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Tuesday November 20 12 w.


JOINVILLE SPONGECELL)ADS)ARE)INTERACTIVE.) We)turn)ads)like)this…)

Tuesday November 20 12 w.

into)interacAve)ads)like)this!)


SPONGECELL)ADS)vs)STANDARD)FLASH.) JOINVILLE Spongecell'ads'outperform'standard'flash'ads'every'=me' Joinville

STANDARD)ADS)

✓ Clicks' ✗' Video' ✗' Social'Features' ✗' Maps' ✗' Branding'Time' ✗' Product'Carousels' ✗' Easy'Op=miza=on' ✗' Detailed'Repor=ng' ✗' Data'Genera=on'

Tuesday November 20 12 w.

SPONGECELL)ADS) JOINVILLE

✓ Clicks' ✓ Video' ✓ Social'Features' ✓ Maps' ✓ Branding'Time' ✓ Product'Carousels' ✓ Easy'Op=miza=on' ✓ Detailed'Repor=ng' ✓ Data'Genera=on'


PRODUCT(CAPABILITIES.(

Tuesday November 20 12 w.


CAPTURE(ENGAGEMENT(WITH(VIDEO.( Video&is&a&great&performer!&Spongecell&allows&brand&adver7sers&to&deliver&in8banner&video&in&all&standard& Joinville IAB&ad&sizes,&and&run&the&ad&unit&on&ANY&placement&(no&need&to&purchase&rich&media&inventory).&Also& since&the&video&is&user&ini7ated,&most&publishers&will&allow&sound&to&start&as&soon&as&the&video&begins.& Spongecell&also&oers&click&to&play&full8screen&video&which&is&skin8able&for&addi7onal&branding&and&makes& Joinville for&a&beHer&user&experience&when&running&video&in&728x90&and&160x600&ad&sizes.&

( HOW(DOES(IT(WORK?(

When&a&consumer&hovers&over&the&CTA&for&video,&the&video&loads&directly&into& the&ad&unit,&allowing&the&consumer&to&pause,&replay,&watch&in&full&screen,&etc.&&

See&Ad&Live&

Tuesday November 20 12 w.


SHOWCASE(MULTIPLE(TV(SPOTS(IN(ONE(UNIT.( With%Spongecell,%not%only%can%you%run%mul4ple%videos%in%a%unit,%but%clients% rich media also%have%crea4ve%flexibility%–%the%layout,%etc.%is%fully%customizable.%

( HOW(DOES(IT(WORK?(

Renault%showcases%mul4ple%TV%spots,%ac4vated%upon% hovering%over%one%of%the%hot%spots%on%the%vehicle%within%the% base%crea4ve.%

Go%Breck%allows%consumers%to%choose%video%based%on%three% types%of%tourist%behavior:%explorer,%par4er,%and%foodie.%

See%Ad%Live%

See%Ad%Live%

Tuesday November 20 12 w.


DELIVER$MORE$MATERIAL$WITH$CUSTOM$SKINS.$ FULL$SCREEN$VIDEO$&$CUSTOM$SKINS$ !  Users%can%click%to%expand%videos%into%full%screen% !  Customize%the%look%and%feel%of%video%player% !  Add%full%screen%video%to%any%ad%in%any%size%

Deliver%even%MORE%branded%content%on%the%custom%full%screen%skin.%

See%Ad%Live%

Tuesday November 20 12 w.


CONNECT&WITH&YOUTUBE.& This%feature%allows%you%to%link%directly%to%your%YouTube%Channel%or%to%pull% videos%into%the%ad%unit%directly%from%your%YouTube%account.%

& HOW&DOES&IT&WORK?&

Include%YouTube%link%with%your%social% media%to%increase%viewer%traďŹƒc.%

Pull%YouTube%videos%seamlessly%% into%the%ad%unit.%

See%Ad%Live%

See%Ad%Live%

Tuesday November 20 12 w.


INCREASE(SOCIAL(MEDIA(AWARENESS(WITH(TWITTER.( Pull)your)brand’s)Twi:er)feed)right)into)the)ad,)great)for)raising)awareness) of)your)social)media)presence.)Or)enable)consumers)to)tweet)from)the) banner,)great)for)genera>ng)buzz)around)sweepstakes)and)more.)

(

HOW(DOES(IT(WORK?(

Zumanity)allows)consumers)to)view)content2safe,)brand2 specific)Twi:er)Feed.)The)Feed)is)updated)in)real2>me.) Consumer)can)“Follow”)and)“Re2tweet”)directly)from)ad) unit.)

MicrosoJ)displays)pre2populated)messages)for)the)consumer) to)Tweet)directly)from)the)ad)unit.)

See)Ad)Live)

See)Ad)Live)

)

Tuesday November 20 12 w.


INCREASE(SOCIAL(MEDIA(AWARENESS(WITH(FACEBOOK.( This%feature%allows%you%to%drive%Facebook%“Likes”%by%promo;ng%the%latest% news,%sweepstakes,%or%exclusive%deals%available%to%Facebook%fans.%

( HOW(DOES(IT(WORK?(

Drive%contest%entries%for% sweepstakes%taking%place%on%your% Facebook%page.%

Drive%views%of%your%Facebook%page%by% promo;ng%exclusive%deals%and%;ps.%

Drive%users%on%Facebook%by% promo;ng%the%latest%news%for% Facebook%fans.%%

See%Ad%Live%

See%Ad%Live%

See%Ad%Live%

Tuesday November 20 12 w.


CONNECT&TO&MOBILE&WITH&SMS&MESSAGING.& Send%messages%to%a%mobile%device%directly%from%the%ad%unit.%Send%coupons,% links%(ex:%to%download%an%app)%or%even%set%reminders%via%SMS.%%

& HOW&DOES&IT&WORK?&

Chase%allows%consumers%to%send%a%download%link%for%the%mobile%app%directly% from%to%their%phones.%%

See%Ad%Live%

Tuesday November 20 12 w.


DELIVER'COUPONS'ACROSS'MULTIPLE'MEDIUMS.' Joinville Spongecell)gives)you)three)dierent)ways)to)distribute)coupons:)via)pdf)download,) SMS)or)email.)Great)for)increasing)distribu>on)and)cu?ng)out)the)steps)a)user) needs)to)take)to)receive)a)coupon.)

'

HOW'DOES'IT'WORK?'

Whole)Foods)allows)consumers)to)receive)a)coupon)via)text)message)or)click)to) download)directly)from)the)unit.)They)can)also)send)the)coupon)to)friends)directly) from)the)unit.)

See)Ad)Live)

Tuesday November 20 12 w.


SHOWCASE(MULTIPLE(MESSAGES(VIA(CAROUSELS.( Carousels)are)a)great)way)to)showcase)mul1ple)products,)events,)tes1monials)or)any)other) informa1on)as)a)slideshow.)Each)slide)of)the)carousel)can)link)out)to)a)different)landing)page)if) desired.)Carousels)will)also)scroll)automa1cally)to)increase)comple1ons)and)can)be)randomized.)

(

HOW(DOES(IT(WORK?(

Puerto)Vallarta)uses)the)product)carousel)to)highlight)brief)memoirs)from) visitor’s)travels)as)a)way)to)promote)their)“Tell)us)your)story”)contest)on) Facebook.)Consumers)may)browse)leF)and)right)through)the)stories,)or)click)out) to)Facebook)to)share)their)own.)

See)Ad)Live)

Tuesday November 20 12 w.


JOINVILLE SPONGECELL)INTEGRATES)INTERACTIVE)MAPS.) Spongecell)cuts)out)the)steps)a)consumer)needs)to)take)to)locate)a)dealer,)store,)event,)etc.)by) Joinville pulling)an)interac9ve)Google)map)into)the)ad)unit.)Our)loca9on<based)technology)iden9fies)the) consumer’s)IP)address)and)displays)the)closest)loca9ons)to)them.)The)consumer)can)then)hover) over)a)map)marker)for)more)info,)to)click)through)to)the)website)or)to)click)to)get)direc9ons.)Map) markers)as)well)as)the)informa9on)inside)the)map)marker)bubbles)are)customizable.) )

HOW)DOES)IT)WORK?)

The)consumer)hovers)over)the) Spongecell)buFon.) rich media

See)Ad)Live)

Tuesday November 20 12 w.

The)consumer’s)IP)address)is) iden9fied)and)the)closest)loca9ons) of)the)adver9ser)are)displayed.))

Consumers)can)roll)over)a)loca9on) marker)to)receive)informa9on)about) that)loca9on.)Adver9ser)can)include) any)informa9on)desired,)ex:)address,) phone)number,)hours)of)opera9on.)


EDUCATE'CONSUMERS'WITH'PDF'DOWNLOADS.' Download(pdfs(such(as(coupons,(white(papers,(travel(brochures(and(more(right( from(the(ad(unit.(Great(for(increasing(distribu:on(of(these(assets.(

' HOW'DOES'IT'WORK?'

The(Kingâ&#x20AC;&#x2122;s(Speech(allows(consumers(to(download(a(PDF(directly(from(the(ad(unit.(

See(Ad(Live(

Tuesday November 20 12 w.


CAPTURE(LEADS(WITH(IN0BANNER(FORMS.( Joinville Spongecell)lead)gen)allows)you)to)capture)consumer)data)in4banner,)and)view) collected)entries)in)real)8me.)We)support)sweepstakes,)email)signups,)and)more.) Consumers)may)opt4in)to)receive)future)messages)from)the)brand)as)well)for)re4 marke8ng)ini8a8ves.))

( HOW(DOES(IT(WORK?(

Avon)allows)consumers)to)enter)their)informa8on) to)receive)a)free)sample.)

See)Ad)Live)

Tuesday November 20 12 w.

Atlan8s)allows)consumers)to)input)their)contact) informa8on)to)receive)exclusive)oďŹ&#x20AC;ers)and)updates.)

See)Ad)Live)


JOINVILLE SPONGECELL)PINTEREST) Allows'users'to'browse'a'gallery'that'showcases'items'highlighted'on'the'brand’s' offcial'Pinterest'page.'Also,'a'great'visual'and'interac*ve'way'to'drive'traffic'to'the' brand’s'Pinterest'Page.''

Pin)It!) Drives'to'the'Pinterest' site'where'the'user' can'pin/interact'with' the'products.'

Images/Products) Highlight'mul*ple'images/ products'from'the'brand’s' Pinterest'page.'

Tuesday November 20 12 w.


SPONGECELL(DYNAMIC(CREATIVE( JOINVILLE DYNAMIC(CREATIVE( Dynamic(crea+ve(enables(real0+me(updates(and(delivery(of(crea+ve( content(in(an(ad(unit(using(different(parameters(like(+me,(weather,(or(the( loca+on(of(the(consumer(viewing(the(ad.(

SIGNALS( Joinville Spongecell(has(a(dynamic(server(that(can(talk(to(our(ads(while(they(are(running.(There(is( a(pre0defined(set(of(signals(the(server(can(use(to(tell(the(ad(unit(what(content(to(display.( Those(signals(include,(geography,(date/+me,(and(weather.(

SIGNAL:(GEOGRAPHY(

Tuesday November 20 12 w.

SIGNAL:(DATE/TIME(

SIGNAL:(WEATHER(


JOINVILLE SPONGECELL)POLLS) Allows&users&to&answer&a&series&of&ques0ons&(up&to&5)&and&see&results&within&the&ad& unit.&Also,&helps&to&gague&user&opinions/views&on&the&brand/client/,&whitout&ever& leaving&the&ad&unit.&

Poll)Fun) Engages&users&in&a&fun&way.&

Ques.ons) Up&to&3&answer&op0ons&per& slide&

Tuesday November 20 12 w.


Want to know more? Contact us on sales@joinville.se

Tuesday November 20 12 w.


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