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Media Kit 2013 The Magazine for Business in Singapore Boost your Sales Increase your Brand Equity Get your message through Because it’s not business as usual Issue No. 51

Display to 31 January 2013 S$5.90

Daily news at www.sbr.com.sg

Singapore’s Best Selling Business Magazine

UOB BETS THE BANK ON REGIONAL PLAYS MUDDYING SHENG SIONG’S WATERS SIA’S BUDGET THREAT FINALLY ENDS

MICA(P) 244/07/2011 KDM No: PPS1645/3/2008

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ARE SINGAPOREANS REALLY UNEMOTIONAL ? 11/28/2012 2:51:14 PM


SINGAPORE BUSINESS REVIEW | PROFILE Profile Singapore Business Review is the industry magazine serving Singapore’s dynamic business community. Independent, incisive, authoritative, it is the definitive magazine for Singapore’s business elite. It is the only local business magazine in Singapore guaranteed to reach senior decision makers in the top 1,700 companies with combined sales of S$692 billion and 94% of listed companies. Editorial is a mix of news, reviews, focus on key industries and themes as well as regular sections to keep readers informed of vital issues as they affect them. No other publication has as relevant content to business decision makers as Singapore Business Review. With an experienced and dedicated team of seasoned journalists and expert opinions from market leaders, Singapore Business Review is the definitive magazine for Singapore’s Business Elite. Each issue focuses on business matters such as management advice, relevant news updates and economic opinion. Every issue has a special theme and will include lists, money, power and ideas. Singapore Business Review brings readers unique content, news and ideas not available in regional business media. It fills a much-needed space for local, non-financial business news and analysis.

Circulation Singapore Business Review is printed bi-monthly, and it goes out to the senior management in Singapore’s business firms through direct mail delivery and bulk copies to their headquarters. Copies are available through paid subscription and also on a controlled basis to qualifying readers. It has an audited circulation guaranteed at 25,000 copies reaching 125,000 readers. There will be additional distribution to private clubs, airport lounges and controlled bulk circulation within the CBD area.

Singapore Business Review Leaders Singapore Business Review is the ONLY magazine that can guarantee its reach to CEOs and an average of four other senior executives of ALL the top 1000 companies and 500 SMEs in Singapore, as well as all GLCs, major statutory boards and other key senior executives in Singapore. This grouping accounts for a staggering S$692 billion in sales, 94% of the Singapore stock exchange by market capitalisation, and 82% of Singapore’s entire economy. As we take great pride in our product, we would be more than happy to show you our entire distribution list right down to the name of every individual receiving the magazine as we reach the most number of Singapore-based decision makers of any business magazine.

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SINGAPORE BUSINESS REVIEW | PROFILE

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SINGAPORE BUSINESS REVIEW | PROFILE Singapore Business Review Leaders Media City Singapore This survey looks at the environment for media in Singapore. The Tourism Business How our nation brings in the tourists and future trends and challenges Singapore as a Regional Hub How Singapore repositions itself as the preferred location in Asia, whilst coping with the China challenge and the India opportunity Innovation and Productivity As Singapore moves away from low-end manufacturing, innovation, design and creativity will play a vital role in the economic development of the nation. As brains replace brawn, where will future growth come from? Infocomm City How Singapore creates the best telecommunication infrastructure for businesses in the 21st century Biocentre Singapore How Singapore positions itself as a leading biotechnology research and development centre.

Thematic -ideas to inspire The Top 1,000 companies in Singapore Which are our largest companies and how have they performed over the year? What trends are driving businesses in Singapore? Which industries are up, which are down, and what does it mean? The Enterprise Issue Small business focus on SMEs and entrepreneurs. Who is growing, where, and capitalising on international markets. The Money Issue Making money, investing it and spending it. Who makes how much? From directors to executives, this survey looks at the ‘most kaypoh’ issue of all: am I making enough? We also look at how to spend or invest your money. Hey, the choice is yours. The Export Issue Singapore is the world’s busiest port and has the highest amount of trade as a percentage of its GDP than any other country. This issue looks at who is trading and what trends are seen in the industry and major players. From goods to services, we look at them all.

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SINGAPORE BUSINESS REVIEW | PROFILE Magazine fact sheet Every issue of Singapore Business Review carries a balanced mix of articles that appeal to the senior management of companies in Singapore, with coverage on technology, regulatory, thematic, market and insider news. Our focus is the local business scene as we cover the market players and news affecting people working in these companies. Singapore Business Review helps readers to achieve a true business advantage through its coverage of issues and events affecting Singapore’s business today and in the future. Circulation: 25,000 copies Total Sales of Recipient Companies: S$692 billion Percentage of Listed Companies by Market Capitalisation reached: 94% Market Position: Singapore’s ONLY and highest selling local business magazine Readership: 125,000 (5 readers per copy) CEO/MD/CIO/VP/CFO/Chairman: 72% Reader Description: Senior Management at the Top 1,000 Companies, Top 500 SMEs, Top GLCs, Major Statutory Boards Bonus Circulation: Airport lounges, private clubs, selected trade shows and events. Ask for details. Reader Qualifier: Top 4 Executives at the Top 1,700 Companies in Singapore, Key Senior Executives, Decision Makers from all business aspects Casual Full Page Rate: SGD $5,990 (colour or black & white) Colour: Full colour throughout Binding: Perfect binding Bookings/Cancellations: 2nd Friday of the month prior cover date month Material Deadline: 3rd Friday of the month prior cover date month On-sale: Last Monday of the month prior cover date month

Key Contacts Advertising Tel: +65 6223 7660 Fax: +65 6491 5992 Email: lanie@charltonmediamail.com ext. 208 rochelle@charltonmediamail.com ext. 213

Editorial Tim Charlton Fax: +65 6223 0312 Email: sbr@charltonmediamail.com

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RATES

Advertising Rates

Casual

3X

6X

Double Page Spread

SGD 13,000

SGD 11,305

SGD 10,710

Full Page Colour

SGD 7,000

SGD 6,690.50

SGD 5,391

Half Page Colour

SGD 4,800

SGD 3,790.50

SGD 3,591

Quarter Page Colour

SGD 3,990

SGD 3,840.50

SGD 3,691

Strip Ad

SGD 2,990

SGD 2,840.50

SGD 2,691

Premium Positions

Casual

3X

6X

Inside Front Cover

SGD 8,990

SGD 8,590.50

SGD 8,191

Outside Back Cover

SGD 8,990

SGD 8,590.50

SGD 8,191

Inside Back Cover

SGD 7,990

SGD 7,640.50

SGD 7,291

Opposite Agenda

SGD 7,990

SGD 7,640.50

SGD 7,291

Opposite Contents

SGD 7,990

SGD 7,640.50

SGD 7,291

Opposite Most Read

SGD 7,990

SGD 7,640.50

SGD 7,291

Center-Fold

SGD 15,000

SGD 13,305

SGD 12,710

Creative Executions

Casual

3X

6X

Belly Bands

SGD 6,000

SGD 5,000

SGD 4,000

Insert 1pp 80 gsm

SGD 5,000

SGD 4,500

SGD 4,000

Insert 4pp 80 gsm

SGD 8,000

SGD 7,000

SGD 6,000

Sticker on cover

SGD 3,000/1,000

SGD 2,000/1,000

SGD 1,800/1,000

4-page magazine cover wrap

SGD $18,000

SGD 15,000

SGD 13,500

Supplement (Exclusive Sponsorship) $18,000 for a 4-page feature with 3000 reprints included $ 25,000 for an 8-page feature with 5000 reprints included

Special Advertising Options Corporate Profiles - Highlights a company’s products, services, offerings, and people appointments. Co-published Corporate Profiles - Highlights a company’s success, developments, and initiatives. Thought Leadership Articles - Series of articles in 3 consecutive issues. Special Industry Features - Features similar industries regardless of origin. Country Reports - Features different industries from a specific origin.

Article Reprints $3,000 for 3,000 pieces $4,000 for 5,000 pieces, smaller quantities not available 6 SINGAPORE BUSINESS REVIEW | MEDIA KIT 2013


MATERIAL SPECIFICATIONS

Material

Trim size

Bleed size

DPS*

275mm x 420mm

285mm x 430mm

Full page*

275mm x 210mm

285mm x 220mm

Material

Actual size / Type Area

1/2 Page vertical

260mm x 90mm

1/2 Page horizontal

130mm x 180mm

Keep all type and graphics at least 10mm away from all edges and gutter, within the trim size. Add 5mm Bleed for all advertisements with bleeds* Bleed is only offered on full page advertisements and larger. Fractional advertisement will fit inside the layout dimensions. Singapore Business Review is full-colour throughout, saddle stitched and printed on web offset press on 110 gsm matt art paper.

DPS 280mm x 420mm with Bleed 290mm x 430mm Type Area 260mm x 400mm

Full page 280mm x 210mm with Bleed 290mm x 220mm Type Area 260mm x 190mm

1/2 page vertical 240mm x 88mm

Half page 125mm x 184mm

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EDITORIAL CALENDAR 2013

February / March

Cover Story : The Investment Issue: 10 Hot Investment Ideas for 2013 Business Report : Insurance / Commercial Real Estate Awards Coverage : Singapore Business Review Restaurant Awards Investment Feature : Personal Finance: Growing Your Wealth Tech Essentials : Digital Cameras Business Buyers Guide : Accounting & Business Software Country Reports : Germany / Switzerland Marketing Feature : Business Hotels & Serviced Apartments Roundtable : 2013 Investment Roundtable

April / May

Cover Story : Asian Art Story Business Report : Banking / Executive Relocation Awards Coverage : Asian Export Awards Investment Feature : Alternate Investing: Art / Collectibles / Wine Tech Essentials : Laptops Business Buyers Guide : MBA Report Country Reports : Spain / France Marketing Feature : Basel World / SIHH Preview Roundtable : Business Banking & CFO Roundtable

June / July

Cover Story : Entrepreneur Issue: Where Business Starts Business Report : Digital Business / Human Resources Awards Coverage : Asian Property Awards Investment Feature : International Property Tech Essentials : Printers / Scanners / Faxes Business Buyers Guide : Luxe: Yachts & Private Jets Country Reports : Best Of British / Benelux Countries Marketing Feature : Singapore MICE Report Roundtable : The Entrepreneurship Roundtable

August / September

Cover Story : The Property Issue: Where are the Best Places to Buy and Live In Business Report : Supply Chain Management / Business Travel Awards Coverage : Asian Hospitality Awards Investment Feature : Mutual Funds Review Tech Essentials : Mobile Phones / PDAs Business Buyers Guide : Executive Motoring Country Reports : Middle-East Business Report Marketing Feature : Malaysian MICE Report Roundtable : Property Roundtable

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EDITORIAL CALENDAR 2013

October / November

Cover Story : The Money Issue: Salary Guide Business Report : Manufacturing / Printing Industry Awards Coverage : Singapore Business Review Leadership Awards Investment Feature : Wealth Management & Private Banking Tech Essentials : Projectors / Video Conferencing / AV Business Buyers Guide : Executive MBA / Further Education Country Reports : Italy Marketing Feature : Best Restaurants for Business Lunches Roundtable : Executive Education Roundtable

December / January

Cover Story : Singapore’s Best (& Worst) Performing Companies Business Report : Logistics / Shipping & Ports Investment Feature : Annual Market Review Tech Essentials : Digital Imaging Business Buyers Guide : Executive Health & Insurance Country Reports : Scandinavia Marketing Feature : Watch & Jewelery Christmas Gift Guide Roundtable : Franchise Roundtable

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ONLINE ADVERTISING RATES | WEBSITE Top Leaderboard (728 x 90 pixels, runs on all pages)

Monthly: S$ 25 CPM SOV

Banner 1 - Above fold (600 x 120 pixels)

Monthly: S$5,000 FIXED*

Right Hand Square 1 (300 x 250 pixels, runs on all pages)

Monthly: S$5,000 FIXED* Right Hand Square 2

Monthly: S$4,500 FIXED* Banner 2 (600 pixels x 120 pixels, runs on all pages)

Monthly: S$4,000 FIXED*

Banner 3 (600 pixels x 120 pixels, runs on all pages)

Monthly: S$3,500 FIXED*

Banner 4 (600 pixels x 120 pixels, runs on all pages)

Monthly: S$3,000 FIXED* Video

Monthly: S$8,000 FIXED* Banner 5 (600 pixels x 120 pixels, runs on all pages)

Monthly: S$3,000 FIXED*

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ONLINE ADVERTISING RATES | EDM Top Leaderboard (600x120 pixels)

Monthly: S$ 2,500 Fixed Banner 1 - Above fold

Monthly: S$ 3,000 Fixed Right Hand Square 1 (300 x 250 pixels)

Monthly: S$ 3,000 Fixed

Banner 2 (600 X 120 pixels)

Monthly: S$ 2,500 Fixed

Banner 3 (600 X 120 pixels)

Monthly: S$ 2,000 Fixed

Banner 4 (600 X 120 pixels)

Monthly: S$ 1,500 Fixed SINGAPORE BUSINESS REVIEW | MEDIA KIT 2013 11


ONLINE ADVERTISING SPECIFICATIONS WEBSITE ADVERTISEMENTS Creative Types

Dimension

Top Leaderboard

728 (w) x 90 (h) pixels 600 (w) x 120 (h) pixels for backup

Banner

600 (w) x 120 (h) pixels

Medium Rectangle

300(w) x 250(h) pixels

Max. File Size

Format

Description

50 Kb

JPEG, GIF or SWF For all SWF files, you have to send a GIF backup

runs on all pages; Subject to up to 3 rotations

50 Kb

JPEG, GIF or SWF For all SWF files, you have to send a GIF backup

runs on all pages; Subject to up to 3 rotations

50 Kb

JPEG, GIF or SWF For all SWF files, you have to send a GIF backup

runs on all pages; Subject to up to 3 rotations runs on all pages; Subject to up to 3 rotations

20MB or approximately 5 to 6 mins. duration

Section banner

300 (w) x 100 (h) pixels

50 Kb

JPEG, GIF or SWF For all SWF files, you have to send a GIF backup

Video

Full Standard definition frame size: 320(w) x 240(h) pixels Full frame rate: 25fps Bit rate: 3 Mps or greater (high enough to avoid noticable encoding artifacts)

300 (w) x 100 (h) pixels

MP$, WMV & FLV

*Ensure animated GIF loops continuously **Animated should be limited to a maximum of 20 secs ***Advertiser to provide click-through URL ****Instructions for SWF / Flash creatives • A back up GIF or JPG must be supplied, to serve to users who do not have flash plug-in. • Click-through must be targeted to a new window (“_blank”) • A hard-coded URL must NOT be used. A “clickTag”

BANNER POSITIONS LEADER BOARD RIGHT SQUARE - BANNER 1

above NEWSLETTER SIGNUP

RIGHT SQUARE - BANNER 2

below NEWSLETTER SIGNUP

BANNER 1

above TOP NEWS

BANNER 2

above EXCLUSIVE

BANNER 3

above PEOPLE

BANNER 4

above LIFE & STYLE

BANNER 5

above HONG KONG SECTION

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Sbr mediakit 2013