JOCO is the creation of Jordan McLaughlin, a 22 year old graphic designer from Pittsburgh, PA.After years of panning about fashion magazine after fashion magazine, and holding in an intense passion for editorial photography and design, Jordan created joco. Fashion is more than clothes, more than design. It’s an unlimited amount of ideas that one lives by without fear. Every part of Joco has been selected and taylored by Jordan. Makeup, Styling, Photography, Photo Editing,and Graphic Design. I want to thank every one of the models of this issue for allowing me to freely express this need inside me. Your creativity is what keeps the concept alive. Most importantly, the spirit of joco, is to never hold back. Never second guess what you believe is right.