Issuu on Google+

BUS I

S ACADEMY S NE

L

NA O I T O

T C U OD

BU

EM

PR

Y

M

PRO

Gain Access to the Printing Community at FESPA 2013!

SIN E S ACA S

D

The Promotional Product Business Academy (PPBA) at FESPA 2013 is being delivered in partnership between CTCO and FESPA. This feature will provide FESPA 2013 visitors with new business opportunities within the promotional products sector. Providing visitors with a detailed market-entry experience, the PPBA offers case studies from successful companies and up to 20 suppliers showcasing a variety of value-added promotional products solutions through print and product personalisation.

For further information: CTCO event (656 Editions) BP 1072 - 21 rue Longue 69001 Lyon - FRANCE Contact: Aurélie Lamandé aurelie.lamande@656Editons.net tel: +33 (0)4 78 30 41 73.

CTCO expertise...

..and FESPA ‘s international reputation.

• A promotional garment and gifts market expert and a personalisation specialist.

• Over 25,000 from the global printing community.

• An event organiser whose positioning is to create original concept helping visitors and exhibitors to seek further business opportunities! www.salon-ctco.com

• A successful and established event with a focused and expert trade audience

www.fespa.com


Over 300m2 promoting promotional products to the printing industry PPBA is dedicated to promotional products and is particularly designed for printing companies with up to 20 products and garment brands being exhibited.

The experience provides visitors with ALL the keys to develop a new offering to their existing product portfolio and discuss the following issues with European Promotional Product (PP) specialists from each product segment

§ What is promotional product advertising? § How does the industry work? § How can PP represent a new business § § § §

opportunities? What advantages can printers expect? What are the different product categories? What are the main products and how can they be personalised? Who are the European key players in each segment?

BUS I

A C D A E M S S Y E N

PR

T O M O

A N O I

C U


Market survey: what PPBA opportunities exist for sponsors? FESPA visitors Personalisation specialists

30% of FESPA visitors

Garment screen printers, pad printers, embroiderers, etc. Already active in the garment & PP industry

Observations • A decrease in business in the actual PP market dynamics with a drop with a drop in sales and reduced profit margins

Solutions • To offer the product in addition to the printing service

A C D A E M S S Y E N

• Reduced demand for personalisation as promotional products importers and manufacturers began to offer fully printed products

Opportunities for PPBA sponsors: To directly promote your brands and present your catalogue

Wide format printers

70% of FESPA visitors

è

Large format printers active in visual communication

• The One Stop Shop trend encourages printing companies to offer customers a global and complete service as a way of keeping customers loyalty

BUS I

è

Audience

• A chance to increase their sales with their existing customers.

• Offer customers a global and complete service with promotional products to differentiate from competitors

T O M O

A N O I

Opportunities for PPBA sponsors: Source a new client base who are rapidly engaging with promotional products

PR

C U

With PPBA, printing companies will be able to offer promotional products as well as signs, large format printing, POS, which can also be purchased by marketers in their communication campaign.


Why become a sponsor? 1

Access to over 25,000 trade visitors FESPA 2013.

PPBA will deliver a quality global trade audience with over 25,000 visitors from 130 countries. At FESPA 2010, 63% of visitors were senior level management and 64% decision makers The PPBA will benefit from promotion to over 150,000 print professionals within the FESPA global database

Cost effective opportunity to participate

§ No staff required

§ No complex logistics required

3

A C D A E M S S Y E N

§ A small investment to reach potential customers § Several tools to promote your brand

To position your brand as a representative leader in one of the 11 following segments of market:

GARMENT

GIFT

Promo’ clothing

Garments for promotional campaign

Techni-Class

BUS I

2

Pen & Corporate

Writing and Office products

Technical, sportswear or outdoor garment

Electronics

From gadgets to computer and Audio Visual products

At work!

Corporate wear and workwear

Home and leisure

Homeware, hobbies and crafts

Green spirit

Ethical or eco-friendly garment

Other gift and Premium

Clocks, gadgets, etc.

Fashion Soul

Promo Garment that follows the latest fashion trends

Accessorized!

Bags and umbrellas

Headwear

Hats, caps, scarfs, etc.

4

T O M O

To seek potential new customer from across Europe

FESPA 2013 will invite to discover the PPBA:

PR

§ Garment Decorators

§ Screen printers

§ Graphic Designers

§ Event Branding Specialists

§ Embroidery companies

§ Distributors from across the world for garment

§ Trade Press

§ Online T-shirt Designers § Sign Companies

A N O I

Exhibit your leading products in the segment in which you are the strongest!

and promotional products !

C U


PPBA marketing campaign FESPA’s dedicated communication promoting PPBA... § Targeted emails sent to global print professionals § PPBA referenced on the FESPA Fabric website, and in the wider FESPA marketing campaign (emails, flyers, newsletters, some telemarketing) § Sponsor logos in the PPBA feature pages on the show websites § Feature articles on the promotional product printing market on fespa.com, and in the FESPA World email newsletter § PPBA feature in the visitor brochure § Mixed media channels (adverts, web banners, advertorial) in trade publications across the world

A C D A E M S S Y E N

...and CTCO’s promotional products expertise to make PPBA an original concept! FESPA 2013 in figures:

BUS I

25,000 visitors expected Over 20 targeted e-mailing campaigns 400,000 visitor leaflets 4,516,114 pageview on FESPA website (over the last 3 years) 130 targeted countries Over 100 partnerships with trade magazines Size of FESPA’s social network: 9,276

PR

T O M O

A N O I

A strong visibility guaranteed to PPBA sponsors!

C U


The PPBA offer A dedicated corner per brand in one market segment (Maximum 3 representative brands per segment) § Presentation racks for products: selection of 10 products per supplier § Display stands for catalogue distribution § Brand corner signage Select your best products! • The most innovative • The basics • The most eco-friendly

Marketing tools to optimize your exhibition: § Distribution of the PPBA visitor guide at the entrance § Distribution of catalogues § Inclusion on the European Sourcing website for 3 months and distribution of

access to the site by means of a USB key § Provision of PPBA’s visitors’ contact details for each sponsor after the show to optimise your participation. § Distribution of samples – Option

BUS I

A C D A E M S S Y E N

• The largest European database for business gifts and promotional products. • A limited version only with the sponsors of PPBA: on this special version, only PPBA sponsors will resgitered! • A 1-month free access for visitors.

Find out more about this website: www.europeansourcing.com

A N O I

T O M O

A free access to the European Sourcing promotional products database Offered on a USB key to each visitors!

PR

C U


An all-inclusive package! Basic Package

Premium Package

1 brand corner: • Presentation of 10 products:

1 brand corner: • Presentation of 10 products

• 1 clothing rack + 1 chest mannequin or

• 1 clothing rack + 1 chest mannequin or

• 1 high display unit + 1 medium display unit

• 1 high display unit + 1 medium display unit

• Personalised display • Leaflets rack

• Personalised display • Catalogues rack • LCD screen to play a brand clip (to be provided) • Leaflets insertion in the feature bag

€8,000 (excl. VAT)

€10,000 (excl. VAT)

Additional Options:

Logistical aspects supported 100% by our services.

BUS I

« PPBA » bag sponsoring €1,000 (excl. VAT) Flyers or commercial brochures distribution by hostess €1,500 (excl. VAT) 1 full advert page in EPPI magazine + product presentation €1,800 (excl. VAT) www.eppi-magazine.com

A C D A E M S S Y E N • You send your products and catalogues and we will promote them • No physical presence is needed, we take charge of everything! • Perfect timing to boost your business and reach a new target!

A N O I

At the end of FESPA 2013, visitors have the keys to launch their own promotional products department!

T O M O

§ Introduction to the promotional gift and garment market with representative products selection.

§ Catalogues and samples § Free access to European Sourcing database during 3 months § Contact details of the promotional zone exhibitors.

PR

C U


PPBA