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February - April 2010

Spring / Summer 2010 Look Book

Issue 1, Volume 01

“By mashing-up soft and tough, abstract and literal, and other irreverent combinations, I hope to give women a platform to explore their own personal style.”

— Jodi Arnold

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“Good design begins with honesty, asks tough questions, comes from collaboration and trusting your intuition.” –Freeman Thomas, automobile designer “With collaborations you never follow the same palette.” –Robin Rimraud, electronic musician “By mashing-up soft and tough, abstract and literal, and other irreverent combinations, I hope to give women a platform to explore their own personal style.” –Jodi Arnold

Taking effortlessly cool to a new level, Spring/Summer 2010 is designed for the modern woman whose sense of style is informed by her multi-layered lifestyle, which she manages with aplomb. In addition to Jodi Arnold’s signature special occasion pieces, the Collection features unique, versatile styles in seasonless fabrication, perfect for work or personal time. When asked about the development of Spring/ Summer 2010, Jodi comments, “Music and Art are a big part of my life. I love unique combinations that at first seem a bit off, that challenge the eye or ear. A musician friend of mine always asks me to listen to his music rather than just hear it. It’s the same with Art – I love paintings that make me question and wonder, that aren’t so straightforward. More than ever, this Collection is about shared discovery and pushing the boundaries. Georgia O’Keeffe’s abstract etches, Kehinde Wiley’s brash renderings, the movement in Vicky Barranguet’s paintings and the Serato mixer behind Girl Talk, all greatly influenced my designs in their own way. We call this collection ‘Mash Up’ to honor this collaborative process.”

Each piece in ‘Mash Up’ should be mixed and matched with one another and, more importantly, work effortlessly with what is already in a woman’s closet. Spring/Summer is always about fun and freshness.


5507 



2548, 2497


5510





2502, 3115 | 2521, 1290


5499 



5509


Reflections of Nature

10

11

The Collection’s floral prints were inspired by the emotional wallop of Georgia O’Keeffe’s abstractions. O’Keeffe, most famously known for her representational subjects, painted many abstract works that remained under the radar throughout her career. Moved by the artist’s breadth of perspective, Jodi’s floral designs are meant to create different emotions by shifting viewpoint.


5521

12

13

1289 | 2535, 1285


6189, 2537, 3117

14

15

5510 | Wenge


Mash Up: Emotion

Drawing from other art forms, two of Jodi Arnold’s exclusive prints for Spring/Summer 2010 are interpretations of Uruguayan artist Vicky Barranguet’s paintings. Immersed in the local art scene, Jodi came across Vicky’s work and was immediately moved by the freedom and movement in each of her paintings. When asked about Vicky’s style, Jodi comments, “I’m a little jealous of Vicky’s care-free attitude. She abandons all rules and simply paints what’s in her soul.” Creating a mash up of her own, Vicky’s paintings are all inspired by music, especially her husband, Gustavo Casenave’s irreverent compositions. Her paintings combine the emotion and energy of both art forms, culminating in art that can best be described as alive. Check out our in-depth interview with Vicky in the ‘Journal’ section of our web site, www. jodiarnoldnyc.com

5528, 5515

16

17

5518, 4157


5519, 2497

18

19

5522


4158, 2523, 1287

20

6189, 2537, 1290 21


2537, 3112

22

23

4158, 2547


6200, 2546, 3111

24

25

2502, 1291


Mash Up: Re-defining Sexy Jodi Arnold redefines sexy for Spring/Summer 2010. Rather than obvious, outwardly provocative styles, Jodi’s approach is much more coy. In keeping with her forward design aesthetic, sexiness stems from the obscure combination of soft fabrics, angled silhouettes and bold patterns. This “mash up” creates a canvas of selfexpression limited only by one’s imagination.

2498, 2525, 1285

26

27


5502

28

29

2543, 3114


5501

30

31

5502


5514, 4157

32

33


5524

34

35

1286


5513

36

37

5538


5543 | 5541

38

39

5527


2514

40

41

5529 | 6192, 5523


5504 | 2540, 2527, 3116

42

43

2575, 1290


5526

46

47

4155, 2574


4158, 5542

48

49

2501, 3121


4157, 5540

50

51

2530, 5539


CORPORATE OFFICES 230 West 39th Street, Floor 2 New York, NY 10018 p 212.997.2329 f 212.997.3929 sales@jodiarnoldnyc.com press@jodiarnoldnyc.com

www.jodiarnoldnyc.com

4158, 5542

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Spring Lookbook  

Jodi Arnold's Spring 2010 Lookbook

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