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We are proud to be a Certified B Corp, putting people and the planet above profit.

THE UK’S LEADING BOUTIQUE MOTHER & BABY BRAND SPRING/SUMMER 2018 LOOKBOOK Over the past 25 years we have grown from a tiny start-up to having 80 stores across England, Wales, Scotland and Ireland. As the specialists in our market, we design gorgeous fashion for mothers, babies and children and the very best practical nursery products, gifts and toys. Our designs combine fun British humour with beautiful French nautical styling to make a collection which is truly unique and loved by parents across the world. There are so many reasons to stock the JoJo collections in your stores: • Great quality and style, yet super comfy to wear. • Easy online ordering; buy in your own time. • Buy in season or place a forward order. • Low minimum order value to help you start with us. • Quick dispatch from our distribution centres in the US or UK.

WE HAVE SOME WONDERFUL REPS ACROSS THE US AND CANADA: CANADA Baby, Children & Maternity Jessy Gagné Tel: 514-341-4888 ou 877-341-4888 (sans frais)

USA Maternity: North East Coast Catherine Ralphs CJR Management Tel : 802-272-0058 Maternity: Rest of the US Cathe Verdusco Tel : 213-892-0779

NY/New England: Baby & Children Karen & Jerry Barsh Tel: 203-274-7340 West Coast/Pacific NW: Baby & Children Kim Kemson Sales Inc. Tel: 213-488-0090 Southwest: Baby & Children Frank Ziebell Tel: 214-630-2384 Southeast: Baby & Children Berry Sams Tel: 404-589-0707

Or contact our Direct Sales Office in London +44 (0)20 7622 6543 or visit our website:


WELCOME TO OUR NEW SPRING/SUMMER ‘18 COLLECTION This is how we love to celebrate spring at JoJo; with lots of colours, fun prints and playful appliqués inspired by our children’s world of imagination. A collection that shouts FUN!

GOING ON A SAFARI… With a colour palette of fresh yellow, green, pink and turquoise, little ones are set for a world of adventure. Bestsellers are bound to be our floaty dresses, super practical skorts and cropped leggings for the trendy girls. In our boys’ collection you’ll find cheeky jungle pirates, snappy crocodiles, cheerful all-over animal prints and appliqués that sit on a backdrop of our signature stripes.

NAUTICAL ALL THE WAY… Breton styling is in our DNA and this season we have injected a splash of playfulness with pretty seersucker and chambray styles to complement our beloved iconic pieces. New boat themed prints flow across both woven and jersey styles and are sure to win the hearts of JoJo customers.

BLUEBIRD OF HAPPINESS… Sweet bluebirds and floral prints sit alongside signature JoJo Breton styles, creating pretty embroidered dresses and tops in a vibrant blue, lemon and pink colour palette.

DUCKS, DUCKS, DUCKS… A bold yet transitional range celebrating our love of ducks with a palette of pretty pink and duck egg blue, this range comprises fun prints and appliques, adding a splash of colour to kids’ wardrobes.

MORE DINOS AND ELEPHANTS… Our dinosaur and elephant themes are always popular among little ones, we can’t get enough of them! The range is bold and fun, featuring a combination of long and short sleeve styles – perfect for early on in the season. Don’t forget our extensive collection of baby gifting styles in pretty prints across sleepsuits, rompers and many more adorable pieces… And because our children deserve the best, quality and comfort always come first. We do hope you love our latest collection as much as we loved designing it!

GREAT BRITISH QUALITY From pregnancy to pre-school 2

Exclusive NEW Maternity & Nursing Collections available to view online or via the relevant Reps.

How to order • Order online from current season stock with quick delivery of new styles or repeats on bestsellers. • Forward order online to secure next seasons collections now. • Contact your local Rep in the US or Canada to view the collection. See details on the back cover. • Come and meet us at ENK Children’s Club, New York or book a meeting at our London showroom in Battersea. JOJO DIRECT SALES OFFICE: Call: + 44 (0) 20 7622 6543 Open GMT 9am – 5.30pm Email: Website: All terms and conditions along with French translations are available on our website.

D8060 Flamingo Overall (0m-24m) D7633 Pretty Leather Sandals (UK 4-10) (US 5-11)


D8890 Dino Cardigan (6m-6yrs) B5434 Pretty T-Shirt (6m-6yrs) D8892 Pretty Applique Skort (6m-6yrs) D7633 Pretty Leather Sandals (4-10UK) (US 5-11) D8150 Pretty Embroidered T-Shirt (6m-6yrs) D8895 2-Pack Dino Leggings (0m-6yrs) D7630 Pull-On Pumps (UK 3-11) (US 4-11)

D8011 Scooting Dino T-Shirt (6m-6yrs) D8234 Twill Shorts (6m-6yrs)

D8883 Dino A-Line Dress (6m-6yrs) B6914 Canvas Pumps (UK 3-10) (US 4-11)

B5434 Pretty T-Shirt (6m-6yrs) D8893 Ele Printed Skort (6m-6yrs)


D8995 Broderie Gingham Top (6m-6yrs) B8314 Pretty Chambray Shorts (18m-6yrs) D7633 Pretty Leather Sandals (UK 4-10) (US 5-11)


D8900 Bird T-Shirt (6m-6yrs) D8910 Pretty AppliquĂŠ Skort (6m-6yrs)

D8908 Bird Cardigan (6m-6yrs) D2064 2-Pack Essentials Leggings (0m-6yrs)

D8902 Embroidered Bodysuit (0m-3yrs) D8913 Bird Pinafore Dress (6m-6yrs) D7633 Pretty Leather Sandals (UK 4-10) (US 5-11)


D8873 Pretty Gingham Overalls (0m-24m) D7633 Pretty Leather Sandals (UK 4-10) (US 5-11)


D8144 Ditsy Frill Bodysuit (0m-24m) D8855 Duck Pinafore Dress (6m-6yrs) D7633 Pretty Leather Sandals (UK 4-10) (US 5-11)

D8871 Smocked Top (6m-6yrs) B8320 Twill Clamdiggers (6m-6yrs)

D8876 Pretty Duck Romper (0m-24m)


D8841 Bunny Embroidered Blouse (6m-6yrs) D2776 Cropped Twill Turn-Ups (6m-6yrs) D8838 Bunny Cardigan (6m-6yrs) D8234 Twill Shorts (6m-6yrs) D7633 Pretty Leather Sandals (UK 4-10) (US 5-11)


B5434 Pretty T-Shirt (6m-6yrs) D8847 Mouse Appliqué Skort (6m-6yrs)

D8837 Mouse & Bunny T-Shirt (6m-6yrs) B8320 Twill Clamdiggers (6m-6yrs)

D8833 Mouse Appliqué Dress (6m-6yrs) B6914 Canvas Pumps (UK 3-10) (US 4-11)


B5434 Pretty T-Shirt (6m-6yrs) D8881 Dino Pinafore Dress (6m-6yrs) D8974 Dinosaur Zip-Up Hoodie (6m-6yrs) B5351 Twill Shorts (6m-6yrs ) B6914 Canvas Pumps (UK 3-10) (US 4-11)




D8495 Roarsome T-Rex T-Shirt (6m-6yrs) D8565 Dino AppliquĂŠ Joggers (0m-6yrs)


D8966 Dino Romper (0m-24m)

D8996 Dino Coverall Set (0m-18m)


D8939 Crocodile Zip-Up Hoodie (6m-6yrs) B5351 Twill Shorts (6m-6yrs) D7630 Pull-On Pumps (UK 3-11) (US 4-11)


D8937 Crocodile Romper (0m-24m) B6914 Canvas Pumps (UK 3-10) (US 4-11)

B5040 Twill Bucket Hat (0m-6yrs) D8927 Rhino T-Shirt (6m-6yrs) D2256 Chino Shorts (6m-6yrs)

D8942 Crocodile Print Romper (0m-24m)


D8937 Crocodile Romper (0-24m)




D8932 Lion T-Shirt (6m-6yrs) B5751 Twill Turn Up Pants (6m-6yrs)


D8938 Tiger Zip-Up Hoodie (3m-6yrs) B5751 Twill Turn Up Pants (6m-6yrs)

D8933 Tiger Top (6m-6yrs) B5351 Twill Shorts (6m-6yrs)


D2115 Floppy Sun Hat (0-6yrs) D2113 Pretty Swim Diaper (0-3yrs) D2114 Swim Bubble with Diaper (3m-3yrs) D2112 Girls’ Flap Hat (0-6yrs) D8798 Duck Swim Bubble with Diaper (3m-3yrs)


D2110 Swim Diaper (0-12m) D2109 Swim Shorts with Diaper (0-3yrs) D2107 Bucket Hat (0-6yrs) D2108 Boys’ Flap Hat (0-6yrs) D8783 Crab Swim Shorts with Diaper (0-3yrs)


A7331 Bunny Hooded Towel


E1015 Flamingo Appliqué Sleepsuit (NB-12mths)

D3606 Bunny Baby Mat

D8806 Peter Rabbit Sleepsuit (NB-12mths)

B1500 Elephant Print Newborn Sleep Sack (NB-6mths)

B7108 JoJo Bunny

D3745 Elephant Muslins with Bag


(Orchid not available in the US) D8231 Peter Pan Bodysuits (0-3yrs)

A8431 Canvas Summer Shoes (UK 3-11) (US 4-12)

B8673 3-Pack Short Cotton Socks (0-6yrs)

JOJO EVERYDAY ESSENTIALS Hundreds more online B2822 Polo Bodies (0-3yrs)


D2256 Chino Shorts (6m-6yrs)

B2827 Stripe T-Shirts (6m-6yrs)

B5078 Summer Dresses (0-6yrs)

B5434 Pretty T-Shirts (6m-6yrs)

D3339 Packaway Pocket Highchair

D3608 Edward Elephant

B1437 Jessica Ragdoll

BEAUTIFUL GIFTS & TOYS Hundreds more online B3459 Cow Comforter

D3565 Cardboard Stacking Blocks

D3883 Woodland Tree Wall Sticker

D3263 Cupcake and Meringue Stand Set

A7726 + A7727 Nursery Letters


Lookbook kids ss18  
Lookbook kids ss18