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PORTFOLIO BY JONGHA LEE

recusant87@gmail.com +82(0)1027367663 www.svenikdesign.com


CURRICULUM VITAE HALO LEVITABEATS PLATTI APOLLON

PORTFOLIO BY JONGHA LEE

STERITUM

Portfolio 2012 - 2013

2012 - 2013

CONTENTS


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CURRICULUM VITAE

2012 - 2013

00 CURRICULUM VITAE JONGHA LEE WORKS Freelance design work for theQ life style brand (Confidential) Samsung Electronics ‘Pre-Metaskin’ project Freelance design work for TNG/Yureka Ltd ‘Ultrathin Ultraportable Laptop’ Samsung Electronics ‘Vacuum Cleaner Design’ project Samsung Electronics ‘Connected Home System Design’ project Hyundai Motors ‘Car Interior Design’ project Workshop with Mike Nuttall (co-founder of IDEO) ‘Design by Brand’ Workshop with John Stoddard (design director of IDEO) ‘Intelligent Cloth Design’

2013 2013 2013 2012 2012 2012 2012 2011

SKILLS

PORTFOLIO BY JONGHA LEE

Rhinoceros 3D, Keyshot, Adobe Photoshop, Illustrator, Lightroom Pro, After Effects, Autodesk SketchBook Designer, SketchBook Express, HTML5, Javascript, JQuery, CSS3, extensive photography experience, Korean(native), English(advanced)

EDUCATION Samsung Art & Design Institute (SADI)

2011 - 2014 (expected)

DESIGN FEATURED IN

Product Design

Soongsil University

2006 - 2010 (left school in the sophomore)

Computer Science

I.D. Magazine, Industrial Design Served, Trend Hunter, Tuvie

ACTIVITY Product designer at international design project group ‘ARTINAUTS’ Chief of the student commitee at SADI Freshman student representative Signal operations infantry at the Korean Army Overseas experience

2013 - Current 2011 - 2012 2011 2007 - 2009 1993 - 1995 (Michigan, US) 1998 - 2000 (Hong Kong)

recusant87@gmail.com +82(0)1027367663 www.svenikdesign.com


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DESIGN WORKS - 01 HALO

2012 - 2013

01 HALO A NEW EXPERIENCE

PORTFOLIO BY JONGHA LEE

IN THE CLUB SCENE

BRIEF

Wireless Interactive Headphone Individual Project 2013

'Halo' is a wireless interactive headphone with portable DAP(Digital Audio Player) as a set aimed for professional club DJs and trendy people who wear headphone as part of their fashion. The direct, cordless attachment of receiver and DAP prevents any circumstances of electronic interference or frequency problems, thus providing a lossless sound quality. The dual circular display can show off its fantastic visual effects in the dark, which can be seen like a halo encircling the user’s head.


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DESIGN WORKS - 01 HALO

BACKGROUND

PORTFOLIO BY JONGHA LEE

2012 - 2013

A DJ is like a god in the club. While he is performing, everyone inside looks up to him, mimicks the gestures of his, shouts his name out, and sings along with him. That’s why a good DJ should not only be good at mixing the music but also be well dressed, look good, and use proper props to excite the audience. This actually is beneficial for the crowd control. I focused on the fact that most of the DJs wear their monitoring headphones while mixing their music. Since a headphone is always worn by the DJ and is easily seen from far, wouldn’t it be exciting for the crowd if the DJ is wearing a flashy interactive headphone?

INTERACTIVE CONTROL The touch display allows the user to interac tively control the headphone with their fingers while wearing. ‘Single Tap’ to play/pause, ‘Double Tap’ to navigate tracks, ‘Swirl Up & Down’ to change volumes.


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DESIGN WORKS - 01 HALO

ATTACH / DETACHABLE DAP

PORTFOLIO BY JONGHA LEE

2012 - 2013

The DAP(Digital Audio Player) is attached to the earcup by magnetic. The direct attachment of receiver and the DAP prevents sound loss occured by any external electronic interference, or frequency problems that are stated as common problems of wireless headphones.

THE DIGITAL AUDIO PLAYER The digital audio player for ‘Halo’ is similar to conventional touch screen mp3 player. It supports WAV, AIFF, FLAC, ALAC, APE, MP3, AAC, WMA, OGG files and has a headphone-out that can be used with other receivers. Supports micro USB type-B for charging. Supports wireless charging and Wi-Fi Direct.


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DESIGN WORKS - 01 HALO

2012 - 2013

Sketch Development

PORTFOLIO BY JONGHA LEE

User Group Segmentation

User Profle / Persona

A HEADPHONE THAT REFLECTS THE LIFESTYLE The main focus of the design was creating a headphone that does not only provide comfort, but also fit nicely into the consumer’s lifestyle. So building a persona was important for envisioning the concept. For ‘Halo’, the persona was a club DJ who enjoys stylish and young life, drawing attention from others.

While doing the sketch ideation, I kept in mind that the design should reflect persona’s life style. A stylish, and unique form, combined with metallic material seemed to give a trendy look which well fit to persona. Had lots of trial and errors harmonizing the design language of the DAP and the receiver.


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DESIGN WORKS - 01 HALO

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PORTFOLIO BY JONGHA LEE

The dual circular displays can provide visual effects that reflect the characteristics of the music the DJ is monitoring. When the DJ plays a high bpm track, the effect turns dynamic, whereas for down tempo, it becomes bold and smooth. This will arouse great excitement among the crowd when the DJ is performing.

2012 - 2013

VISUAL EFFECTS


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DESIGN WORKS - 02 LEVITABEATS

2012 - 2013

02 LEVITABEATS SEE THE SOUND,

PORTFOLIO BY JONGHA LEE

FEEL THE SOUND

BRIEF

Levitation Technology Applied Luxury Loud Speaker Individual Project 2012

A state-of-the-art luxury loudspeaker which gives new experience of enjoying music to the listener. Not only does it emits quality sound, it gives visual pleasure to everyone in the room by the application of quantum levitation technology. Listeners can actually see how the music is being played by the luminous floating disk that bounces up and down according to the rhythm and beats.


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DESIGN WORKS - 02 LEVITABEATS

Levitation technology is no longer a mere fantasy, it is already being used in various transportation, and lots of research is being conducted for various application. After some research, I discovered some interesting scientific phenomenon including 'quantum levitation' and several other scientific theories related to levitation effect(Meissner effect, superdiamagnetism, quantum locking, etc.). These theories tell that an object(should be a superconductor) that is levitated by magnetic field can be fixed on certain position in mid-air, or can keep certain distance from the target. If the strength of magnetic field can be controlled, the object can bounce up and down in mid-air in a stable manner.

PORTFOLIO BY JONGHA LEE

I found some similarities between this phenomenon and the ‘graphic equalizer’, which shows sound waves going up and down, reflecting the beats and rhythm of a music that is being played. Watching this graphic sound waves while listening to music makes a more immersive listening experience. From here, I came up with an idea of applying the levitation technology to a home audio system.

Quantum Levitation

Sketch Development

Graphic Equalizer

2012 - 2013

BACKGROUND


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DESIGN WORKS - 02 LEVITABEATS

PORTFOLIO BY JONGHA LEE

When the power is on by remote control, the luminescent disk inside the glass tube slightly levitates in mid-air. The disk is reacted by the rhythm and beat of the music, bouncing and falling down, reminding a sound wave.

OFF

ON

PLAY

2012 - 2013

FLOAT & BOUNCE


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DESIGN WORKS - 02 LEVITABEATS

PORTFOLIO BY JONGHA LEE

2012 - 2013

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QUANTUM TRAPPING (occurs at a state of -200째C) Magnetic field penetrates the thin superconductor layer in the form of quantum flux tubes. Quantum flux tubes are pinned in defects, locking the disk in space, resulting a stabilized/non frictional movement of the disk.


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DESIGN WORKS - 03 PLATTI

2012 - 2013

03 PLATTI A SMART WAY OF

PORTFOLIO BY JONGHA LEE

SERVING A TOAST

BRIEF Bread Container + Wirelessly Controllable Toaster Individual Project 2013

A toaster which also serves as a sliced bread container. Once it is filled with several sliced breads, toast is readily available with just simple press of a button, or wirelessly with smart devices. A friendly appearance inspired by the form of a platypus with simple and efficient usability.


PORTFOLIO BY JONGHA LEE

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DESIGN WORKS - 03 PLATTI

BACKGROUND 01

BACKGROUND 02

While seeing a lot of people eating their toasts, I realized that most toast lovers keep their breads in room temperature rather than storing them inside their fridges; and eat them as soon as possible. The reason for this was that if you store your breads in your fridge, the moisture inside the breads vaporize making them dry and less tasty. But if you decide to keep them in the room temperature for the sake of better taste, opening up the plastic bag to make your toasts and then tying the bag up every time you eat a toast can be pretty tedious. Plus, why, in the modern 'smart' era, do we still need to wait around our kitchen after putting our toasts in our toasters every time we decide to eat them? Wouldn't it be nice to have a 'smart toaster' to which you can order to start making toasts using a smart device while watching TV in your living room, and which sends you a notification through your smart device when the toasts are ready?

If you have decided to store your breads in the fridge, leaving them in the room temperature for 30 to 40 minutes and softening them up prior to cooking them with toasters rather than putting them inside the toaster right away will make the toasts taste better. But 30 minute is a long time. Some toasters have defrost functions. But they can only defrost 2 to 4 breads each time. Is there a way to defrost multiple frozen breads at the same time within a short period of time?

Tying the bag up after taking out some breads

Things are getting smart now

Analog and tedious to do...

Frozen breads waiting to be softened

2012 - 2013

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DESIGN WORKS - 03 PLATTI

By the help of the built-in bread container, it is unnecessary to use unpleasant plastic bags to store the breads. Once it is filled up, there is no need to ‘open, take out, and tie’. Simply just press a button with a smart device and the user will be informed when the toast is ready. Also, the container have made it possible to defrost multiple breads at the same time.

Toast Button

PORTFOLIO BY JONGHA LEE

Defrost Button

APP Control

2012 - 2013

TOASTER THAT STORES BREAD


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DESIGN WORKS - 03 PLATTI

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WIRELESS CONTROL WITH SMART PHONE

PORTFOLIO BY JONGHA LEE

2012 - 2013

While you are doing your morning workout at the living room, or watching TV sitting on a couch, you can reserve a toast with your smart device wirelessly and see the progress of toasting from the APP screen.


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DESIGN WORKS - 03 PLATTI

PORTFOLIO BY JONGHA LEE

2012 - 2013

STRUCTURE

The friction between the bread and conveying roller enables the forward movement of a bread. When the bread enters the heating chamber, the heating elements are operated. The heat generated from the toasting process flows along the conductive tube, rises up to defrost multiple breads in the container.


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DESIGN WORKS - 03 PLATTI

STACKABLE

PORTFOLIO BY JONGHA LEE

2012 - 2013

Place a tray under its snout to catch the bread thats coming out of it. User can reserve up to maximum of 4 toasts, which can be stacked above the tray.

When toasting is done, ‘Platti’ will beep, and will also inform you with your smart device.


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DESIGN WORKS - 04 APOLLON

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APOLLON DEFINING THE NEW

PORTFOLIO BY JONGHA LEE

‘ALL-IN-ONE’

Transformable Tablet + Work Station Dock Individual Project 2013

2012 - 2013

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DESIGN WORKS - 04 APOLLON

PORTFOLIO BY JONGHA LEE

2012 - 2013

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BRIEF As the name suggests, 'Apollon' is a versatile tablet pc that can be used in various ways. It can perform ranging from a book reader sized tablet to a large 15inch 16:9 ratio tablet.


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DESIGN WORKS - 04 APOLLON

BACKGROUND

PORTFOLIO BY JONGHA LEE

2012 - 2013

Tablet PCs are commonly used by workers and students. iPad is the most widely used tablet but some think that they are too big to be carried with. As a solution, iPad mini came out. Both have their merits, but aren’t effective enough to handle complicated tasks. Hybrid PC, an integration of tablet + laptop, or tablet + PC, however, are good at dealing heavy duties, but their size is somewhat ambiguous. Their display is too big and the ratio is wider than the conventional tablets.

2 SIZES WITH DIFFERENT OS For its maximum effectiveness, ‘APOLLON’ uses dual OS. Windows OS for wide mode, which is effective at using heavy programs and watching wide resolution medias, and Android OS for the minimized, which is for casual use such as web surfing and pdf viewing.


DESIGN WORKS - 04 APOLLON

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2012 - 2013

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THE DOCK The dock has extra CPU, Memory, VGA, and SATA SSD which boosts the performance of the tablet. The tablet can be wirelessly connected to the dock by Wi-Fi Direct.


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DESIGN WORKS - 04 APOLLON

PORTFOLIO BY JONGHA LEE

2012 - 2013

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FLEXIBLE DISPLAY FOR HORIZONTAL EXTENSION The camera on back of the tablet can still be used while it is docked. The dock is smaller than its widened status.

Flexible display is wound around the two rollers on each end. When the extension unlock button is pressed, the lock will be released and the tablet can be extended horizontally.


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DESIGN WORKS - 04 APOLLON

PORTFOLIO BY JONGHA LEE

2011 -- 2013 2012 2013

On the ideation phase, my main concern was to solve the structure and mechanism issues. Designing the dock was a tricky part. I had to think of how it could dock the tablet safely, how the camera could be used while docked, and harmonizing the design with the tablet.

Product Segmentation

PORTABILITY AND PERFORMANCE ALTOGETHER

Thumbnail Sketch Ideation

‘Apollon’ is a hybrid pc. It can be used as conventional tablet, wider version tablet, and also a PC when its docked. Portability is an issue for hybrid pc since they have wider than conventional tablet display. Apollon does not lose its portability while maintaining its powerful performance.


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DESIGN WORKS - 05 STERITUM

2012 - 2013

05 STERITUM BACTERIA-FREE

PORTFOLIO BY JONGHA LEE

DRINKING

BRIEF UV-C Sterilzer Attached Thermos Team Project 2013

Focusing on safe and healthy drinking habit of the modern people, 'STERITUM' is a thermos that has UVC sterilizer attached to the bottom, helping the user to drink safer and cleaner beverage anytime anywhere.


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DESIGN WORKS - 05 STERITUM

BACKGROUND

2012 - 2013

Any sort of insulated thermos has a contamination issue after drinking with it. Because of its being vacuum, the damped status lasts relatively longer than other open-type beverage bottles, promoting a faster rate of bacterial growth. Thermos contaminated by bacteria and viruses can cause various diseases. Many people actually are aware of this problem, but they still re-use the thermos that is long left on the room without any cleaning done after drinking with it. Or, they just fill it with hot water, shake it, and flush it out, which is a temporary way of getting rid of the unpleasant smell but does not solve its fundamental contamination issues, or bacteria.

PORTFOLIO BY JONGHA LEE

There are two reasons for this. First, they are lazy, second, they don't carry cleaning products such as kitchen cleaners and sponges with them.

Looking clean?

The invisible truth.

THE BOTTOM LINE 'STERITUM' looks like any other coffee thermos that we use at our work place, home, and outdoors. But there's something special on the bottom.


DESIGN WORKS - 05 STERITUM

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2012 - 2013

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DESIGN WORKS - 05 STERITUM

THE SPECIAL LID

2012 - 2013

The bottom lid is a small UVC sterilizer that can fit on the top. It can replace the top lid and the top lid can be attached to the bottom while the sterilizer is being used.

PORTFOLIO BY JONGHA LEE

UVC Sterilizer

battery life / status indicator

To start sterilizing, press and toggle the button on the top. The button will be automatically released after 1 minute of sterilization. In a charging state, the button won't be released unless the user press it again to toggle off. Supports mini-B type USB for charging.


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DESIGN WORKS - 04 APOLLON

2011 -- 2013 2012 2013

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Abbreviation

Wavelength range

Energy per photon

Notes / alternative names

Ultraviolet-A

UVA

400 - 315 nm

3.10 - 3.94 eV

long wave, black light

Ultraviolet-B

UVB

315 - 280 nm

3.94 - 4.43 eV

medium wave

Ultraviolet-C

UVC

280 - 100 nm

4.43 - 12.4 eV

short wave, germicidal

PORTFOLIO BY JONGHA LEE

Name

UVC can eliminate over 99.9% of bacteria, viruses, protozoa and some germs that causes stench inside the container. It will make any kinds of beverages safer and cleaner to drink.

2013 PORTFOLIO by JONGHA LEE  

Industrial design portfolio by Jongha Lee.

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