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FEATURE spot over rival Toyota for several years. And while the name - King Cab - painted a picture of an expansive interior, most owners of King Cab trucks were simply grateful to finally have enough room to recline their seats comfortably. By the mid-eighties, most every brand offered some type of extended cab, even the new GM S-10 compact trucks. However, it was that ten-year dominance by Ford and its SuperCab that vaulted it into the number one sales spot, and fully established companies like Datsun here in Canada. As for Dodge, it’s rumoured that issues in its car divisions sapped any other forward thinking development from its trucks in the rest of the ‘70s. Until Lee Iacocca came on the scene, that is. But, that’s another story. SuperCab; it was this truck that would close the gap on GM’s sales supremacy, eclipsing it by the end of the decade. Ford made the SuperCab the star of its 1974 ad campaign, and one-upped Dodge by offering facing jumpseats or a bench back there. In addition the SuperCab could be ordered with a standard 8-foot box or a 6.75-foot one. Just like Dodge, no additional doors were offered. Ford built just shy of 30,000 SuperCabs in its first year of production; of course, total F-series production for ’73 was over a half-million - but it was a start. Strangely, it would be the ‘80s before GM offered a similar truck cab, and its sales suffered accordingly. Even the imports (just getting a real foothold in North America then) saw the advantage of a larger truck cab. In 1977, Datsun built its King Cab on the first extended compact truck in North America. It was a huge leap forward for small import trucks. In fact, this was at least one innovation that kept Datsun (Nissan today) in the top sales

38 Trucks Plus

FEB / MAR 2013

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