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The Wait is Over

2013 Porsche Cayenne Diesel Story and photos by Russell Purcell


s the global economy continues to struggle, many of the auto manufacturers are looking for ways to consolidate operations and exploit those technologies that offer them the greatest reach across their markets. In Europe, more than 50 percent of automobiles and light trucks are powered by diesel fuel, and the move towards low-sulphur “clean diesel” fuel will see this number steadily increase. As a result, it would make economic sense to expand this business model into other markets, including those in North America. Over the past several years, Mercedes-Benz, BMW, Audi and Volkswagen have begun to slowly introduce Canadian and American buyers to the benefits of diesel-powered vehicles by rolling a handful of offerings into showrooms backed up by a barrage of television ad campaigns. Unfortunately, progress has been slow, as diesel-powered vehicles tend to wear a utilitarian image in North America due

to the fact that the fuel is predominantly used in industrial and commercial vehicles. A quick survey of consumers will reveal that diesel engines still carry the stigma of being hard on the environment and dirty, as early examples produced excess noise, smoke, and soot. The reality is that with all the recent advances in diesel fuel technologies, diesel is set to become the wave of the future. As part of the always expanding Volkswagen Group, Porsche’s product planners have access to some deep parts bins, and decades of diesel research and development. As a result, it is not surprising to find that the Cayenne Diesel sports the same 3.0-litre turbo-diesel V6 engine under its hood as its corporate sisters, the Audi Q7 and Volkswagen Touareg. All three vehicles come equipped with eight-speed automatic transmissions. As the Porsche is both the sportiest and lightest of the three vehicles, it should come as no surprise that it is the most fun

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FEB / MAR 2013

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