Issuu on Google+

Supreme 2013 Media Recommendation Flowchart 4/26/12 2011

Q1 January 3 10 17

27

24

Q2

February 31 7 14

21

28

March 7 14

21

28

April 4 11

18

May 2 9

25

Q3 16

23

30

June 6 13

20

27

July 4 11

18

25

1

August 8 15

22

September 29 5 12 19

October 26

Back To School

"Promotion" Spot Radio (target (ie W25-54TRPs) Weekly TRPs Total Radio TV Cost

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

-

$

10,355

$

10,355

$

10,35

$

60,000

$

-

$

-

$

-

$

-

$

-

$

13,465

$

13,465

$

13,465

$

13,46

-

$

-

## $

-

$

-

$

-

$

-

$

28,758

$

28,758

$

28,758

$

28,75

$

-

$

-

$

-

$

-

$

-

$

42,223

$

52,578

$

52,578

$

52,578

60,000

$

-

$

147,379

$

Print

2

Newspaper Total Print Cost

2

2

2

2

2

2

2

Out-of-Home Billboard 8-Sheets Total Out-of-Home Cost

Online Banners

$

Total Online Cost

TOTAL NET COST

$

QUARTERLY TOTAL

$

BUDGET

60,000

$1,000,000


Supreme

ecommendation Flowchart 4/26/12 2011

Q4 October 3 10 17

24

November 31 7 14 21

28

December 5 12 19

Total Cost

Back To School

$

-

2

2

2

-

2

2

2

$

-

$

-

2

$

10,355

$

10,355

$

-

$

41,420

$

13,465

$

-

$

-

$

213,860

$

28,758

$

-

$

-

$

115,034

$

52,578

$

$

-

$

370,314

$ $1,000,000

2

$

10,355

62,933

Weeks on Air


FlowChartSUPREME National