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Spring/Summer 2014 Trend pack

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Welcome to the Spring/Summer 2014 Trend Pack for Heritage by John Lewis. This pack has been put together with the intention to guide designers and buyers for the new 2014 Heritage Collection to the key trend directions for Spring/Summer 2014, and should be adapted to suit the individual style and target market for the range. The season sees a mix of colour, print and texture come together to form three strong, versatile trends which can be translated into any product category and carry the consumer comfortably and fashionably through each season.

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Contents

delicate pastels

4-14

floral infusion

16-26

Berries & cream

28-38 3


delicate pastels A confection of pastel shades appeared on the Spring/ Summer ‘14 catwalks, and is sure to trickle down to the high street to form this season’s biggest trend. Elegance and sophistication replace the ‘cute and girly’ aesthetic that we’re used to seeing with pastels, with these key colours best translated onto spring essentials such as the pencil skirt and midi circle skirt, with a contrasting simple boxy tee to break up the colours.

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PANTONE 9441

PANTONE 9040

PANTONE 509


PANTONE 713

PANTONE 578

PANTONE 607

PANTONE 9362

PANTONE 54745


On The catwalk

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Burberry Prorsum SS14

Temperley London SS14

Mulberry SS14

Matthew Williamson SS14

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Chloe SS14

Sonia Rykiel SS14

MiuMiu SS14

Bora Aksu SS14

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On The Street

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structure

Boxy Co-ordinate

wide leg fluid 10

oversized


Midi Texture

Colour Mix

layering Feminine 11


key shapes & Fabric direction

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The

Pe n

rt

Sk

Sk

i

il

c

The

Mi

di

ir t

Feminine, floaty and flattering. The midi skirt is comfortable and versatile. Updated by co-ordinating top and bottom.

T h e B o x y T- S h i r

A classic, smart, sophisticated skirt which hugs curves and sits just below the knee. Updated with front or side splits and a flattering cross-over effect.

t

Shapeless and oversized, this top will be a staple for throwing on over slim trousers or pencil skirts. It can make a statement in a single block colour or bright fun print. 13


Viscose, Rayon, Modal, Polyester, Lyocell, Silk, Cotton,

Slightly textured lightweight fabrics with good drape are key for flattering tops and shirts.

Raw stripes

Thicker slouchy fabrics will increase comfort and ease in casual pieces such as the t-shirt dress.

Fabrics with detail and texture such as lace will need to be comfortable and easy care with a durable lining.

Roughly stacked colour stripes are explored in flamed linen and irregular twist-yarn cotton knits, 14 ŠWGSN 2013


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floral infusion Spring florals never go out of fashion and can be worn by women of all ages for a fun, feminine look. Floral Infusion is about telling a story through a print whilst creating a personality, and will be a key trend for the Heritage Collection to adopt in order to promote the original, heritage aesthetic. Key colours play a big a part in this trend, although the prints take centre stage. Bold block colours will be essential for breaking up and contrasting with the printed pieces.

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PANTONE 286

PANTONE 4725

PANTONE 7440


PANTONE 7477

PANTONE 7405

PANTONE 5425

PANTONE 9080

PANTONE 811 17


On The catwalk

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Preen by Thornton Begrazzi SS14

Christopher Kane SS14

Mary Katrantzou SS14

Mulberry SS14

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Delpozo SS14

Just Cavalli SS14

Christian Dior SS14 Tommy Hilfiger SS14

Christian Dior SS14

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On The Street

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Accentuating

vINTAGE INSPIRED

structure 22


timeless

colour clash

elegant 23


key shapes & fabric direction

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The

Sk

ate

r

Shi

rt

ss

D

re

re

D

ss

The T

Shapeless and easy to wear, the t shirt dress is another summer staple for maximum comfort and minimum effort.

Th

e

Sl

ip

Dr ess

Fitted at the waist and flaring out at the hips, this dress is perfect for flattering the figure. A floral print makes the dress suitable for elegant daywear.

The simple and classic slip dress returns again in Spring/Summer, updated with fun bold prints.

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Viscose, Polyester, Lyocell, Silk, linen, Cotton jersey,

Slightly draped fabrics will make prints look more full and fluid on tops and dresses.

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Flexible thicker fabrics improve the shape and fit of pieces like the skater dress which need slight structure to flatter the figure.

Lightweight sheer fabrics give fluidity and drape to styles which need to hang off the body such as the slip dress.


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Berries and cream With typically autumnal tones, Berry brings a new fresh fruity twist to Spring/ Summer 2014, with fun prints and rich colours matched with contrasting neutrals. A more flattering, classic trend with wearable colours and shapes, and less of a focus on the bold colours and prints we’re used to seeing in Spring. This colour will easily bring the wearer through various seasons.

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PANTONE 2627

PANTONE 141


PANTONE 184

PANTONE 28

PANTONE 7523

PANTONE 186

29 811 PANTONE


On The catwalk

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Gucci SS14

Burberry Prorsum SS14

Nina Ricci AW’14

Christian Dior AW’14

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Paul Smith SS14

DVF SS14

Osman SS14

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On The street

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print/plain mix

Neutral contrast

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co-ordination

easy comfort cOLOUR clash 35


key shapes & fabric direction

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m

Le

t

hir

Sli

a gP

nt

The B ox y T- S

The

This versatile shapeless top features again as a staple item for any of the SS14 trends.

T h e O ve r s

The simple tailored slim leg trouser works both formally and casually. These should be in either plain colours or livened up with prints and patterns.

i ze d Sh

ir t

The oversized shirt is great for the transition between a winter wardrobe to a spring one. Great for layering and using to create a more tailored, put together look. 37


Scuba, Polyester, Wool, sILK, Linen, COTTON.

This season’s boxy shapes look best in structured, flexible fabrics such as scuba.

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Sheer, iridescent fabrics such as organza are great for layering and making darker colours stand out.

Natural stiff fabrics work well for this season’s tailored styles. Linen and viscose update pieces such as the slim trouser for a cool summer style.


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Heritage by John Lewis Trend Pack  

Year 3 | Final Major Project | Fashion Management and Marketing