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FRESH TRACKS Ram Sends Tow Figures Through the Roof, Still No J2807 Whomever said that the max capacity wars were over are eating their words today, as Ram released the latest numbers on its 3500 Heavy Dutys. Thanks to a new class-exclusive 50,000 pounds-persquare-inch, high-strength steel frame, improved transfer case, higher-load transmission, and an upgraded 6.7-litre Cummins Turbo Diesel engine packing 850 lb-ft of torque, Ram is publishing truly astounding numbers. Numbers like a maximum trailer weight of 30,000 pounds, besting the closest competitor by 6,900 pounds. The new Ram Heavy Duty adds a number of new features for 2013, including a factory-integrated fifth-wheel and gooseneck hitch mount, a 17,000-pound Class V hitch with 1,800 pounds of tongue weight, electronic stability control (ESC) for dual-rear-wheels and a new Centre High-Mounted Stop Light (CHMSL). Only problem is, these numbers are not measured as per the J2807 standard designed so all truck manufactures can be compared on an equal basis. So while we’re sure these numbers are likely the best in the industry, we just can’t compare apples to oranges.

Lincoln Moving in on Small Crossover Market with MKC

The small crossover segment is one of the most competitive in all the auto industry and continues to grow. So it only makes sense that while parent company Ford offers one of the most popular small crossovers, Lincoln should get in on the action to take on the X3, EX35, RX350 and GLK. The result is the MKC Concept that debuted at the North American International Auto Show, Lincoln’s first-ever small crossover. The press release reads like War and Peace, rambling on about exquisite leather-wrapped interior and sleek Lincoln design architecture. However, the main message they are trying to get across is the new “Lincoln Experiences,” that will include a variety of distinctive features, such as push-button transmission engagement, programmable ride control, unique and diverse powertrains, bespoke interior and exterior design appointments, personalized lighting, and a suite of customizable functions that are unique for each client as the vehicle instantly recognizes the operator and creates a personalized welcoming sequence. Personalization marketing aside, the MKC would make a unique addition to a segment full of mundane jacked-up hatchbacks.

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