Page 1

DESIGN WORK Jonas Kristiansson

1


Design work is a portfolio book presenting a sample of the design projects that I have carried out during my years of study*. If you want to now more about any projects, or me as a designer, please contact me in person. +46 (0)709 919132

@ jonas_kristiansson@msn.com Anders Mattssonsgatan 37, 415 06 Gรถteborg, SWEDEN

*Some projects are carried out individually as well as in group. However everything I have chosen to present is made fully by me including all sketches, prototypes and renderings with exception for: Photographs on page: 12, 16 & 38 Renderings in the Refresh project which were made in group

2


Jonas Kristiansson

27 years old and full of energy and curiosity. Study experiences from three different continents and many working hours as a design consultant. That’s me, Jonas Kristiansson. Please enjoy.

3


MY PROJECTS

12-15

8-11 pages

9 projects with different charachter mostly carried out in collaboration with companies.

Automotive design

Automotive design, Workshop class, Art Center, Pasadena, USA All different phases of the car design process get more and more digitalised. The scoop of this project was therefore to elaborate in clay and create a final model to visualise the design.

Beosoul

Brand identity, Visual brand identity & Product design, Chalmers, Sweden Bang & Olufsen was chosen for a brand analysis. The goal was to get a deep understanding for the brand and its perception on the market. Later a product was designed with a strong brand identity to strengthen Bang & Olufsen as a brand.

16-19

Three Position Device

Bachelor Thesis Work with ABB, Chalmers, Sweden This Bachelor Thesis Work was carried out in collaboration with ABB. The company needed a concept of a new Three Position Device to stay competitive on the global market. The scoop was to design a new concept with increased ergonomics and functionality.

20-23

Taco packaging

Packaging design, IDE project with Santa Maria, Chalmers, Gรถteborg, Sweden Santa Maria needed a new packaging solution for their Taco shells. The aim was to come up with different concepts that would protect the shells better and give a stronger visual appearance in the grocery store.


24-27

Roadlight

Toy design, Studio class with American Red Cross, Art Center, Pasadena, USA This project was a collaboration with the American Red Cross which is working on preparing the society for natural disasters. The scoop was to design a light source that would work for three weeks in case of power loss due to natural disasters.

28-37

Pelle

Soft goods design, Studio class with Belkin, Art Center, Pasadena, USA The scoop of this project was to repositioning the brand Belkin on the market and make the life easier for young professionals living a mobile life. A new sub brand with unique core values was created.

60-63

44-59

38-43

Refresh

Sustainable design, Design Open competition, SVID, Sweden This project was part of the biggest design competition in Sweden, Design Open arranged by SVID. The scoop was to minimise the energy consumption in any part of the home without decreasing the living standard. The final concept became a finalist in the competition and got remarkable publicity.

Misto

Experience design, Master Thesis Work with Electrolux, Singapore The aim of this Master Thesis Work was to design a concept which facilitates for new experiences in the future kitchen environment. The project was carried out in close collaboration with Electrolux and their design department in Singapore.

Yachtsafe

R

wireless alarm and control solutions

Branding and Product Design, Consultant business, Sweden The scoop of this consultant job was to take design and marketing responsibility for an alarm solution brand with the name YachtSafe. This included working with new products and app design as well as producing advertisement, marketing material and packaging design.


M

“

6

aking models is essential in car design to actually see how the surfaces meet each other

�


automotive design

All different phases of the car design process get more and more digitalised. The scoop of this project was therefore to elaborate in clay and create a final model to visualise the design.

7


SKETCHING

Sketches were done both digitally and with markers in the early stages to create inspiration for the final clay model. A lot of freedom and creativity was however left to the modelling phase.

8


MODELlING

The modelling phase meant a lot of experimenting and exploration with the shape. Basic measurements were however defined from the start to get a realistic base to work from.

9


A “

10

strong visual brand identity is crucial on an increasingly competitive global market.

�


BRAND IDENTITY

The aim of this project was to analyse Bang & Olufsen to get a deeper understanding of the brand and its perception on the market today. The final goal was later to design an actual product that would strengthen the brand identity on the market.

11


BeoSoul take control over your home

Energy usage is increasing all over the planet and the need for energy saving actions in our environment is evident. BeoSoul is an energy monitor with purpose to give the user an overview of the energy consumption in the household. The user also has many possibilities to regulate the energy usage and therefore be able to minimise the total energy consumption.

12

R


BRAND ANALysis BeoSoul is a concept with the aim to give a strong visual recognition of Bang & Olufsen to strengthen the brand’s identity on the market. Bang & Olufsen was analysed in many different ways to get knowledge about the brand and the product perception on the market. Design heritage, core values and company vision was mapped down. All together it was possible to see the essence of Bang & Olufsen to be able to create an actual product which communicates the brands identity in a clear way. The final product has a minimalistic design and uses pure materials typical for Bang & Olufsen’s products. It’s designed to communicate the core values; Excellence, Synthesis, Originality and Passion. The outer shell opens up when coming close with the hand. By rotating the inner glass disc the user is scrolling throw the information to make settings. The design is intuitive with hidden technology all in a Bang & Olufsen manner.

13


I

“

14

ndustrial safety products are needed to increase the safety in industrial working environments.

�


THREE POSITION DEVICE In order for ABB to stay competitive on the market a new three position device was needed. A three position device is a hand held safety product that is used along with industrial machines and robots as a complement to other safety equipment. It is used when an operator has to work beyond the ordinary safety barriers in order to search for errors or do trial runs for a machine or a robot for example. It has a so called three position push button that has to be held in a middle position in order for the machine to be running. If the button is pushed in further or released completely the machine activity stops in order to protect the user. This makes it possible to work safe near industrial machines and robots in critical industrial environments.

15


16


Button

ERGONOMICS There are high demands on ergonomics when designing a three position device to avoid work related injuries. The device is being used during long intervals with a constant force which was very tiring with the existing solution. This became the main problem to solve.

Touch points

The excisting three position device in a typical industrial environment.

The new concept has an ergonomic grip and gives good access to the control buttons while holding the three position button in its middle position. The round shape protects the hand when working in rough environments. It also allows the user to have the three position device around the arm to get both hands free in different situations if needed. The concept has also room for an emergency stop button that is easily pushed in which was one of the many objectives.

Three position button

Emergency stop button

A lot of prototypes and testing was done to design the optimal shape and minimising the force needed to hold the three position button in its middle position. The final prototype was 3D scanned to create an accurate cad file for further development.

17


P

“ 18

ackaging design is of major importance to protect the Taco shells as well as creating strong visual appearance in the store.

�


PACKAGING DESIGN

Packaging design becomes increasingly important in the store with stronger competition on the market. The products need to stand out and be visually appealing on the shelf. Packaging design for groceries needs to create an appetite for the food but still protect the content on the way home. This project scoope was to design a new packaging for Santa Maria’s Taco shells that would increase the protection and visual appearance in the store.

19


PROTOTYPING There are high demands on food packaging in terms of materials, sealing and print. The packaging should be sustainable, space efficient but still aesthetically appealing. Taco shells are also fragile and therefore need extra good protection. The old packaging didn’t protect the shells in a desired way. It was too easy to crush the shells while opening the product. Neither was the packaging enough visually appealing to stay competitive in the store. Many prototypes were created to fulfill all demands from consumers as well as from Santa Maria.

The old packaging

20


THE NEW PACKAGING This packaging design protects Santa Maria’s Taco shells in a new way. The lid is easy to open without crushing the shells. The graphical layout is updated while keeping Santa Maria’s graphical profile. When many packages are placed side by side (in mirrored order) the traditional zick zack pattern is created in big scale. This is a way to create a stronger visual appearance in the store.

21


22

to predict natural disasters “I butt’s hard you can always be prepared. ”


This project was a collaboration with the American Red Cross which is working on preparing the society for natural disasters. The scoop was to design a light source that would work for three weeks in case of power loss due to natural disasters.

23


BEING PREPARED This toy car is targeting kids, ages 3 to 5 years old. It´s a built in flashlight in case of power loss and one way for the whole family to be prepared for natural disasters. A small dynamo charges the battery when playing with the car. The light is activated when pushing down the roof which is a switch. With this car children have a toy that makes them feel secure in case of a long term powerloss. They can light up their way and have something familiar to play with in the dark that keeps them occupied.

The soft and friendly shape was modeled by hand to a desired result.

24


Everybody has been young and afraid of the dark. Kids are the target group which is most afraid of the unknown and should also be concerned in the aim of preparing the society for natural disasters. Kids also usually follow their parents behaviour in many situations and get easily restless. Lightroad is one step towards preparing even the youngest for natural disasters. It’s designed as a symbol for secureness and preparation. Teaching & Symbolism

Safeness & Familarity

Engaging & Functional

25


W

“ 26

e are living a mobile life. Urbanisation is increasing and many people are spending a lot of time on transportation every day.

�


Winner of the notable price in the soft good category of Core 77 design awards 2012

R

The scoop of this project was to repositioning the brand Belkin on the market and make the life easier for young professionals living a mobile life. A new sub brand with the name Pelle was created and the final product was later a winner of the notable price in the soft good category of Core 77 design awards.

27


LIVING A MOBILE LIFE Increasing the mobility

This laptop bag targets young professionals living a mobile life in cosmopolitan The bag allows access the laptop The scoop ofcities. this project was to find a newtomarket and wherever design you are and makes it easy to spend the time efficient on public strategy that would benefit Belkin’s sales rate of laptopbags. transportation andisother public spaces. It’s athat unique combination The final result a portable laptop bag combines high of functionality functionalitywith andaappealing exclusive retro design. The hard natural and unique retro inspired design. shell the laptop and the smart compartTheconstruction target group protects is young professionals in cosmopolitan cities ments let you carry the most important stuff for the day. where commuting is part of the weekday.

28


R

29


R

30


BRIDGING THE GAP The urbanisation is increasing globally and people are spending time commuting to work every day. However, it’s hard to work comfortable and privately in public spaces. Few laptop bags on the market combine the functionality with trendy design to an affordable price. This retro designed laptop bag bridges this gap. It gives a trendy and functional alternative to young professionals who are living mobile lives. It gives an alternative to people who care about fashion and quality and need the functionality. The bag becomes a portable desk which gives a private sphere in cramped situations. Just put the bag on your knee, open the lid and you are all set within a couple of seconds. It’s now easy to work wherever you are. luxurious

price

natural

trendy

portable

functional

protecting Business opportunity Luxurious brand bags Functional laptop bags

31


SKETCHES Many sketches and renderings were done to be able to evaluate and choose concepts for further development. This material was also used to present ideas and create a discussion about the different ideas and concepts.

32


33


PROTOTYPING I built this prototype by hand using pure materials sush as leather and metal buckles. The inner plastic shape was covered with leather and finally the buckles and details were put on place. Later the bag was tested in real life to see its strength and weaknesses.

34


35


T

“ 36

he access to usable and clean water is very unevenly distributed across the planet. Improving water use efficiency is one of the most important steps towards a sustainable future.

�


This project was part of the biggest design competition in Sweden, Design Open, arranged by SVID. The scoop was to minimise the energy consumption in any part of the home without decreasing the living standard. The final concept became a finalist in the competition and got remarkable publicity

37


Enjoy a lu experie xurious relax ing spa nc while sa e in your own h ving en ergy an ome d mone y.

Show

ering

with a

REFRE S simple H is a showe r technic heat in al solu system that w tion re t cycles ith a consum he shower a wa n d p of a Ve tion. This is minimizes t ter and h nturi p ipe, wh possible with e energy ich ret urns th the help e purifi ed

38

good

consc i

ence

showe r wate r to the Thank water s to ar pipes a omatic encou gain. capsule raged to recy s, the consum us cle p experie tion in excha and minimiz er will be e nge fo nce. r a luxu the water rious s pa

In addition to enhance the shower experience the user contributes to a more sustainable and more energy efficient future!


Saving Energy The supply of usable and clean water is extremely unevenly distributed over the world. Many areas have water shortage and other spend a lot of energy and money for heating it up. Our shower habits make us spend an enormous amount of clean water every day. A more efficient way of using the water is one of the most important steps towards a sustainable future. REFRESH is one step in the right direction with its new functionality and innovative design.

ENERGI TILL

260 000 HUSHÅLL

Increased welfare and quality of life

Decreased energy and water consumption

Water consumption: Households 8% Industry 22% Agriculture 69%

20% of the worlds population doesn’t have access to clean water

Due to the water shortage in Queensland, people are only aloud to shower 4 minutes per day

52% of the households’ water is used in the bathroom

The water stands for 20% of the total energy usage in Sweden.

60% of the households’ warm water is is used in the shower

39


ICONIC SHAPE The shape has been designed around the recycling spa experience which is centred in the design. The channel in the middle shows how to place the capsule and the recycle button is placed in the centre. The aim was to create an intuitive and iconic design with focus on the spa and recycle experience. A lot of ideation with sketches and prototypes were done to create desired design.

Shower with recycling

Normal shower

10% of the heat is dissapearing while showering

90% of the heat is flushed down with the water

Much water in

40

Much water out

The warm water is recycled

Less water in

Less water OUT


Shower experience

1

2

3

To enhance the shower experience the product is based on a concept where the recycle function connects to something luxury and relaxing. A capsule with different oils and essences is fed into the thermostat at the same time as the recycling function is activated. The capsule dissolves and the content is mixed with the water in the thermostat before it reaches the shower nozzle and rinses over the user with softened and salubrious oils. This will add an extra value to the water recycling with a fresher and luxury feeling, which increases the possibility to influence the users behaviour. There are capsules for all situations and it’s just to choose which one that suits you best for the moment.

41


T

“ 44

he future means new ways of living and people are seeking for total experiences beyond functionality and usability.

�


express your taste The aim of this Master Thesis Work was to design a concept which facilitates for new experiences in the future kitchen environment. The project was carried out in close collaboration with Electrolux and their design department in Singapore.

45


WHAT IS MISTO? Misto is a modular shelf system that facilitates growing and storing herbs, fruits and vegetables in the home environment. Express your taste both by personalising the design and by deciding what you want to grow depending on your needs and passion. The growing of plants is made possible with aeroponic technology, which gives fast, good and pest free results. Aeroponics means that a water nutrient solution is sprayed into an atomised mist, which is absorbed by the plant’s roots which grow in air. By providing supporting growing light to the growing areas, plant growth is ensured all year around independent of climate or season outside.

46


HOW DOES IT WORK? The central control unit (the black module) pumps out the water to the system. All shelf modules connect to each other with a water pipe that distributes the water out to the spray nozzles where upon the Misto pots are placed. The water mist is then sprayed into the pots and absorbed by the seed pods which contain plant seeds. The plants start growing with help of the water nutrition solution and the supporting growing light from the light rails above.

Seed pod

Misto pot

Water nutrition mist

47


48


A FUTURE SCENARIO The perception of luxury is changing over the world. People are craving for total experiences and professional skills. There is also a growing appetite for healthy and environmental friendly products on the market and people are showing more awareness now than ever. At the same time one third of the food produced for human consumption is lost or wasted globally. This is a threat to the global food security and causes also unnecessary CO2 emissions. The increasing urbanisation and a growing global population is a threat to our limited recourses. There is a need for solutions that minimise the environmental impact and still deliver new satisfying experiences to the consumers. The future means new living solutions and new ways of living. An overall focus on Experience Design became the focus of this project and two main tracks created the base; “Preventing food waste” and creating a “Restaurant experience at home”. The result is Misto which creates a new experience in the home environment. It brings in the professional into the home in a responsible way. The concept is engaging and makes you use only what you need.

Preven ant experienting r u a ce est

waste d foo t home a

Experience design

Society User

Analyse

R

Luxury is changing Craving for proffesional skills Health and environmental awareness

Ideation

Increasing urbanisation Limited recources New ways of living

Concept

People are seeking for a total experience beyond usability and functionality

49


It aw to It akes me ories fr rockealy last sm han t salad ummer. om her a enceceed the wshand the She recand David's nific very ti ole taste tasty bas lls the fr trip e the il wh esh and with eant restam smile urants.y had dinnaesthetic eich enon he She h er on x r face. ops o the mperin the agtrain

i 2020 a h g n a h S ening ins in urban areas d r a g r o o d In herb ut growing

BU YN OW !

a story abo

It's friday afternoon and Mai is sitting on the MRT station after a long day of shopping in town. While she is waiting for the train she checks her Facebook and her Green House app on the phone. She's browsing the virtual plant and seed shop and stops in the Italian herb assortment.

"That would be something nice to have in our apartment here in Shanghai", she thinks. She then decides to tap the buy button before jumping off the MRT train with strong enthusiasm.

she's ppy face er hters hhaood with hhina g u a d r e C e sees h own child side of nd When dshed of her the countryvegetables ashe remin parents on their own appy when own grand they grews her feel h ence to her smowhere This make same experi a busy co herbs.can offer the h they live in now even thoug child n city. polita

The next day Mai receives a small package at home. She instantly realizes what it is because of the distinct visual appearance. She starts to open the parcel at once and she can already smell all the fresh flavors of Italian herbs.

Electrolux Grow Home

The excitement for the whole family begins and they can now follow the vegetate process of the herbs the next following weeks. It becomes a common and engaging conversation topic and the kitchen as the heart of the home becomes even more inviting with this organic element in the otherwise very minimalistic kitchen.

Without any mess or soil, she starts to plant all the “herb pods” in the green house together with her daughter Molly.

After the exciting time when the whole family has been able to follow the vegetate process of their new Italian herbs, it's soon time to use them in their cooking. In the smart phone app they have been able to share photos and videos over the process on Facebook and other social medias, showing their plants' progress.

The whole family enjoys a good start of the day when having breakfast in the kitchen which is filled with flavors of fresh herbs and the natural light from the illuminated plants. It's almost like waking up in Toscana sitting outside on a terrace.

8 3 Some other fruits Mai and Molly planted six weeks ago are now ready to be harvested, so the following mornings offer fresh fruits and juices. The juice taste so good - especially when keeping in mind they know that it is as fresh as it can possibly be. This evokes memories from their yearly trip to the beaches of Thailand where Molly loves to drink the fresh fruit juices in the morning sun.

y ai! y, M read l be d da a wil ere are ion Goo ic il s h irat s– r ba You w day for insp with it: k fe s o e a o ip c in c can e re som hat you w on e se pre ves * Ca o Geno rita e t h s arg * Pe nM a i l ! * Ita day nice ea v a H

In the middle of the week Mai receives a notification on the phone saying that the Italian herb assortment is now ready to use. She also gets information and inspiration about new recipes that will use these fresh herbs to get the perfect taste and look.

On saturday it's time for dinner with friends at Mai's and David's place. It was a long time ago since the last time at their place, so the new indoor green house becomes an engaging topic of discussion. Mai now gets her moment to shine and show off her knowledge about all different kinds of plants and herbs that she got from the smart phone app.

Creating the Experience Storytelling was used during the process to map down the desired experience for the user before designing an actual product.

50

The conversation continues around the table when Mai gets a lot of appreciations for the excellent and tasty dinner. David raises his wineglass and makes a joke saying: “More locally produced than this it will never get!” and everybody breaks out of laughs.


51


PERSONALISATION The experience starts with designing. With help of all the different modules the system can be personalised to fit your specific needs. Design Misto the way you want and express your personal taste. You can build Misto as small or as big as you want to.

52


SEED PODS When it comes to usage everything starts with the seed pod. The inner part is made out of Coco Coir and has room in the top for the plant seed. The plastic cap keeps the temperature and humidity high in the early phase to let the seed start growing. There are different seed pod kits depending on your passion and needs.

53


PLANTING When the Misto is installed the planting phase can begin. Simply put the seed pods into the top hole of the Misto pots. Docking later the pots onto the spray nozzles to activate the system. The pots come in different colours and shapes to be able to express your own taste in different ways.

54


PLACING THE POT The water nutrition mist is with regular intervals sprayed into the pots and absorbed by the seed or the roots of the plants. The plant is growing up and the roots are growing out from the pod into the air.

55


HARVEST & STORAGE When the plants are ready they are easily harvested. If they are not used at ones there are available storage compartments to keep fruits, vegatables and herbs fresh as long as possible.

56


CONTROLlING MISTO The central control unit is the brain of the system. It contains a water tank, a pump for distributing the water to the system, and an interface for regulating the system. Get information about when to add water and choose between different light settings as an example.

57


DIFFERENT NEEDS Due to the modularity of Misto it fits all different households, styles and needs. Build a small system or decorate your whole wall with plants. Your are the designer.

58


59


T

“

60

he market for alarm solutions is becoming increasingly competetive. A strong brand identity is crucial for success

�


R

wireless alarm and control solutions The scoop of this consultant job was to take design and marketing responsibility for an alarm solution brand with the name YachtSafe. This included working with new products and app design as well as producing advertisement, marketing material and packaging design. All this to strengthen YatchSafe’s position on the market.

61


Strengthen the brand YachtSafe is offering alarm solutions mainly for the boat market. With the help of a smartphone you will receive alarm and information wherever you are. To the right you see some of the new material including the updated website and a brand new app with high usability. Everything was done in line with the new design specifications which were made in collaboration with the company.

62


All the products are out on the market today.

Marketing material The central control unit is the brain of the system. It contains a water tank, a pump for distributing the water to the system, and an interface for regulating the system. Get information about when to add water and choose between different light settings as an example.

63


64


Thank you

65

Portfolio Jonas Kristiansson  
Portfolio Jonas Kristiansson  
Advertisement