Supreme 2013 Media Recommendation Flowchart 4/26/12 2011
Q1 January 3 10 17
27
24
Q2
February 31 7 14
21
28
March 7 14
21
28
April 4 11
18
May 2 9
25
Q3 16
23
30
June 6 13
20
27
July 4 11
18
25
1
August 8 15
22
September 29 5 12 19
October 26
Back To School
"Promotion" Spot Radio (target (ie W25-54TRPs) Weekly TRPs Total Radio TV Cost
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
10,355
$
10,355
$
10,35
$
60,000
$
-
$
-
$
-
$
-
$
-
$
13,465
$
13,465
$
13,465
$
13,46
-
$
-
## $
-
$
-
$
-
$
-
$
28,758
$
28,758
$
28,758
$
28,75
$
-
$
-
$
-
$
-
$
-
$
42,223
$
52,578
$
52,578
$
52,578
60,000
$
-
$
147,379
$
2
Newspaper Total Print Cost
2
2
2
2
2
2
2
Out-of-Home Billboard 8-Sheets Total Out-of-Home Cost
Online Banners
$
Total Online Cost
TOTAL NET COST
$
QUARTERLY TOTAL
$
BUDGET
60,000
$1,000,000