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STYLE GUIDE

(and life coach)


RULE #1

White Space is your friend.

However were an equal color employer so strategic spaces are also your friend.


RULE #2

You are not a Robot!

Your just jealous of my claw hands!

All text about you should reflect your personality, because that is who you are!


RULE #3 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Use Gill Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Gill Sans is a family so its best to utilize multiple members often, but make sure they still get along!


RULE #4

Too many colors, lets just use two or less!

Outlines are allowed but must be thin, and clean. As a general rule just avoid using them.

We just avoid traditional 3-D, and gradients, because this logo is made with a flat style!

Don’t use the logo like this

Yeah it hurts my eyes too, avoid super bright colors, and make sure it has good contrast.

Don’t skew the logo, put it into other shapes except squares, or rotate it randomly.

Keep it together, and give it space its not j3 I promise!

Seriously just don’t do it, and we can stay friends.


RULE #5

HEX: #28868A CMYK: ONLY HEX: #1A5557 CMYK: ONLY

HEX: #C22926 PMS: 1805 U

HEX: #FFFFFF PMS: PAPER

HEX: #5D1513 PMS: 504 U

HEX: #E0E1E2 PMS: 5315 U HEX: #53843C PMS: 576 U

Respect the Colors

HEX: #345126 PMS: 574 U*

HEX: #5A566B PMS: 7448 U

HEX: #333132 PMS: 6 U 90%

HEX: #2F2D38 CMYK ONLY

HEX: #131515 PMS: 6 U

You can see they all go with white, and most go with black too how neat!


RULE #6 www.JBarDesign.com The minimal safe distance is 1/4 of an inch (or about 20% of the logo size) from the corner point of the mark.

How to treat the Logo, in public

The logo is meant to take color, however when putting it on a solid color make sure it has proper contrast so it is easily identifiable.

The logo also symbolizes quality so content should always be a priority.


RULE #7

Innovate, Create, and have Fun

Design is not a merely a job, it’s a Creative Venture.


STATIONARY


OTHER PHYSICAL PRODUCTS


TECHNOLOGICAL

Jonathanbarrettstyleguide  

Final Branding assignment

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