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GM BUSINESS connect

April/May 2017

launch

Gearing up for shown on TV, and the popularity of the ‘coffee shop’ as a place to hang-out shows little sign of fading. “Fast-forward a few years and its happened. With a lot of hard work, and tremendous support from my business partner Marie, in late 2014 I opened VeloEspresso in Altrincham. We have nailed the good coffee, enjoyed sampling good cakes and the cycling banter is always fun. “We have a loyal customer base of noncyclists too. I’m proud of what we have achieved and am delighted that we have developed our business to include cycle retail, cycle accessories and cycling related gifts.”

Last month GM Business Connect attended the official launch of the SunSport Velo Women’s Team’s new kit and race plans for 2017. The event took part at the SunSport Velo Performance Hub, situated on Moss Lane in Altrincham. The Hub is the brainchild of co-founders and coowners Neil Lee and Stuart Percival. The event caught our interest as it is an ideal example of how sponsorship of sporting teams and

disciplines can work very well for Businesses, and in this instance Brother UK and Slater Heelis were on hand to discuss their involvement. Before we approached the sponsors we found out a little more from Neil and Stuart as to what was behind the concept of a coffee /cycle accessory shop. Neil commented: “My ambition was to establish a cycling-themed coffee shop, one that occupied a place in the local

cycling community and one that would become a destination for cyclists visiting the area. I wanted to serve gourmet coffee and traditional cakes, display cycling memorabilia and show cycling races on a large TV screen. “Alongside this, I wanted to also attract non-cyclists, people who simply appreciated good coffee in an independent setting. Almost twenty years ago ‘Friends’ was first

Stuart added: “I’ve been working with athletes and assessing sports performance since 2011. In 2015 I established SunSport Coaching, a training, sports performance and coaching company. A large number of our clients are cyclists, but we work with other athletes too. I have seen a steady growth in our business mainly from UK based success, but also from establishing a second base in Mallorca and online global clients from consultancy coaching work. “It’s rewarding to see athletes performing well at events across the world. But in parallel to the online business, I was keen to introduce a more personal, and community based dimension to my model too. And so when I heard about what Neil had created at VeloEspresso I was keen to take a look. “Over a number of months we have carved out a strong vision for the SunSport Velo Performance Hub. The Hub, as it will

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exceeding expectations 16/03/2017 11:06

GM Business Connect April.May 2017  

April/May Edition of Greater Manchester's fastest growing B2B Magazine