10.

Which of the following terms would you associate with the brand Marlboro(You can chose more than 1 answer)

#

Answer

1 2

Bar

Response

%

Ancient world

0

0%

Surfing

1

1%

3

Cowboy

23

24%

4

British culture

14

14%

5

Rock music

9

9%

6

Motor racing

35

36%

7

Unsure (None of the options)

33

34%

Statistic

Value

Min Value

2

Max Value

7

Total Responses

97


11.

Please select which of the following cigarette packets that you perceive to contain a less harmful blend of tobacco

#

Question

Off

On

Total Responses

Mean

10

Region #1

82

17

99

1.17

11

Region #2

74

25

99

1.25

12

Region #3

34

65

99

1.66

Statistic

Region #1

Region #2

Region #3

Min Value

1

1

1

Max Value

2

2

2

Mean

1.17

1.25

1.66

Variance

0.14

0.19

0.23

Standard Deviation

0.38

0.44

0.48

99

99

99

Total Responses


12.

With a hypothetical sense of this policy being introduced, please state how strongly you agree or disagree with the following statements

Strongly Agree

Agree

Neither Agree nor Disagree

Disagree

Strongly Disagree

Total Responses

Mean

The product come across as more harmful and more attention is drawn to the health warning labels

30

49

10

4

3

96

1.97

2

I would not feel as comfortable being seen with the product in public in comparison to regular branded packaging

21

30

28

15

4

98

2.50

3

Makes me less likely to start smoking overall

28

37

19

7

6

97

2.24

#

Question

1

Statistic

The product come across as more harmful and more attention is drawn to the health warning labels

I would not feel as comfortable being seen with the product in public in comparison to regular branded packaging

Makes me less likely to start smoking overall

Min Value

1

1

1

Max Value

5

5

5

Mean

1.97

2.50

2.24

Variance

0.87

1.24

1.29

Standard Deviation

0.93

1.11

1.13

96

98

97

Total Responses


Smoker Survey