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TWENT Y THIRTEEN ADDY AWARDS COMPETITION

WINNERSBOOK


MIDMEN


THE 2013 MID-MICHIGAN ADDY® AWARDS The Mid-Michigan ADDY Awards presentation is a celebration of the creative work that our region has produced over the past year. Presented by the American Advertising Association, the ADDYs represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types. This year, over 300 pieces of work were entered in to the Mid-Michigan competition with 178 winners! The number of professional and student entries this year was the highest in recent history and represents work created for both local and national clients. We hope you enjoy this showcase of wonderful and exceptionally creative talent in mid-Michigan!

MEET THE 2013 JUDGES As his title suggests, Jim lends his direction to The Ohlmann Group’s creative department. A copywriter and broadcast producer by trade, he also helps guide the vision of the Ohlmann Group’s web, print, and other media creative. Through the years, he’s collected over 100 local, regional, and national advertising awards, including a National ADDY Award and an International Radio and Production RAP Award. Jim is a two-year Past President and current board member of AAF-Dayton, a Dayton Business Journal “40 under 40” winner, and he was awarded the prestigious American Advertising Federation Silver Medal in 2009. He’s served on the boards for JIM HAUSFELD Creative Director The Ohlmann Group OHLMANNGROUP.COM

The Epilepsy Foundation of Western Ohio and Better Business Bureau. And once, in a moment of wild abandon, he piloted a blimp.

Peter O’Carroll lives in Lake Charles, Louisiana. He has worked in the advertising profession since 1978, wearing many hats on the creative and business sides. Peter looks forward to work each day at the O’Carroll Group, where he serves a variety of local, regional and national clients. Peter is a founding member and multiple past president of AAF–Lake Charles and a past member of the AAF’s Tenth District Executive Committee. He holds a Master of Journalism degree from Louisiana State University, and often teaches advertising and public relations courses at McNeese State University in Lake Charles. PETER O’CARROLL President & Creative Director O’Carroll Group OCARROLL.COM Monika has been involved in the advertising industry since graduating from the University of Cincinnati before the millennium. As a partner in a growing music licensing and marketing firm called The All Night Party, Monika is responsible for working with potential and current clients to develop outcome-based marketing strategies, provide creative and project supervision, write copy and source music from the company’s own catalog and library. Outside of work, Monika is the Marketing Chair for the Cincinnati Symphony Volunteer Association and Vice-Chair of Marketing for the Junior League of Cincinnati. MONIKA ROYAL-FISCHER Partner, Marketing & Sales The All Night Party THEALLNIGHTPARTY.COM

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SALES PROMOTION SILVER ADDY AWARD Audio / Visual Sales Presentation ENTRANT: MessageMakers | ADVERTISER: GreenStone Farm Credit Services | TITLE: GreenStone FCS Introduction | CREDITS: Tom Lietz, Producer/Director; Tim Whalen, Motion Graphics Artist; Adam Cate, Videographer; Ian Busch, Videographer

COLLATERAL MATERIAL SILVER ADDY® AWARD Publication Design / Series ENTRANT: Redhead Design Studio | ADVERTISER: Michigan State University College of Veterinary Medicine TITLE: Perspectives 2012 Cover Series | CREDITS: Kristen Lare Flory, Collaborator

SILVER ADDY® AWARD Publication Design / Magazine ENTRANT: Redhead Design Studio | ADVERTISER: Michigan State University College of Veterinary Medicine TITLE: Perspectives Summer 2012 CREDITS: Kristen Lare Flory, Collaborator

JUDGE’S CHOICE

GOLD ADDY® AWARD Poster / Single ENTRANT: Remind Creative | ADVERTISER: Lansing Derby Vixens | TITLE: Lansing Derby Vixens June bout Poster | CREDITS: Steve Jencks, Illustrator

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2013 Mid-Michigan ADDY® Awards Winners Book

GOLD ADDY® AWARD Poster / Single ENTRANT: Lansing Community College ADVERTISER: Lansing Community College TITLE: Golden Gate Bridge 75th Anniversary poster CREDITS: Bruce Mackley, Illustrator


GOLD ADDY® AWARD Stationary Package / Flat Printed ENTRANT: Redhead Design Studio | ADVERTISER: Fenner Nature Center TITLE: Fenner Stationary System

GOLD ADDY® AWARD Annual Report / Four-Color ENTRANT: Michigan State University | ADVERTISER: Michigan State University Office of the President | TITLE: Michigan State University President’s Report CREDITS: Cindy Lounsbery, Graphic Designer; Deon Foster, Interactive Designer/ Developer; Susan Holloway, Director of Marketing Communications; Meredith Mescher, Writer/Editor; Carla Freed, Senior Marketing Communications Manager; Kurt Stepnitzk, Senior Photographer; Derrick Turner, Multimedia Specialist; Greg Kohuth, Visual Journalism Producer

GOLD ADDY® AWARD

BEST OF SHOW

Annual Report / Four-Color ENTRANT: Michigan State University / College of Education | ADVERTISER: Michigan State University / College of Education | TITLE: Ready. Learn. Lead. | CREDITS: Anthony Cepak, Art Director/Graphic Designer; Nicole Geary, Communications Director

SILVER ADDY® AWARD Annual Report / Four-Color ENTRANT: Redhead Design Studio | ADVERTISER: Capital Area Michigan Works! TITLE: Connect Effect | CREDITS: Andrea Kerbuski, Collaborator

SILVER ADDY® AWARD Brochure / Campaign ENTRANT: Michigan State University | ADVERTISER: Michigan State University / Office of Admissions TITLE: Michigan State University Admissions Viewbook CREDITS: Cindy Lounsbery, Graphic Designer; Pam Jennings, Senior Marketing Communications Manager; Susan Holloway, Director of Marketing Communications; Meredith Mescher, Writer/Editor; Kurt Stepnitz, Senior Photographer; Derrick Turner, Multimedia Specialist; Greg Kohuth, Visual Journalism Producer; Carla Freed, Senior Marketing Communications Manager

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Rock Out. Fly Out.

SILVER ADDY® AWARD

Wherever the music takes you, we’ll get you there. Share your Common Ground photos with us for a chance to win a $1,000 travel voucher!

Special Event Material / Campaign ENTRANT: Pace | ADVERTISER: Capital Region International Airport | TITLE: Fly Lansing - Common Ground Sponsorship | CREDITS: Aaron McCall, Art Director; Seth Barnhill, Copywriter; Bobby Jereb, Production Artist; Jill Holden, Account Manager; Carole Tuckey, Production Manager

SILVER ADDY® AWARD Brochure / Campaign ENTRANT: University Advancement Michigan State University ADVERTISER: University Advancement Michigan State University TITLE: University Advancement Collateral Materials

SILVER ADDY® AWARD Special Event Material / Card ENTRANT: CiesaDesign | ADVERTISER: The Christman Company | TITLE: Christman Holiday Card | CREDITS: Chris VanWyck, Creative Director, Designer, Account Manager

FlyLansing.com

SILVER ADDY® AWARD Special Event Material / Campaign ENTRANT: Pace | ADVERTISER: United Dairy Industry of Michigan | TITLE: Run Hard. Drink Smart. | CREDITS: Aaron McCall, Art Director; Roni Rucker Waters, Account Manager; Carole Tuckey, Production Manager; Dan Wallack, Copywriter; Bobby Jereb, Production Artist; Laura Flugga, Web Designer & Developer

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SILVER ADDY® AWARD Publication Design / Campaign ENTRANT: Redhead Design Studio | ADVERTISER: Vacant | TITLE: Blind Tiger Campaign | CREDITS: The Vacant Team

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2013 Mid-Michigan ADDY® Awards Winners Book


SILVER ADDYÂŽ AWARD Out-Of-Home / Campaign ENTRANT: Adams Outdoor Advertising | ADVERTISER: Mayberry Homes TITLE: Mayberry Homes Campaign | CREDITS: Dan Holmes, Account Executive; Tracy Keck III, Art Director

OUT-OF-HOME

JUDGE’S CHOICE

CONSUMER OR TRADE PUBLICATION

Get packed, get in, get out. Quick and concise, that’s business travel. And that’s what we offer. We’re close, convenient and fly to your destinations. We make it easy to do business, wherever that business is. Quick. Easy. Hassle-free.

T R AV E L S I M P L I F I E D

Words not often associated with air travel. Until you fly Lansing.

T R AV E L S I M P L I F I E D

Like us on Facebook

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SILVER ADDYÂŽ AWARD Campaign / Four-Color ENTRANT: Pace | ADVERTISER: Capital Region International Airport TITLE: Fly Lansing Travel Simplified | CREDITS: Aaron McCall, Art Director; Jill Holden, Account Manager; Bobby Jereb, Production Artist; Seth Barnhill, Copywriter

Vegas, girls weekend. Starting at $99* one-way from Dec. 27 to Feb. 11. We take you from Lansing direct to the Strip so the party starts sooner.

T R AV E L S I M P L I F I E D

The Spartans make it easy to be a sports fan in Lansing. We make it easy to be a traveler. We quickly get you where you need to be – the alley to your oop. That’s the Fly Lansing difference.

T R AV E L S I M P L I F I E D

Like us on Facebook

Like us on Facebook

*Fares are inclusive of all government taxes and fees. Fares are subject to availability. Visit flylansing.com for all of the details. 12-CRAA-170_MSUbasketball_PP.indd 1

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INTEGRATED CAMPAIGNS

GOLD ADDYÂŽ AWARD Consumer, Local ENTRANT: CiesaDesign | ADVERTISER: Potter Park Zoo | TITLE: Potter Park Zoo Big Zoo Party | CREDITS: Chris VanWyck, Creative Director / Designer / Account Manager

Big Zoo Party 4BUVSEBZ 4FQUFNCFS tVOUJM.JEOJHIU

5JDLFUTBUQPUUFSQBSL[PPPSHC[Q

SILVER ADDYÂŽ AWARD

POTTER PARK ZOOLOGICAL SOCIETY

Consumer, Local ENTRANT: Pace | ADVERTISER: Physicians Health Plan | TITLE: With You CREDITS: Aaron McCall, Art Director; Seth Barnhill, Copywriter; Julie Petri, Account Manager; Bobby Jereb, Production Artist; Laura Flugga, Web Designer & Developer; Rasikas Films, Video Production With you when you explore.

With you when you discover.

With you as you grow.

Saturday, September 8, 2012, 6:30 until Midnight • Admission is $100 per Guest or $85 for Zoo Members Dress is Creative Black Tie • Fine Food & Drink Including Uncle John’s Fruithouse Winery, Dusty's Cellar, Texas Roadhouse, Pizza House, & King of the Grill • Music by The Tenants & Paradise Band • Massages by Creative Wellness • Palm Reading by Triple Goddess Bookstore • Live Auction & More • 1301 South Pennsylvania Avenue, Lansing, MI 48912, 517-342-2717 • Make Reservations at PotterParkZoo.org/BZP • Poster design: ciesadesign.com

September 8, 2012 6:30pm – Midnight potterparkzoo.org 517-342-2717

Big Zoo Party

When you’re out in the woods, go with the health Health care can be complicated. That’s why PHP has nurses on staff to help you ďŹ nd the right path. Just one reason why we’re the #1-rated* health plan in Michigan for customer service. Wherever your family’s adventures take you, we’re there.

insurance that keeps you in the clear. With programs

You want health insurance that stays with you when the

like nutrition counseling, smoking cessation and

training wheels come off. Our plans can be personalized

Asthma Watch, our personalized care and #1-rated*

to ďŹ t the changing needs of your whole family, with

service are here to help you ďŹ nd your way.

nationally recognized customer service that no other health plan in mid-Michigan can match. Whatever roads

phpmm.org

Now connect with us on

phpmm.org

Now connect with us on

you travel down, we’re there. phpmm.org

*PHP’s customer service rating was 89.34 against an average for the state of Michigan of 84.26. The source for data contained in this publication is Quality CompassÂŽ 2011 and is used with the permission of the National Committee for Quality Assurance (NCQA). Quality Compass 2011 includes certain CAHPS data. Any data display, analysis, interpretation, or conclusion based on these data is solely that of the authors, and NCQA speciďŹ cally disclaims responsibility for any such display, analysis, interpretation, or conclusion. Quality Compass is a registered trademark of NCQA. CAHPSÂŽ is a registered trademark of the Agency for Healthcare Research and Quality (AHRQ).

Now connect with us on

*PHP’s customer service rating was 89.34 against an average for the state of Michigan of 84.26. The source for data contained in this publication is Quality CompassÂŽ 2011 and is used with the permission of the National Committee for Quality Assurance (NCQA). Quality Compass 2011 includes certain CAHPSÂŽ data. Any data display, analysis, interpretation, or conclusion based on these data is solely that of the authors, and NCQA speciďŹ cally disclaims responsibility for any such display, analysis, interpretation, or conclusion. Quality Compass is a registered trademark of NCQA. CAHPS is a registered trademark of the Agency for Healthcare Research and Quality (AHRQ).

2013 Mid-Michigan ADDYÂŽ Awards Winners Book

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DIGITAL ADVERTISING GOLD ADDY® AWARD Websites, Consumer / Outlets ENTRANT: Rizzi Designs | ADVERTISER: Red Haven Farm to Table | TITLE: Eat Red Haven Website CREDITS: Rochelle L. Rizzi, President & CEO; John K. Addis, Director of Art & Media; Tony Sabo, Senior Media Developer; Nina Santucci, Principal, Eat Red Haven

GOLD ADDY® AWARD Websites, Consumer / Services ENTRANT: Redhead Design Studio ADVERTISER: The Ave TITLE: The Ave Website

SILVER ADDY® AWARD Websites, Consumer / Outlets ENTRANT: CiesaDesign | ADVERTISER: Barfly Ventures LLC | TITLE: Grand Rapids Brewing Co. Website CREDITS: Chris VanWyck, Creative Director, Account Manager; Kendra Barrett, Web Designer; Nathan Houghton, Web Developer; Kate Pleskac, Account Manager

SILVER ADDY® AWARD Websites, Consumer / Services ENTRANT: CiesaDesign | ADVERTISER: MSU Department of Art & Art History | TITLE: Art.msu.edu Website CREDITS: Chris VanWyck, Creative Director; Thomas Ro, Web Developer; Dottie Zimmerman, Web Designer; Kate Pleskac, Account Manager

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2013 Mid-Michigan ADDY® Awards Winners Book

SILVER ADDY® AWARD Websites, Consumer / Services ENTRANT: CiesaDesign ADVERTISER: Michigan Economic Development Corporation TITLE: Michigan.org Website CREDITS: Kevin Liuzzo, Web Designer, Creative Director; Nathan Houghton, Graphic Designer; Thomas Ro, Web Developer; Brian Azar, Account Manager


SILVER ADDY® AWARD Websites, Consumer / Services ENTRANT: Michigan State University | ADVERTISER: MSU Communications and Brand Strategy | TITLE: MSU Today CREDITS: Deon Foster, Interactive Designer/Developer; Heather Swain, Vice President for Communications and Brand Strategy; Carmen Crist, Director of Research, Planning, and Analysis; Lisa Mulcrone, Content Integration Manager and Editor; Steve Warner, Web Applications Developer; Meredith Mescher, Writer/Editor; Susan Holloway, Director of Marketing Communications

GOLD ADDY® AWARD Micro Sites / Services ENTRANT: Gravity Works Design & Development | ADVERTISER: Michigan State University College of Communication Arts & Sciences | TITLE: MSU College of Communication Arts & Sciences Holiday Website | CREDITS: Heather Buchel, Front-End Developer; Steve Jencks, Senior Creative Designer; Amelia Marschall-Miller, Creative Director

SILVER ADDY® AWARD Website / Consumer Flash / Services ENTRANT: MessageMakers | ADVERTISER: Michigan State Medical Society TITLE: The True Cost of Defensive Medicine | CREDITS: Andy Doerr, Artist/ Graphic Designer; Matt Penniman, Writer BEST OF SHOW

GOLD ADDY® AWARD Advertising and Promotion / Annual Report ENTRANT: Michigan State University | ADVERTISER: MSU Office of the President | TITLE: MSU President’s Report 2011 Website | CREDITS: Deon Foster, Interactive Designer/Developer; Michael VanPutten, Senior Marketing Communications Manager for Web and New Media; Susan Holloway, Director of Marketing Communications; Eric Samson, Web Developer; Meredith Mescher, Writer/Editor

SILVER ADDY® AWARD Video / Commercials ENTRANT: Rizzi Designs | ADVERTISER: ASK | TITLE: A Different Kind of Company | CREDITS: Rochelle L. Rizzi, President & CEO; John K. Addis, Director of Art & Media; Tony Sabo, Senior Media Developer; Michael Maddox, President, ASK

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GOLD ADDY® AWARD Video / Branded content, 60 seconds or less ENTRANT: Rizzi Designs | ADVERTISER: The Oldham Project TITLE: The Oldham Project Gala Video CREDITS: Rochelle L. Rizzi, President & CEO; John K. Addis, Director of Art & Media; Terri Shaver, Executive Director, The Oldham Project BEST OF SHOW

SILVER ADDY® AWARD Video / Branded content, 60 seconds or less ENTRANT: Lansing Community College | ADVERTISER: Lansing Community College | TITLE: 15,000 Facebook Likes | CREDITS: Dan Hartley, Producer/Editor/Actor

SILVER ADDY® AWARD Video / Branded content, 60 seconds or less ENTRANT: Ahptic Film & Digital | ADVERTISER: MEA TITLE: Football Kids, Not CEOs | CREDITS: Matt Martyn, Producer

SILVER ADDY® AWARD Video / Branded content, 60 seconds or less ENTRANT: Harvest Creative Services ADVERTISER: Amway Nutrilite TITLE: Is Kurt Warner Coming Back To Pro Football?

LUCKY STRIKE ”

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E S T T R E A G C I

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2013 Mid-Michigan ADDY® Awards Winners Book


TELEVISION SILVER ADDY® AWARD Local (One DMA) / 0:30 ENTRANT: Lansing Community College | ADVERTISER: Lansing Community College | TITLE: Start Here, Get There | CREDITS: Dan Hartley, Producer/Director; Ahptic Film and Digital, Production Company

SILVER ADDY® AWARD Local (One DMA) / 0:30 ENTRANT: Pace | ADVERTISER: Physicians Health Plan | TITLE: With You TV Spot | CREDITS: Aaron McCall, Art Director; Seth Barnhill, Writer/Producer; Julie Petri, Account Manager; Carole Tuckey, Production Manager; Rasikas Films, Video Production

SILVER ADDY® AWARD Local (One DMA) / 0:30 ENTRANT: Ahptic Film & Digital | ADVERTISER: Azzi Jewelers TITLE: Azzi Female | CREDITS: Matt Martyn, Producer

GOLD ADDY® AWARD Local (One DMA) / Campaign ENTRANT: Such Video, Inc. | ADVERTISER: Spartan Dealer Group | TITLE: “Cupcake” & “Sled”

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SILVER ADDY® AWARD Regional/National TV, Single Spot / Services ENTRANT: Harvest Creative Services | ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Disaster

SILVER ADDY® AWARD Regional/National TV, Single Spot / Services ENTRANT: Pace | ADVERTISER: Firstbank | TITLE: People Like Me TV Spot CREDITS: Carly Schiff, Account Executive; Such Video, Video Production; Harvest Creative Services, Audio Production; Alyson Newby, Copywriter; Rob Wesson, Associate Creative Director

SILVER ADDY® AWARD Regional/National TV, Single Spot / Services ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Auto

GOLD ADDY® AWARD Regional/National TV, Single Spot / Services ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment

SILVER ADDY® AWARD Cinema Advertising / In-Theatre Comemrcials or Slides ENTRANT: Pace | ADVERTISER: Firstbank | TITLE: People Like Me Cinema Ad | CREDITS: Carly Schiff, Account Executive; Such Video, Video Production; Harvest Creative Services, Audio Production; Alyson Newby, Copywriter; Rob Wesson, Associate Creative Director

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2013 Mid-Michigan ADDY® Awards Winners Book


ADVERTISING FOR THE ARTS & SCIENCES

MSU MUSEUM’S

2 0 1 2   G R E AT   L A K E S

GOLD ADDY® AWARD

The  roots,  the  rhythm,  and  the  richness  that  connect  cultures  across   America  and  around  the  world

AUG UST  10–1 2      D OWNTOWN  EAST  LANSIN G

Collateral / Poster ENTRANT: CiesaDesign | ADVERTISER: MSU Museum | TITLE: Great Lakes Folk Festival Poster CREDITS: Kevin Liuzzo, Creative Director, Designer, Account Manager; Kendra Barrett, Designer

1 3 0 % 6 $ & %  #:  5 ) &  . * $ ) * ( " /  5 3 " % * 5 * 0 / " -  " 3 5 4  1 3 0 ( 3 " .  "5  5 ) &  . * $ ) * ( " /  4 5"5 &  6 / * 7 & 3 4 * 5 :  . 6 4 & 6 .  t  1 0 4 5 & 3  % & 4 * ( / & %  #:  $ * & 4 " % & 4 * ( /

GOLD ADDY® AWARD Collateral / Cards, Invitations or Announcements ENTRANT: University Advancement Michigan State University | ADVERTISER: Michigan State University | TITLE: Broad Art Museum Grand Opening and Dedication

GOLD ADDY® AWARD Broadcast/Electronic/Digital: Audio / Visual ENTRANT: Michigan State University| ADVERTISER: MSU Communications and Brand Strategy | TITLE: MSU Broad Museum Video | CREDITS: Anthony Siciliano, Producer/ Videographer/Editor

GOLD ADDY® AWARD

SILVER ADDY® AWARD

Single Medium Campaign ENTRANT: Michigan State University | ADVERTISER: MSU Media Sandbox | TITLE: MSU Media Sandbox Poster Series | CREDITS: Maral Minassian Zakharia, Assistant Professor

Broadcast/Electronic/Digital: Audio / Visual ENTRANT: Such Video, Inc. | ADVERTISER: Old Town Commercial Association | TITLE: Scrapfest Promo 2013 Mid-Michigan ADDY® Awards Winners Book

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SILVER ADDY® AWARD Single Medium Campaign ENTRANT: Such Video, Inc. | ADVERTISER: Old Town Commercial Association TITLE: Turner Street Outdoor Theatre Posters

Gravity Matters Little.

GOLD ADDY® AWARD

by Henry Brimmer, 2012 ArtPrize, Grand Rapids, Michigan

Integrated Campaign ENTRANT: MessageMakers | ADVERTISER: Michigan Institute for Contemporary Art | TITLE: Michigan Mosaic Music Festival 2012 Promotion | CREDITS: Andy Doerr, Artist & Graphic Designer; Qinge Wu, Illustrator; Scott VanGilder, Web Developer

SILVER ADDY® AWARD Integrated Campaign ENTRANT: Brimmer Family Design | ADVERTISER: Henry Brimmer TITLE: Gravity Matters Little | CREDITS: Henry Brimmer, Artist; Henry Brimmer, Graphic Designer; Lawrence Steinberg, Copywriter; Peter Johnston, Videographer; Jennifer Berggren, Videographer; Rick Weese, Modelmaker; Matthew Busch, Photographer; Danielle Turcotte, Photographer; Grant Guimond, Advisor; Therese Brimmer, Advisor

SILVER ADDY® AWARD Integrated Campaign ENTRANT: Telecommunication, Information Studies, and Media at Michigan State University | ADVERTISER: Dr. Carrie Heeter, Telecommunication, Information Studies, & Media | TITLE: Meaningful Play Conference | CREDITS: Valeta Wensloff, Designer

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2013 Mid-Michigan ADDY® Awards Winners Book


PUBLIC SERVICE GOLD ADDY® AWARD Digital Advertising ENTRANT: CiesaDesign ADVERTISER: Gleaners Community Food Bank | TITLE: GleanersFoodDrive Website CREDITS: Michael Sundermann, Creative Director, Designer; Brian Azar, Account Manager

SILVER ADDY® AWARD Collateral / Poster ENTRANT: MacKellar Screenworks | ADVERTISER: Airstream Inc | TITLE: UrbanAIR Poster | CREDITS: MacKellar Screenworks, Printer; Chris VanWyck, Designer

ADVERTISING INDUSTRY SELF-PROMOTION GOLD ADDY® AWARD Digital Advertising ENTRANT: Rizzi Designs | ADVERTISER: Rizzi Designs, LLC | TITLE: Rizzi Designs Website | CREDITS: Rochelle L. Rizzi, President & CEO; John K. Addis, Director of Art & Media; Tony Sabo, Senior Media Developer; Jodi Miller, Senior Graphic Designer; Jensie W. Simkins, Marketing & Communication Manager

GOLD ADDY® AWARD Digital Advertising ENTRANT: Such Video, Inc. ADVERTISER: Such Video, Inc. TITLE: Tree

GOLD ADDY® AWARD Direct Marketing / Specialty Items ENTRANT: Pace | ADVERTISER: Pace | TITLE: New Years Card | CREDITS: Aaron McCall, Art Director; Carole Tuckey, Production Manager; Bobby Jereb, Production Artist

2013 Mid-Michigan ADDY® Awards Winners Book

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SILVER ADDY® AWARD Ad Club or Marketing Club ENTRANT: Pace | ADVERTISER: Mid-Michigan Creative Alliance TITLE: MMCA Studio Crawl | CREDITS: Aaron McCall, Art Director; Carly Schiff, Account Executive; Bobby Jereb, Production Artist

GOLD ADDY® AWARD Cards, Invitations or Announcements ENTRANT: Redhead Design Studio ADVERTISER: Redhead Design Studio | TITLE: RED DIY

MID-MICHIGAN CREATIVE ALLIANCE P R E S E N T S

STUDIO CRAWL EXPLORE LANSING'S MOST CREATIVE SPACES

THURSDAY, NOVEMBER 8, 2012 2:00-6:00PM // AFTERGLOW 6:00-8:00PM GET DETAILS AND REGISTER ONLINE AT MI-ALLIANCE.COM

ELEMENTS OF ADVERTISING

GOLD ADDY® AWARD Logo ENTRANT: Redhead Design Studio ADVERTISER: The Ave | TITLE: The Ave

GOLD ADDY® AWARD Logo ENTRANT: Redhead Design Studio | ADVERTISER: Vacant | TITLE: Vacant Logo

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2013 Mid-Michigan ADDY® Awards Winners Book

GOLD ADDY® AWARD Copywriting ENTRANT: Harvest Creative Services | ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Disaster | CREDITS: Joel Newport, Copywriter; Steve Curran, President/Creative Director


SILVER ADDY® AWARD Visual / Illustration, Single ENTRANT: Redhead Design Studio ADVERTISER: Ginger TITLE: Ginger Hipster Chicken

SILVER ADDY® AWARD Logo ENTRANT: Redhead Design Studio | ADVERTISER: Center for Regional Food Systems

at Michigan State University | TITLE: Center for Regional Food Systems at Michigan State University

GOLD ADDY® AWARD Visual / Photography, Color ENTRANT: Lansing Community College | ADVERTISER: Lansing Community College TITLE: Welding Promo | CREDITS: Kevin W. Fowler, Photographer

SILVER ADDY® AWARD Visual / Photography, Color ENTRANT: Gennara Photography | ADVERTISER: The Orvis Company TITLE: Orvis Fly Lines | CREDITS: Thomas Gennara, Photographer

SILVER ADDY® AWARD Visual / Photography, Campaign ENTRANT: RHS Marketing Communications ADVERTISER: MSU RHS Culinary Services TITLE: South Pointe Photography | CREDITS: Shelby Rodriguez, Photographer; Christopher Smith, Art Director; Sojo Alex, Brand Manager

GOLD ADDY® AWARD Visual / Photography, Campaign ENTRANT: Gennara Photography ADVERTISER: Trybe | TITLE: Trybe CREDITS: Thomas Gennara, Photographer; Rachel Beyer, Assistant Photographer; Rebecca Clark, Trybe President & Designer; Kristy Warner, Product Development Manager; Molly Kircher, CEO; Bry Rinicke, Hair Stylist; Katrina Rhea, Makeup; Tika Camaj Ivezaj, Model; Andie Slick, Model

2013 Mid-Michigan ADDY® Awards Winners Book

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SILVER ADDY® AWARD Visual / Cinematography ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: Jordyn Weiber Locker Room CREDITS: Mike Colby, Director of Photography

SILVER ADDY® AWARD Visual / Cinematography ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: Jordyn Weiber Coach CREDITS: Mike Colby, Director of Photography

GOLD ADDY® AWARD Visual / Cinematography ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Auto CREDITS: Mike Colby, Director of Photography

GOLD ADDY® AWARD Visual / Cinematography ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Disaster CREDITS: Mike Colby, Director of Photography

SILVER ADDY® AWARD Music Only ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: Jordyn Weiber Locker Room

SILVER ADDY® AWARD Music Only ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: Jordyn Weiber Coach

GOLD ADDY® AWARD Music Only ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Auto

GOLD ADDY® AWARD Music Only ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: In This Moment Disaster

SILVER ADDY® AWARD Visual / Cinematography ENTRANT: Ahptic Film & Digital | ADVERTISER: Auto Owners Insurance | TITLE: In This Moment CREDITS: T. Dominic Cochran, Cinematographer

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2013 Mid-Michigan ADDY® Awards Winners Book


SILVER ADDY® AWARD Responsive Design ENTRANT: Redhead Design Studio ADVERTISER: CP Federal Credit Union TITLE: The Vault Website CREDITS: Sheila Troxel, Collaborator

GOLD ADDY® AWARD Visual / Animation or Special Effects ENTRANT: Michigan State University ADVERTISER: Michigan State University Office of the President TITLE: Michigan State University Holiday Card | CREDITS: Anthony Siciliano, Producer/Videographer/Editor; Deon Foster, Interactive Designer/Developer; Susan Holloway, Director of Marketing Communications; Meredith Mescher, Writer/Editor

desktop View

desktop View

Music Only ENTRANT: Blohm Creative Partners ADVERTISER: Lansing Ophthalmology TITLE: Lansing Ophthalmology Jingle CREDITS: Blohm Creative Partners, Agency; Lansing Ophthalmology, Client; Harvest Creative Services, Music/sound design

Music Only ENTRANT: Harvest Creative Services ADVERTISER: NCH Health System TITLE: Mayo Clinic

HandHeld View

SILVER ADDY® AWARD

SILVER ADDY® AWARD

GOLD ADDY® AWARD

tablet View

tablet View

HandHeld View

Responsive Design ENTRANT: Redhead Design Studio ADVERTISER: Sparrow Health System TITLE: The Sparrow Way­—2012 Annual Report CREDITS: Sparrow Marketing Department


STUDENT ADDY CATEGORIES

STUDENT GOLD ADDY® AWARD

STUDENT SILVER ADDY® AWARD

Stationary Package ENTRANT: Vu Nguyen | ADVERTISER: Michigan State University | TITLE: Vu Nguyen CREDITS: Vu Nguyen, Art Director, Designer and CGI Artist

Stationary Package ENTRANT: Vu Nguyen | ADVERTISER: Michigan State University TITLE: Red Haven | CREDITS: Vu Nguyen, Art Director, Designer and CGI ArtistAssistant Manager, University Board Activities

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University | TITLE: Helvetica | CREDITS: Marissa Vermeersch, Art Director

STUDENT SILVER ADDY® AWARD Poster

STUDENT SILVER ADDY® AWARD

ENTRANT: Miranda Marguerite Miller

Poster

ADVERTISER: Michigan State University

ENTRANT: Carolyn Marie McLean | ADVERTISER: Michigan

TITLE: Gift of Hope Anatomical Heart Ad

State University | TITLE: Burton Snowboard Poster

CREDITS: Miranda Miller

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2013 Mid-Michigan ADDY® Awards Winners Book


STUDENT GOLD ADDY® AWARD Poster Campaign ENTRANT: Madeline Rosemurgy | ADVERTISER: Michigan State University TITLE: MSU Surplus Store Campaign | CREDITS: Madeline Rosemurgy, Art Director

Go on, take a closer look.

Replay your favorite hits.

Warm this chair’s seat with yours.

www.msusurplusstore.com

www.msusurplusstore.com

www.msusurplusstore.com

MICHIGAN STATE University Surplus Store

MICHIGAN STATE University Surplus Store

MICHIGAN STATE University Surplus Store

STUDENT SILVER ADDY® AWARD Publication Design, Cover ENTRANT: Sarah Paquet ADVERTISER: Michigan State University TITLE: Cinderella

STUDENT SILVER ADDY® AWARD Poster

STUDENT SILVER ADDY® AWARD

P

Publication Design, Series ENTRANT: Jeffrey Nguyen | ADVERTISER: Michigan State University | TITLE: Root Wine Magazine Ad CREDITS: Jeffrey Nguyen, Student

STUDENT GOLD ADDY® AWARD

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2013 Mid-Michigan ADDY® Awards Winners Book

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Publication Design, Book Design ENTRANT: Jonathan Black | ADVERTISER: Michigan State University | TITLE: MSU Novi: Journey On | CREDITS: Jonathan Black, Art Director; Kirsti Cookinham, Public Relations; Brooke Martens, Creative Director; Qinge Wu, Media Planner; Ian Gilgallon, Account Planner; Troy Troutman, Account Services

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S

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Publication Design, Book Design ENTRANT: Laura Ritchie | ADVERTISER: Michigan State University TITLE: MSU Novi Plansbook | CREDITS: Olivia Basore, Planner/ Human Behaviorist; Kimberly Rizzo, Account Services; Katie Calley, Public Relations; Samantha Epstein, Copywriter; Kelsea Wilhelm, Social Media/Guerrilla; Laura Ritchie, Art Director

N M

MASTERS IN ADVERTISING & PUBLIC RELATIONS

M U ni D ich ve i rs V gan P ity St at R e A U ni D ve rs V ity

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State University TITLE: Romeo & Juliet

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ENTRANT: Sarah Paquet ADVERTISER: Michigan


STUDENT GOLD ADDY® AWARD Publication Design, Book Design ENTRANT: Terry Sieting | ADVERTISER: Michigan State University | TITLE: RU Committed Campaign Proposal Book CREDITS: Alison Jeanne, Account Services; Patrick Kelly, Market Strategist; Becky Eaton, Public Relations; Gillian Hall, Social Media; Rachel Schoen, Creative Technologist; Amy Muskovitz, Media Planner; Corey Ian, Broadcast Producer; Dan Herman, Traditional Media; Dino Fallone, Copywriter; ASAP Printing, Inc., Printer; Terry Sieting, Creative Director & Graphic Designer

Don’t let a shirt

STUDENT SILVER ADDY® AWARD

STAIN

Out-of-Home / Single ENTRANT: Ryan Fetters | ADVERTISER: Michigan State University TITLE: Napkin CREDITS: Ryan Fetters, Art Director, Copywriter

your image

Don’t let a shirt

STAIN

your image

and Cleaners location at any Sanitary of this napkin to one per customer) Present a photo (offer limited shirt cleaning. recieve 1 FREE

and location Cleaners customer) at any Sanitary to one per this napkin photo of (offer limited Present a cleaning. FREE shirt recieve 1

Don’t let a shirt

STAIN

your image

PROBLEM: With a limited budget, regain awareness for a local dry cleaner, Sanitary Cleaners, which has been in business for 90 years.

STUDENT SILVER ADDY® AWARD

SOLUTION: Target people when they need dry cleaning the most. By placing napkins in

local restauraunts, when someone spills, or has to wipe their face they will be Out-of-Home / Campaign reminded of Sanitary Cleaners service and have an incentive to act. ENTRANT: Jacqueline Dumbleton | ADVERTISER: Michigan State University | TITLE: Salsa Branding Present a photo of this napkin at any Sanitary Cleaners location and recieve 1 FREE shirt cleaning. (offer limited to one per customer)

STUDENT GOLD ADDY® AWARD Direct Marketing ENTRANT: Amanda Sullivan ADVERTISER: Michigan State University TITLE: Wedding Save the Date Card

STUDENT GOLD ADDY® AWARD Television / Single ENTRANT: Jennifer Berggren | ADVERTISER: Michigan State University TITLE: Gravity Matters Little CREDITS: Jennifer Berggren, Producer/Editor/Videographer; Henry Brimmer, Artist; Rick Weese, Artist; Derek Berggren, Videographer; Shaemus Kermiet, Videographer

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2013 Mid-Michigan ADDY® Awards Winners Book


STUDENT SILVER ADDY® AWARD Television Campaign ENTRANT: Robert Smith, Victoria Zou and Ahreum Jung | ADVERTISER: Michigan State University | TITLE: Welcome to Media Sandbox Video Series | CREDITS: Ahreum Jung, Creative Director; Victoria Zou, Creative Director; Robert Smith, Creative Director/Videographer

memorandum

STUDENT GOLD ADDY® AWARD

Dear Dr. Jim Relle and Ken Mazur, From all of us at Peared Media, we give you our sincerest thanks for giving us the opportunity to be a part of the development and advertising for Hues To You. It has been an incredibly fulfilling experience for our entire team. We have developed an integrated advertising campaign by assessing a multitude of research, including not only personal interviews, but current market trends in the cosmetics and online shopping industries. Our findings have revealed to us that by promoting your company’s ability to immerse your consumers within an experience of trying and experimenting with every aspect of beauty, Hues To You is guaranteed to be in a league of success all its own. We hope you find our work personifies everything that Hues To You encompasses: beauty, confidence, originality, and a sense of excitement unique to the ability to explore all that is around you.

creative brief

creative brief

Warmest Regards, Your team at Peared Media

A PEARED MEDIA CAMPAIGN

19

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STUDENT SILVER ADDY® AWARD Integrated Campaigns / B2B ENTRANT: Stefanie Schmitz ADVERTISER: Michigan State University TITLE: Hues to You | CREDITS: Amanda Erinc; Morgan Rose; Jennifer O’Neil; John Smith; Stefanie Schmitz,

Integrated Campaigns / Business-to-Consumer ENTRANT: MSU AAF Cedar Banks | ADVERTISER: Michigan State University TITLE: Nissan “Ever After” NSAC Campaign CREDITS: Emily Misko, Creative Director; Brett Ekblad, Creative Director; Christian Ross, Art Director; Cody O’Connell, Art Director; Sean Francis, Copywriter; Matthew Briede, Copywriter; Hillary Gawlik, Copywriter; Heather Wargnier, Producer; Lauren Karas, Producer; Vicki Zou, Art Director; Mike Smiy, Videographer; Robert Smith, Videographer

STUDENT GOLD ADDY® AWARD Integrated Campaigns / Business-to-Consumer ENTRANT: Qinge Wu ADVERTISER: Michigan State University TITLE: Red Haven Restaurant Branding CREDITS: Jeremy Harwell, Photographer; INGALLS PHOTOGRAPHY, Photographer

STUDENT GOLD ADDY® AWARD Integrated Campaigns / Business-to-Consumer ENTRANT: Brett Ekblad ADVERTISER: Michigan State University TITLE: Lululemon - Get The Right Fit CREDITS: Brett Ekblad, Creative Director

STUDENT GOLD ADDY® AWARD Integrated Campaigns / Business-toConsumer | ENTRANT: Brett Ekblad ADVERTISER: Michigan State University TITLE: Crystal Light - Move On CREDITS: Brett Ekblad, Creative Director

2013 Mid-Michigan ADDY® Awards Winners Book

23


BEST OF SHOW COMPLEAT ME Trace the outline to discover where you can enjoy your new FIRE in the SKY gourmet hot sauce.

STUDENT GOLD ADDY® AWARD COMPLEAT ME

WHERE DO YOU PUT YOURS?

SO GOOD, IT'S WRITTEN IN THE STARS

SO GOOD, IT'S WRITTEN IN THE STARS

Integrated Campaigns / Business-to-Consumer ENTRANT: Madeline Rosemurgy ADVERTISER: Michigan State University TITLE: Fire in the Sky Hot Sauce Logo Design CREDITS: Madeline Rosemurgy, Art Director

YOUR ISN’T GOING TO SAUCE ITSELF

SO GOOD, IT'S WRITTEN IN THE STARS

STUDENT SILVER ADDY® AWARD Integrated Campaigns / Business-to-Consumer ENTRANT: Peter Hanley | ADVERTISER: Michigan State University TITLE: White Russian

red haven haven

WE’RE MOVING THE PARTY TO RUSSIA

Our menu is designed for SHARING, tasting, SIPPING, laughing and ENJOYING for DINNER we recommend 2-3 PLATES per person but feel free to EXPLORE for your enjoyment

STUDENT SILVER ADDY® AWARD Integrated Campaigns / Business-to-Consumer ENTRANT: Caiwei Zhu | ADVERTISER: Michigan State University TITLE: Miss Cake | CREDITS: Caiwei Zhu, designer

STUDENT SILVER ADDY® AWARD Integrated Campaigns / Business-to-Consumer ENTRANT: Erin Newby | ADVERTISER: Student TITLE: Red Haven CREDITS: Erin Newby, Art Director / Designer

STUDENT SILVER ADDY® AWARD Integrated Campaigns / Business-to-Consumer ENTRANT: Carolyn Marie McLean ADVERTISER: Michigan State University TITLE: Zap Salsa Campaign

electrifying

Flavor so bold its shocking.

zap sa l sa

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2013 Mid-Michigan ADDY® Awards Winners Book

Flavor so bold its shocking.

zap sa l sa

Flavor so bold its shocking.

zap sa l sa


STUDENT SILVER ADDY® AWARD

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Visual, Logo ENTRANT: Qinge Wu ADVERTISER: Michigan State University TITLE: MSUCUSA Logo Redesign

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STUDENT SILVER ADDY® AWARD

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Integrated Campaigns / Business-to-Consumer ENTRANT: Carolyn Marie McLean | ADVERTISER: Michigan State University TITLE: MSU Surplus Store Campaign

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STUDENT SILVER ADDY® AWARD

BECAUSE YOUR MARRIAGE IS

NOT “ON THE ROCKS”

Copywriting ENTRANT: Lukas Miller ADVERTISER: Michigan State University TITLE: Air Coconut Copywriting Campaign

ON THE ROCKS.

STUDENT SILVER ADDY® AWARD Integrated Campaigns / Business-to-Consumer ENTRANT: Brett Ekblad | ADVERTISER: Michigan State University | TITLE: Air Coconut - Treat Yourself CREDITS: Brett Ekblad, Creative Director

STUDENT GOLD ADDY® AWARD Visual, Logo ENTRANT: Ian Gilgallon ADVERTISER: Michigan State University TITLE: Red Haven Logo

A Michigan Original

STUDENT GOLD ADDY® AWARD Visual, Logo ENTRANT: Qinge Wu ADVERTISER: Michigan State University TITLE: Red Haven Restaurant Logo Design

2013 Mid-Michigan ADDY® Awards Winners Book

25


MERIT AWARDS SALES PROMOTION

OUT-OF-HOME

Video / Branded Content, more than 60 seconds

Video Sales Presentation

Out-of-Home Campaign

ENTRANT: Harvest Creative Services | ADVERTISER: NCH

ENTRANT: Such Video, Inc | ADVERTISER: MERS of Michigan

ENTRANT: Lansing Community College | ADVERTISER:

Health System | TITLE: Mayo Clinic

TITLE: I am Mers

Lansing Community College | TITLE: LCC Start here, work

TELEVISION

COLLATERAL Annual Report ENTRANT: Brimmer Family Design | ADVERTISER:

there bulletins | CREDITS: Bruce Mackley, Creative Director; Nicole Szymcak, Marketing Director; Kevin W. Fowler, Photographer

Local 0:30 ENTRANT: Ahptic Film & Digital | ADVERTISER: Azzi Jewelers | TITLE: Azzi Male | CREDITS: Matt Martyn, Producer

International Business Center, Broad College of Business,

DIGITAL ADVERTISING

MSU TITLE: International Business Center, Annual Report |

Websites, Consumer / Services

CREDITS: Therese Randall Brimmer, Design; Sarah Singer,

ENTRANT: CiesaDesign | ADVERTISER: Siena Wealth Advisors

Editor, Associate Director, IBC MSU; Tomas Hult, Director, MSU

TITLE: Siena Wealth Advisors Website | CREDITS: Chris

IBC; Irem Kiyak, Associate Director, MSU IBC; Logan Brothers

VanWyck, Creative Director, Web Designer, Account Manager;

Regional/National TV, Single / Services

Printing, Printing

Kate Pleskac, Project Manager; Nathan Houghton, Web

ENTRANT: Edge Partnerships | ADVERTISER: Farm Bureau

Developer

Insurance | TITLE: Family Portrait

ENTRANT: Lansing Community College | ADVERTISER:

Websites, Consumer / Services

Regional/National TV, Single / Services

Lansing Community College | TITLE: LCC Viewbook |

ENTRANT: Pace | ADVERTISER: Michigan State Housing

ENTRANT: Harvest Creative Services | ADVERTISER: Auto-

CREDITS: Bruce Mackley, Creative Director; Kevin W. Fowler,

Development Authority | TITLE: MIplace.com

Owners Insurance | TITLE: Jordyn Weiber Locker Room

Photographer; Courtney Baker, Photographer; Nicole Szymcak,

CREDITS: Christina Campbell, Account Executive; Laura

Marketing Director; Tonya VanderMeer, Editor

Flugga, Web Designer & Developer; Web Ascender, Web

Brochure / Four-Color

Publication Design / Magazine ENTRANT: CiesaDesign | ADVERTISER: Greater Lansing

Development; Marie Macnee, Creative Director; Rob Wesson, Associate Creative Director

Convention & Visitors | TITLE: Greater Lansing Visitor Guide |

Websites, Consumer / Services

CREDITS: Michael Sundermann, Creative Director, Designer,

ENTRANT: Fahrenheit Creative Group | ADVERTISER: The

Account Manager

Cottages @ Chandler | TITLE: The Cottages @ Chandler

Poster / Single ENTRANT: Redhead Design Studio | ADVERTISER: Fenner Nature Center | TITLE: Apple Butter Festival Poster Poster / Campaign ENTRANT: Brimmer Family Design | ADVERTISER: Department of Advertising + Public Relations | TITLE: Vote! CREDITS: Henry Brimmer, Graphic Designer; Lawrence Steinberg, Copywriter Special Event Material / Invitation ENTRANT: University Advancement Michigan State University ADVERTISER: MSU Alumni Association and University Development | TITLE: Beads, Bling, and the Big Bang Invitation Special Event Material / Campaign ENTRANT: Pace | ADVERTISER: Firstbank | TITLE: Love Promotion | CREDITS: Carly Schiff, Account Executive; Aaron Mccall, Art Director; Dan Wallack, Copywriter; Bobby Jereb, Production Artist

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2013 Mid-Michigan ADDY® Awards Winners Book

Website | CREDITS: Dennis Green, Creative Director; Tom Phillips, Associate Creative Director Mobile Websites ENTRANT: Gravity Works Design & Development | ADVERTISER: Scrum.org | TITLE: Scrum.org Responsive Website | CREDITS: Amelia Marschall-Miller, Creative Director; Heather Buchel, Front-End Developer; Jeff McWherter, Director of Development Video / Commercial ENTRANT: Pace | ADVERTISER: Michigan State Housing Development Authority | TITLE: Renter Hall | CREDITS: Deborah Horak, Principal; Such Video, Video Production; Marie Macnee, Creative Director; Rob Wesson, Associate Creative Director Video / Branded Content, 60 seconds or less ENTRANT: Michigan State University | ADVERTISER: MSU Communications and Brand Strategy | TITLE: “It’s going

Local 0:30 ENTRANT: Harvest Creative Services | ADVERTISER: NCH Creative Services | TITLE: Mayo Clinic

Regional/National TV, Campaigns / Services ENTRANT: Edge Partnerships| ADVERTISER: Farm Bureau Insurance | TITLE: Icon TV Campaign| CREDITS: Such Video, Inc., Production and Post Regional/National TV, Campaigns / Services ENTRANT: Harvest Creative Services ADVERTISER: Auto-Owners Insurance TITLE: Jordyn Weiber In This Moment

JUDGE’S CHOICE

INTEGRATED CAMPAIGNS Consumer, Local ENTRANT: Pace | ADVERTISER: Capital Region International Airport | TITLE: Travel Simplified Campaign | CREDITS: Jill Holden, Account Manager; Aaron Mccall, Art Director; Seth Barnhill, Copywriter; Bobby Jereb, Production Artist; Laura Flugga, Web Designer & Developer Consumer, Regional/National ENTRANT: Edge Partnerships | ADVERTISER: Farm Bureau Insurance | TITLE: Icon Campaign | CREDITS: Such Video, Inc., Production and Post; Trumpie Photography, Photography Consumer, Regional/National ENTRANT: M3 Group | ADVERTISER: Two Men and a Truck International | TITLE: Two Men and a Truck Campaign | CREDITS: Mary McElgunn, Graphic Designer

to be a big year.” | CREDITS: Anthony Siciliano, Producer/

ADVERTISING FOR THE ARTS & SCIENCES

Videographer/Editor; Deon Foster, Interactive Designer/

Collateral / Brochure

Developer; Meredith Mescher, Writer/Editor; Susan Holloway,

ENTRANT: Pace | ADVERTISER: Michigan History Foundation |

Director of Marketing Communications

TITLE: Michigan State Symbols Brochure | CREDITS: Christina


Campbell, Account Executive; Aaron Mccall, Art Director ; Seth

Rebecca Eldridge, Director of Operations; Jodi Miller, Senior

Photography / Color

Barnhill, Copywriter; Carole Tuckey, Production Manager;

Graphic Designer; Gerrit Campbell, Graphic Design Assistant

ENTRANT: Gennary Photography | ADVERTISER: Allegiance

Bobby Jereb, Production Artist

Logo

Collateral / Poster

ENTRANT: Fahrenheit Creative Group | ADVERTISER: Greater

ENTRANT: CiesaDesign | ADVERTISER: East Lansing Art

Lansing Association of REALTORS速 | TITLE: Greater Lansing

Festival | TITLE: East Lansing Art Festival Poster | CREDITS:

Association of REALTORS速 Logo CREDITS: Dennis Green,

Nathan Houghton, Designer ; Michael Sundermann, Creative

Creative Director; Tom Phillips, Associate Creative Director

Director, Account Manager

Logo

Digital Advertising

ENTRANT: TechSmith Corporation | ADVERTISER: TechSmith

ENTRANT: Blohm Creative Partners | ADVERTISER: Michigan

Corporation - The Forge | TITLE: The Forge - Crest | CREDITS:

State University College of Music | TITLE: Michigan State

Vicari Vollmar, Graphic/Web Designer

University College of Music Website | CREDITS: Blohm Creative Partners, Agency; MSU College of Music, Client

Logo ENTRANT: Brimmer Family Design | ADVERTISER: BitLab at

PUBLIC SERVICE

Michigan State University | TITLE: BitLab | CREDITS: Henry

Collateral / Brochure or Sales Kit

Brimmer, Graphic Designer; Vanessa Northrop, Graphic

ENTRANT: Pace | ADVERTISER: Michigan State Housing

Designer

Development Authority | TITLE: Campaign to End Homelessness Annual Report Synopsis | CREDITS: Christina Campbell, Account Executive; Bobby Jereb, Production Artist

ELEMENTS OF ADVERTISING Copywriting ENTRANT: Harvest Creative Services | ADVERTISER: AutoOwners Insurance | TITLE: Jordyn Weiber in This Moment | CREDITS: Joel Newport, Copywriter; Steve Curran, President/ Creative Director Copywriting ENTRANT: Harvest Creative Services | ADVERTISER: AutoOwners Insurance | TITLE: Jordyn Weiber Coach CREDITS: Joel Newport, Copywriter; Steve Curran, President/ Creative Director Logo ENTRANT: Publicom, Inc. | ADVERTISER: Peppermint Creek Theatre Company | TITLE: Peppermint Creek Theatre Logo CREDITS: Publicom, Inc., Marketing Communications Logo

Illustration, Single ENTRANT: Zimmerfish | ADVERTISER: Mid Michigan Creative Alliance | TITLE: ADDY 2012 Illustration Illustration, Single

Health | TITLE: Simple Things (Ron VanMarter) | CREDITS: Thomas Gennara, Photographer; Rachel Beyer, Assistant Photographer; Susan Wilkinson, Art Director; Joe Matteson, Assistant; Tricia Wilson, Stylist Photography / Color ENTRANT: Gennara Photography | ADVERTISER: Sparrow Health System | TITLE: Quiet For You (Zoe) | CREDITS: Thomas Gennara, Photographer; Rachel Beyer, Assistant Photographer; Neha Beniwal, Graphic Designer; Wendi Ooten, Production Coordinator; Tricia Wilson, Stylist Photography / Campaign ENTRANT: Gennara Photography | ADVERTISER: Sparrow Health System | TITLE: Quiet For You | CREDITS: Thomas Gennara, Photographer; Rachel Beyer, Assistant Photographer; Neha Beniwal, Graphic Designer; Wendi Ooten, Production Coordinator; Tricia Wilson, Stylist Music Only ENTRANT: Harvest Creative Services | ADVERTISER: AutoOwners Insurance | TITLE: Jordyn Weiber in This Moment

ENTRANT: Pace | ADVERTISER: Capital Region International Airport | TITLE: Fly Lansing - Rock Out, Fly Out | CREDITS: Aaron McCall, Art Director; Jill Holden, Account Manager; Seth Barnhill, Copywriter; Carole Tuckey, Production Manager; Bobby Jereb, Production Artist Illustration, Campaign ENTRANT: Pace | ADVERTISER:United Dairy Industry of Michigan | TITLE: Run Hard. Drink Smart | CREDITS: Aaron McCall, Art Director; Dan Wallack, Copywriter; Roni Rucker Waters, Account Manager; Bobby Jereb, Production Artist; Marie Macnee, Creative Director Photography / Color ENTRANT: Lansing Community College | ADVERTISER: Lansing Community College | TITLE: EMT Training Ambulance CREDITS: Kevin W. Fowler, Photographer

ENTRANT: CiesaDesign | ADVERTISER: Capital Area District Libraries | TITLE:Capital Area District Libraries Logos | CREDITS: Chris VanWyck, Creative Director, Designer; Jennifer Middlin, Market Research; John Donohoe, Account Manager Logo ENTRANT: Rizzi Designs | ADVERTISER: Old Town Marquee TITLE: Old Town Marquee Logo | CREDITS: Rochelle L. Rizzi, President & CEO; John K. Addis, Director of Art & Media;

2013 Mid-Michigan ADDY速 Awards Winners Book

27


STUDENT ADDY® CATEGORIES Sales Promotion / Packaging

Consumer or Trade Publication

Photography / Color

ENTRANT: Isabel Calder | ADVERTISER: Michigan State

ENTRANT: Adam Anderson | ADVERTISER: Michigan State

ENTRANT: Jeffrey Nguyen | ADVERTISER: Michigan State

University | TITLE: Pimenton Spanish Paprika

University | TITLE: Dead Man’s Hand Wine

University | TITLE: Pistachio Cupcake

Stationary Package

Newspaper Ad

ENTRANT: Ryan Fetters | ADVERTISER: Michigan State

ENTRANT: Ryan Fetters | ADVERTISER: Michigan State

Photography / Digitally Enhanced

University | TITLE: Personal Branding | CREDITS: Ryan

University | TITLE: Housing Guide | CREDITS: Ryan Fetters,

ENTRANT: Vu Nguyen | ADVERTISER: Michigan State

Fetters, Art Director

Art Director

University | TITLE: Witness | CREDITS: Vu Nguyen, Art Director

Poster

Integrated Campaigns / Business-to-Consumer

CREDITS: Jeff Nguyen, Student

and Designer

ENTRANT: Qinge Wu | ADVERTISER: Michigan State

ENTRANT: Erin Newby | ADVERTISER: Student | TITLE: Book

Photography / Digitally Enhanced

University | TITLE: What is “Good” Food to Preschool Children

Exhibition | CREDITS: Erin Newby, Art Director / Designer

ENTRANT: Vu Nguyen | ADVERTISER: Michigan State

Academic Poster | CREDITS: Anna R. McAlister, Assistant Professor

Integrated Campaigns / Business-to-Consumer ENTRANT: Laura Ritchie | ADVERTISER: Michigan State

University | TITLE: World’s Best | CREDITS: Vu Nguyen, Art Director and Designer

Poster Campaign

University | TITLE: MSU Surplus Store | CREDITS: Laura

Photography / Digitally Enhanced

ENTRANT: Shelby Rodriguez | ADVERTISER: Michigan State

Ritchie, Art Director

ENTRANT: Vu Nguyen | ADVERTISER: Michigan State

University | TITLE: Burton Snowboard Ad

Integrated Campaigns / Business-to-Consumer

Poster Campaign

ENTRANT: Lukas Miller | ADVERTISER: Michigan State

ENTRANT: Madeline Rosemurgy | ADVERTISER: Michigan

University | TITLE: Burton’s “Capitalism” Snowboard for Sochi

State University | TITLE: Sochi 2014 Winter Olympics Burton Commemorative Snowboard Design and Campaign | CREDITS: Madeline Rosemurgy, Art Director Poster Campaign ENTRANT: Jeffrey Nguyen | ADVERTISER: Michigan State University | TITLE:MSU Surplus Store | CREDITS: Jeff Nguyen, Art Director/Designer Poster Campaign ENTRANT: Lyndsey Stormer | ADVERTISER: Michigan State University | TITLE: Take Back Detroit Campaign | CREDITS: Mohammed Said; Garett Vernon; Heather Wargnier Poster Campaign ENTRANT: Jackie Dumbleton | ADVERTISER: Michigan State University | TITLE: Burton Winter Olympic Snowboard Ads | CREDITS: Jeff Nguyen, Photographer

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2013 Mid-Michigan ADDY® Awards Winners Book

Integrated Campaigns / Business-to-Consumer ENTRANT: Qinge Wu | ADVERTISER: Michigan State University | TITLE: Novel Stationary Branding Integrated Campaigns / Business-to-Consumer ENTRANT: R. Smith, V. Zou, A. Jung | ADVERTISER: Michigan State University | TITLE: Welcome to Media Sandbox | CREDITS: Ahreum Jung, Creative Director; Victoria Zou, Creative Director; Robert Smith, Creative Director

University | TITLE: Sochi Burton Ad | CREDITS: Vu Nguyen, Art Director and Designer


THANK YOU TO OUR SPONSORS

PEPPERMINT CREEK

THEATRE COMPANY

Dace K13 Metal Art PEPPERMINT CREEK THEATRE COMPANY

r izzi designs innovation. evolution. momentum.

Tallulah’s Folly

THE 2013 ADDY® COMMITTEE Elise Androkites Jennifer Berggren Rachel Beyer Jonathan Black Christina Campbell

Dave Campbell Kat Cooper Rebecca Eldridge Jessy Harger Andrea Kerbuski

2012-2013 Print Sponsor 30

2013 Mid-Michigan ADDY® Awards Winners Book

Allie Muchmore Carly Schiff Kimburley Timlin Chris VanWyck


MIDMEN


MIDMEN See them again! Take a look at Mid-Michigan’s most phenomenal creative at:

mmaddygallery.com


2013 Mid-Michigan ADDY® Awards