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I began writing my personal lifestyle blog in 2006. Over the years, I’ve cultivated a highly engaged community of women who have come to trust me as their go-to resource for wearable outfit ideas and fashion advice, practical beauty tips, and luxury travel experiences. I work from home in the Philadelphia suburbs, where I live with my husband of 20 years and our three school-age children.


as of March 2017







My loyal and engaged community of readers are interested in the latest fashions and beauty products. The majority of my readers are 35 - 55 year old women who are running middle to upper-middle class households. Interests include fashion, fitness, healthy living, food and wine, and luxury travel.


• 175,000 average unique monthly visitors

• 460,000 average monthly page views



• Olay Advertorial in Cosmopolitan Magazine • Spokesperson for SHOUT and The Color Run • Recipes featured in Southern Living Magazine, Redbook, Elle, Woman’s Day, Doctor Oz and more • Kohl’s ‘Make Your Move’ Blogger • Ross Dress for Less ‘Bargain Hunter’

Bragging Rights


Advertorial for Olay in October 2012 print edition of Cosmopolitan Magazine

The Everything Gluten-Free Breakfast and Brunch Cookbook

The Uninvited Houseguest

Nielson-Ranked Top 50 Influential Mom Online

Successful Brand Partnerships Some of the brands I’ve had the privilege of partnering with:

Partnership Opportunities Sponsored Conversations Videos Brand Spokesperson Freelance Writing Twitter Parties Contests Conferences Events

Fashion & Beauty I share wearable fashion for real women and show how to translate current trends into practical fashion solutions for the typical suburban mom. Showcase your brand by sponsoring an integrated outfit post or a fashion feature.

Samples Fall Style with Johnston & Murphy Kuhfs: A New Women’s Fashion Accessory 9 Tips for Maximizing Your Blowout Sweater Weather with Ross Dress For Less

Fashion & Beauty Posts

Travel We love to travel as a family and share our experiences with my audience. After featuring our travel destinations, many of those destinations have received bookings from my referrals. We can create videos and blog posts to wrap up the event, and we share our experience in real time via twitter, Facebook and Instagram posts. Marla says I just planned my summer trip than ks to you I live in NH, family in Pitts burgh, so I booked the Hyatt in Shadyside. We ar e flying to Pit but re nt ing a car and heading home via Gettysburgh. I al so booked due to your review of th e Federal Inn. Th ank you for your great reviews. My summer will be be tter knowing I booked great plac es. I also know I w ill look great thanks to your w eekly style postin gs.

Samples Visiting the Shenandoah Valley with Kids Beaches Turks & Caicos Review Experience Four Seasons Baltimore Experience Hyatt Regency Gainey Ranch

Family Travel Posts

Testimonials Jo-Lynne has been a dream to work with and has generated wonderful content on behalf our brand. Her audience has responded very well and we really enjoy the engagement we have received. Jaci Twidwell | Hallmark Cards, Inc. Jo-Lynne, I love the outfit you styled. I just may go buy those exact pieces! I’m more of a copycat than a trendsetter. :) I don’t think I ever let you know, but at Christmas when you did your post about the Soma pjs, I ran out and bought two pair! One for my daughter and one for me! So you are effective. Have a super Valentine’s Day. Kay Harms | Off The Beaten Path Ministry Working with Jo-Lynne Shane was a pleasure from start to finish. As a new accessory brand, I was looking to gain brand and product awareness by partnering with Jo-Lynne. We worked together on developing the best approach to introduce my accessory brand to her audience. Communication was timely and professional. The campaign was a huge success, and I got the brand and product awareness I was looking for plus much more. Jo-Lynne was smart in her approach and knows her audience and how to engage them. I saw an immediate growth and engagement on all of my social media channels, and I received numerous orders for my product via my website as well as inquiries from boutique owners about my accessory line. I would work with Jo-Lynne again in a heartbeat. Amy Olson | Kuhfs

Want to discuss ways we can work together?

Contact me at |

Jo-Lynne Shane Media Kit  
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