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Discover a new level of

LUXURY MARKETING

]


About

The Moving Experience Real Estate Team


Karen brings many years of Triangle area residential

Karen Machikas

real estate experience to the table for every client.

Her credentials and Keller Williams Luxury designation allow Karen to serve even the most discerning of luxury clients.

Over $28 million in closed volume across the Triangle Established expert in executive relocation Experience includes a broad array of luxury re-sale & new construction transactions Designed an innovative team structure featuring a dedicated closing manager, marketing manager, and sales manager Family owned & operated business featuring Karen’s husband, son, daughter, and son in-law Karen built The Moving Experience to deliver high-level professional real estate services for families from all walks of life


Why

Work with The Moving Experience Team


Why work with The Moving Experience Team to sell your home? We are a team of industry professionals

Our team is designed to support you from the first discussion of your home to the moment you pass along your keys to the new owner. The members of our team bring a vast amount of experience to every transaction thanks to a strong combination of educational & work-related backgrounds. Our dedicated closing manager, Melanie, graduated from the Ohio State University and has many years of real estate related experience. Michael, Karen’s husband, was a four-year member of Cornell University’s football team. He is also a licensed general contractor in the state of North Carolina. Alexander, Karen’s son, graduated from Furman University and has an abundance of customer service focused experience. Taylor, Karen’s daughter, earned her Bachelor’s degree from Elon University and her Masters in Business Administration from N.C. State University. Jon, Karen’s son in-law, graduated from Appalachian State University and earned his Masters in Business Administration from Elon University.


Marketing Our

plan to sell your home


Professionalism Experience Strategic Approach Why our approach to real estate marketing sets us apart Understanding how the market impacts the proper pricing strategy for your home Our team will complete extensive market resesarch and prepare a Comparitive Market Analysis (CMA) report for you based upon homes recently sold in your area. We will also review homes currently on the market, current market conditions and the impact they may have on the marketability of your home. We will work with you to determine the appropriate pricing strategy based upon market conditions, your motivation to sell, and review a net sheet that will show what you may potentially ‘walk away with’ at closing.

Setting up your home for the best possible presentation We will walk through your home, discuss potential items to be repaired, and how they would impact presentation to buyers. During this time, we will make notes concerning staging your home for maximum appeal in photographs. We will schedule professional photography & videography for your home once it is appropriately staged and prepared.


Why our approach to real estate marketing sets us apart How we promote your home on a local level Our ‘For Sale’ signs were designed with the luxury client in mind. A clean, elegantly crafted sign will be placed in front of your home (as allowed by HOA regulations). Along with the sign comes a lockbox to ensure showings are controlled. Property information will be uploaded to the Multiple Listing Service (MLS) where many real estate agents will have access to view your home. This also pushes your home to multiple digital platforms such as Zillow, Realtor.com, and Trulia, among others. The professional videography will be available on these sites. We will use professional photographs to create a property flyer showcasing exclusive features of your home. This flyer will be promoted to targeted members of the local real estate community based upon their sales history within the niche luxury market. A custom informational booklet will be created to remain in your home while it is active on the market. This will include the professional photographs, property details, and real estate required documentation. Our team will monitor showing schedules, request feedback, and provide immediate responses to you following any showings.

KW

Keller Williams | Raleigh


Why our approach to real estate marketing sets us apart Strategically tailored marketing plan The luxury real estate market is no longer a location-centric business. With high dollar investors entering the area, sometimes buying homes sight-unseen, it is important to craft a strategic plan to target specific population segments. Our marketing manager, along with the other members of our team, will build a targeted advertising campaign to place your home in front of a large, but specific, target market. Advertising will occur across all digital platforms, targeting population segments highly likely to identify with the luxury market, and the real estate agents serving those clients. Professional photography and hi-definition videography are the best ways to grab attention and create interest in your home. Over 95% of home buyers begin their search online. Our strategy ensures that your home stands out from the competition. Our Keller Williams Luxury designation expands our online reach in multiple digital publications & websites tailored to high-end clientele. This includes exposure within multiple markets across the globe.

Professional marketing, including videography, provides the biggest return on investment. Homes listed with video & professional marketing receive four times the inquiries of homes listed without these services. ~National Association of Realtors Study


Testimonials What

our clients are saying


Jane ~ We chose Karen after we did our homework on Realtors because of her knowledge of the area, her responsiveness to our questions and concerns, and helping us not only buy a new home in Clayton, but selling our former one in Apex. She is very calm, yet knows her business, and will be there for you all the time. We could not have ask for a better person to help us. You cannot go wrong if you chose to work with Karen Machikas. Kristen ~ Karen was a “Master” of the process in preparing our home for the market. She was professional in her suggestions in how to de-clutter, properly stage, and to strategically price our home to SELL. Our Goal was to sell the home without dragging out the process with multiple showings and months of uncertainty. Karen’s organization and knowledge provided the leadership in meeting our goal. Her methods paid off! Our home SOLD the very day it went on the market (MLS). We listened. We responded to suggested s taging and immediately provided information she requested. We worked with our Realtor as a “Team”. Together We met our Goal! A Sincere Thank You to Karen!!! Ian ~ Karen does an excellent job for her clients. She goes the extra mile at every turn: professional photography, high quality marketing material, etc. If you are looking to buy or sell a home in the Triangle; Karen is the perfect realtor for you. Jamie ~ Karen is a rare example of the professional who not only exceeds all expectations but also CARES about her clients. She went above and beyond in: 1) learning about my family to best understand our real estate needs; 2) showing us properties that were ideal fits; and 3) taking the time to walk us through the entire process from offer to closing. I would not hesitate to recommend Karen to anyone in the market for a home or thinking about selling their existing property. She’s the best!


Thank you On behalf of myself and my team, I would like

to thank you for giving us the opportunity to present a preview of the services we are able to offer you.

We would be very pleased to assist you with

the sale of your present home and the purchase of your next home. We are focused on building a strong relationship that will transcend any transaction.

Call us before you make any important real estate decisions, you’ll be glad you did!

| Karen@TheMovingExperienceNC.com | | (919) 538-3926 | | www.TheMovingExperienceNC.com |

The Moving Experience | Luxury listing packet  
The Moving Experience | Luxury listing packet  
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