Cornerstone Entrepreneurs Break the Bank with Breakfast Business By Sharon Beaner Cornerstone Prep Academy www.cornerstoneprep.org
ornerstone Preparatory Academy (CPA) in Acworth, Georgia, recently added Entrepreneurship to its list of high school electives. The semesterlong class was comprised of five boys, four of them seniors and one junior. The objectives of the class were to teach the students the basics of starting a business, expose them to the growing entrepreneurial market, and provide practical application. To accomplish these goals, the students formed a partnership, created a business plan, and started their own food business called Generally Breakfast. The students got the idea from their own lives: a group of teen-aged business partners who are typically hungry and who rarely eat before coming to school. If that was the case for them, they reasoned that other students (and staff) were in the same boat. Their slogan reflected the heart behind the business: â€œA healthier alternative for busy families.â€? For 30 minutes on Monday and Friday mornings, Generally Breakfast sell breakfast biscuits, pastries, fruit, and a beverage. Their prices are cheaper than most fast-food chains and the location (school) was ideal. While they may not acquire the wealth of wellknown entrepreneurs such as Bill Gates or Walt Disney, their motivation is not to amass riches. Rather, it is to learn from the experience and provide quality food to their customers for the least amount of money. Generally Breakfastâ€™s sales have been impressive. The partners conduct a weekly business meeting to go over sales and set future marketing and sales strategies. The first day of business, they sold 75% of their products, and have since continued to show impressive sales. By the end of the first semester, less than two months into the business, they had already realized a 119% increase over their original investment. Impressive! Recent trends show a rise in sales and a new spring marketing strategy is helping it continue. Through applying what they are learning in class, these students are gaining valuable experience that will last a lifetime. UMS
The Generally Breakfast crew with their menu (above) and set up for sales (below).
Spring 2011 edition of the offical magazine of the National Association of University Model Schools