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Adam Jonovski Industrial Design

Adam Jonovski


Work Experience



CLIO DESIGNS Columbus, Ohio Freelance Designer (in house), Nov 2013-Present Wo r k a l o n g s i d e p r i n c i p a l d e s i g n e r J o e M o y a i n a fast-paced design consultancy dealing primarily with e n t r e p r e n u e r s . Wo r k d i r e c t l y w i t h c l i e n t s a n d t a k e o n a lot of responsibility project-wise. Quick ideation, h e a v y i n S o l i d Wo r k s , 3 D - P r i n t i n g a n d m o d e l m a k i n g .


UNIVERSITY OF CINCINNATI - Cincinnati,Ohio Wa t e r t o w n , M a s s a c h u s e t t s Design Intern, Mar 2012-June 2012 Wo r k e d a l o n g s i d e J o r d a n N o l l m a n a s h a l f t h e d e s i g n department. Brainstormed, sketched, 3d modeled, and worked with project managers and engineers.

FISHER-PRICE - Infant Team/PowerWheels/Ride ons Cincinnati, Ohio F o u n d e r, M a y 2 0 1 3 - P r e s e n t Researched and designed a new ultra-portable travel guitar and took it through production. Personally worked with manufacturers and took startup-centric business classes, all while being supported by a startup a c c e l e r a t o r.

TECHTRONIC INDUSTRIES - Outdoor Power Tool Team (Ryobi) Anderson, South Carolina Design Intern, Sep 2012-Dec 2012 Wo r k e d t o g e t h e r t o c r e a t e a n e w b r a n d f r o m t h e g r o u n d up. Fast-paced environment focused around quick c o n c e p t g e n e r a t i o n . S k e t c h i n g a n d S o l i d Wo r k s u t i l i z e d .

E a s t A u o r a , N e w Yo r k Design Intern, Mar2011-June2011, Sep2011-Dec2011 Conducted design research and participated in group brainstorming with designers/marketers/engineers in d e v e l o p m e n t o f a n e w l i n e o f I n f a n t To y s . D e s i g n e d a Ride-on product from concept through engineering.

ROCK-TENN MERCHANDISING DISPLAYS W e s t C h e s t e r, O h i o Design Intern, Sep 2010-Dec 2010,Mar 2010-June2010 Aided in the design process with other designers, while also carrying out my own designs. Interacted with Designers, Sales staff, and Customers.

B a c h e l o r ’s D e g r e e , I n d u s t r i a l D e s i g n , S e p 2 0 0 8 - 2 0 1 3 Graduation Date: April 2013 Cincinnatus Scholar Deans List 3 . 7 6 / 4 . 0 G PA

COLERAIN SENIOR HIGH SCHOOL - Cincinnati, Ohio C o l l e g e P r e p a r a t o r y, A u g u s t 2 0 0 4 - 2 0 0 8 Graduation Date: June 2008 W i n d S y m p h o n y, M a r c h i n g B a n d , W i n t e r P e r c u s s i o n 2 0 0 4 - 2 0 0 8 4 . 0 G PA 2 0 0 4 - 2 0 0 8 To p t e n i n c l a s s

Hatchet An





















guitar, bag

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Guitars are big... Guitar

...and portable guitars on the market today all seem to miss the mark when it comes to portability and playability



Interviews with other guitarists helped to flesh out what users look for in a travel guitar


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What’s Important?

Billy - Metal

Kevin - Folk

Brenden - Classic Rock

“There’s a reason more people play

“I’ve tried to use guitar smartphone

guitar than lyres or lutes or ouds

apps but they just leave a lot to be

“It has to look like an instrument, not

or ukes. Because the design of the

desired... Not to be redundant, but

a product. Some of the portable

guitar is the bees knees. Also you

it’s just like using those guitar apps

guitars today look like toys a rich

want it to be as close to a real guitar

makes you think man I wish I just had

dentist would buy.”

as possible.”

my guitar.”

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Play Anywhere What kind of environments could guitarists see themselves playing in if portability was not a problem?

Random Jams

Waiting for a Plane



Coffee Shop

Waiting for the Bus

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Design Goals

After the research, the design of a superior travel guitar began under the guidance of these goals.

Road Ready




Most travel guitars require a tool to

The length of travel guitars still force

Regardless of it’s size, a guitar

Guitarists appreciate the feel of real

change strings, or at least clip them.

them to be carried in a seperate

should conform to the body of the

wood and strings. Musically any

The optimal travel guitar would be

case, just like a full guitar. Cutting

player. Awkwardly weighted and

new design must provide the same

entirely toolless, or at least have the

down the length could provide more

rail-thin travel guitars are almost

playing experience as a full size

tool incorporated into the design.

convenient transportation.

impossible to play comfortably.


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Specialized Parts Guitars are complicated instruments. Because of this I am taking advantage of some existing parts that can aide the design.

Headless Tuner

Roller Bridge

Self-Clipping Tuner


Wrap-Around Strings Knowing what has already been done, it is time to start ideating.

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Sketch It Out Make it Tune

Make it Toolless

Make it Compact

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Build it Up

The only way to know if it works is to build it. Two engineering models were CNC milled, and the design continued to evolve thanks to user feedback.

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User feedback was critical in influencing the final direction. A minimal aesthetic that celebrates function was incorporated.

A final body was CNC milled out of alder, and an aluminium endpiece manually milled. Once assembled it was soldered and tuned up to play.

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Hatchet Guitar A guitar that sounds and plays like a fullsize guitar, but fits in a backpack.

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Same Sound

Ergonomic Body

No Tools Needed

Using thicker strings from a 7-string

The bottom angled surfaces fit

These specialty tuners auto-trim the

guitar and a mini-humbucker pickup,

naturally between the player’s legs.

strings when changing, removing

the Hatchet Guitar is able to produce

The “spoiler” behind the bridge

the need for wire cutters or a screw

the same notes and sound as a full

protects the rollers and give’s the

driver to change strings.

size guitar.

guitarist’s hand a home.

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Play Anywhere Utilizing both a 1/4� jack and an 1/8� jack guitarists can jam with others out of a full sized amp, or play privately with headphones.

Amp Jack

Headphone Jack

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Most Importantly... The Hatchet Guitar is only 18 inches long, so it fits in most backpacks, messenger bags, carry-on suitcases, motorcycle luggage, lockers, etc...

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Director’s Choice


My project selected by the Directors

I have been chosen by a start-up

of the design colleges at the

accelerator in Cincinnati to receive

University of Cincinnati, and was on

funding and business education to

display at the Reed Gallery there.

create a business out of my design.

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Before FirstBatch The first functional prototype took weeks for me to assemble, and cost over a grand to make. This was way too expensive to produce.

Cost: $1400 Time: 2 Weeks

After FirstBatch After interacting with manufacturers in Cincinnati and wholesalers country-wide I am able to produce the guitar for $300 and assmble it in days.

Cost: $300 Time: 2 Days

Aftermath Since the program, I’ve been getting the guitar in the hands of players of all types. I am currently planning the next moves for the business.

Intermission Take a minute to check out some quick exercises of vizualization

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Adam Adam Jonovski Jonovski - -

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Home Printer Make it New

Make it Compact

Make it Work

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How’s it Work? The only button interaction the user has with the printer opens the paper tray

A statically charged rim keeps printed papers in place after printing, yet still easily removed by the user.

As seen in current mobile printers, inkless printing uses varying degrees of heat to bring colors out of specially prepared paper. Adam Jonovski -

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Bat & Crawl While in


working design

on of

the a

Infant toy

Team that









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Make it Play Make it Wobble

Make it Roll

Make it Fun

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Final Product Starts as a sitting “bat at” toy with

Toy transforms into a “crawl after”

lights and sounds encoraging baby

toy once the baby develops. Lights,

interaction while developing his/her

sounds, and a spinning treat inside

motor skills.

encourages baby to move!

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Juicy Cup Bringing foster









foods both

in kids






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Who’s it for? The Casual

The Sporty

The Kids

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Kid Concepts




Through the use of simplified lids,

As an engaging activity for kids,

A lid with multiple rubber rings for

juicing and drinking out of the same

slam the silicone lid on top to actively

grip facilitates juicing and drinking

vessel can become a quick fix.

juice berries underneath.

into the same container with a flip.

Fewer parts and a simple design mean less work for the user when it comes to use and cleaning. Further refinement will lead to the final product.

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Final Product

Juicy Cup The Juicy Cup allows for juicing and drinking out of the same vessel in a quick, easy, and safe way. Ages 6 months and up

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Grinder Bringing angle

















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Why Ryobi? Ryobi is aimed towards the

Their products have an emphasis on

“Professional Consumer.�

safety and innovation.

They have a very robust cordless tool catalog that uses one battery. This is a great architecture to build into

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What’s Wrong?

Limiting The hand grip is not adjustable for either left handed users or to gain extra attacking positions. This limits the user.

Unsafe The switch instantly rips the motor into high gear and will continue running even without any user interaction, causing gruesome accidents.

The disc guard is such a hassle to


adjust that most users will not take the time to situate is correctly and safely.

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What’s Inside? The motor takes up the bulk of the grinder’s body. This cannot be changed very much without sacrificing some power. While keeping down the length of the tool itself, the cord ultimately limits the user because they are always tethered down and limited in their movements. The grinding disc is attached to the spindle by a nut. This requires a seperate tool to tighten it with which is stored in the auxillary handle. The Angle Grinder contains one

Brushes transfer power from the cord

simple gear interaction. This

to the motor. The bottom housing

increases the likelyhood that drive

is removeable to allow the user to

train adjustments can be succesful.

replace the brushes when worn out.

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Make it Work Make it Safe

Make it Easy Make it Sexy

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How’s it feel? Motor and battery size dictates the size of the Angle Grinder, but adjustments were made to maximize comfortability in various situations.

User feedback on overall size and fit was given based off of foam models. This allowed for a direct comparison against the existing product.

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Final Product A Ryobi Angle Grinder with an emphasis on safety and clarity in use. To encourage safe behavior the safest thing to do is the easiest thing to do.

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Motor only runs if both safety and variable trigger have been pressed

Disc guard adjusts by hand when clamp is depressed

Handle rotates along ring and locks to three positions once button on the end of the grip is engaged.

Pressing both head buttons pivots the disc to two locations, increasing attacking options

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Adam Jonovski -

Thank you for looking 513.479.8678

Adam Jonovski Portfolio 2014  
Adam Jonovski Portfolio 2014