GM BUSINESS connect
J Rosenthal revamps Appletree brand Hurst advises collection comes on the back of its growing popularity within the independent sector. The brand’s new look, packaging and new POS (including look book and strut cards) were launched at an open showroom event held at J Rosenthal’s headquarters in Radcliffe, Manchester. Manchester-based J Rosenthal & Son, one of the leading suppliers of home textiles to the retail sector in the UK, has re-launched its Appletree brand for AW17 with a rebrand, new packaging and extended range of coordinating products. A British brand, Appletree has a strong heritage dating back to 1770 and has been part of Rosenthal’s bedding portfolio for a number of years. It offers contemporary bedsets and accessories that encapsulate current interior design trends and the new season’s launch coordinates with 2017/18’s most sought after colour schemes. The brand refresh and renewed focus on the Appletree
Commenting on the new collection, design director Jackie McLoughlin said: “We’ve extended the choice of merchandise within the Appletree range to offer a full collection of complementary products. As well as bedding sets, each design story also features coordinating throws and cushions that can be mixed and matched to create a stunning style statement. While ideal for the bedroom, the cushions and throws look equally at home in living spaces. “There are four core design stories for this season. Plantation includes five key looks to capture the spirit of 2017’s key botanical trend and celebrates the charm of the British
countryside; Retro Metro has four key designs with a contemporary Scandinavian vibe; Satira also has four key looks including patchwork and paisley with a modern twist, and there are six core products within the Oriental story that’s inspired by the exotic Far East.”
on management buyout at BDB
Jackie added: “Appletree is a brand that continues to go from strength to strength, with widespread appeal to British consumers of all ages. Our new brand identity and packaging has been designed for maximum impact at point of sale and to reflect the level of quality and attention to detail associated with these products. “This, coupled with our significant investment in POS and marketing support for our stockists, makes the brand a focus for the consumer in the category.” J Rosenthal & Son will be supporting the Appletree brand with a new consumer PR and social media campaign.
announced soon! Entries for the 2018 Greater Manchester Business Awards closed on 15 October 2017. After last year’s sell-out inaugural awards evening, businesses across Greater Manchester are eagerly awaiting to see if they have been shortlisted for the 2018 Awards Dinner which will be held at the Radisson Blu Edwardian Hotel, one of Manchester’s finest City Centre Hotels on the 9 February 2018.
Hurst Corporate Finance has advised on the management buyout of leading international B2B marketing consultancy BDB. Ben Bradley and Ryan Niblock advised BDB managing director Matt Smith and the new executive team on their acquisition of 100 per cent of the company’s share capital from founders Susanne and Henry Dixon. Joining Matt on the executive team are deputy managing director Catherine Butcher, Jenny Mason and Jon Hallowell. Founded in 1987 and based in Altrincham, BDB is a specialist marketing communications consultancy which delivers integrated and creative campaigns for global clients across sectors including food and nutrition, healthcare, construction, engineering, energy, coatings and packaging.
Published on Oct 5, 2017