Renoâ€™s Premiere Cycling Team
To our prospective partner, here are our core values. Build a cycling community knowledgeable of the fundamental principles of safety, healthy living, and camaraderie. In developing such a program, people of all ages and skill levels have the opportunity be a part of a cycling team and have FUN! Be the presence locally and nationally as a team adhering to the high standards and professionalism of the sport of cycling and the USA Cycling Association. In doing so, build winning relationships with sponsors associations, and fellow riders and non-riders in our community.
Provide a fun and safe environment for cyclists of all ability levels to learn and grow.
To adhere to high standards and professional conduct to ensure a value added relationship continues for all our sponsors and associates.
Work Hard, Play Harder and HAVE FUN!
Benefits of Sponsorship Branding. Affiliation with a cycling team is a unique and compelling tool of brand recognition. Advertising. Training and competition events provide countless hours of publicity and advertisement on team gear. Social Media. Social networking outlets such as FaceBook, Twitter, and Strava optimize social recognition and community events. Appeal. Cycling is a great avenue to reach audiences of all ages and abilities. It creates possibilities unlike any other sport.
Reno Cycling Team in the community The Reno CyclingTeam (RCT) is a leader in the cycling community. Along with the Reno Cycling Club following of 360 members, RCT actively seeks involvement in all things cycling. Racing is not the sole purpose of the RCT, as we are active in many diverse cycling activities, as listed below
Riding for a cause: • Sierra Valley Gran Fondo • Supporting Sierra Schools Foundation and Reno Cycling Club • Fit but Not Forgotten • Wounded Warrior Ride to Recovery • Tahoe-Pyramid Bikeway • Legends Ride • COOKIE Ride • Adaptive Cycling Series • Spoker Ride to Cure Diabetes • Tour de Cure - Phoenix (American Diabetes Foundation) • JDRF Ride - Junior Diabetes Research Foundation
Riding for fun: A short list of many rides RCT participates in. • • • •
Motherload Century Indian Valley Century Death Ride Climb to Kaiser
• • • • •
Sierra Valley Gran Fondo Tour de Tahoe Edible Pedal America’s Most Beautiful Bike Ride O.A.T.B.R.A.N. (ride across Nevada)
Cycling Facts and Demographics Cycling is the third largest participation sport, more than golf, skiing, and tennis combined.
Typical Cycling Audience 90 million cyclists in the US 65 million people attend professional cycling events 6 million bicycle commuters 250,000 competitive adult cyclists in the US
US Cyclist Demographics 85% are between the ages of 25-54 55% are male; 45% are female 63% are professional managers $80,000 median household income for cyclists 70% use the internet more than 5 times per week 60% use cell phones 30% plan to buy a vehicle within a year
Team Breakdown Regional Racers will make the commitment to race and train with the team adhering to all race requirements to remain in good standing. The Regional Squad is open to all catagories and ages for a maximum of 40 members per season.
Local Racers will make the commitment to race and train
with the team as their schedule allows. Local racers must adhere to all race requirements to remain in good standing. The Local Squad is open to all categories and ages for a maximum of 60 members.
Developmental Racers can be anyone interested in
becoming a member on a novice side. By purchasing a team kit and participating in team training opportunities they will learn the ropes of competitive cycling.
Team Benefactors are avid cyclists who want to
participate as a team member will all the benefits and few of the responsibilities allowing them the greatest flexibility with a busy schedule.
Sponsorship Levels Presenting Secondary team naming rights “Reno Cycling Team p/b Nature’s Bakery” Premium exposure at all team events Team is referenced as the Reno Cycling Team p/b TITLE SPONSOR by Social Media, Television, print and online articles Dominant logo on front and back of jerseys, legs of shorts Dominant logo on team vehicle Dominant logo on Team website and social media sites Logo placement on all newsletters and promotional items Logo placement on casual wear and garments (Shirts, hats, jackets and Team gear)
Platinum Of Reno
Premium exposure at all team sponsored events Secondary logo on team vehicle and jerseys Secondary logo on Team website and social media sites Secondary logo placement on all newsletters and promotional items Secondary logo placement on casual wear and garments (Shirts, hats, jackets and Team gear)
Sponsorship Levels Carbon
Limited to 1 sponsor Valuable exposure at all team sponsored events Prominent logo placement on jerseys Prominent logo on Team vehicle Logo placement on website, newsletter and social media Logo placement on casual wear and garments when appropriate.
Limited to 5 sponsors Valuable exposure at all team sponsored events Logo placement on Team vehicle Logo placement on jersey Logo placement of website, newsletter and social media
Limited to 2 sponsors Valuable exposure at all team sponsored events Logo placement on Team vehicle Logo placement on jersey Logo placement of website, newsletter and social media
Valuable exposure at all team sponsored events Logo placement on Team vehicle Logo placement of website, newsletter and social media
Sponsorship Kit Options Carbon
TPSM BikeFit B33
Mercedes Sprinter team Van