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A guide to the

University of Cumbria Students’ Union rebranding

Emma Jopling


SU old logo

new logo


SU SU SU SU university of cumbria

university of cumbria

university of cumbria

university of cumbria

University of Cumbria, Bowerham Road, Lancaster, Lancashire, LA1 3JD

University of Cumbria, Fusehill Street Campus, Carlisle, Cumbria, CA1 2HH

University of Cumbria, University of Cumbria, Brampton Road, Carlisle, Cumbria, CA1 2HH

University of Cumbria, Newton Rigg Campus, Penrith, Cumbria, CA11 0AH

The idea is to colour co-ordinate the four different campuses, as above. The orange logo will be used for the overall Students’ Union colour.


Stationery set for Students’ Union

S U

UNIVERSITY OF CUMBRIA Fusehill Street, Carlisle, Cumbria, CA1 2HH Tel: 01228 616272

Bowerham Road, Lancaster, Lancashire, LA1 3JD Tel: 01524 590817

Brampton Road, Carlisle, Cumbria, CA1 2HH Tel: 01228 400300

Newton Rigg, Penrith, Cumbria, CA11 0AH Tel: 01768 893659

Mr./Ms./Dr. FirstName LastName Title Name of Organization Street or P. O. Box Address City, State Zip Code Dear Mr./Ms./Dr. LastName: Opening paragraph: State why you are writing; how you learned of the organization or position, and basic information about yourself. 2nd paragraph: Tell why you are interested in the employer or type of work the employer does (Simply stating that you are interested does not tell why, and can sound like a form letter). Demonstrate that you know enough about the employer or position to relate your background to the employer or position. Mention specific qualifications which make you a good fit for the employer’s needs. (Focus on what you can do for the employer, not what the employer can do for you.) This is an opportunity to explain in more detail relevant items in your resume. Refer to the fact that your resume is enclosed. Mention other enclosures if such are required to apply for a position. 3rd paragraph: Indicate that you would like the opportunity to interview for a position or to talk with the employer to learn more about their opportunities or hiring plans. State what you will do to follow up, such as telephone the employer within two weeks. If you will be in the employer’s location and could offer to schedule a visit, indicate when. State that you would be glad to provide the employer with any additional information needed. Thank the employer for her/his consideration. Sincerely, (Your handwritten signature [on hard copy])

www.thestudentsunion.org

S U

Fusehill Street, Carlisle, Cumbria, CA1 2HH Tel: 01228 616272 Brampton Road, Carlisle, Cumbria, CA1 2HH Tel: 01228 400300 Newton Rigg, Penrith, Cumbria, CA11 0AH Tel: 01768 893659

S U

Bowerham Road, Lancaster, Lancashire, LA1 3JD Tel: 01524 590817

UNIVERSITY OF CUMBRIA www.thestudentsunion.org

UNIVERSITY OF CUMBRIA www.thestudentsunion.org

S U

UNIVERSITY OF CUMBRIA

With Compliments

Fusehill Street, Carlisle, Cumbria, CA1 2HH Tel: 01228 616272

Bowerham Road, Lancaster, Lancashire, LA1 3JD Tel: 01524 590817

Brampton Road, Carlisle, Cumbria, CA1 2HH Tel: 01228 400300

Newton Rigg, Penrith, Cumbria, CA11 0AH Tel: 01768 893659

www.thestudentsunion.org


Stationery set for Carlisle Fusehill Street Students’ Union

S U

UNIVERSITY OF CUMBRIA Fusehill Street Campus, Carlisle, Cumbria, CA1 2HH Tel: 01228 616272 Fax: 01228 616272 Daryl Ormerod General Manager Tel: 01524 590812 daryl.ormerod@cumbria.ac.uk

S U

Fusehill Street, Carlisle, Cumbria, CA1 2HH Tel: 01228 616272 Daryl Ormerod General Manager

Tel: 01524 590812 daryl.ormerod@cumbria.ac.uk

UNIVERSITY OF CUMBRIA www.thestudentsunion.org

S U www.thestudentsunion.org

UNIVERSITY OF CUMBRIA Fusehill Street Campus, Carlisle, Cumbria, CA1 2HH Tel: 01228 616272 Fax: 01228 616272 Daryl Ormerod General Manager Tel: 01524 590812 daryl.ormerod@cumbria.ac.uk

With Compliments

www.thestudentsunion.org


Stationery set for Carlisle Brampton Road Students’ Union

S U

UNIVERSITY OF CUMBRIA Brampton Road, Carlisle, Cumbria, CA1 2HH Tel: 01228 400300

Daryl Ormerod General Manager Tel: 01524 590812 daryl.ormerod@cumbria.ac.uk

S U

Brampton Road, Carlisle, Cumbria, CA1 2HH Tel: 01228 400300 Daryl Ormerod General Manager

Tel: 01524 590812 daryl.ormerod@cumbria.ac.uk

UNIVERSITY OF CUMBRIA www.thestudentsunion.org

S U www.thestudentsunion.org

UNIVERSITY OF CUMBRIA Brampton Road, Carlisle, Cumbria, CA1 2HH Tel: 01228 400300

Daryl Ormerod General Manager Tel: 01524 590812 daryl.ormerod@cumbria.ac.uk

With Compliments

www.thestudentsunion.org


Stationery set for Lancaster Bowerham Road Students’ Union

S U

UNIVERSITY OF CUMBRIA Bowerham Road, Lancaster, Lancashire, LA1 3JD Tel: 01524 590817

Daryl Ormerod General Manager Tel: 01524 590812 daryl.ormerod@cumbria.ac.uk

S U

Bowerham Road, Lancaster, Lancashire, LA1 3JD Tel: 01524 590817 Daryl Ormerod General Manager

Tel: 01524 590812 daryl.ormerod@cumbria.ac.uk

UNIVERSITY OF CUMBRIA www.thestudentsunion.org

S U www.thestudentsunion.org

UNIVERSITY OF CUMBRIA Bowerham Road, Lancaster, Lancashire, LA1 3JD Tel: 01524 590817

Daryl Ormerod General Manager Tel: 01524 590812 daryl.ormerod@cumbria.ac.uk

With Compliments

www.thestudentsunion.org


Stationery set for Penrith Newton Rigg Campus Students’ Union

S U

UNIVERSITY OF CUMBRIA Newton Rigg Campus, Penrith, Cumbria, CA11 0AH Tel: 01768 893659

Daryl Ormerod General Manager Tel: 01524 590812 daryl.ormerod@cumbria.ac.uk

S U

Newton Rigg, Penrith, Cumbria, CA11 0AH Tel: 01768 893659 Daryl Ormerod General Manager

Tel: 01524 590812 daryl.ormerod@cumbria.ac.uk

UNIVERSITY OF CUMBRIA www.thestudentsunion.org

S U www.thestudentsunion.org

UNIVERSITY OF CUMBRIA Newton Rigg Campus, Penrith, Cumbria, CA11 0AH Tel: 01768 893659

Daryl Ormerod General Manager Tel: 01524 590812 daryl.ormerod@cumbria.ac.uk

With Compliments

www.thestudentsunion.org


Name badges for Student Union team/ members

S U S U

EMMA JOPLING Member

UNIVERSITY OF CUMBRIA www.thestudentsunion.org

RACHEL GARLICK Student Life Sabbatical

UNIVERSITY OF CUMBRIA www.thestudentsunion.org


Student Union Concept success

SUcceed

SUbmit

SUffer

SUpport

SUggest

SUmmer

SUrvive

The concept involves the obvious. It is the simplest of ideas yet I think it works. The idea involves using the letters ‘SU’ in headline words such as “submit” and clearly links with the logo.


Student Union Concept isucceed

what subject

dont suffer without me

spring summer autumn winter

please.

allyearround.

submit.

They support me

sometimes.

wecanhelp

nominate your superman

www.thestudentsunion.org.uk

suprise me.

Carrying the ‘SU’ concept on to t-shirts. The t-shirts could be used for the Students’ Union team or sold to members.


SU branding