2009 Coverage Summary Q1‐Q3
Quarterly Coverage Report January 1 ‐ March 31, 2009 Print/Online/Blogs
‐ Original / Total Placements 37/40 ‐ Tone (1 – 5 Scale) 4.15 ‐ Key Message Inclusion 67.5% ‐ Audience Reach 40,551,678 + Broadcast ‐ Placements / Total Reach 2/ 5.5 Million Created by Influential Monitoring & Measurement, a service of Waggener Edstrom Worldwide. Coverage Summary From January through March of 2009, (PRODUCT) RED coverage in top tier outlets totaled 40 print and online news and blog placements, with a combined audience reach of over 40,551,678. Coverage has been broadly favorable, resulting on an average tone of 4.15 on a 5 point scale. Key message inclusion for all coverage is 67%, as approximately two‐thirds of all coverage contained at least one of (RED) messages: Key Message
(RED) gives consumers a chance to do something their already doing ‐‐ shop ‐‐ and do good at the same time. (RED) is a brand designed to engage business and consumer power in the fight to eliminate AIDS in Africa. Partners make (RED)‐branded products and direct a portion of their profits to the Global Fund to invest in African AIDS programs. To date, (RED) has generated more than $115 million for the Global Fund to invest
29.17% 20.83% 62.5%
ELLE ELLE’s February issue, featuring Gisele Bundchen modeling a variety of (RED) clothing on its 30 international covers, an open letter from Bono, and a feature on Scarlett Johansson’s travels to Rwanda,
garnered significant attention from celebrity and fashion outlets. Blog commentary was positive and evangelistic of (RED), with much of the coverage focused on Gisele. A viral video created around the cover shoot has received over 23,000 online views since being posted on January 20th. Broadcast coverage included entertainment outlets The Insider and Extra, with both using extensive behind the scenes footage and showcasing several of the ELLE covers. The Insider has an estimated viewership of 3.5 million and Extra has more than 2 million viewers – bringing broadcast coverage to an estimated 5.5 million viewers. Converse Coverage for Converse 1HUND(RED) line appeared in a wide range of online outlets and fashion blogs. A complimentary article in The Boston Globe reported that contributors include U2’s The Edge and Lupe Fiasco, citing Converse’ statement that "each artist's original designs were inspired by Converse 1HUND(RED) Artist's goal to help fight AIDS in Africa.” The UK’s Vogue.com highlights Basso & Brooke's “positive, joyful and above all desirable” interpretation, adding that 10% of the net wholesale price goes straight to the Global Fund, “enabling (RED) team to work where it is most needed.” Valentine’s Day (RED)’s campaign encouraging buyers to make a difference this Valentine’s Day by purchasing (PRODUCT) RED for their sweethearts included CEO Susan Smith Ellis’ blog at The Huffington Post. Ellis’ post drives home the power of (RED), which has generated more than $120 million to the Global Fund in just over 2 years, impacting the lives of over 2.5 million people and making (RED) the 11th largest donor to African HIV and AIDS programs in the world. Windows Vista Several technology enthusiast and consumer community sites offered lucky readers a chance to win a copy of Windows Vista Ultimate (PRODUCT) RED Edition throughout February and March. Coverage was universally enthusiastic about (RED), with most highlighting the campaign’s success in raising $120 million for the Global Fund. As Geekzone notes, “this is the equivalent of having 660,000 people on antiretroviral (ARV) drugs for one year. This program positively impacts the lives of people affected
by HIV and AIDS in Africa. (RED) money provides access to education, nutrition, counseling, medical services, and the two pills a day individuals need to stay alive. Windows Vista Ultimate (PRODUCT)RED offers exclusive content, like (RED) gadgets, special screen savers, desktop wallpapers and other customized features.” Other (RED) coverage throughout the quarter touched on a variety of topics: Pickup around Starbuck’s partnership with (RED) continued into March, with James Boyce at The Huffington Post and MaxMarginal at Crooks and Liars urging U2 fans to pick up the band’s latest CD at Starbucks, where $1 from every album sold will be donated to the Global Fund. A TIME Magazine article looking at the future of journalism and online content delivery featured (RED) WIRE was an example of an application built on Adobe AIR, raving “It's startling, it's cool.” NBC Chicago’s Lazy Person's Guide to Charitable Giving also recommends the service, saying “do‐gooder music lovers will want to jump on board with (RED)WIRE.” Both articles note that a portion of the $5 monthly subscription fee goes to AIDS treatment in Africa. U2’s (RED) Zone auction for VIP tickets to the band’s upcoming tour was widely reported in online European music outlets such as MTV UK, with most coverage estimating ticket sales will raise up to £9 million for the Global Fund. Quick links: ELLE ‐ Converse 1HUND(RED) ‐ Valentine’s Day Starbucks ‐ (RED) WIRE ‐ U2 (RED) Zone ‐ Windows Vista ‐ Other ELLE Gisele's got it covered ‐ Staff Writer, 01‐15‐2009 The Sun ‐ Circulation: 3,072,392 Overall Tone: 4 The newly engaged Brazilian is currently sitting pretty on magazine shelves throughout South Africa, Spain and Singapore. Elle magazine picked Gisele to be their cover star in all three countries, which is no mean feat for the model. Whether she’s sniffing flowers (Spain), showing off her cleavage (South Africa) or giving it attitude (Singapore), Gisele looks equally mouth‐watering on each cover. Her fiancé TOM BRADY is one lucky fella ‐ as are the folk of Spain, South Africa and Singapore. Gisele Strips Down to Her Skivvies! ‐ Staff Writer, 01‐16‐2009 Extra Overall Tone: 5 Supermodel Gisele Bündchen certainly knows how to bring attention to a charity! The future Mrs. Tom Brady shed her clothes in a new campaign for RED. Elle magazine has teamed up with the catwalk queen and the charity, focused on eliminating AIDS in Africa, to publish 30 red editions of the global fashion magazine to benefit the cause. The magazines will hit stands in January. Fab Flash: Gisele Bundchen and Elle Team Up For (PRODUCT) RED ‐ , 01‐21‐2009 FabSugar ‐ Visitors Per Month: 111,726
Also appeared in: Celeb Style Overall Tone: 4 In an effort to fight the battle against HIV and AIDS in Africa, Gisele has teamed up with Elle magazine and (PRODUCT) RED apparel. The Super is set to appear in over 30 international Elle editions wearing an array of (PRODUCT) RED endorsed clothing from the likes of Gap, Armani, Converse, and Apple. 50 percent of all profits go towards the cause. The do‐gooder has also joined in on Bono's AIDS‐fighting initiative along with Scarlett Johannson's effort in spreading awareness about the epidemic. "If that [fighting HIV and AIDS] can be achieved by buying a couple of pairs of Converse, it's worth a shot," said Johansson. ELLE Magazine Turns (RED) ‐ Sarah Essary, 01‐24‐2009 Consuming PR Overall Tone: 4 30 editions, internationally, of ELLE Magazine will turn (RED) for their February issue. The magazine has teamed up with Gisele Bundchen and Scarlett Johansson in the fight against AIDS in Africa. Gisele Bundchen is found on each February cover wearing a variety of (RED) clothing. This strategic effort of cross‐promotion is important to recognize because brands can use it as a way to gain recognition momentum and reach out to more audiences. Gisele's a belle ‐ Staff Writer, 02‐05‐2009 The Sun ‐ Circulation: 3,072,392 Overall Tone: 4 Gisele Bundchen knows a short cut to getting maximum attention — posing in just tiny pants. The supermodel, 28, donned her shorts to help Aids charity appeal (Red). A series of saucy pictures appear exclusively in this month’s Elle magazine, out yesterday. Gisele said “I’ve always said to myself if I could do something to help, I would.” The Real Deal: An open letter from Bono ‐ Bono ‐, 02‐07‐2009 ELLE ‐ Circulation: 1,082,278 Overall Tone: 5 ELLE asked me to turn this page (RED) to honor the fact that women are at the vanguard of a movement to stop the greatest health crisis in 600 years HIV/AIDS. Not everybody is able to march to the barricades—not everybody owns a pair of proper military boots—but there’s something you can do even in Manolos. (RED) is the consumer wing of a much wider movement of activists, and consumers have more power than they realize. They have power in their pockets. (RED) raises money for the Global Fund to Fight AIDS—$120 million so far. That is enough to buy drugs for more than 750,000 people for a year. (RED) funds prevention and counseling programs as well as treatment, and is now the thirteenth biggest contributor to the Global Fund; it’s giving more than many countries. Bono Faces The Real Deal In Elle Magazine ‐ Delinda Lombardo, 02‐11‐2009 Look to the Stars ‐ Visitors Per Month: 46,244 Overall Tone: 4 As a rock and roll star, Bono has written some of the most important music of our time, and now, the U2 front man has been asked by ELLE Magazine to turn a page (RED) and address “the greatest health crisis in 600 years HIV/AIDS.” ... Bono also writes about the importance of (RED), its products and the pure power of consumer activism. “They have power in their pockets,” he writes, “(RED) raises money for the Global Fund to Fight AIDS—$120 million so far. That is enough to buy drugs for more than 750,000 people for a year. (RED) funds prevention and counseling programs as well as treatment, and is now the thirteenth biggest contributor to the Global Fund; it’s giving more than many countries.” (RED) ambassador Scarlett Johansson travels to Rwanda ‐ Emmanuelle Dasque, 02‐25‐2009 ELLE ‐ Circulation: 1,082,278 Overall Tone: 5
Since its launch in 2006, the (RED) initiative has raised more than $120 million, the results of which are already clear on the ground in sub‐Saharan Africa, with prevention programs, food, education, and the distribution of antiretroviral drugs. Still, every day more than 1,000 children are infected with HIV, and an estimated 12.1 million have been orphaned by it. And universal taboos against testing remain “When I admitted that I’d taken two HIV tests, everyone was completely horrified, the implication being that I was leading this wild lifestyle,” says Scarlett Johansson, whose decision to join Bono in the (RED) initiative was a no‐brainer. “I was only being responsible.” The genius of (RED) is that it empowers consumers with this sense of living responsibly and healthily and passing it on When you purchase (PRODUCT) RED items—from partners including Apple, Armani, Converse, Dell, Gap, Hallmark, Starbucks, and Microsoft—in stores and via Joinred.com, up to 50 percent of profits go directly to fighting HIV/AIDS in Africa. Forty cents a day translates to the two antiretroviral pills needed to survive. “If that can be achieved by buying a couple of pairs of Converse,” Johansson says, “it’s worth a shot, don’t you think?” Converse 1HUND(RED) Converse unveils spring collection ‐ Chris Reidy, 01‐22‐2009 The Boston Globe ‐ Circulation: 323,983 Overall Tone: 4 Converse, an athletic footwear brand with offices in North Andover, said it has launched an expanded footwear collection for Spring 2009 that includes new silhouettes, designs, fabrications, and materials. ... Converse also said the spring will see the debut of a new collection of designs in its final installment of 1HUND(RED) Artists footwear. Contributors include musicians The Edge of U2 (in photo at right in a non‐ cobbling mode) and Lupe Fiasco. "Using one of the world's greatest blank canvas's, each artist's original designs were inspired by Converse 1HUND(RED) Artist's goal to help fight AIDS in Africa," Converse said in a press release. Basso & Brooke's Converse Collaboration ‐ Staff Writer, 03‐26‐2009 Vogue Online ‐ Circulation: 500,000 Overall Tone: 4 In a season where it's all about the super shoe, it's going to take something special to get us out of our heels. But we think we might have just found it in the shape of Basso & Brooke's interpretation of the classic Converse sneaker, as part of the Converse Project (RED) collaboration. "We wanted our shoe to be positive, joyful and above all desirable," explain designers Chris Brooke and Bruno Basso of their design ‐ one of 100 from artists across the world. "Everyone has had at least one pair of Converse, and the unique thing about them is that they appeal to men and women of all age groups. We hope this is one pair you'd want to have and keep." Available from premium sneaker shops and CONVERSE.COM, ten per cent of the net wholesale price goes straight to the Project (RED) global fund, enabling RED team to work where it is most needed. Valentine’s Day Love can’t wait, Valentine’s Day approaches. ‐ Debra Bass, 02‐05‐2009 St. Louis Post‐Dispatch ‐ Circulation: 276,588 Overall Tone: 4 Valentine’s Day is a tricky holiday. It can be sweet and sentimental and it can be cloying and gag‐ inducing. Balance is the key, especially in new relationships. ... OK, so you’re dating a label whore. We’ve been there. You need to feed the beast, but you’d like to benefit a good cause for your own personal satisfaction. Well, welcome to the Product (Red) campaign’s shop providing educational resources, aide and medication to HIV/AIDS patients in Africa. The Emporio Armani is among the many partners,
including Apple, Converse and Gap, all offering products drenched in rich V‐Day reds that support the effort abroad and your efforts in the love department. Here are two Emporio Armani watches for guys ($195‐$225). This Valentine's Day, Make Your Gift (RED) ‐ Staff Writer, 02‐13‐2009 The Huffington Post ‐ Visitors Per Month: 2,143,912 Overall Tone: 5 What to get her for Valentine's Day? What to get him? Flowers, chocolates, teddy bears are marketed ceaselessly on television. Been there, done that. Better idea (RED) products. They're the right color (red). Desire and virtue neatly packaged all in one. And they have an immediate impact on the lives of others. When you buy a (RED) product you make a choice that literally saves lives in Africa. A (RED) iPod is the same price as any other iPod, but when you choose the (RED) iPod, Apple makes a contribution to The Global Fund. That contribution is put to use directly on the ground in Africa. That's how the (RED) model works ‐ with each and every partner we have. And it's been working. Thanks to consumers all over the world, (RED)‐branded product partners have generated more than $120 million to the Global Fund in just over 2 years. Starbucks Surprising survivors: Corporate do‐gooders ‐ Lawrence Delevingne, 01‐20‐2009 Fortune Overall Tone: 4 As companies cut costs, social responsibility may seem like an easy target. But many big names are sticking with the program. ... Starbucks is taking a similar, long‐term approach. As the company grew to an enormous size and brought in large returns for shareholders, it invested heavily in CSR, working to reduce its greenhouse‐gas emissions; paying poor Colombian and Ethiopian farmers more for "fair trade" coffee beans; and producing detailed reports on its progress towards do‐good social goals. But Starbucks' stock lost more than half its value in 2008, frustrating investors. CEO Howard Schultz responded quickly, in December outlining more than $400 million in cost reductions for the 2009 fiscal year. But there was one area that escaped relatively unscathed corporate responsibility. While Starbucks will cut some undisclosed costs, it recently launched a (Product) RED card to benefit African HIV and AIDS programs and plans to become the world's largest purchaser of fair trade coffee this year, among other efforts. Should Howard Schultz Be Smiling? ‐ Emily Bryson York, 02‐16‐2009 Advertising Age ‐ Circulation: 57,705 Overall Tone: 3 It's been a little more than a year since Howard Schultz retook the reins at Starbucks, a move anticipated to return the coffee chain to its roots and the restore its brand essence. But what's happened since? ... Where he seems to have veered from the original Starbucks course is advertising. ... The creative direction, however, has stayed true to Starbucks' image, focusing on social activism. The chain assembled a last‐minute Election Day giveaway, announced during a spot on "Saturday Night Live." The promotion also had the benefit of appearing on a show hosted by then‐presidential candidate John McCain, which resulted in huge ratings‐and it ended up being illegal, which garnered another day of free press and an outpouring of goodwill. At Thanksgiving, Starbucks announced the beginning of a multiyear partnership with Project Red to fund African AIDS programs. And on Election Day, Starbucks launched a community‐service program, encouraging Americans to donate five hours of time during 2009, and get a free coffee for making the pledge. Starbucks Partners With Bono's (Product) RED ‐ Staff Writer, 02‐24‐2009 Look to the Stars ‐ Visitors Per Month: 46,244
Overall Tone: 4 Next time you grab your Starbucks coffee, you could be helping the millions of AIDS sufferers in Africa. The coffee giant has partnered with Bono’s Product (RED) to offer customers the opportunity to make their purchase at Starbucks stores with the new (STARBUCKS) RED Card, a stored value Card that can be given as a gift or purchased for personal use at participating stores in the U.S. and Canada. And the really great thing is, every time a customer uses this Card to make a purchase at Starbucks, five cents will go directly to the Global Fund to help save lives in Africa. C&L's Late Nite Music Club with U2 ‐ Max Marginal, 03‐04‐2009 Crooks and Liars ‐ Visitors Per Month: 401,020 Overall Tone: 4 I'm a sucker for the world's biggest band when they aren't. That's why it was so refreshing to see them scale it back to the "four guys in a room with amps" format here on Letterman two nights ago with "Breathe". This song is buried tenth out of eleven on No Line On the Horizon, a spot where biggest and brightest are usually at their least self‐aware, and therefore their best. If you're picking up said album, do it at Starbucks and a buck will go towards providing medicine for people with AIDS in Africa via (RED). The Number One Way To Buy What Will Be The Number One Album In The United States ‐ James Boyce, 03‐08‐2009 The Huffington Post ‐ Visitors Per Month: 2,143,912 Also appeared in: Tonic, Intent.com Overall Tone: 5 There are lots of ways you can help those less fortunate here and abroad. But today, let me give you just one. It reflects Product (RED) ‐ a brand of creative capitalism I fully agree with. As envisioned by Bono and Bobby Shriver and supported by companies such as The Gap, Dell Computer and in this example, Starbucks, the thinking behind Product (RED) says that if you are going to buy something, why not buy something that helps others. Today's example is U2's new album, "No Line On The Horizon." By this time next week, it will be the number one album in America. I'm not telling you to buy it, but IF you are going to buy it, here's the ask. Buy it at Starbucks and they will give $1 of every album sold to The Global Fund. One dollar for every album sold, or two days of life and some change left over for every album sold. Windows Vista Give (PRODUCT)RED this St. Valentine’s Day ‐ John Obeto, 02‐10‐2009 AbsoluteWindows Overall Tone: 5 One of the limited editions of Windows Vista™, is the (PRODUCT)RED Windows Vista Ultimate Edition. As you search for a lasting gift for you loved one/ones this Valentine’s Day, why not give the Windows Vista Ultimate (PRODUCT)RED? This is an INC(RED)IBLE gift that changes the world by giving back! Windows Vista® Ultimate (PRODUCT)RED TM upgrade includes the most complete version of Windows and helps eliminate AIDS in Africa. To date ‐ (PRODUCT)RED partners and events together have contributed more than $120 million to support Global Fund‐financed programs that positively impact the lives of people affected by HIV and AIDS in Africa. (RED)TM money provides access to education, nutrition, counseling, medical services, and the two pills a day individuals need to stay alive. ... To start us all seeing (RED) as I am right now, I will give away a copy of Windows Vista Ultimate (PRODUCT)RED to someone, anyone, on Friday, February 13, 2009. No contest, just a random pick from anyone who sends an email to product dot red at AbsoluteVista dot com Windows Vista Ultimate (PRODUCT) RED giveaway ‐ Staff Writer, 02‐14‐2009 Geekzone ‐ Circulation: 20,000
Overall Tone: 5 Microsoft has joined the (RED) campaign and I have a copy of Windows Vista Ultimate (PRODUCT) RED to giveaway. A part of every sale of PRODUCT (RED) merchandise goes to is donated by (RED) partners to the campaign ‐ products and events have generated more than US$120 Million to date for the Global Fund, the equivalent of having 660,000 people on antiretroviral (ARV) drugs for one year. This program positively impact the lives of people affected by HIV and AIDS in Africa. (RED) money provides access to education, nutrition, counseling, medical services, and the two pills a day individuals need to stay alive. Windows Vista Ultimate (PRODUCT)RED offers exclusive content, like (RED) gadgets, special screen savers, desktop wallpapers and other customized features. To enter the competition you have to give your answer to the following question (you find this and more on the official Windows Vista Ultimate (PRODUCT) RED "How much is Microsoft and partners contributing to the (RED) campaign when you buy a PRODUCT (RED) laptop with Windows Vista Ultimate (PRODUCT) RED)"?. Neowin Giveaway: Windows Vista Ultimate Boxed (RED) Edition ‐ Staff Writer, 02‐23‐2009 Neowin.net ‐ Visitors Per Month: 200,000 Overall Tone: 4 As usual we have something to give away to all our members worldwide, Windows Vista Ultimate (RED) Edition. Vista (RED) is enhanced with (PRODUCT) RED wallpapers, gadgets, and a unique screen saver and DreamScene. For more information on Windows Vista and Vista (RED) please head to Microsoft's Website. In order to enter the competition you simply have to reply to this thread, we will select a winner at random and multiple posts will not count so no need to go crazy folks. Windows Vista Ultimate (PRODUCT) RED ‐ Giveaway! ‐ Stacey Lynn, 02‐24‐2009 5 minutes for giveaways Overall Tone: 5 (PRODUCT) RED is a unique partnership between businesses and consumers. When you purchase products with the label (PRODUCT) RED you are joining this partnership and aiding in the fight to eliminate AIDS in Africa. Did you know that AIDS claims the lives of nearly 4100 men, women, and children every day in Sub‐Saharan Africa? Don't you wish there was something you could do? Well, Windows has joined the (PRODUCT) RED cause and is now offering another great way for you to join in this fight! ... Windows is extending their generosity even further! They are giving away a copy of Windows Vista Ultimate (PRODUCT) RED to two of our lucky readers! To enter this amazing giveaway, just leave a comment on this post. Also, take a few moments to learn more about (PRODUCT) RED at www.joinred.com. Win a Copy of Windows Vista Ultimate (PRODUCT) RED ‐ Jason Dunn, 02‐24‐2009 Digital Home Thoughts ‐ Visitors Per Month: 3,237 Overall Tone: 4 Thanks to some generous folks at Microsoft, I have a copy of Windows Vista Ultimate (PRODUCT) RED Edition to give away (valued at $219 USD). Oh yeah, and that little wireless mouse too. The contest is open to anyone in the world, and all you have to do to enter is post a response in our forums telling me what you'd do with this software. Would you install it on your current computer, currently running Windows XP or a lower version of Vista? Would you donate the software to charity? Would you build a new computer and use this OS? Or give the OS away to someone who doesn't yet have Vista? There are no right or wrong answers, I'm just curious to know what you'd do. Enter To Win A Copy Of Windows Vista Ultimate (PRODUCT)RED! ‐ Anna Yu, 03‐23‐2009 stylehive.com Overall Tone: 5 I don't have have a lot of money to donate to my favorite charities. So there's nothing I like more than buying things that give back! If I already need to buy something and part of the proceeds are donated to a good cause, then why not! That's why (PRODUCT)RED is so awesome. From Gap shirts to iPods, doing
your part in helping to eliminate AIDS in Africa has never been easier. In fact, HIV rates have dropped from 2.2% to 1.9%, a definite result from (PRODUCT)RED and The Global Fund. Here's another reason to be excited. The world's most popular operating system, Windows, has recently released a brand new version of Windows Vista Ultimate enhanced with (PRODUCT)RED wallpapers, gadgets, and a unique screen saver and DreamScene. So you can surf the web, do your homework, and contribute to saving lives in Africa. That said, Stylehive is giving away two copies of Windows Vista Ultimate (PRODUCT)RED! (RED) WIRE The Lazy Person's Guide to Charitable Giving ‐ Wendy Wollenberg, 01‐05‐2009 NBC Chicago ‐ Visitors Per Month: 715,550 Overall Tone: 4 While "giving back" is always an important life goal, it's often difficult to know where or how to begin. Fortunately, several enterprising organizations are incorporating charitable giving into their business plans, in essence making the donation process an integral part of everyone's life, like brushing your teeth or going to Starbucks. Read on for ways to make a difference in someone's life just by living your own. Do‐gooder music lovers will want to jump on board with (RED)WIRE, a new digital music magazine and delivery service that is an extension of Bono's (RED) organization. For $5 a month, you'll get new music by A‐list artists (such as Sheryl Crow, John Legend and, of course, U2) delivered directly to your iTunes. Half of your membership fee goes to The Global Fund to buy medicine for Africans living with HIV. The Race for a Better Read ‐ Josh Quittner, 02‐05‐2009 Time ‐ Circulation: 3,399,967 Overall Tone: 4 It's true that as long as we in the media ask you to read our stuff on your computer screens, you won't pay for it. But if we deliver that content for a small fee on devices that can surpass the pleasures of reading on paper, you will. ... Magazines, since they attempt to package information with big color photos, look even cooler as applications. Lynch fires up (Red)Wire, a music magazine that's delivered only as an AIR application. (The enterprise raises money for AIDS in Africa and is backed by Bono and other well‐known musicians.) The appgazine looks like a folded box when it launches onscreen; Lynch clicks, and it unfolds, revealing a kind of table of contents. It's startling, it's cool. And you can't get it for free (Red)Wire, which launched Dec. 10, charges $5. U2 (RED) Zone Auction U2 Tickets On Sale ‐ Staff Writer, 03‐30‐2009 MTV Online UK & Ireland Overall Tone: 4 The group’s US dates go on sale today and the group will reportedly donate millions to charity… Tickets for U2’s live shows in the US have gone on sale today with massive demand for the shows. The Irish band will play across the States in September after heading across Europe earlier in the summer. It’s also been revealed that U2 will donate sales from a certain VIP section of their shows to charity Global Fund which helps fight Aids. Reports say that could be up to £9 Million. U2 Concerts To Raise Cash For Charity ‐ Delinda Lombardo, 03‐31‐2009 Look to the Stars ‐ Visitors Per Month: 46,244 Overall Tone: 4 If you’re one of the many anticipating the U2 summer tour‐ U2360 – then pay attention, because the best seats in the house are being auctioned for charity. Up to 600 stage‐front tickets per concert are being sold via the charity‐style partnership with the Global Fund, which helps fight AIDS, tuberculosis
and malaria. (RED) Other Keep the promise ‐ Philippe Douste‐Blazy and William Clinton, 01‐02‐2009 International Herald Tribune ‐ Circulation: 193,305 Overall Tone: 4 The financial crisis has undermined our economic security. But it has also taught us that the stability of any one nation depends on its interdependence with others. A functional global marketplace depends on productive workers and healthy consumers in Africa, Asia and Latin America, as much as in the United States and Europe. As we look toward a new year, it is well to remember the importance of keeping the promise to help developing countries fight AIDS and build stronger health systems. ... To be sure, aid has been on the rise, and sometimes in creative and unexpected ways. Unitaid collects a very small levy on a very large volume of airline tickets to put an extra $300 million each year into the fight against AIDS, tuberculosis and malaria. Project (RED) allows companies and their consumers to pitch in by choosing products that give back, to the tune of more than $100 million so far. Should Businesses Save The World? ‐ Michael Maiello, 01‐12‐2009 Forbes.com ‐ Visitors Per Month: 6,947,085 Overall Tone: 3 At the World Economic Forum last year, Bill Gates, who is as successful a philanthropist as he is an entrepreneur, introduced an idea he calls "creative capitalism." It's an attempt to harness the power of private ownership and laissez faire to improve lives while fixing what he sees as the major flaw in that system. ... This is the premise behind U2 frontman Bono's "Red" campaign, in which consumers pay a little more for the same product in order to feel warm and fuzzy about their convenient contributions to charity. Gates suggests that companies associated with good causes will attract better workers, and so the business will profit in the long run. The Business of Giving ‐ Kristi Heim, 01‐29‐2009 The Seattle Times ‐ Circulation: 212,691 Overall Tone: 3 While U.S. bailout funds will help pay $18 billion in holiday bonuses for Wall Street executives, the U.S. has broken its promise to fund a global health program that saves millions of lives. That was the scathing assessment of Jeffrey Sachs, director of the Earth Institute at Columbia University and special adviser to the U.N. Secretary General, speaking on a conference call this morning. The economic crisis has resulted in a $5 billion funding gap for the Global Fund because countries, led by the U.S., are falling short on their pledges, Sachs and others said. ... Chernin said he's working to boost donations to the fund from the private sector. Chevron was the first private company to step up, with a $30 million donation, said Rajat Gupta, a McKinsey senior partner who chairs the Global Fund. The (Product) Red project has raised about $150 million. Change we can profit from ‐ Staff Writer, 01‐29‐2009 The Economist ‐ Circulation: 747,254 Overall Tone: 3 RESIDENTS of San Francisco have been signing up enthusiastically for a new green‐energy campaign called 1BOG. Short for “one block off the grid”, it aims to convince homeowners to switch to solar energy one block at a time, by organising them into buying clubs. ... Mr Newcomb says being a for‐profit company enables it to grow faster and achieve more social impact than a non‐profit, because it can afford to pay its employees competitive salaries and can raise capital from investors, rather than relying on donations. It is part of a trend other for‐profit do‐gooders include Bono’s (RED) brand, which raises money for the Global Fund on Tuberculosis, AIDS and Malaria, and the Facebook Causes application,
which makes it easier for people to donate to their favourite charities. Watch this space. The most wanted man on the planet ‐ Patricia Sellers, 02‐06‐2009 Fortune ‐ Circulation: 857,309 Overall Tone: 4 Where in the world is Tom Freston? A lot of people have been asking that question ever since the day in September 2006 when Freston fell off the face of the media world. ... Bono, whose side gig is saving the world from extreme poverty and AIDS, quickly went into recruitment mode. Freston agreed to pitch in but resisted taking a real job. Without title or pay (pro Bono, that would be), he set out to help the U2 frontman restructure his humanitarian organizations, the advocacy group ONE and the fundraising campaign Product RED. "I've linked up to a refreshing subculture of activist young people who are committed to improving the world," says Freston, who feels a little like he did 28 years ago when he was launching MTV. "It's the same young people that Obama has tapped into." ... Freston read voluminous data, traveled to Washington to talk poverty with Condoleezza Rice, studied Bono's organizations, and recommended merging DATA and ONE. He oversaw restaffings and helped recruit new CEOs for ONE and RED. A year ago, after enough arm‐twisting, he agreed to chair ONE and join the RED board. If you've noticed the RED promotion in Starbucks (SBUX, Fortune 500), that is Freston's doing. He pitched Starbucks CEO Howard Schultz to try out such a program when they met as directors of DreamWorks Animation (DWA). Says Schultz "Tom was the catalyst." Threads Of Change ‐ Marion Hume, 02‐26‐2009 Time ‐ Circulation: 3,399,967 Overall Tone: 4 Aid to Africa has traditionally meant charitable donations—of funds, food, and medical treatment—to help combat the ravages of poverty. But fashion insiders have been taking steps to make more lasting inroads on the continent. Under Bono's Red project, companies such as Emporio Armani and the Gap are returning a percentage of their proceeds to help combat the spread of HIV/AIDS in the region. And now more than ever, fashion executives big and small are reaching out to craftsworkers in Africa and helping build businesses there. If Members of the New Establishment Ruled the White House ‐ Staff Writer, 02‐26‐2009 Vanity Fair ‐ Circulation: 1,144,001 Overall Tone: 3 On Monday night, George Clooney (No. 55 on last year’s New Establishment) appeared on Larry King Live and explained how he had ditched Sunday night’s Oscar ceremony and subsequent parties to meet with President Obama and Vice President Joe Biden about the crisis in Darfur. ... In considering Clooney’s valiant contribution to social service, VF.com got to thinking What if Obama had filled his administration using only members of the New Establishment? After all, our list is composed of the most influential leaders of the Information Age. Who would have filled what jobs? Herewith, the New Establishment Cabinet. ... Ambassador to the U.N.’s Human Rights Council Bono. The U2 front man has found a second career in philanthropy, focusing on the issues of AIDS, debt relief, and poverty in Africa. He also oversees Product Red, the proceeds from which fund the Global Fund to Fight AIDS, Tuberculosis, and Malaria. And Obama has a history of soliciting Bono’s advice. Today in History: February 27 ‐ Lauren Milligan, 02‐27‐2009 Vogue Online ‐ Circulation: 500,000 Overall Tone: 4 ON this day in history, February 27... Scarlett Johansson was unveiled as the face of Bono's new project, RED in 2005. The brand invites companies to contribute products to it and donates a significant percentage of profits to the Global Fund which fights TB, Aids and malaria in Africa. World TB Day 2009 ‐ Prachi Patel, 03‐24‐2009 Intent.com
Overall Tone: 4 Today is World Tubercuberculosis Day. It is a day not as widely known and a cause not as widely supported, yet one that affects so many everywhere. So to honor and raise awareness for this day, I wanted to shed a spotlight on the disease, the cause and what is being done around the world. ... What Can You Do Donate to the Global Fund. Your contribution will reach people in regions which are most affected by AIDS, tuberculosis and malaria, thanks to the partnership of the United Nations Foundation and the Global Fund. Buy Product (Red). How can a new iPod? a t‐shirt from the Gap or a cup of Starbucks coffee make a difference? (PRODUCT) RED purchases go to Global Fund‐financed programs to help eliminate AIDS in Africa, however the Global Fund also finances TB and malaria programs throughout the world. Online: An Essential Path to Igniting Brand Passion ‐ Erin Nelson, 03‐26‐2009 Forbes.com Overall Tone: 4 Now, in this connected era, it's increasingly possible and important to participate in conversations and foster communities of loyal customers. How? It's easy to begin connecting and transacting with customers in the digital world, and igniting passion for your product, your services, and your brand ... The More, the Merrier. Crowdsourcing is the process of enabling your customers to create new products and services, or solve a business challenge. Focus groups and research are great. However, no one knows your products and brands better than the people who are talking about them online. They will respect you for asking their opinion. By using the Web and technology, you can get global insights and the benefits of, say, 100,000 people debating and sharing ideas with you. Dell participates in (Product) Red because customers shared their ideas with us on Ideastorm.com.
Quarterly Coverage Report April 1 – June 30, 2009 Print/Online/Blogs
‐ Original / Total Placements ‐ Tone (1 – 5 Scale) ‐ Key Message Inclusion ‐ Audience Reach
101/134 3.85 77% 75,441,131
Created by Influential Monitoring & Measurement, a service of Waggener Edstrom Worldwide. Coverage Summary From April through June of 2009, (PRODUCT) RED coverage in top outlets totaled 101 print and online news and blog placements, with a combined audience reach of over 75,441,131. Coverage has been broadly favorable, resulting on an average tone of 3.85 on a 5 point scale. Key message inclusion for all coverage is 77%, as approximately three‐fourths of all coverage contained at least one of (RED) messages: Key Message
(RED) is a brand designed to engage business and consumer power in the fight to eliminate AIDS in Africa. Partners make (RED)‐branded products and direct a portion of their profits to the Global Fund to invest in African AIDS programs. To date, (RED) has generated more than $115 million for the Global Fund to invest
47% 32% 6%
(RED)NIGHTS The (RED)NIGHTS series of concerts, announced in May, was a major driver of favorable coverage throughout the quarter, resulting in 51 original articles and reposts. Top tier outlets covering the series included NME, ELLE.com, and Rolling Stone, which captured an inspiring quote from Santigold: “I’ve wanted to get involved in the fight against AIDS for a long time, but I wasn’t sure what to do,” says Santigold. “I’m glad someone found a way to make it easy to get involved.” Concert reviews are highlighted by James Boyce’s favorable recap in The Huffington Post, describing the audience’s enthusiasm for the (RED) brand:
During a short break halfway through his set, Matisiyahu paused to thank the audience for contributing to (RED) by attending the show, explaining that a portion of each ticket sale helps people suffering from HIV in Africa get the medicine they need to stay alive. This action did not slip under the radar of the concertgoers in the room, as they cheered and applauded loudly the moment (RED) was mentioned. (RED)NIGHTS coverage tied the series back to the (RED)WIRE service, which generated its own buzz in Entertainment Weekly, Rolling Stone and elsewhere thanks to the video teaser featuring Noel Gallagher of Oasis singing “Waiting for the Rapture” in the shower at Madison Square Garden. Converse Online fashion publications and blogs continued to feature the Converse 1HUND(RED) collaboration, including dispatches from the April “Conversations” dinner in New York City. Musician Lupe Fiasco was among the hosts of the event, which showcased 13 prototype sneaker designs from celebrity artists including U2’s The Edge. Coverage of the evening appeared in Complex, City File, GQ, and The New York Observer, which quotes (RED) CEO Susan Smith Ellis: "If Converse can make a profit where they get a part of it, and they give a piece to the Global Fund to Fight AIDS, [those companies] will stay at it, because young people find (RED) products attractive." She added, "We've raised $130 million in two years, and that's had an impact on four and half million people in Africa." Dell Computer maker Dell expanded its Design Studio in April and June, with top tier coverage from Wired, Engadget, and elsewhere noting thirteen (PRODUCT) RED designs that direct $20 towards fighting AIDS in Africa. Dell also announced that cherry red Mini’s will be included in its (PRODUCT) RED line, with each sale contributing $5 to the Global Fund. Starbucks In June, Starbucks CEO Howard Schultz traveled to Rwanda to meet with coffee farmers, artisans and to visit the Treatment and Research AIDS Center, with resulting coverage from Examiner.com, The Seattle Times and AllAfrica.com. A theme of coverage is that antiretroviral therapy, financed in part by (RED), is making a difference in patients’ lives. Coverage also promotes the Starbucks’ latest partnership with (RED), the “From Africa, To Africa” blend with the coffee maker donating $1 from each bag sold going to the Global Fund. Mother’s Day In an Associated Press article timed ahead of Mother’s Day, supermodel Christy Turlington Burns
highlighted her humanitarian visits to Africa on behalf of (RED). Turlington separately penned a column in the Huffington Post, dedicated to mothers Sub‐Saharan Africa and elsewhere where women are especially vulnerable to HIV and AIDS. Turlington writes that ARV therapy is becoming widely available thanks to support from (RED). USA Today adds that Turlington combines fashion and function with the Emporio Armani (Product) Red clutch, and 40% of the proceeds go to the Global Fund to fight AIDS in Africa. Quick links: (RED)WIRE & (RED)NIGHTS – Dell – Converse – Starbucks – Other (RED)WIRE & (RED)NIGHTS Noel Gallagher and (RED)WIRE ‐ Staff Writer, 04‐28‐2009 Corduroy Magazine – Circulation: 35,000 Overall Tone: 4 Do we really need another online music service or music magazine? When the website gives you exclusive behind‐the‐scenes performances and channels money to relief organizations in Africa, the answer is yes. (RED)WIRE is a new digital magazine from Bono’s (RED) organization that features exclusive music from some of the world’s top recording artists, and funds medicine and AIDS research for people in Africa. For every five people that sign up for (RED)WIRE, enough money is generated to help treat one person living with HIV. Noel Gallagher in the shower ‐ Anita Overcash, 04‐29‐2009 Creative Loafing – Visitors per month: 22,043 Overall Tone: 4 Ever wanted to see Noel Gallagher of the band Oasis, in the shower? Well, now you can. He’s not in the nude, but he is singing. And it’s all for a good cause. Read more in the Entertainment Weekly article below. OASIS ‐ OASIS STAR SINGS IN THE SHOWER FOR BONO ‐ Staff Writer, 04‐29‐2009 contactmusic.com Overall Tone: 4 OASIS star NOEL GALLAGHER has been filmed singing in the shower for pal BONO's new (Red)Wire online magazine. The singer/songwriter agreed to perform a solo rendition of the band’s Waiting for The Rapture in a shower room at New York’s Madison Square Garden for the new issue of the downloaded subscription service, which went live in December (09). Subscribers pay $5 (GBP3.40) per month for one‐ of‐a‐kind videos, recordings and celebrity messages. The fee goes to the Global Fund to Fight AIDS, Tuberculosis and Malaria. Past Red(Wire) highlights have included U2's rendition of I Believe In Father Christmas and exclusives from Jay‐Z, The Killers and Yusuf Islam. Oasis’ Noel Gallagher Rocks in a Shower for (Red)Wire ‐ Staff Writer, 04‐29‐2009 Rolling Stone – Circulation: 1,469,213 Overall Tone: 4 If you want Oasis’ Noel Gallagher to rock in a bathroom, evidently all you have to do is ask nicely. The singer‐guitarist performed a version of the band’s “Waiting for the Rapture” (see partial clip, above) in the loo at New York’s Madison Square Garden for (Red)Wire, the download service aligned with Bono’s (Product)Red campaign, which raises money for the Global Fund to Fight AIDS, Tuberculosis and Malaria. (Red)Wire, which went live in December 2008, delivers subscribers one weekly download for $5 per month. This week’s issue includes the Oasis tune plus Metric’s “Gimme Sympathy” from their new album Fantasies.
Noel Gallagher sings in the shower for charity: See it here ‐ Simon Vozick‐Levinson, 04‐29‐2009 EW.com – Visitors per month: 3,030,437 Overall Tone: 4 If you've ever wanted to watch Oasis' Noel Gallagher singing in the shower ‐‐ and I'm sure there must be someone out there who has ‐‐ today's your day. The short preview clip below comes from (RED)WIRE, a $5/month service that funds HIV/AIDS medication in Africa as well as offering cool new music to subscribers every week. The latest installment includes Metric's "Gimme Sympathy," from the recently released and really great Fantasies, as well as the aforementioned solo shower version of Oasis' "Waiting for the Rapture," recorded backstage at a recent NYC concert. Note that since (RED)WIRE is not in fact a Britpop beefcake site but a global health charity, the Noel Gallagher clip is fully clothed and SFW. But it's a soulful little performance that Oasis fans should dig, anyway. Let us know what you think, then head over to (RED)WIRE if you're interested in signing up. Fall Out Boy, Santigold, O.A.R. set for AIDS benefit shows ‐ Melinda Newman, 05‐11‐2009 HitFix Overall Tone: 4 Fall Out Boy, O.A.R., Santigold, the Veronicas, All American Rejects and Gomez are among the first round of artists lined up for (Red)Nights, a new concert series aimed at combatting AIDS in Africa. A portion of the ticket sales from each concert will go to the Global Fund, a program that finances AIDS‐fighting organizations in 140 countries. (RED) and concert promoter Live Nation are producing the live shows, which will take place at Live Nation‐owned clubs and theaters across the country. The goal is to raise money and awareness to fight AIDS in Africa. (RED), which was co‐founded by U2's Bono, ties in with companies such as Gap, Apple and Starbucks, who brand certain products with the (RED) mark and then donate a portion of those proceeds to (RED). 26 US Concerts To Fight AIDS In Africa ‐ Staff Writer, 05‐11‐2009 Newsroom America Overall Tone: 4 A series of 26 concerts has been announced across the US featuring a host of bands from Santigold, Gomez and O.A.R to Fall Out Boy and The Veronicas to raise money and awareness for the ultimate goal of eliminating AIDS in Africa. The (RED)NIGHTS series has been organised by RED, which is a business entity created to raise awareness and money for the Global Fund to Fight AIDS, Tuberculosis and Malaria, in association with the world's largest live music company, Live Nation. (RED), Live Nation Team on AIDS Charity Concerts ‐ Mark Hefflinger, 05‐11‐2009 Digital Media Wire – Visitors per month: 66,187 Overall Tone: 3 AIDS in Africa charity (RED) said on Monday that it partnered with event promoter Live Nation on a slate of 26 concerts that will raise money and awareness for the charity. The (RED)NIGHTS concert series will take place at Live Nation clubs across the country, and feature artists including Santigold, Gomez and Fall Out Boy. (RED)WIRE Delivers Music to Desktop Through Adobe AIR ‐ Staff Writer, 05‐11‐2009 GraphicMania Overall Tone: 4 (RED)WIRE is a digital music magazine that makes a difference GREAT MUSIC You’ll get two songs a week from some of the world’s greatest artists and from time to time a fun, entertaining video and updates from where the money is going in Africa. DELIVERED WEEKLY Every week, you’ll get your new music via the (RED)WIRE player‐yours to keep and load in your iTunes library. SAVES LIVES Membership is $5/£4 per month‐half of that goes to buy medicine to keep people living with HIV in Africa alive. (RED) + Live Nation = (RED)NIGHTS ‐ Staff Writer, 05‐11‐2009 Pigeons and Planes
Overall Tone: 4 Today, (RED) and Live Nation announce the (RED)NIGHTS series, an innovative slate of 26 live concerts in the U.S., which will raise money and awareness for the ultimate goal of eliminating AIDS in Africa. To kick off the series, (RED)NIGHTS artists, Santigold, Gomez, O.A.R., Fall Out Boy, Lisa Hannigan, The Veronicas and The All‐American Rejects will turn one of their upcoming concerts (RED). (RED) will present the (RED)NIGHTS concert series at select Live Nation clubs and theaters across the country. (RED) and Live Nation are collaborating to link acclaimed artists with their fans to join the fight against AIDS in Africa. (Red)Nights Brings Music to Save Lives ‐ Staff Writer, 05‐11‐2009 PoolParty Overall Tone: 4 (Red)Nights, in partnership with Live Nation, have assembled a line‐up of great musical artists to help erase the scourge of AIDS in Africa. A portion of the live concert and digital proceeds helps people living with HIV in Africa to get the medicine they need to stay alive. But they go further, attempting to inspire and motivate people to get involved beyond the concert, sharing the message and experience with friends, family and colleagues. Among the artists who have signed on include Santigold, Fall Out Boy and The All‐American Rejects. Fall Out Boy, Santigold, O.A.R. set for AIDS benefit shows ‐ Melinda Newman, 05‐11‐2009 Icecreamhdaches Overall Tone: 4 Fall Out Boy, O.A.R., Santigold, the Veronicas, All American Rejects and Gomez are among the first round of artists lined up for (Red)Nights, a new concert series aimed at combatting AIDS in Africa. A portion of the ticket sales from each concert will go to the Global Fund, a program that finances AIDS‐fighting organizations in 140 countries. (RED) and concert promoter Live Nation are producing the live shows, which will take place at Live Nation‐owned clubs and theaters across the country. The goal is to raise money and awareness to fight AIDS in Africa. (RED), which was co‐founded by U2's Bono, ties in with companies such as Gap, Apple and Starbucks, who brand certain products with the (RED) mark and then donate a portion of those proceeds to (RED). (RED NIGHTS) – a concert series that saves lives ‐ Staff Writer, 05‐11‐2009 Sal U2 Overall Tone: 4 (RED)NIGHTS brings together great musicians, you, and music fans everywhere around one mission – to help eliminate AIDS in Africa. This site is designed to turn 26 nights of incredible shows into something much bigger. We’ll be updating this site with music, videos, photos, and reviews from the shows. But that shouldn’t just come from us. You too can be a part of the (RED)NIGHTS digital road trip. Soon you will be able to upload your own content and share your take on the shows. This is music powered to change the world. Announcing (RED)NIGHTS: A Concert Series That Saves Lives ‐ Staff Writer, 05‐11‐2009 U2 France Overall Tone: 4 We wanted you to be the first in the know about our latest news. Say hello to (RED)NIGHTS ‐ a concert series that saves lives. (RED) and Live Nation are hosting 26 incredible shows in the US to raise money and awareness about AIDS in Africa, a preventable and treatable disease. To kick off the series, (RED)NIGHTS artists Santigold, The Veronicas, Gomez, O.A.R., Fall Out Boy, Lisa Hannigan and The All‐ American Rejects will turn one of their upcoming concerts (RED). Click here for ticket info. There’ll be more artists to come! In Other News: TouchTunes, (RED), TuneCore, AOL, Wall Street... ‐ Staff Writer, 05‐11‐2009 Digital Music News – Visitors per month: 15,075
Overall Tone: 3 Charitable initiative (RED) has now teamed with Live Nation to stage a series of concerts. The 26‐date tour, called (RED)Nights, is aimed at alleviating AIDS in Africa and features Santigold, Gomez, O.A.R., Fall Out Boy, The Veronicas, The All‐American Rejects, and Lisa Hannigan. THE VERONICAS SET FOR BENIFET SHOWS ‐ Staff Writer, 05‐12‐2009 Love the Veronicas Overall Tone: 4 Fall Out Boy, O.A.R., Santigold, the Veronicas, All American Rejects and Gomez are among the first round of artists lined up for (Red)Nights, a new concert series aimed at combatting AIDS in Africa. A portion of the ticket sales from each concert will go to the Global Fund, a program that finances AIDS‐fighting organizations in 140 countries. Tommy2.net ‐ Staff Writer, 05‐12‐2009 Tommy2.net Overall Tone: 4 Yesterday, (RED) and Live Nation announce the (RED)NIGHTS series, 26 live concerts in the U.S., which will raise money and awareness for the ultimate goal of eliminating AIDS in Africa. To kick off the series, (RED)NIGHTS artists, Santigold, Gomez, O.A.R., Fall Out Boy, Lisa Hannigan, The Veronicas and The All‐ American Rejects will turn one of their upcoming concerts (RED). Musicians Play to Fight AIDS ‐ , 05‐12‐2009 uncensored interview Overall Tone: 4 Starting next month the corporate power couple that is (RED) and Live Nation will produce 26 shows across the U.S. to raise money for the fight against AIDS in Africa. The (RED)NIGHTS series includes Uncensored Interview artists Lisa Hannigan and Gomez, as well as Santigold, O.A.R., Fall Out Boy, The Veronicas and The All‐American Rejects. (RED) was co‐founded by Bono and Bobby Shriver, and portion of the proceeds from the concert series go to the Global Fund. The shows are an extension of (RED)WIRE, a digital magazine where part of the subscription fee goes toward purchasing medicine for those with the HIV virus. The mag has featured artists like Jay‐Z, Elvis Costello, Neko Case, TV On the Radio and, of course, U2. We don’t think they had to twist Lisa Hannigan’s arm to participate. She’s long been a supporter of social causes and recognized the rigorous work that goes into fighting the good fight. Quick Hits: Eminem, Slipknot, Jason Mraz, Flaming Lips, Aerosmith, Clutch, Jeff Buckley, (RED) NIGHTS concert series ‐ Staff Writer, 05‐12‐2009 FMQB – Circulation: 10,000 Overall Tone: 3 The (RED) organization and Live Nation are teaming up for a series of concerts across the country to raise money and awareness about AIDS in Africa. The (RED)NIGHTS concert series includes The Veronicas on June 12 in New Orleans, Santigold in Dallas on June 18 and O.A.R. in Boston on August 13 and 14. Concerts from Fall Out Boy, The All‐American Rejects and others will be announced soon. (RED)Nights fights AIDS with new concert series ‐ Staff Writer, 05‐12‐2009 LiveDaily Also appeared in: jam to this, mobile ticketing, my ticket deals Overall Tone: 3 Santigold , Fall Out Boy, O.A.R. and The All‐American Rejects will be among the acts participating in a new concert series designed to help eliminate AIDS in Africa, according to a press release. The (RED)Nights series, presented by (RED) and Live Nation, will be comprised of 26 shows at select clubs and theaters across the US. The Veronicas will kick off the series June 12 at the House of Blues in New Orleans. Santigold will follow with a June 18 show at HoB in Dallas.
(RED)NIGHTS ‐ A concert series that saves lives. ‐ Staff Writer, 05‐13‐2009 michaeltabtabai Also appeared in: famouser, modernista Overall Tone: 5 This is a bit of show‐and‐tell for me, as I'm working on the (RED)Nights concert series in a big way. The series has just been announced with artists Santigold, The Veronicas, O.A.R., Fall Out Boy, All‐American Rejects, and Gomez. We'll be doing 26 concerts this year, with a portion of each concerts' proceeds going to help people in Africa living with H.I.V. I'm a huge fan of this brand, actually they are one of the main reasons I came to Modernista! We have simple placeholder website up at the moment to keep you in the loop, but rest assured, there is an awesome site coming down the line that will allow users to upload and share social media for each of the shows. I'm really excited about this new way to become (RED), so please share this with your music‐loving friends. More band announcements coming soon! Head over to the site to follow (RED) on twitter and facebook, and get the info as it comes out. Fall Out Boy, Santigold to fight AIDS with concerts, ‐ Staff Writer, 05‐14‐2009 NME.com Also appeared in: MSN UK, Fall Out Boy news Overall Tone: 4 Fall Out Boy, Santigold, the All‐American Rejects and Gomez are all set to join the fight against AIDS in Africa by taking part in the (Red)Nights series of shows. High Notes: Musicians Give Back ‐ Staff Writer, 05‐14‐2009 my social impact Overall Tone: 4 Musicians are using music to mobilize. We just heard about (RED)Nights, a concert series featuring some OUTSTANDING musicians. All the while, they will be helping to buy and distribute antiretroviral medicine to people living with HIV in Africa. Did you see Katy Perry rocking the American Idol stage last night? She’s been added to the list of (RED)NIGHTS artists and will be turning her July 29th show at New York City’s Hammerstein Ballroom (RED). (RED) Campaign Preps Concerts ‐ Staff Writer, 05‐15‐2009 Rolling Stone Overall Tone: 4 Fall Out Boy, Santigold, All‐American Rejects and O.A.R. are some of the artists who have signed on to participate in the new (RED)NIGHTS concert series, an initiative from Bono’s (RED) campaign. A portion of the proceeds from each concert – there are 26 total, but not all dates have been announced – will go to the Global Fund, which raises money to fight AIDS, tuberculosis and malaria. “I’ve wanted to get involved in the fight against AIDS for a long time, but I wasn’t sure what to do,” says Santigold. “I’m glad someone found a way to make it easy to get involved.” The series will culminate with a multi‐act show in New York on World AIDS Day, December 1st. Red Nights: A New Concert Series ‐ Staff Writer, 05‐17‐2009 bumpershine Also appeared in: mog.com Overall Tone: 4 One of the latest efforts in Bono’s ubiquitous (RED) Campaign is the (RED) Nights concert series. A portion of the proceeds from each RED Nights show will be donated to the Global Fund, which finances programs to fight AIDS, tuberculosis and malaria. The first New York date in this series is the just announced Katy Perry show (Buy Tickets) at the Hammerstein Ballroom on July 28. The series will culminate with a multi‐act show in New York on World AIDS Day, December 1st. The Veronicas, Lisa Hannigan, Santigold, and Gomez are among the first announced acts that will be participating in the Red Nights series. More (RED) Nights artists and dates after the jump.
(RED) Nights Concert Series ‐ , 05‐17‐2009 jollypeople Overall Tone: 4 Star of the weekend’s Life Ball, Katy Perry (pictured) as well as Santigold, The Veronicas, Gomez, O.A.R., Fall Out Boy, Lisa Hannigan and The All‐American Rejects will play the (RED) Nights concert series. The series will start in June in the US, and will raise funds and awareness for AIDS in Africa. More artists will join the line up, check out who’s playing in your state and get your hot little hands on (RED) Nights concert tickets today. O.A.R.'s Boston shows to be (RED)NIGHTS ‐ Staff Writer, 05‐18‐2009 Boston Music Spotlight Overall Tone: 4 Of A Revolution's two night stand in Boston this summer will be part of the (RED)NIGHTS concert series to raise money and awareness for the ultimate goal of eliminating AIDS in Africa. (RED)NIGHTS, which is the result of a partnership between Live Nation and the (RED) organization, will be a series of 26 concerts across the country featuring Fall Out Boy, The All‐American Rejects, Santigold, and many more. A portion of the proceeds of each (RED)NIGHTS concert goes directly to the Global Fund. Bob Dylan, Tori Amos, John Legend and more: Daily tour recap ‐ Staff Writer, 05‐18‐2009 Ticketnews Overall Tone: 4 Actor and singer Jamie Foxx has big plans for a 50‐city late summer tour of North America to showcase his latest R&B/hip‐hop album. Only 10 concerts have been confirmed so far. In other concert news, Live Nation and (RED) are teaming up for a good cause with their (RED)Nights Concert Series, which will raise awareness of the fight against AIDS in Africa over the course of a couple dozen concerts with participating acts. Live Nation, (RED) team up for concert series ‐ Staff Writer, 05‐18‐2009 Ticketnews Overall Tone: 4 Live Nation has teamed with (RED) to create the (RED)Nights Concert Series in select clubs and theaters to raise awareness in the fight against AIDS in Africa. The 26‐show series features Santigold, O.A.R., Fall Out Boy and the All‐American Rejects, among others. “(RED) was looking to engage more people in its mission to help eliminate AIDS in Africa,” said Russell Wallach, president of North American Alliances for Live Nation, in a statement. “The (RED)Nights series is an innovative concept that combines the power of Live Nation's live music platform and venues to use people’s passion for music to raise awareness and, ultimately, generate more money to help eliminate AIDS in Africa.” (RED)NIGHTS To Rock For AIDS In Africa ‐ Staff Writer, 05‐19‐2009 Look to the Stars – Visitors per month: 46,244 Also appeared in: Pastimes Overall Tone: 5 Bono’s AIDS initiative Product RED has announced an amazing new concert series to raise money and awareness for the deadly disease in Africa. (RED)NIGHTS consists of 26 incredible shows featuring Fall Out Boy, The Veronicas, O.A.R., Katy Perry, Gomez and many more in venues across the US. “If bringing awareness to what (RED) is doing helps one person receive antiretroviral treatment and live a healthy life we have accomplished our goal,” said Marc Roberge of O.A.R. The concerts kick off in June. For more information and tickets, visit the (RED)NIGHTS official website. RED and LiveNation help eliminate AIDS in Africa ‐ Staff Writer, 05‐19‐2009 Music Connection – Circulation: 75,000 Overall Tone: 4 (RED) and Live Nation announce the (RED)NIGHTS series, an innovative slate of 26 live concerts in the
U.S., which will raise money and awareness for the ultimate goal of eliminating AIDS in Africa. To kick off the series, (RED)NIGHTS artists, Santigold, Gomez, O.A.R., Fall Out Boy, Lisa Hannigan, The Veronicas and The All‐American Rejects will turn one of their upcoming concerts (RED). The (RED)NIGHTS concert series will be at select Live Nation clubs and theaters across the country. (RED) and Live Nation are collaborating to link acclaimed artists with their fans to join the fight against AIDS in Africa. Information about the events already scheduled for the (RED)NIGHTS concert series can be found at www.livenation.com and www.joinred.com/rednights. New York, New York! ‐ Staff Writer, 05‐19‐2009 lisa hannigan Overall Tone: 4 Lisa and the band will be returning to New York City on June 19 for a (RED)NIGHTS date at the Gramercy Theatre. LisaHannigan.ie is having a members‐only ticket presale for this show, starting today. Sign into your account now to get your tickets before they go on sale anywhere else. Presented by (RED) and Live Nation, (RED)NIGHTS ‐ a concert series that saves lives ‐ is an innovative series of 26 live concerts in the U.S. to help eliminate AIDS in Africa. Bringing the (RED) experience to life in a new way, (RED)NIGHTS and the community of participating artists will come together to use great live music to raise awareness and funds for the Global Fund. Fight AIDS with Santigold, Fall Out Boy, All American Rejects and more ‐ Staff Writer, 05‐19‐2009 pop wreckoning Overall Tone: 4 (RED) and Live Nation have recently announced (RED)NIGHTS, a series of 26 live concerts in the U.S. to combat AIDS in Africa. To kick off the series, (RED)NIGHTS artists Santigold, Gomez, O.A.R., Fall Out Boy, Lisa Hannigan, the Veronicas and the All‐American Rejects will turn one of their upcoming concerts (RED). A portion of the proceeds of each show goes directly to the Global Fund CHARITY ‐ Musicians Fight AIDS in Africa ‐ Staff Writer, 05‐20‐2009 Zandland Music Overall Tone: 4 A diverse group of artists are joining forces with Bono, (RED) and Live Nation for a series of concerts to raise money for the fight against AIDS in Africa. Santigold, The Veronicas, Katy Perry and Fall Out Boy are among the acts already announced. “I’ve wanted to get involved in the fight against AIDS for a long time, but I wasn’t sure what to do,” says Santigold. “I’m glad someone found a way to make it easy to get involved.” ‐via Rolling Stone The growing list of participating artists and venues can be viewed here. Visit (RED)NIGHTS to learn more. Lisa Hannigan Adds (Red) Nights Gig at Gramercy Theater ‐ Staff Writer, 05‐20‐2009 bumpershine Overall Tone: 3 Lisa Hannigan just announced a new gig at the Gramercy Theater (Buy Tickets) on June 19 as part of the (Red) Nights concert series. The Gramercy show doesn’t appear to be part of a larger US tour, and since there isn’t a lot of time between that show and the start of her summer UK engagements, I think it’s fairly unlikely that we’ll hear about more dates between now and then. (RED) Nights ‐ Staff Writer, 05‐21‐2009 three years until oxbridge Overall Tone: 4 (RED)NIGHTS brings together great musicians, you, and music fans everywhere around one mission ‐ to help eliminate AIDS in Africa. This site is designed to turn 26 nights of incredible shows into something much bigger. We'll be updating this site with music, videos, photos, and reviews from the shows. Bono's (RED) Campaign Preps Concert ‐ Staff Writer, 05‐27‐2009 U2 Tickets
Overall Tone: 4 Bono's (RED) Campaign raises funds to help fight AIDS, tuberculosis and malaria in poverty‐stricken countries. A new initiative stemming from these efforts is the (RED)NIGHTS concert series, which will donate 50% of its proceeds to the campaign's Global Fund. There are 26 dates in the concert series, culminating with a grand set in New York on World AIDS Day, December 1st. Several artists have signed up to participate, including Fall Out Boy, Santigold, All American Rejects and O.A.R.. O.A.R. Tickets‐ O.A.R. to Headline AIDS Benefit Shows with Fall Out Boy, Santigold ‐ Staff Writer, 05‐31‐ 2009 articlesfree Overall Tone: 4 (Red)Nights, a new concert series produced by (RED) and Live Nation that is aimed at combating AIDS in Africa, will sweep the nation, featuring O.A.R., Santogold, All American Rejects, Fall Out Boy, Gomez and the Veronicas in the lineup. U2 frontman Bono co‐founded (RED), which partners with companies like Apple, Starbucks and Gap to brand certain products with the (RED) mark and subsequently donate a portion of those proceeds to (RED). Win a Veronicas concert package giveaway from (RED) ‐ Staff Writer, 06‐05‐2009 neworleans.com Overall Tone: 4 When The Veronicas come to the House of Blues on June 12, some lucky fans will get a full VIP experience courtesy of promoter Live Nation and Bono's (RED) charity. Fans can enter online to win two tickets to The Veronicas show by following or friending (RED). You can get full details at http //blog.joinred.com/2009/06/win‐vip‐tickets‐to‐rednights‐on.html. Hot Picks; A week's worth of good music ‐ Staff Writer, 06‐12‐2009 Times Picayune Overall Tone: 4 House of Blues hosts an early, all‐ages show headlined by The Veronicas; the show is one of 26 "(RED) Nights" concerts around the country by various bands to benefit Bono's (RED) campaign to fight AIDS in Africa. Note from Matis for WheresMatis.at and LA Show!!! ‐ Staff Writer, 06‐13‐2009 Musician Extra Overall Tone: 4 Part of (RED)NIGHTS‐(RED)NIGHTS brings together great musicians, you, and music fans everywhere around one mission ‐ to help eliminate AIDS in Africa. When you attend a (RED)NIGHTS concert, a portion of the proceeds helps people living with HIV in Africa get the medicine they need to stay alive. It’s that simple. And that powerful. Read up on (RED)NIGHTS ‐ Staff Writer, 06‐15‐2009 voxbox Overall Tone: 4 Once only recognized by the countless Hollywood‐celebrity spotlights, Starbucks fundraisers, and GAP ads, (RED) has found a whole new way to help the Global Fund eliminate AIDS, tuberculosis, and malaria in Africa. I was flipping through the recent 'Green Day' issue (I loooove Green Day!..) of Rolling Stone magazine when I stumbled upon a bold (RED)NIGHTS advertisement. We've got quite a few music‐lovers here on the VOX, so I know there has gotta be a few fellow Rolling Stone readers also. Making a splash in the charity‐world, (RED)NIGHTS is exactly what it sounds 26 nights of amazing concerts that brings together some of the best in today's popular entertainment. The show will include headliners such as Fall Out Boy, Santigold, All‐American Rejects, and O.A.R. O.A.R. hosts songwriting contest on Twitter ‐ Staff Writer, 06‐16‐2009 Boston Music Spotlight
Overall Tone: 4 Of A Revolution (O.A.R.) are turning to their fans on Twitter for songwriting help. The band are conducting a contest on the social media website where fans can suggest lyrics that will ultimately result in a new tune being released exclusively through iTunes this fall. … O.A.R. will perform at the Bank of America Pavilion on Thursday, August 13 and Friday, August 14. Both shows will be part of the (RED)NIGHTS concert series to raise money and awareness for the ultimate goal of eliminating AIDS in Africa. Tickets are now on sale though Live Nation for $35. Matisyahu, K'naan, and (RED)Nights Hit Los Angeles ‐ James Boyce, 06‐17‐2009 The Huffington Post – Circulation: 4,277,636 Also appeared in: Malarky News Overall Tone: 5 Last night in Los Angeles, I had a chance to go to my first (RED)NIGHTS show at the Wiltern Theatre. This particular date of the new concert series from (RED) featured performances by hasidic hip‐hop/reggae star Matisyahu and recent up‐and‐comer K'naan, who enthralled the audience with plenty of positive and up tempo music, as well as reminding them exactly why they were there in the first place to save lives. Last Night: Santigold, Amanda Blank and Trouble Andrew at the House of Blues ‐ Catherine Downes, 06‐ 19‐2009 Dallas Observer – Circulation: 110,000 Overall Tone: 3 Santigold, the artist formerly known as Santogold (whose real name is Santi White), stopped by House of Blues last night to deliver a scorching performance on the latter half of her current tour, which kicked off this past May in San Francisco. ... Last night's performance was part of the (RED) NIGHTS Concert series, dedicated to help eliminate AIDS in Africa. For more information go here. The Veronicas Go (RED) ‐ Erin Clements, 06‐25‐2009 ELLE.com – Circulation: 1,124,674 Overall Tone: 4 The Veronicas—the Aussie pop‐rock duo whose culinary excursion through L.A. we just chronicled— recently participated in (RED) Nights, a series of 26 concerts presented by Bono’s (RED) campaign and Live Nation to help raise funds to fight AIDS in Africa. Though you may have missed the Veronicas’ show at New Orleans’ House of Blues, you can still catch future featured acts, including Katy Perry, Fall Out Boy, and All‐American Rejects. Click here for tickets. Dell Dell Goes in for Plastic Surgery ‐ Priya Ganapati, 04‐23‐2009 Wired – Visitors per month: 2,200,000 Also appeared in: Conde Nast Portfolio, Gadget Reviews, Gnu GK Information Overall Tone: 4 Dell has been long been the Ugly Betty of the PC industry–functional, smart but severely lacking in the looks department. But over the last two years, the company’s consumer‐targeted PCs have gotten a design makeover that would make Tyra Banks proud. Dell’s latest machines offers sleek designs; unusual materials such as fabric, bamboo and leather; and striking covers designed by graffiti artists. ... Dell offers artsy “tattoos” for its laptops including a Product Red portfolio from various African artists. Dell Design Studio blows it out with more than 120 new options ‐ Paul Miller, 04‐30‐2009 Engadget – Visitors per month: 1,382,724 Overall Tone: 4
Dell's "stick some art on it" approach to laptop design got off to a bit of a rocky start, and the stylized lids can still be a tad incongruous with the rest of the laptop's staid design (Design Studio laptops are still limited to the Studio 15 and Studio 17), but there's no faulting Dell for volume. They just added 120 new designs, a slick new way to browse through the looks, and most importantly some pretty good choices (along with enough stinkers to keep it interesting). New artists include Deanne Cheuk, Maya Hayuk, Jason Holley, TWEEQIM, Korakrit Arunanondchai, Filth, Robert Hargrave, Peter Stevens, Keith Warner and OBVLN. It's $85 a pop, and (PRODUCT) RED designs include a $20 contribution to Bono. Dell Cranks Up the Style for Studio Notebooks ‐ Geoff Duncan, 04‐30‐2009 Digital Trends – Visitors per month: 500,000 Overall Tone: 4 Computer maker Dell is looking to further shed its image of making only boring grey PCs and notebooks, and to that end has just vastly expanded the number of Design Studio stylized notebook lid designs available for its Studio 15 and Studio 17 notebook models—although a handful are also available for Inspiron Minis. Dell has just added some 120 new designs to the collection, featuing artists like Deanne Cheuk, Maya Hayuk, TWEEQIM, Korakrit Arunanondchai, Filth, Robert Hargrave, and Keith Warner— including a total of 13 Product (Red) designs that direct $20 towards the Global Fund to fight AIDS and other diseases. VIDEO: Dell Design Studio offers 120 arty options ‐ Amy‐Mae Elliott, 04‐30‐2009 Pocket‐lint.co.uk Overall Tone: 4 In an admittedly not er, shall we say, dynamic, video, here Dell goes through the new arty options available to American consumers. In what is exciting news for those bored by any‐colour‐you‐want‐as‐ long‐as‐it's‐black PC manufacturing, Dell is offering an amazing design palette of 120 new designs, artists, colours and patterns. The designs are available in the States for Studio 15 and Studio 17 laptops, and include Product (Red) designs with associated charitable donations. Dell adding Mini 10 TV tuner, passion purple color options today ‐ Ross Miller, 05‐21‐2009 Engadget ‐ Visitors per month: 1,382,724 Also appeared in: Computers, Wilson Broadcasting, Computer & Electronics, Tech News Blog, GadgetsArea.com, Lancilo, adult business online, IT News For You, Host Sql Database, I Love Netbook, i‐ Zamtech, RQDC Overall Tone: 4 When Dell said its Mini 10 TV tuner was coming this summer, well, we didn't expect it to be so soon. ... Additionally, a seventh color, passion purple, is being added to the library, and if your heart's set on cherry red, you'll be happy to know they're now a part of the (PRODUCT) RED portfolio, meaning Dell will donate $5 to the Global Fund with each purchase. No pics of the new hue just yet, but if any of these new additions sound enticing, you might wanna hit cancel on that late‐night order we caught you placing. Dell includes Minis in Product Red range ‐ Staff Writer, 05‐21‐2009 Pocket‐lint.co.uk Overall Tone: 3 Dell has announced that all cherry red Minis are now part of the Dell (PRODUCT) RED portfolio, and Dell will contribute $5 of the purchase price of a (PRODUCT) RED Mini to the Global Fund to help eliminate AIDS in Africa. It seems this is also the case for the UK, although we're not sure how much the donation will be ‐ a direct conversion sees $5 as £3.18, not a whopping amount by any means. Dell Mini Gets HDTV Tuner, New Color And More ‐ Staff Writer, 05‐21‐2009 Ubergizmo – Visitors per month: 54,364 Also appeared in: Gadget Hobby Overall Tone: 4
There are more news and more options for the Dell Mini Series. First, Dell is going to feature an optional HDTV (ATSC) TV Tuner for about $50. Secondly, a 2GB USB drive with Spider‐Man (the movie) with come with select Dell Mini deals. That's a limited‐time offer. There's also one more color option Purple, and if you can't find a good excuse to get one, what about this the Red Minis are now part of the (Product) RED portfolio, which means that $5 will go towards fighting AIDS in Africa. Father's Day Technology Gift Guide for 2009 above $70, ‐ Staff Writer, 06‐03‐2009 L.A. Splash Overall Tone: 4 Dell and (RED) have teamed up once again to introduce the (RED) Dell Inspiron Mini, just in time for Father's Day. Weighing in at 2.6 pounds, the sleek netbook combines portable design with leading‐edge wireless and entertainment features, making it the ideal product for a dad on the go. For every (PRODUCT)RED item sold, up to 50% of profits will go to the Global Fund to benefit HIV and AIDS programs in Africa with a focus on the health of women and children. Since its launch in 2006, more than $120 million has been generated by (RED) partners and events for the Global Fund. (RED) money is already at work in Swaziland, Rwanda, Ghana and Lesotho. Dell Mini netbooks turn (RED) ‐ Mark Harris, 06‐03‐2009 Tech Radar Overall Tone: 3 Dell has unveiled the latest product in its link‐up with development co‐branding charity (RED) a trio of Inspiron Mini netbooks. The Mini 10" is actually available in three screen sizes (9‐, 10‐ and 12‐inch), weighing from 1.3kg. Naturally, the themed computers will be clad in the striking (RED) livery. Dell launches customised laptops in UK ‐ Staff Writer, 06‐16‐2009 PC PRO – Visitors per month: 278,000 Overall Tone: 3 Dell has announced the UK launch of Design Studio ‐ its online service that allows buyers to choose from up to 200 exclusive designs to personalise a laptop. ... The service extends to Product RED designs, the charity that partners with big brands to sell premium versions of products that usually includes a mark‐ up specifically for the charity (although Dell says this isn't the case for Design Studio). Dell launches online 'design' studio ‐ Staff Writer, 06‐16‐2009 Computeractive – Circulation: 216,031 Overall Tone: 3 Dell has launched a new website that allows buyers to customise laptops with a range of specially commissioned designs. ... As well as the custom designs, the site offers a range of coloured laptops and models from the company's Product RED range, from which a proportion of profits are donated to charity. Dell Design Studio live in the UK ‐ Staff Writer, 06‐16‐2009 Pocket Lint UK Overall Tone: 4 Dell's "Design Studio", that's been live for yonks in the States, has now launched into Europe. The "Studio" sees imagery, exclusive to Dell, transform any Dell Studio 15 or Studio 17 laptop into personalised design statements, or as Dell phrases it "canvases of self‐expression". Artists whose work is available include Derek Welch, Dell fave Mike Ming, and ‐ if you'd like to personalise for a cause ‐ (PRODUCT) RED designs from Joseph Amedokpo, Bruce Mau and Siobhan Gunning. Love your laptop: Dell launches custom laptops ‐ Staff Writer, 06‐17‐2009 igizmo Overall Tone: 4 Trying to shake its dull‐but‐worthy image, Dell has launched its Design Studio in the UK, which allows users to customise the lids of its new Dell Studio 15 and 17 laptops. The designs are supplied by
designers including Tristan Eaton, Mike Ming and (PRODUCT) RED designer Joseph Adedokpo. Dell pledges to donate $20 from each (PRODUCT) RED laptop sold to The Global Fund which works towards eliminating AIDS in Africa. Converse Converse (PRODUCT) RED Chuck Taylor All Star Hi “Lupe Fiasco” ‐ Eugene Kan, 04‐16‐2009 Hypebeast ‐ Visitors per month: 107,536 Overall Tone: 3 In what has been a long and drawn out preview to release, the Converse (PRODUCT) Red Chuck Taylor All Star Hi largely affiliated with Hip‐Hop artist Lupe Fiasco has begun to hit select accounts. The shoe features a clean patent leather upper with hits of red which relate back to the (PRODUCT) RED project. Having worn a sample pair of lows for over 6 months, the shoes blew out really fast at the points where your foot flexes so hopefully Converse has sorted that out. Converse Conversations Portraits by Stephen K. Schuster ‐ Staff Writer, 04‐16‐2009 Complex Magazine – Circulation: 335,000 Overall Tone: 4 Converse is wrapping up its 1HUND(RED) ARTISTS series of sneakers in the next two months, a year‐long launch of artist‐collaboration sneakers under the Product (RED) umbrella that includes work by everyone from culture heroes Hiroshi Fujiwara and Terrence Koh to music icons Billy Joe Armstrong and Lupe Fiasco. To drive forward the point that (RED) isn’t a one‐off hype machine, but a continuing movement, Converse held its first “Conversations” event, a seated dinner hosted by Converse Sr. Global Director of Visual Arts Scott Patt, musician Lupe Fiasco, and Executive Chef of Aquavit, Marcus Samuelsson, last night at Aquavit in New York City. Converse counts to 1HUND(RED) ‐ Josh Peskowitz, 04‐17‐2009 GQ – Circulation: 919,880 Overall Tone: 4 Converse celebrated the conclusion of its Project (RED) collaboration 1HUND(RED) by sending it off on a high note At the closing party last night, hosted by onetime RED shoemaker Lupe Fiasco and chef Marcus Samuelsson, the brand unveiled the last three shoes in the series, designed by United Bamboo, artist Terence Koh, and womenswear line Vena Cava, all of whom were in attendance. Both United Bamboo's and Koh's modified All Stars stack up against the best of the line. I could see UB's statement‐ loud bubbled canvas version (above) becoming as sought‐after as Hiroshi Fujiwara's iconic pair (also, incidentally, on display, both on platforms and on the feet of many of the editors present). Vena Cava's—for the ladies, but worth a look—sports a doodled‐on Native American print that's equally flashy. You might expect similar from Koh—the guy who once embroidered a penis on his sweatshirt— but his pearl‐inspired kicks (below) are understated, even elegant. Hey, no complaints here. The Friday Party Report ‐ Staff Writer, 04‐17‐2009 City Files Overall Tone: 4 Converse hosted at Aquavit last night to celebrate its 1HUND(RED) project, which benefits the fight against AIDS in Africa. Guests on hand for the good cause included Thelma Golden, Kim Hastreiter, Terence Koh, Emil Wilbekin, Lupe Fiasco, Waris Ahluwalia, Glenn O'Brien, Cecilia Dean, Susan Smith Ellis, Dave Ortiz, Michael White, Converse creative director Scott Patt, and Aquavit's very own Marcus Samuelsson. Artsy Crowd Joins Chuck Taylor, AIDS Activist, at Charity Footwear Gala ‐ Damian Da Costa, 04‐20‐2009 The New York Observer – Circulation: 60,312 Overall Tone: 5
Forum correspondent Linda Yablonsky, Giant magazine editor‐in‐chief Emil Wilbekin and rapper Lupe Fiasco joined more than two dozen art and fashion world luminaries at chef Marcus Samuelsson's Aquavit restaurant in Midtown on Thursday, April 16, for a cocktail reception and dinner in support of the Global Fund to Fight AIDS' (RED) campaign, hosted by sneaker giant Converse. Converse 1(Hundred) Artist Collection ‐ Staff Writer, 05‐22‐2009 high snobiety Also appeared in: unequalled magazine Overall Tone: 4 Edge of U2’s design is one of 100 footwear styles from the Converse 1HUND(RED) Artists collection, a year‐long global curation project designed to promote and preserve culture to further support Converse’s long‐term partnership with (PRODUCT) RED. Taking on board the theme 100 on the Chuck Taylor Hi, he has created 100 Edges to symbolize the Converse centenary (celebrated in 2008) and his alter‐ego in rock band U2. Converse 1(Hundred) Artist Collection ‐ The Edge ‐ Staff Writer, 05‐23‐2009 Sneakerfiles.com – Visitors per month: 405,767 Overall Tone: 4 The Converse 1(Hundred) Artist Collection is a year‐long collaboration between the Massachusetts brand and independent artists to further the efforts of Converse with Product (Red). Edge of U2 freaked the Chuck Taylor All Star in black/white/red, adding 100 edged shapes to the canvas upper. The pattern represents Converse 100th Anniversary, which was celebrated in 2008. The Edge x Converse 1(Hundred) Chuck Taylor All Star will be available at the Converse Store in London and online. CONVERSE PREMIUM FALL ’09 ‐ Staff Writer, 06‐03‐2009 stoic magazine Overall Tone: 4 Converse launches its Fall 2009 Premium Collections featuring new silhouettes and constructions, all designed with stand‐out attitude and ample originality. The collection includes an exciting new collaboration between Converse and Woolrich, combining two distinctly original American brands. Jack Purcell footwear choices now include a brand new sleek Jack Purcell Racearound heritage‐inspired shoe and the first Converse (PRODUCT) RED Jack Purcell shoes made with African canvas. Brand heritage takes center stage with a new rubber version of the Converse by John Varvatos Chuck Taylor All Star Bosey boot as well as the debut of the Chuck Taylor All Star Outsider rubber boots inspired by Converse’s roots as a rubber company. Starbucks Starbucks defends its turf ‐ Staff Writer, 05‐29‐2009 Globe and Mail – Circulation: 329,099 Overall Tone: 3 Mr. Schultz knows that no matter how much he adds to the marketing budget, he can't afford to outspend the competition. “We don't have to,” he said, sipping from a cup of black coffee in a Starbucks mug and munching on a scone after spending the previous few hours talking to some 250 employees – or partners, in Starbucks lingo – at a nearby hotel. “That's not our game. We need to play our game our way, and focus on our strengths. And our assets and our strength are the experience of our people and the humanity of the company.” For Starbucks, that means emphasizing matters such as support for coffee growers, the African AIDS‐related Red campaign – and, oh yes, affordable drinks. Half the beverages the company sells are less than $3 and a third are under $2, Mr. Schultz said. Specialty drinks can cost significantly more, he concedes, but the blanket “four‐bucks” tag is unwarranted.
Starbucks CMO: McD's Java Push Will Work in Our Favor ‐ Staff Writer, 06‐08‐2009 AdAge.com – Visitors per month: 1,369,144 Also appeared in: Collective Wisdom Overall Tone: 4 Starbucks chief marketer Terry Davenport has a big job these days. The embattled coffee chain is looking for ways to offer value without discounts that would degrade the brand and market without pandering, all while fighting off the onslaught that is McDonald's McCafe. … “Take how we communicate our value‐ pairing message. It's very important to our value strategy. It's been very successful at the store level, but that's why we communicate that at the store level. A tie‐in with Facebook on value pairings isn't something you're necessarily going to run out and share with your friends. But learning that Starbucks has a tie‐in with Red and that on World AIDS Day we'll contribute a nickel for every beverage we sell ‐‐ for people in the Red community, that's big news, and they'll pass it on to their friends.” Rwanda: Starbucks Bosses Visit Aids Clinic ‐ Irene Nambi, 06‐29‐2009 allAfrica.com – Visitors per month: 324,147 Also appeared in: The New Times, TradingMarkets.com Overall Tone: 4 A delegation from Starbucks Coffee Company, a leading global retailer, and roaster of coffee, commended Rwanda's progress towards fighting HIV/Aids, stating that the steps taken so far are impressive. The officials made these remarks during their visit to the Trac plus Clinic in Kigali, on Friday. According to the TRAC Plus Director General, Prof Michael Kramer, the Coffee Company is the latest addition to the group of organizations that contribute generously to the RED campaign ‐ an initiative that aims at eliminating AIDS in Africa. ... According to a statement from the Coffee Company, the senior leadership team had the opportunity to learn and witness in person how the availability of antiretroviral therapy, which (RED) helps finance has helped make a difference in peoples' lives. Starbucks opens delayed farmer support center in Rwanda ‐ Melissa Allison, 06‐29‐2009 The Seattle Times – Circulation: 212,691 Also appeared in: East Africa Forum Overall Tone: 4 Starbucks will officially open a farmer support center in Rwanda on Monday. ... Like Starbucks' support center in Costa Rica, which opened in 2004, the Rwandan center will work with farmers, exporters and others to improve the quality of their coffee so that Starbucks can buy more of it. It officially opens during a four‐day visit by Starbucks CEO Howard Schultz and other executives. Their trip began today with meetings with local groups, including the Center for Treatment and Research, a research operation that houses the country's busiest and most demanding HIV clinic. Patients there receive antiretroviral therapy, which is partly financed by a group called Red that raises funds to eliminate AIDS in Africa. Red has partnered with Starbucks, Converse, Hallmark and other companies. This summer, Starbucks will contribute $1 to Red's global fund for every bag it sells of an East African coffee blend called Starbucks Red. Have you heard of Starbucks? ‐ Phil Green, 06‐29‐2009 My African Adventure Overall Tone: 5 This morning, I had the pleasure of enjoying breakfast with the CEO of a small American company that you guys might have heard of. Starbucks. I have to admit, I was very impressed with him. Starbucks is working in Rwanda to help teach farmers how to grow the best coffee beans and to clean and process them in the best way, etc. This is important, because the co‐ops for the coffee industry here pay farmers based on the quality of the beans they grow. So, by teaching them better methods, it is empowering the farmers to make more money, and it's also helping Starbucks because it makes the coffee even better. Rwanda has some very good coffee, so it's cool to see Starbucks getting involved here. But backtracking
a bit, the reason I was so impressed with the CEO, Howard Schultz, is because of his enthusiasm to give back. He presented the Ambassador with a new Project Red coffee product that Starbucks is releasing this Tuesday, and he was genuinely excited about the millions of dollars he believes will be raised in a short matter of time because of this new coffee he's putting out. Starbucks CEO, Howard Schultz, travels to Rwanda to meet with coffee farmers, artisans ‐ Cindy Tickle, 06‐29‐2009 examiner.com – Visitors per month: 1,766,717 Overall Tone: 4 Starbucks chairman, president and ceo, Howard Schultz, traveled to Rwanda to meet with coffee farmers, artisans and to visit the Treatment and Research AIDS Center (TRAC). TRAC is Rwanda’s national HIV and AIDS research center housing the country’s busiest HIV clinic. Schultz along with members of his executive team learned how the availability of antiretroviral therapy, which (RED) helped finance has made a difference in peoples’ lives. ... Starting this week, Starbucks will offer for a limited time a selection of African coffees and other products at participating stores in the U.S. and Canada. The featured coffees include a 100 percent Rwanda coffee and an East African blend offered as part of Starbucks ongoing relationship with (PRODUCT)RED. For every pound of the (STARBUCKS)RED Whole Bean Coffee sold in the U.S. and Canada, Starbucks will contribute $1 to The Global Fund to help support AIDS programs such as those at TRAC. Other (PRODUCT) RED Coverage U2 to donate tour profits to charity ‐ Staff Writer, 04‐02‐2009 Guardian Unlimited – Circulation: 4,600,000 Overall Tone: 3 U2 may be ubiquitous, sanctimonious and able to sell out arenas in minutes, but they are certainly persistent philanthropists. The band will donate about €9m (£8m) of their tour profits to charity, they have announced, auctioning thousands of the best seats on their forthcoming tour. At every gig, up to 600 stage‐front "Red Zone" tickets will be auctioned. Minimum bids of between €95 and €1,015 will give fans a chance to buy some of the best seats in the arena. And 100% of U2's income from these sales, they have declared, will go to charity. The bulk of the proceeds will go to the Global Fund, a partnership that helps fight AIDS, tuberculosis and malaria. Though concert venues and U2's promoter, Live Nation, will keep a portion of auction sales, U2's stake is thought to be as high as 75%. Of course, U2 are not exactly strapped for cash. Ten signs of recovery and renewal ‐ Patricia Sellers, 04‐03‐2009 Postcards – Visitors per month: 4,655 Overall Tone: 4 I’m an optimist. Always have been. So take with a grain of salt–or sugar, perhaps–these signs of hope across the board Rock stars do good. Last night I spent a bit of time with the board of Bono’s Product RED Bobby Shriver, former Viacom (VIAB) CEO Tom Freston, Kleiner Perkins partner Juliet Flint, RED CEO Susan Smith Ellis, and the U2 frontman himself. Can I just tell you that Bono, beyond working hard to eradicate global poverty, is a genuinely nice guy? That nice‐guy professionalism helps him attract VIP supporters–Bill Gates and Warren Buffett, to name two–and it also helps his rock‐star longevity. Freston (who built MTV and is now working with Oprah as well as Bono) pointed out last night that the Beatles were together for less than a decade. U2 is 33 years old and as strong as ever. Gap (PRODUCT)RED Artist Series Tees ‐ Staff Writer, 04‐07‐2009 Hypebeast – Visitors per month: 107,536 Overall Tone: 4 Teaming up with the (PRODUCT)RED Campaign for another go round, American brand/retailer Gap look
towards a selection of new artists for their latest Artist Series collabs. Tokyo‐based illustrator Hiroshi Tanabe, Norwegian graphic designer StatAttak, and Brighton‐based illustrator Steve Wilson were chosen as participants in this seasons batch of tees. Each t‐shirt will be retailing for $28 USD with 50% of gross profits benefiting the Global Fund, which is working to battle AIDS in the grief‐stricken country of Africa. Flow‐mless and the Needy ‐ Josh Brooks, 04‐14‐2009 ESPN.com – Visitors per month: 10,572,672 Overall Tone: 4 The Beauties at Girl have partnered with (RED) again to offer a board that donates a portion of the proceeds to help The Global Fund fight AIDS, malaria and Tuberculosis in Africa and other developing countries. In an industry of companies that are not billion dollar enterprises, it's good to see. Apple and Africa ‐ (Product)Red ‐ Elliot Harrison, 05‐02‐2009 Neowin.net – Visitors per month: 318,040 Overall Tone: 4 This article marks my third addition to Neowin and I thought rather than write about something particularly techie I'd give some opinion on Apple's more charitable side. ... As readers of Neowin.net will probably already be aware, (Product)Red is something which has been around for a while now. Created by U2 frontman and all round charitable chap 'Bono' along with Bobby Shriver of DATA (Debt, AIDS Trade in Africa) and launching itself officially in January 2006. at the World Economic Forum in Davos, Switzerland; Its a brand which is licensed to partner companies who in turn brand select products or even create new products which are then advertised with the (Product)Red logo. But why? Well, the idea is that a portion of the profit gained from these select products is donated to the Global Fund to fight AIDS, Tuberculosis and Malaria. Big names are supporting it as well American Express, Gap, Microsoft and of course Apple to name but a few. Christy Turlington Burns Aims to Be Model Advocate ‐ Samantha Critchell, 05‐05‐2009 Associated Press – Visitors per month: 10,880,611 Overall Tone: 4 Supermodel Christy Turlington Burns has gone superwoman on us. ... She started taking trips with humanitarian organization CARE to Central and South America, and to Africa on behalf of (RED), an anti‐ HIV/AIDS initiative founded by her friends Bono and Bobby Shriver. The visits aimed to raise the profile of the mothers who truly live a world away from women like herself the women who walk miles for clean water or who unknowingly transmit to their babies the AIDS virus. Fashion Forward ‐ Alison Maxwell and Donna Freydkin, 05‐06‐2009 USA Today – Circulation: 2,269,509 Overall Tone: 4 Her style is in the red Christy Turlington Burns combines fashion and function with the Emporio Armani (Product) Red clutch, made of calfskin. About 40% of the proceeds go to the Global Fund, which fights AIDS in Africa. $275 at Emporioarmani.com Carrie Prejean Encouraged to Surrender Sash, Declines Offer to Appear in 'Diversity' PSA ‐ Hollie Mckay, 05‐08‐2009 FOXNews.com – Visitors per month: 8,832,390 Overall Tone: 3 Meanwhile Penelope Cruz (in addition to a slew of other stars) will sip Akvinta cocktails and compete in a game of Hollywood Domino in support of the Global Fund inspired by RED (guests are encouraged to dress glam with a hint of red). Hoping for Healthy Mothers All Over the Globe ‐ Christy Turlington, 05‐08‐2009 The Huffington Post – Circulation: 4,277,636 Overall Tone: 5 While in Swaziland, I learned that ARV (Anti‐Retroviral) therapies have become widely available there
and are now supported by (RED) monies generated from the collective proceeds of products created in partnership with some of the world's most desirable brands (which to date have contributed more than 130 million dollars toward the Global Fund to Fight AIDS, Tuberculosis and Malaria ). ... These moms, because of efforts like (RED)'s are now able to receive a highly effective form of treatment for themselves before and during labor, and a liquid form of it for their newborns, greatly reducing the risk of mother to child transmission. Girl Skateboards for PRODUCT (RED) Campaign ‐ Staff Writer, 05‐11‐2009 Hypebeast ‐ Visitors per month: 107,536 Overall Tone: 4 Having compiled an impressive array of personalities/companies within the past few years, the (RED) Project continues its enormous progress into 2009. In this short yet insightful video, the legendary Mike Carroll and Andy Jenkins of Girl Skateboards discuss their involvement in the (RED) campaign to raise awareness for HIV/AIDS in Africa. Check it out! Product (RED) ‐ Staff Writer, 05‐12‐2009 treadwater Overall Tone: 4 Product RED works in partnership with brands to raise money to fight AIDS in Africa. Girl Skateboards have been involved since they released a (RED) product last year with Eric Koston. Collaborations between brands have become an everyday occurrence these days and it’s good to see some charitable ones like this one. It's The Indie Rock Coloring Book! ‐ Staff Writer, 05‐13‐2009 Pitchfork – Visitors per month: 361,196 Overall Tone: 3 Kids today might have the internet and Pixar, but they're forced to live in a world without "Thundercats" or "Silverhawks" or "Defenders of the Earth". What are kids supposed to color in pictures of these days? Dora the Explorer? Please. Fortunately, we have Andy J. Miller. Last year, we reported on the existence of Miller's Colour It (Red), a book of disarmingly cute kids' puzzles inspired by indie rock hits. It was a benefit for the (Red) organization, which raises money for the AIDS‐fighting Global Fund. This summer, Miller will be back with another indie rock kids' book for charity. Cannes 2009: Penelope Cruz bounces back from food poisoning to shine at festival ‐ Staff Writer, 05‐17‐ 2009 Daily Mail – Circulation: 2,339,733 Overall Tone: 3 Despite suffering from food poisoning, Penelope Cruz is still determined to enjoy herself. The Oscar winner took to the red carpet for the second time in two days, stunning crowds in another plunging neckline as she showed off her envious figure. After dazzling onlookers in white at Hollywood Domino party yesterday, she cut a striking figure today in a low‐cut lilac gown at the screening of her new film. The Cannes Film Festival party continues ‐ Staff Writer, 05‐17‐2009 ELLE ‐ Circulation: 1,124,674 Overall Tone: 3 Last night in Cannes Penelope Cruz hosted The Hollywood Domino Party (remember we told you about this Hollywood trend last year) in aid of Bono’s Red charity. Fellow guests included Lily Cole in an Alberta Ferretti dress (pictured) which she teamed with a Stella McCartney jacket and Jimmy Choo shoes. Paris Hilton was also in attendance with her boyfriend, Doug Rienhardt. Party Of The Week: You Cannes be my best friend now ‐ Staff Writer, 05‐22‐2009 Independent – Circulation: 264,182 Overall Tone: 3 Oscar winner Penelope Cruz made it to the Hollywood Domino party at the Cannes Film Festival on
Monday night, despite a bout of food poisoning earlier in the day….She was joined by other celebrity guests including Paris Hilton and her boyfriend, Doug Reinhardt, Peaches Geldof, Lily Cole, Orlando Bloom and his girlfriend, Miranda Kerr, David Furnish and Gedeon Burkhard and Omar Doom, stars of the new Tarantino film, Inglourious Basterds, who played a Hollywood Domino tournament, in aid of Bono's (Red) charity, which fights against Aids in Africa. Deals & Steals – 5/22/09 ‐ Staff Writer, 05‐22‐2009 moms take on things Overall Tone: 4 Finding the perfect Father’s Day gift just got easier thanks to (RED)’s new selection of gifts that give back. (RED), the brand designed to engage business and consumer power to help eliminate AIDS in Africa, has products from partners including Dell, Gap, and Emporio Armani that will please even the pickiest of dads. Eyecatchers ‐ Staff Writer, 05‐27‐2009 Atlanta Journal Constitution – Circulation: 261,828 Overall Tone: 4 Armani shades latest product in AIDS campaign. (PRODUCT) RED, the retail campaign to help eliminate AIDS in Africa, has already raised $125 million since 2006. This spring, Emporio Armani offers its newest (RED) product rectangular, metal‐frame wrap‐around shades with pink amber lenses. A portion of the $195 price goes to the Global Fund. Available at Solstice Sunglass Boutique in Lenox Square, Mall of Georgia and Town Center Cobb. Fighting AIDS With Lipstick ‐ Heidi Brown, 05‐27‐2009 Forbes.com – Visitors per month: 6,530,503 Overall Tone: 3 The first generation of AIDS activists and victims, largely white, gay men, brought what was once known as "gay cancer" out of the closet and into the media and the mainstream. A few groups today are using a business model to keep this growing infection rate prominent in the public conscience, including the ubiquitous (RED) and its predecessor, the MAC AIDS Fund. How to Pick the Right Father's Day Card ‐ Staff Writer, 06‐03‐2009 News Canada – Circulation: 1,600 Overall Tone: 4 Do you ever wonder if the card you've chosen is right? With Father's Day around the corner, here's an easy way to make the perfect selection. Before you go card shopping, ask yourself What kind of dad is he? … Social advocate Dad's your hero. He's living proof that one person can help make the world a better place. Best choice Get a card that makes a difference, like a Hallmark (RED) card ‐ a portion of the sales goes to fight AIDS in Africa. Five Steps To Re‐Invigorate Retail Consumers: Part 5 ‐ Stephen Brown, 06‐10‐2009 RIS News Overall Tone: 4 Everything until now has been mere warm‐up. Giving customers a reason to believe and, ultimately, to take a stand is the true mark of a successful retailer with eyes on the sustainability of a loyal customer base….Clothing company Gap received a halo effect and new streams of traffic to its stores when it took part in the Product Red campaign (www.joinred.org) starting just three years ago. The company released a special RED collection, including a t‐shirt manufactured in Lesotho from African cotton. Fifty to 100 percent of the profits went to the Global Fund; depending on the item. Gap continued with Gap Product Red items into 2007, especially in the lead up to Valentine's Day, using slogans such as "Admi(RED)" and "Desi(RED)." Product Red has now contributed more than $45 million to the Global Fund, more than any other private donation received to date. FIT: Americans not taking HIV seriously enough ‐ Brandi Barhite, 06‐11‐2009
Sandusky Register – Circulation: 20,758 Overall Tone: 4 The impetus for this month's FIT magazine is my upcoming trip to Africa. I have been writing a series of stories for the Toledo Free Press about Tanga, which is Toledo's sister city, and will continue the series live from Africa when I leave on June 28….The cover of FIT magazine is inspired by efforts to help Africans. (RED)'s objective is to raise awareness and funds for The Global Fund and to help eliminate AIDS in Africa, according to its Web site.Companies whose products take on the (PRODUCT)RED markcontribute a percentage of the sales or portion of the profits to The Global Fund to finance AIDSprograms in Africa. All these efforts for Africa, made me wonder about the state of HIV/AIDS in America. Class Of '09: Five Simple Ways To Save The World ‐ Gil Kaufman, 06‐18‐2009 MTV News – Visitors per month: 5,803,072 Also appeared in: The Vibe Overall Tone: 4 From signing petitions to Tweeting for a good cause, helping to bring about change is easier than you think. ... Be a "Prosumer" Volunteering is one thing, but if you are looking for a way to make your hard‐ earned dollars talk, try being a "prosumer" instead of a "consumer," i.e., investing your cash in products that help charitable causes. One of the most prominent avenues for this kind of spending is (Red), a line of products ranging from American Express cards, iPod Nanos, Converse sneakers, Gap and Emporio Armani clothes and Starbucks cards that all donate money to help fight HIV/AIDS in Africa. The organization was co‐founded by U2 singer Bono. Bono: the shades come off ‐ Chrissy Iley, 06‐21‐2009 Sunday Times Also appeared in: Australian Overall Tone: 4 Egomaniac. Relentless do‐gooder. Family man. We spend six months getting close to the world’s most influential rock star. ... He talks about when he first went to Africa and a child was dying in his arms; the look in that child’s eye of innocence and no blame. He says that’s when he became that thing he despises most a rock star with a cause. Then he talks about how 20 cents can provide life‐saving drugs and how you can do this by buying a Red T‐shirt. (Red is the organisation he set up so big brands like Gap, Armani and Apple give up to 40% of their profit directly to the Global Fund. To date it has raised over $130m.) It was a 40‐minute speech but we felt scooped up, like at a rock concert. Get Your Story Straight ‐ Dean Crutchfield, 06‐29‐2009 Adweek – Visitors per month: 171,688 Overall Tone: 4 Brands that don't embody all the elements of engaging narrative will fail to thrive. ... Brand messaging is about who you are and what you stand for. Without nonfinancial goals, your ship is rudderless. At one end of the spectrum, Johnson & Johnson is the fifth most profitable company in the Fortune 500 due in part to its strict adherence to its highly ethical mission statement established in 1943. At the other end of the spectrum we have Product (RED) that has reinvented the business model of philanthropy while focusing solely on its mission to eliminate AIDS in Africa.
Quarterly Coverage Report July 1 – September 30, 2009 ‐ Original / Total Placements ‐ Tone (1 – 5 Scale) ‐ Key Message Inclusion ‐ Audience Reach
149/202 3.78 69.31% 114,657,646+
Created by Influential Monitoring & Measurement, a service of Waggener Edstrom Worldwide.
Coverage Summary From July through September of 2009, (PRODUCT) RED coverage in top outlets totaled 202 print and online placements, with a combined, potential audience reach of over 114,657,646 views. Coverage has been broadly favorable, resulting on an average tone of 3.78 on a 5 point scale. Key message inclusion for all coverage is 69%, meaning more than two‐thirds of all coverage contained at least one of the four (RED) messages: Key Message Pickup % (RED) gives consumers a chance to do something their already doing ‐‐ shop ‐‐ and do 13.42% good at the same time. (RED) is a brand designed to engage business and consumer power in the fight to 44.97% eliminate AIDS in Africa. Partners make (RED)‐branded products and direct a portion of their profits to the Global 35.57% Fund to invest in African AIDS programs. To date, (RED) has generated more than $115 million for the Global Fund to invest 5.37% (RED)NIGHTS + (RED)ZONE (RED)NIGHTS concerts drove fantastic buzz throughout the quarter, bookended with Katy Perry’s Hammersmith Ballroom performance in July, and the September announcement of An Evening With Gavin Friday and Friends. Local newspapers, music magazines and blogs favorably highlighted the diverse acts participating in the concerts while noting the proceeds support AIDS relief efforts in Africa. Highlights from over 50 placements captured this quarter include articles from The New York Times, Time Out New York, Paste Magazine, Billboard, Rolling Stone, Fader, Pitchfork and The Huffington Post. Perry is one of 26 artists (including Santigold and Fall Out Boy) who are “turning their shows red” for the program, which supports AIDS relief in Africa. This is not a cause to be ignored—and if Perry prancing around in a red bustier raises funds and awareness as well as eyebrows, more power to her. ‐ Time Out New York Is it high‐art kitsch or just another girl in a negligee? Does it matter? This show is part of the (RED)NIGHTS series, and a portion of the proceeds will benefit the fight against AIDS in Africa. – The New York Times The folks over at (RED), a charity dedicated to the prevention and treatment of HIV/AIDS in Africa, have shown themselves time and again to have great taste in music. – Paste That place is magic. Which is why (Red), who raises awareness about and money to fight AIDS in Africa, is staging a benefit concert there on October 4th, featuring Bono, Antony, Scarlett Johansson, Courtney Love and about a billion other famous people. ‐ Fader
Also driving news in the music world, John Legend partnered with Gap to offer special (RED)ZONE seating at his Madison Square Garden performance in August. Resulting coverage includes pieces from The New York Times, and New York Post which features a Q&A with Legend asking how he came to partner with Gap and (RED): “I worked with them on the (RED) ad campaign ‐‐ posed for some Annie Leibovitz photos ‐‐ and when they gave away music that helped fight AIDS in Africa. What I love about (RED) is that they offer people what they want anyway and give that money to creating sustainable answers to the problems in Africa.”
The big news from September is that Bugaboo would be the latest partner to join (RED), not only offering special edition ADO(RED) and TREASU(RED) strollers and accessories, but also donating 1% of its total revenue to the Global Fund – empowering parents to fight against AIDS in Africa with every purchase. Coverage from fashion, celebrity and mommy blogs highlights endorsements from Leah Wood and Gossip Girl star Kelly Rutherford, while marketing sites featured the promotional video created by 72andSunny to launch the campaign. Coverage emphasized the mom‐to‐mom aspect of Bugaboo’s contribution, suggesting that funds being directed towards programs that will help reduce mother‐to‐child transmission of HIV is sure to resonate with customers. (RED) partners and events have raised more than $135 million so far, money which has generated the equivalent of a one‐years’ supply of life‐saving antiretroviral medications for 825,000 people affected by HIV, provided 3.2 million AIDS orphans with basic care and support and has supported programs which have prevented more than 3.5 million deaths. What’s more, every dollar raised by (RED) goes straight to Africa…and if you think that that dollar doesn’t make a difference, think again. – Celebrity Baby Blog “I am a big fan of my Bugaboo stroller for its beauty and function,” Kelly raved, “and I am proud to be a part of the Bugaboo (RED) launch.” – Kelly Rutherford, Celebrity Baby Blog “I’ve hosted an afternoon tea to spread the message that mums in the UK can help women and children in Africa – whose lives are affected by Aids – when they buy a Bugaboo,” says Leah. “I’ve been going to Africa since I was very young and I want to do all I can to help the mothers and children there.” – Leah Wood, The Mirror “Bugaboo is built on innovation, which is why we were drawn to (RED), which harnesses the power of consumerism to be a force for good.” ‐ Bugaboo chief executive Nico Moolenaar, Marketing Week
Converse Converse continues to preview upcoming designs for its 1HUND(RED) series, driving favorable coverage in fashion and sneaker enthusiast blogs including CtotheJL, Sneakerfiles.com, HighSnobiety, Kicks/HI, and HypeBeast. Separately, The Victoria Times Colonist profiled Baggins, a store that boasts the world’s largest selection of Converse. The article includes a brief history of the 1HUND(RED) series: About five years ago, rescued from its financial woes, Converse expanded its palette of shoe colours, with graphics, concept shoes and original artwork. In 2008, 100 artists were invited to commemorate the 100th birthday of the shoe in Project Red, which helped raise money to alleviate poverty in Africa. Baggins has several of the collection on display, including Dr. Romanelli's textured Band‐Aid shoe, Tim Lilie's layered‐fabric shoe and a Brooklyn landscape shoe by punk duo Matt and Kim. There are several designed by celebrities, such as U2's The Edge, rapper Mos Def and Canadian band Tokyo Police Club and there's an Ozzy Osbourne shoe that does up like a straitjacket. Gap Fashion and lifestyle outlets noted Gap’s latest line of (PRODUCT) RED tees, designed by an “eclectic mix of 12 established and up‐and‐coming artists who were inspired by the cause,” according to StyleList. Coverage noted 50 percent of the proceeds would go to the Global Fund to fight AIDS in Africa, while NBC New York and others promoted Gap’s Artist T‐shirt gallery in New York that displayed the unique design offerings. “We also love this James Joyce T‐shirt from GAP that goes in store this week as part of the Product RED collection, sold to help fund the elimination of AIDS in Africa.” ‐ Elle UK In one bit of critical news this quarter, The Sunday Times Online reported on environmental fallout from a Gap clothing supplier in Lesotho. The article noted Bono’s visit to the country to promote (RED) in 2006, concluding “despite the good intentions, the expansion of the industry has seen a sharp increase in unsecured waste.” The article quoted a spokesman who emphasized his deep concern about the allegations and stressing that no (RED) clothing would be produced in Lesotho until they were resolved. Starbucks In July, Starbucks became the most popular brand on Facebook, according to InsideFacebook.com. In resulting coverage, Starbucks’ director of digital strategies, Alexandra Wheeler, partly attributed the coffee maker’s popularity to its partnership with (RED): “That was a digital and PR effort we would say is widely successful,” Wheeler said. Almost a million people RSVP'd "yes" or "maybe" to its promotion last holiday season with Product (Red) to contribute 5 cents for every beverage purchased to the AIDS‐fighting project. ‐ BrandWeek “Last holiday, as part of our multi‐year partnership with Product (Red), we ran a campaign for an in‐store event,
predominantly on Facebook, but in other digital channels and traditional media and PR as well. For any beverage consumers purchased, five cents went to the (Red) cause. It was a way for us to build significant awareness and connect with people around a shared ideal and do something that just felt really great. We set a record with that campaign—the most viral impressions ever.” ‐ The Seattle Times Quick links: (RED)NIGHTS – (RED) Zone – Bugaboo – Converse – Gap – Starbucks – Other (RED)NIGHTS Win VIP Tickets To Ingrid Michaelson ‐ Staff Writer, 09‐30‐2009 San Diego:Dialed In Overall Tone: 5 A couple months ago, I wrote about seeing Gomez at House of Blues San Diego. The show was part of (RED)nights, a partnership with Project (RED), whose mission is to educate and bring awareness about AIDS in Africa, and LiveNation. .... SD Dialed IN & (RED)TM are giving away a pair of VIP tickets to Ingrid Michaelson's (RED)NIGHTS show at House of Blues on October 3rd. As a VIP, you'll get to meet Ingrid and score some (RED)NIGHTS goods. Zac Brown Band Joins a Concert Series That Saves Lives ‐ Staff Writer, 09‐30‐2009 CMT – Visitors per month: 2,300,000 Overall Tone: 4 Did you catch the Zac Brown Band at the Uptown Amphitheater in Charlotte, N.C., last weekend? If so, you took part in their efforts to help Bono help fight AIDS in Africa. Definitely not the cookie‐cutter charity you usually get from country artists. This show was the only country one in the (RED)NIGHTS concert series that (RED) and LiveNation put together to generate money (and some much‐needed awareness) to eliminate the AIDS crisis. Part of the mission the ZBB took on with that show is to get artists and music lovers to remain passionate and vigilant about the fight. The next show in the series will be with Bono himself at Carnegie Hall in New York City on Sunday (Oct. 4). Tickets are still available. This Sunday, Help Us Turn Carnegie Hall (RED) ‐ James Boyce, 09‐26‐2009 The Huffington Post – Visitors per month: 4,277,636 Overall Tone: 5 Usually New York City is the kind of place where Saturday night is the night to paint the town (RED) but this week, Sunday night is the night, and Carnegie Hall is the place. ... So even if that was the end of the story, it would be well worth clicking here and getting some tickets. But that's not the end of the story, and it's not why I am writing this post. Because this event is also one in the very special series of events called (RED)Nights ‐ A Concert Series That Saves Lives. Gavin Friday At Carnegie Hall ‐ Staff Writer, 09‐25‐2009 Common Sense‐NMS Overall Tone: 4 For the last year, we have been working with (RED) on their innovative concert series, (RED) NIGHTS. On October 4th, there is a great concert at Carnegie Hall. Contest: Win Tickets to (Red)Nights Concert That Saves Lives at Carnegie Hall ‐ Staff Writer, 09‐24‐2009 The Fader – Circulation: 27,663 Overall Tone: 4 We already told you about the (Red)Nights’ Concert to Save Lives happening at Carnegie Hall Sunday October 4th, now we’ve got a pair of tickets to give away to the night of musical collaboration. Just leave a comment with who you’re most excited to see that night and register with your real email so we can contact you. About the evening Hal Willner presents Gavin Friday and Friends featuring Bono, Rufus Wainwright, Courtney Love, The Edge, Shane Macgowan, Adam Clayton, Laurie Anderson, Larry Mullen Jr, and many more artists performing at the night, of which a portion of the proceeds go to help eliminate AIDS in Africa. Tickets and information are available here or at the Carnegie Hall box office. To win tickets, you must be at least 18 and live in the NYC area. Check the official rules, and to find out more
about (RED)NIGHTS, go to joinred.com U2 To Turn The Night RED For Charity ‐ Tim Saunders, 09‐22‐2009 Look to the Stars – Visitors per month: 46,244 Also appeared in: PastimeDaily.com Overall Tone: 4 U2 will join a host of performers including Scarlett Johansson, Courtney Love, Maria McKee, Shane MacGowan, Martha Wainwright, Rufus Wainwright plus other special guests for a special concert to benefit Bono’s (RED) on October 4. The concert follows the successful (RED)NIGHTS concerts that were held earlier this year, featuring Katy Perry, Fall Out Boy, The Veronicas and many others. The concert will take place at New York’s legendary Carnegie Hall and, as with all (RED)NIGHTS shows, a portion of the proceeds from the concert goes directly to help eliminate AIDS in Africa. All together against AIDS in concert: U2, Courtney Love and Scarlett Johansson ‐ Staff Writer, 09‐19‐2009 Rockol.it Also appeared in: Mariomieli Overall Tone: 4 The U2 (probably as individual members within other formations of the evening), Laurie Anderson, Courtney Love, Scarlett Johansson, Antony Hegarty (Antony & the Johnsons), Rufus Wainwright, Bill Frisell, Martha Wainwright, Lydia Lunch, Maria McKee and others appear on the same stage on the 4th of October for a concert against AIDS. The show, which is part of the new initiative (RED) Nights and is announced as "An Evening with Gavin Friday and Friends" will take place at Carnegie Hall in New York. Tickets already on sale‐by‐35 to $ 250. The (RED) campaign, launched in 2006, will rely on some big brand names in the appropriate product lines generate profits that are shot at the Global Fund, a body whose purpose is to eradicate AIDS from Africa. Bono was among the founders of (RED), the U2 singer and Gavin Friday have been friends since they were boys. U2 tackle Toronto; Carnegie Hall benefit appearance announced ‐ Jill Marino, 09‐18‐2009 The Examiner – Visitors per month: 1,766,717 Overall Tone: 4 U2’s “360” had its galactic orbit around Toronto on Wednesday and Thursday night and the band let loose on some new songs and some insider secrets. ... U2 also announced that they will be appearing in NYC on October 4 at the famous Carnegie Hall. Livedaily reports that the band will join “An Evening with Gavin Friday and Friends” to benefit the (RED) AIDS charity as well as The Global Fund. Visit Carnegie Hall's website for tickets. (RED) Benefit Concert ‐ Staff Writer, 09‐18‐2009 jollypeople Overall Tone: 4 (RED) will host a benefit concert in New York, An Evening with Gavin Friday and Friends, to include Bono, The Edge, Scarlett Johansson, Courtney Love, Martha Wainright and Rufus Wainright. Tickets went on sale 16 September, for the special event at Carnegie Hall produced by Hal Willner. The (RED) benefit concert is on 4 October. Gavin Friday and Friends in concert (RED) ‐ Staff Writer, 09‐18‐2009 U2Achtung.com Overall Tone: 4 The childhood friend of Bono, Gavin Friday, organizes a concert October 4th at Carnegie Hall in New York, part of whose profits go to the association (RED). Guests include (among others) will present U2, Andrea Corr, Guggi, Scarlett Johansson, Courtney Love. Gavin Friday, a founding member of Virgin Prunes, and Willner (producer including some albums by Lou Reed, Mariane Faithfull) and wish to raise funds for the fight against AIDS in Africa. U2 band led charity performance Scarlett ‐ Johnson to help out (Figure) ‐ Staff Writer, 09‐17‐2009 SINA – Visitors per month: 38,345 Overall Tone: 4 According to foreign media reports, veteran Irish rock band U2 will join Countney Love The widow of Nirvana singer Cobain, and the well‐known movie stars Scarlett Johannson, in New York City's Carnegie Hall for a charity show. (RED) Campaign Offers Concert Benefit ‐ Staff Writer, 09‐17‐2009
My Mp3.tv Overall Tone: 5 Bono, the co‐creator of the (RED) Campaign will take some time off with his band U2 to make some time for the upcoming benefit concert the organization is holding. ... The concert is a part of the newly established (RED) Nights concert series and is presented by producer Hal Willner with a billing as "An Evening with Gavin Friday and Friends." ... Our Thoughts The (RED) Campaign is a great way for people to help out the AIDS situation by purchasing different products for reliable companies. U2 FOR (RED) BENEFIT CONCERT IN NYC ‐ Staff Writer, 09‐17‐2009 Skope Overall Tone: 4 According to Billboard, U2 are set to play a (RED) Campaign benefit concert on October 4th in New York’s Carnegie Hall. Scarlett Johansson, Rufus Wainwright and others are also set to perform. The concert is part of the (RED) Nights concert series, which aims to help the fight against AIDS in Africa. U2 and Others Playing (RED) Nights Show at Carnegie Hall ‐ Staff Writer, 09‐17‐2009 Musicu.be Overall Tone: 4 Billed unassumingly on the calendar as “Gavin Friday and Friends”, tickets for this all‐star benefit concert go on sale today ( Sep 16 ) at 11AM. Here’s the concert listing from the Carnegie Hall website GAVIN FRIDAY AND FRIENDS (RED) Nights Event – A Concert That Saves Lives Stern Auditorium / Perelman Stage (Seating Chart) Sunday, October 4, 2009 at 8 PM Tickets from $35 – $250 Look charitable while you rock out, with the (Red) iPhone app ‐ Todd Wasserman, 09‐17‐2009 BrandFreak – Visitors per month: 13,971 Overall Tone: 4 In the old days, you'd hold up a lighter at a concert, but now you hold up your cell phone to show solidarity (or whatever) with the performer. Which is why Modernista! has come out with an iPhone app that lets you show your support for the (Red) initiative while you're rocking out. Ideally, you'd be holding up your phone while you're at a (Red) Nights concert, and your phone would show a visualizer synched to the music (in red, of course). But I'm sure Modernista! would be fine with you using it elsewhere as well. (Red), for those unfamiliar with it, is a charitable project backed by Bono, Apple, Starbucks, Motorola, Gap and others. An iPhone app should require no explanation. U2 Set To Rock (RED)NIGHTS Benifit Concert ‐ Staff Writer, 09‐17‐2009 StereoTruth.net Overall Tone: 4 rollingstone.com is reporting that all four members of U2 will take the stage at a (RED)NIGHTS benefit concert at New York’s Carnegie Hall on October 4th. “Hal Willner Presents An Evening with Gavin Friday and Friends” will also feature performances from the Turtles’ Flo & Eddie, the Pogues’ Shane McGowan, Laurie Anderson. punk icon Lydia Lunch and, as the name of the event denotes, Gavin Friday and members of his goth band, the Virgin Prunes U2: the band will participate in benefit concert for AIDS ‐ Staff Writer, 09‐17‐2009 Whiplash.net Overall Tone: 4 According to the website Territory MusicThe Irish U2 been confirmed as one of the attractions of a benefit concert for AIDS. The event takes place on 04 October at Carnegie Hall in New York, and is organized by (RED) Campaign. The odd thing is that all members of U2 will participate in the show but will perform separately. Bono, The Edge, Adam Clayton and Larry Mullen should play with other musicians special meetings for the event. Other artists like Rufus Wainwright, Antony Hegarty, SCARLETT JOHANSSON COURTNEY LOVE and are also confirmed. All money raised by the event reverts to campaigns and research aimed at combating AIDS. (RED): New Benefit Concert with U2 and Scarlett Johansson ‐ Staff Writer, 09‐16‐2009 KataWeb Overall Tone: 4
(RED) is the organization co‐founded by Bono of U2 and, through a series of events aims to raise funds for research on HIV and AIDS. The next event will be held in New York on October 4, at Carnegie Hall in Manhattan. ... (RED) is a logo / message found on many products, thanks to companies like American Express, Gap, Starbucks and Converse. In the past, even Giorgio Armani has dedicated a line to the 'color' of solidarity. Clothing, accessories, music and services with the label (RED) serve to raise funds for research on HIV and AIDS. U2, Antony, Scarlett Johansson, Courtney Love Play Charity Show ‐ Tom Breihan, 09‐16‐2009 Pitchfork – Visitors per month: 361,196 Overall Tone: 4 The Irish singer‐songwriter Gavin Friday (formerly of the Virgin Prunes) sure has a lot of friends. On October 4, Friday will team up with producer Hal Willner for a big benefit show at New York's Carnegie Hall. The concert, billed as "Hal Willner Presents An Evening With Gavin Friday and Friends", will benefit the charity (RED), which fights AIDS in Africa. ... "An Evening With Gavin Friday and Friends" is part of the (RED)NIGHTS series of concerts benefiting (RED). Past artists who have participated in (RED)NIGHTS shows include Santigold and Sondre Lerche, and there are shows coming up featuring Built to Spill and Thievery Corporation. U2 turn (RED) ‐ Staff Writer, 09‐16‐2009 Yahoo! Music – Visitors per month: 13,622,640 Overall Tone: 4 U2 are among the special guests who will feature in a one‐off concert for the (RED) charity next month, it has been announced. The initiative was launched in 2006 by Bono and he and his fellow band members have confirmed their appearance at New York's Carnegie Hall event. Billed as "An Evening with Gavin Friday & Friends", the bill also includes Laurie Anderson, Rufus Wainwright, Antony Hegarty, Scarlett Johannson and Courtney Love. The members of U2 are expected to collaborate with the other acts rather than perform together. Gavin Friday is a childhood friend of the Irish rockers, while (RED) is an organization which aims to help eliminate AIDS in Africa. Rufus at Carnegie Hall with Gavin Friday and Friends on October 4th! ‐ Staff Writer, 09‐16‐2009 Interscope Records Overall Tone: 4 On October 4th, 2009, Rufus will be part of a special event with Gavin Friday and Friends at Carnegie Hall in NYC. This special benefit concert is a (RED) Nights Event, with a portion of the proceeds going to help eliminate AIDS in Africa through the (RED) Foundation. Other guests include Martha Wainwright, Laurie Anderson, Antony, Bono, The Edge, Flo & Eddie, Joel Grey, Bill Frisell, Scarlett Johansson, Courtney Love, Lydia Lunch, Patrick McCabe, Shane MacGowan, Eric Mingus, Larry Mullen, Jr., Chloe Webb, and more to be announced. U2 members head up guest list for AIDS benefit ‐ Staff Writer, 09‐16‐2009 LiveDaily Overall Tone: 4 U2's Bono, The Edge, Adam Clayton and Larry Mullen‐‐along with Courtney Love, Scarlett Johansson, Laurie Anderson and many others‐‐are scheduled to appear during an Oct. 4 benefit at New York's Carnegie Hall. The event aims to raise awareness for the AIDS charity (RED) and to raise funds for The Global Fund, whose mission is to fight AIDS, Tuberculosis and Malaria in Africa. U2, Scarlett Johansson and Rufus Wainwright at benefit concert ‐ Eduardo Guimaraes, 09‐16‐2009 Territorio da Musica Overall Tone: 4 The musicians of the band U2 have been confirmed as part of the attractions of a benefit concert against AIDS. The show, organized by the (RED) Campaign, is scheduled for October 04 and will be held in the sumptuous Carnegie Hall in New York. ... The amounts collected on ticket sales will go towards marketing and research in the fight against AIDS. U2, Courtney Love, Scarlett Johansson appear at (RED) Nights AIDS event ‐ Staff Writer, 09‐16‐2009 RelaxNews Overall Tone: 4 Irish rock group U2, American rock singer Courtney Love and American actress‐singer Scarlett Johansson will all be on
hand for the (RED) Nights charity benefit at Carnegie Hall in New York City on October 4, according to music trade magazine Billboard. Tickets become available September 16 at CarnegieHall.com for $35‐250 for a bill also including American singers Laurie Anderson and Rufus Wainwright and English singer Antony Hegarty. U2 is only scheduled to play with other performers on the program; the quartet will not perform any of its own songs as a group. (Lead singer Bono is one of the original founders of [RED].) The (RED) Campaign initially founded in 2006, to raise funds for eliminating AIDS in Africa. (RED) Nights began in June 2009, a concert series launched as a collaborative effort between the (RED) Campaign and concert promotion company Live Nation for the same purpose. U2 To Play AIDS Charity Show ‐ Staff Writer, 09‐16‐2009 411mania.com – Visitors per month: 164,893 Overall Tone: 3 U2 will join Laurie Anderson, Rufus Wainwright, Antony Hegarty, Scarlett Johannson, and Courtney Love for a (RED) Campaign benefit concert on October 4th at Carnegie Hall in New York. Tickets go on sale today. The evening is being billed as "An Evening with Gavin Friday and Friends." Friday is an Irish singer‐songwriter and an old friend of U2's Bono. Both of them are heavily involved with (RED). However, it appears that U2 will not perform as a band ‐ rather the band members will perform with other artists. NYC: (Red)Nights Hits Carnegie Hall ‐ Staff Writer, 09‐16‐2009 The Fader – Circulation: 27,663 Overall Tone: 4 The last time we went to a benefit at Carnegie Hall (what?), they showed a video of a Barbara Walters interview with Hugh Jackman, who cried when talking about singing on the stage while his now deceased father watched him from the crowd wearing a tuxedo. That place is magic. Which is why (Red), who raises awareness about and money to fight AIDS in Africa, is staging a benefit concert there on October 4th, featuring Bono, Antony, Scarlett Johansson, Courtney Love and about a billion other famous people. Tickets are on sale now. Check the full flyer after the jump. (Red) Night series’ Special Concert with U2 and more… ‐ Staff Writer, 09‐16‐2009 Mxdwn.com Overall Tone: 4 (Red) Nights concerts series presents a special night on October 4th at Carnegie Hall with U2, Lauri Anderson, Antony Scarlett Johansson, Rufus Wainwright, and more. The show is called “Hal Willner Presents An Evening With Gavin Friday and Friends.” Tickets go on Sale, Wednesday, September 16th at 11 AM EST. Partial proceeds from the concert go directly to the Global Fund to fight Aids in Africa. Tickets can be purchased through CarnegieCharge at 212‐247‐7800, carnegiehall.org and the box office. For more information on the series, go to JoinRed or Gavin. U2, Scarlett Johannson, Courtney Love Set For AIDS Charity Concert ‐ Michael Ayers, 09‐15‐2009 Billboard.com – Circulation: 1,010,922 Overall Tone: 5 U2 will take time away from its "360 Tour" to join fellow musicians Laurie Anderson, Rufus Wainwright, Antony Hegarty, Scarlett Johannson, and Courtney Love for a (RED) Campaign benefit concert on October 4 at New York's Carnegie Hall. ... The concert is a part of the newly established (RED) Nights concert series and is presented by producer Hal Willner with a billing as "An Evening with Gavin Friday and Friends." It's no surprise that Irish singer‐songwriter Friday was able to pull Bono and company away from touring duties for this event; not only was Bono one of the founders of the (RED) initiative, he and Friday have been friends since childhood. U2, Scarlett Johansson, Courtney Love Set to Rock (RED) Concert ‐ Daniel Kreps, 09‐15‐2009 Rolling Stone – Circulation: 1,476,399 Also appeared in: Radio For People, Rock Video Site, Tapecity Live Music Sharing Overall Tone: 4 All four members of U2, Scarlett Johansson, Courtney Love, Antony, Martha and Rufus Wainwright and many more will take the stage at a (RED)NIGHTS concert at New York’s Carnegie Hall on October 4th. “Hal Willner Presents An Evening with Gavin Friday and Friends” will also feature performances from the Turtles’ Flo & Eddie, the Pogues’ Shane McGowan, Laurie Anderson. punk icon Lydia Lunch and, as the name of the event denotes, Gavin Friday and members of
his goth band, the Virgin Prunes. a new Hal Willner / Gavin Friday show @ Carnegie w/ Antony, Bono, The Edge, Scarlett Johansson, Courtney Love, Rufus Wainwright & MANY OTHERS! ‐ Staff Writer, 09‐15‐2009 Brooklyn Vegan – Visitors per month: 52,266 Also appeared in: New York Groove Overall Tone: 4 On October 4 at New York City's legendary Carnegie Hall, (RED) unites a world‐class line up of artists for a special (RED)NIGHTS concert "Hal Willner Presents An Evening with Gavin Friday and Friends." The star‐studded evening will feature Laurie Anderson, Antony, Elizabeth Ashley, Bono, Adam Clayton, Andrea Corr, The Edge, Flo & Eddie, Joel Grey, Bill Frisell, Guggi, Scarlett Johansson, Courtney Love, Lydia Lunch, Patrick McCabe, Maria McKee, Shane MacGowan, Eric Mingus, Larry Mullen, Jr., JG Thirlwell, Martha Wainwright, Rufus Wainwright, Chloe Webb, plus special guests. Tickets for the event will go on sale beginning Wednesday, September 16 at 11AM EST via CarnegieCharge at 212‐247‐7800, carnegiehall.org and the box office. As is the case with every (RED)NIGHTS show, a portion of the proceeds from the concert will go directly to the Global Fund. U2 to appear with Gavin Friday at Carnegie Hall ‐ Staff Writer, 09‐11‐2009 atu2blog Overall Tone: 3 All four members of U2 will appear at An Evening With Gavin Friday and Friends next month in New York City. The concert ‐‐ part of the (RED) Nights concert series ‐‐ is scheduled for Sunday, October 4, at Carnegie Hall. Tickets are set to go on sale next Wednesday, September 16th. Head over to GavinFriday.com for more information about the concert, guests, and tickets. Interesting to note that the guest list doesn't say "U2," but rather mentions each band member individually. Friends and fans to celebrate Gavin Friday’s 50th at Carnegie Hall ‐ Staff Writer, 09‐11‐2009 U2Log.com Overall Tone: 3 Bono, The Edge, Larry Mullen and Adam Clayton are among the guests of ‘Hal Willner presents An Evening with Gavin Friday and Friends’, at Carnegie Hall on October 4th, 2009, celebrating Gavin Friday’s 50th birthday. The concert is part of the a (RED) Nights Event series. The full line up is Laurie Anderson, Antony, Elizabeth Ashley, Bono, Adam Clayton, Andrea Corr, The Edge, Flo & Eddie, Joel Grey, Bill Frisell, Guggi, Courtney Love, Lydia Lunch, Patrick McCabe, Maria McKee, Shane MacGowan, Eric Mingus, Larry Mullen, JG Thirlwell, Martha Wainwright, Rufus Wainwright, Chloe Webb, Plus Special Guests. (RED)NIGHTS (Good Art Saves the World) ‐ Josh Jackson, 09‐08‐2009 Paste Magazine – Circulation: 180,000 Overall Tone: 4 The folks over at (RED), a charity dedicated to the prevention and treatment of HIV/AIDS in Africa, have shown themselves time and again to have great taste in music. The latest piece of evidence is the line‐up for (RED)NIGHTS, "a concert series that saves lives." ... If you can't make it out to the shows, you can watch clips from past shows, featuring folks like Gomez and Santigold, at the (RED)NIGHTS website. Here's Lisa Hannigan (RED)NIGHTS: A Concert That Saves Lives ‐ Annie Reuter, 09‐04‐2009 You Sing, I Write Overall Tone: 4 I'm sure many of you have heard of (RED), or come across advertisements in Starbucks, Gap, Hallmark, Apple and many other locations. The company was founded by Bono of U2 and Bobby Shriver of DATA to raise money for the Global Fund to fight AIDS, tuberculosis and malaria. (RED) works with companies that create products where a percentage of the profit from each product sold is given directly to Africa to provide medication and help those in need. In addition to partnering with various brands, (RED) works with artists to create (RED)Nights where the money made from each concert helps save lives. Previous artist activists have included Santigold, O.A.R., The Veronicas, Lisa Hannigan (see above video) and more.
(RED)Nights show at The Pageant Review ‐ Staff Writer, 08‐21‐2009 GossipGander Also appeared in: ohnotheydidnt Overall Tone: 3 Fall Out Boy's concert Wednesday night at the Pageant afforded many opportunities, but primary among them was the chance to answer, in one continuous sitting, that ancient question What are the precise differences among prattle, drivel and patter? To compile a highlight reel of between‐song chat, you would have experienced prattle about Bruce Wayne, patter about drinking and dancing on tables, and drivel about the geographic possibility of St. Louis being in Indiana. (Seriously.) You would have also heard semi‐coherent information about AIDS in Africa (for which this concert was organized by (RED)Nights). Built to Spill, Brandi Carlile, Ingrid Michaelson, Thievery Corporation, Joshua Radin and Sondre Lerche join (RED)Nights concert series ‐ Staff Writer, 08‐18‐2009 Popwreckoning Overall Tone: 5 Built to Spill, Brandi Carlile, Ingrid Michaelson, Thievery Corporation, Joshua Radin and Sondre Lerche are the latest artists to join the (RED)NIGHTS concert series. They join Fall Out Boy, Katy Perry, Santigold and others for (RED)’s series of 26 concerts in the U.S. to help fight AIDS in Africa. A portion of the proceeds from each show goes directly to the Global Fund. ... (RED)NIGHTS and (RED)WIRE mark the first time (RED) has moved into the music arena and are a mutual extension of (RED)’s mission, whereby the music community is coming together as a vehicle to raise awareness and funds to help fight AIDS in Africa. (RED) Nights comes to Boston ‐ Staff Writer, 08‐17‐2009 modernista Overall Tone: 4 Thursday night several of my fellow M!ers and I went to see O.A.R. at the first of two consecutive Boston (RED) Nights shows. Fun times, but we also came out to work in support of (RED). OAR put on a good show, and we actually got quite a response from the crowd around the reason we were there‐ to help witness the latest in the (RED) Nights series. Predictably, some of the older people in the crowd shied away from putting their emails down for more info, while the throngs of teens among them were generally aware of (RED) and more than willing to engage with us. 24 HOUR WTBU & (RED)TM O.A.R. VIP Ticket Giveaway! ‐ Staff Writer, 08‐11‐2009 WTBU Overall Tone: 4 WTBU & (RED)TM are giving away a pair of VIP tickets to O.A.R.'s (RED)NIGHTS show at Bank of America Pavilion on August 13th. As a VIP, you'll get to meet the band, score some (RED)NIGHTS goods and check out the concert. ... (RED)NIGHTS is a concert series that saves lives. A portion of the proceeds from every (RED)NIGHTS show goes directly to Africa to help those affected by AIDS. COBRA STARSHIP AT THE HAMMERSTEIN BALLROOM ‐ Staff Writer, 08‐04‐2009 Skope Overall Tone: 4 Before embarking on their “Hot Mess Across The U.S.” tour, the Cobras opened up for none other than Katy Perry in New York at the Hammerstein Ballroom! As a part of (RED)Nights, a concert series helping fight AIDS in Africa, the show in New York City with headliner Katy Perry brought out a huge crowd, including Donald Trump himself! Trump was seated up in the balcony with his huge entourage, and didn’t take long for people to realize it, with all the camera flashes that had been going off. (RED)Music Presents Gomez & Blind Pilot, HoB, 8.2.09 ‐ Staff Writer, 08‐03‐2009 San Diego:Dialed In Overall Tone: 3 While we ate, there were promos and videos on the tv screens. I saw the one for this night, presented by (RED)Music, which donates proceeds to AIDS care in Africa. "Upload your photos from tonight with #RedNights" and "Tag your videos
of tonight's show on YouTube with #RedNights and 'Bandname'". Katy Perry flag of Brazil ‐ Staff Writer, 07‐31‐2009 MafiaPower.net Overall Tone: 4 singer Katy Perry surrendered to the Brazilian fans in the night Tuesday, 28 in New York. The singer sat next to a Brazilian fan, with a flag of the country, before performing at Hammerstein Ballroom. Katy was the main attraction of the (RED) NIGHTS, a charity event that raises funds for the treatment of patients with HIV in Africa. Live Nation presents (Red)Nights O.A.R. ‐ Angelica Assim, 07‐30‐2009 Examiner – Visitors per month: 1,766,717 Overall Tone: 5 On August 13th and August 14th, Boston’s Bank of America Pavilion will play host to (Red)Nights, a Live Nation concert series that uses your ticket money to buy antiretroviral drugs to supply to people living with HIV in Africa. Tickets to this concert range from $35 to $105 depending on seat choice. Katy Perry Rocks For Bono's AIDS Concerts ‐ Tim Saunders, 07‐30‐2009 Look to the Stars – Visitors per month: 46,244 Overall Tone: 3 Katy Perry rocked the Hammersmith Ballroom in New York on Tuesday, July 28, as part of the (RED)Nights concert series. (RED)NIGHTS consists of 26 incredible shows featuring Fall Out Boy, The Veronicas, O.A.R., Katy Perry, Gomez and many more in venues across the US. The shows benefit Bono’s AIDS initiative Product RED, and kicked off in June. Fall Out Boy is (RED) hot ‐ Staff Writer, 07‐30‐2009 Icecreamhdaches Overall Tone: 4 Not literally, but they are helping to eliminate AIDS in Africa by playing a (RED)NIGHTS concert, and so can you! When you go to a (RED)NIGHTS concert, a portion of the proceeds goes to provide lifesaving medicine for people living with HIV in Africa. Not only do you get to have fun and help out, but if you attend the show & buy a VIP ticket, you also get access to the (RED)ROOM, a (RED)NIGHTS T‐Shirt and other really sweet (RED) stuff. Fall Out Boy will be participating (RED)NIGHTS on August 19th at the Pageant in St. Louis, MO. If you'd like to purchase tickets, click here. I’m all about this...good karma Katy Perry & Rihanna: Lollipop Lovers ‐ Staff Writer, 07‐29‐2009 Just Jared – Visitors per month: 89,352 Overall Tone: 3 Katy Perry and her BFF Rihanna take a lick of their Sugar Factory Couture lollipops at Katy’s post‐concert party at The Griffin nightclub on Tuesday (July 28) in New York City....FYI Katy’s kickass concert was part of the (RED)Nights music series, benefiting AIDS research. Electronic music group 3OH!3 made a surprise appearance at the concert, where they performed “Starstruck” together. Katy put on one hell of a concert, which Rihanna and Donald Trump attended. Behati's with the Band ‐ Staff Writer, 07‐29‐2009 Modelinia Blog Overall Tone: 4 Katy Perry fans were in for a treat last night. Not only was the concert at Hammerstein Ballroom a sold out show, but the night was turned (RED) as part of the (RED) NIGHTS concert series, giving back to those fighting HIV in Africa. Pop and Rock Listings ‐ Staff Writer, 07‐23‐2009 The New York Times – Circulation: 15,086,201 Overall Tone: 4 KATY PERRY (Tuesday) When the pop star Katy Perry released “I Kissed a Girl,” her insidious debut single, it was easy to declare her and it insufferable The track (“I kissed a girl, and I liked it”) was pandering and mostly uninteresting, preprogrammed for fleeting chart success. But Ms. Perry, it turns out, is bright, funny and self‐aware, and even if her wares are uncompelling, she peddles them with charming, campy aplomb that often involves sequined fruit suits. Is it high‐art kitsch or just another girl in a negligee? Does it matter? This show is part of the (RED)Nights series, and a
portion of the proceeds will benefit the fight against AIDS in Africa. Katy Perry ticket giveaway: Win fancy‐pants VIP passes! ‐ Sophie Harris, 07‐22‐2009 Time Out New York – Circulation: 90,857 Overall Tone: 4 As we point out in this week’s issue, Katy Perry is no queen of subtlety (read our show preview here)—but she does put on a mighty good show. And on Tuesday (July 28), Perry will turn her Hammerstein Ballroom show red, as part of the (RED)NIGHTS series. Top live show ‐ Katy Perry ‐ Hammerstein Ballroom; Tue 28 ‐ Sophie Harris, 07‐21‐2009 Time Out New York – Circulation: 90,857 Overall Tone: 4 It’s Perry’s very lack of subtlety that makes her such a perfect ambassador for the Red campaign. Perry is one of 26 artists (including Santigold and Fall Out Boy) who are “turning their shows red” for the program, which supports AIDS relief in Africa. This is not a cause to be ignored—and if Perry prancing around in a red bustier raises funds and awareness as well as eyebrows, more power to her. John Legend (RED)ZONE John Legend not your typical pop star ‐ Mike Osegueda, 09‐10‐2009 The Fresno Bee – Circulation: 143,314 Overall Tone: 3 For a guy whose breakout song was titled "Ordinary People," John Legend is anything but ordinary. He sings like the soul singers of 40 years ago. He talks about business acumen and uses words like "fallacy" in his interviews. He has a degree in English. He's dedicated to charity work. ... He started the Show Me Campaign, which raises money and awareness for poverty in Africa. He's a supporter of The Global Fund, which fights AIDS, tuberculosis and malaria. Proceeds from a Legend concert last month at New York City's Madison Square Garden went to fighting AIDS in Africa. 5 Questions with John Legend ‐ Jarett Wieselman, 09‐04‐2009 New York Post – Circulation: 4,024,329 Overall Tone: 5 He's stumped for Obama, created the Show Me Campaign and participated with organizations that raise awareness for Hurricane Katrina victims, HIV in Africa and poverty in Ghana. His latest charitable endeavor is partnering with Gap (RED) to create an elite section of seats at his concerts, the proceeds of which benefit Global Fund supported HIV/AIDS programs in Africa. John took some time out of his busy tour schedule to chat about the importance of giving back, why he creates music in the first place and what fans can expect from his Aug. 13 Madison Square Garden concert. John Legend Goes Red For HIV/AIDS ‐ Staff Writer, 08‐13‐2009 Look to the Stars – Visitors per month: 46,244 Overall Tone: 5 Grammy‐Award winning artist and long‐time (PRODUCT)RED supporter John Legend is joining with Gap to create an exclusive (RED)ZONE seating section for his concert at Madison Square Garden in New York City tonight, August 13. John Legend (RED) ‐ Staff Writer, 08‐12‐2009 jollypeople Overall Tone: 4 John Legend’s Madison Square Garden concert will include a special (RED) seat section. Product (RED) supporters were invited to buy special tickets through a partnership with GAP stores, with part of the proceeds going to the charity helping ‘eliminate AIDS in Africa’. John Legend will play for (RED) fans on 13 August. CMAC crowd to 'Get Lifted' Monday ‐ David Wheeler, 08‐04‐2009 MPNnow.com Overall Tone: 4 Legend supports (and wrote a song in tribute for) the Show Me Campaign, aimed at ending poverty worldwide through
encouraging sustainable development, clean water, better agricultural practices and the like in the developing world. Proceeds from special seating at an upcoming Madison Square Garden concert will support (Product)Red’s efforts to eliminate the spread of AIDS in Africa. And environmentally, Legend and company aren’t just using recyclable water bottles; they’re greening the tour in more ambitious ways, including working with Reverb to set up an online carpool database for concertgoers, for instance. Rwanda to benefit from John Legend’s campaign ‐ Linda Mbabazi, 07‐31‐2009 The New Times Overall Tone: 4 World’s renowned musician, John Legend has embarked on a fundraising drive to raise money to fight AIDS in Rwanda and other African countries. Grammy‐Award winning artist and long‐time “Product Red” supporter, Legend is joined with Gap to create an exclusive Red Zone seating section for his August 13th, 2009 concert at Madison Square Garden in New York City. JOHN LEGEND TEAMS WITH GAP’S (PRODUCT) RED ‐ Staff Writer, 07‐31‐2009 On The Record Magazine – Circulation: 43,234 Also appeared in: G.O.O.D. Music Blog Overall Tone: 4 John Legend is joining with Gap to create an exclusive (RED)ZONE seating section for his Aug. 13 concert at Madison Square Garden in New York City. Every purchase at select Gap stores in the New York tri‐state area will include a special access code enabling shoppers to obtain one ticket in the reserved RED(ZONE) section for John Legend’s MSG show. John Legend is Going RED! ‐ Staff Writer, 07‐30‐2009 ColoredGirlSpeak! Overall Tone: 5 John Legend has teamed up with Gap and (Product) RED to tackle AIDS in Africa and he’s offering you a chance to get into the RED ZONE with him. "(PRODUCT)RED brings great artists and great brands together for a very important cause, which is ending AIDS in Africa," said Legend. I’m proud to be partnering with Gap and (RED)TM on my upcoming Madison Square Garden concert, because I know the money raised will go directly to help get medicine to those who need it"....John is definitely after my heart. There’s nothing sexier than smart, educated and conscious man. Yummy! The last Gap RED campaign was cool and was for a great cause. John’s concert at MSG sounds like it’s going to be a major to‐do, so go out and get your RED to save some green! John Legend and Gap Join to Help Eliminate AIDS in Africa ‐ Staff Writer, 07‐30‐2009 HypeLife Overall Tone: 4 "(PRODUCT)RED brings great artists and great brands together for a very important cause, which is ending AIDS in Africa," said Legend. "I'm proud to be partnering with Gap and (RED)TM on my upcoming Madison Square Garden concert, because I know the money raised will go directly to help get medicine to those who need it." John Legend and the Gap join forces with (PRODUCT)RED to help fight AIDS in Africa ‐ Samantha Greaves, 07‐29‐2009 Examiner – Visitors per month: 1,766,717 Overall Tone: 5 Grammy‐Award winning artist John Legend is ready to take on a Global disease with the sound of music. John recently teamed up with retail giant the Gap and (PRODUCT)RED to create an exclusive (RED)ZONE seating section for his August 13th concert at NYC's Madison Square Garden. John Legend, Gap & (PRODUCT)RED Fight AIDS in Africa with Special Night at MSG ‐ Staff Writer, 07‐29‐2009 POPLife Also appeared in: Swagger.biz Overall Tone: 5 A long time supporter of (PRODUCT)RED, John Legend is partnering with Gap to make his upcoming concert at Madison Square Garden a special one. Starting today, July 29th, purchases at select Gap stores in the New York tristate area will be giving access codes for shoppers to buy tickets in the “RED” ZONE at Legend’s upcoming MSG concert on August
13th, and will receive a second ticket for free! Bugaboo Making Ripples ‐ Staff Writer, 09‐29‐2009 brand‐e.biz – Visitors per month: 3,049 Overall Tone: 4 Stroller relief. US‐based creative agency 72andSunny has produced an animated film, Ripples, to promo Dutch company Bugaboo’s launch of its new ADO(RED) and TREASU(RED) strollers 1 October. The video features a family out exploring and making good things happen in people’s lives in other continents. The clip is part of the Go And Good Things Happen Campaign. One percent of Bugaboo’s (RED) product sales revenues will go to The Global Fund to help eliminate AIDS in Africa. Bugaboo Now Comes in ( RED ) ‐ Staff Writer, 09‐21‐2009 Moms to be...and More Overall Tone: 5 Bugaboo has joined the (Product)RED programme and Moms to be... and More has the exclusive! Starting October 1st, 1% of all Bugaboo proceeds will go to The Global Fund to help eliminate AIDS in Africa. This means more men, women and children living with HIV in Africa will get the medicine they need to lead more active, productive and hopeful lives. Bugaboo beyond the baby business ‐ David Teather, 09‐20‐2009 Guardian – Circulation: 4,600,000 Overall Tone: 4 To mark its 10th anniversary, the company said it would donate 1% of revenues to Red, which battles HIV and Aids in Africa. The company is also launching a website at the end of the year to sell its products. Bugaboo committed alongside RED, the solidarity movement founded by Bono ‐ Staff Writer, 09‐16‐2009 FASHIONS ADDICT.COM Overall Tone: 4 Bugaboo, a Dutch company of design and product mobility joins (RED) in the fight against AIDS in Africa by pledging to donate 1% of its sales to the Global Fund fight against AIDS in Africa. Caught Caring: (RED), Bugaboo and Kelly Rutherford ‐ Staff Writer, 09‐14‐2009 Celebrity Baby Blog – Visitors per month: 465,764 Also appeared in: PishPoshBaby Overall Tone: 5 Gap went (RED). So did Starbucks. But for the first time ever, a brand has gone completely (RED) — and that brand is Bugaboo. Instead of designating a certain product or products (RED), the stroller maker‐to‐the‐stars will be donating 1% of their total revenue to the Global Fund to help fund AIDS programs in Africa with an emphasis on the health of women and children. The contribution begins with all sales taking place after October 1. Bugaboo sees Red ‐ Staff Writer, 09‐11‐2009 B&T Marketing & Media Overall Tone: 4 High‐end stroller company Bugaboo has become the first brand to pledge a total of its sales revenue to charity group Global Fund to raise funds for AIDS in Africa. The company has partnered with Red, a group created to foster relationships between businesses and the Global Fund, and will contribute 1% of total global revenues to the charity from October 1. As part of its commitment, Bugaboo has also launched a new “Red” collection which offers customers the option of visibly demonstrating their support of the group’s objectives and aims. Bugaboo joins (RED) fight against Aids ‐ Rosie Baker, 09‐10‐2009 Marketing Week – Visitors per month: 39,163 Overall Tone: 4
Bugaboo becomes the first partner to contribute 1% of total revenues to (RED). To mark the partnership, Bugaboo has created (Bugaboo) Red, a dedicated product range, designed to give customers the option to visibly communicate their support for the (RED) partnership. Leah Wood: Strictly is good for mum ‐ Staff Writer, 09‐10‐2009 Press Association National Newswire Overall Tone: 3 Leah Wood has said Strictly Come Dancing is doing her mother Jo Wood "a world of good". ... Leah is fronting Bugaboo's new partnership with U2 frontman Bono's charity (RED), giving one per cent of all revenue from the pushchairs to help fight AIDS and HIV in Africa. Strictly Come Dancing: Leah Wood on dad Ronnie's affair and her mum's Strictly challenge ‐ Olivia Buxton, 09‐09‐2009 Mirror Overall Tone: 4 Being a new mum is why Leah agreed to support the new Bugaboo and (RED) partnership. In a new fund‐raising initiative, 1% of all revenue from the sale of any Bugaboo product will go to the Global Fund to help eliminate Aids in Africa. Bugaboo Announces Partnership With (RED) To Fight Against AIDS ‐ Jenn Moore, 09‐09‐2009 Modern Mom – Visitors per month: 500,000 Overall Tone: 5 Bugaboo announced today they are joining forces with (RED) to empower parents to fight against AIDS in Africa. Bugaboo is encouraging parents to GO ‐ go outside, go discover, go experience. Sounds like a great motto to me. Bugaboo will contribute 1% of their total revenue to help fund AIDS programs in Africa ‐ particularly targeting women and children. Bugaboo is the only (RED) partner to contribute a percentage of all revenue across its entire product range to help in the fight against AIDS in Africa. Bugaboo will join other amazing global brands including Apple, Converse, Dell, American Express and Armani who also partner with (RED) ‐ but Bugaboo is the first parenting/juvenile brand to join in the fight. Now parents can be stylish and help a worthy cause. Nice. Bugaboo first Dutch brand with (RED) product ‐ Erwin van der Zande, 09‐09‐2009 Bright – Visitors per month: 25,000 Overall Tone: 4 The maker of baby carriages donating 1 percent of its sales to the fight against AIDS. Leah Wood's whirlwind of motherhood ‐ Staff Writer, 09‐09‐2009 Metro UK Overall Tone: 4 Leah Wood has revealed she is loving the "beautiful" experience of motherhood after the initial whirlwind of giving birth. ... Leah is fronting Bugaboo's new partnership with U2 frontman Bono's charity (RED), giving one per cent of all revenue from the pushchairs to help fight Aids and HIV in Africa. She said "I jumped at the chance to support this project. Africa's a big part of my life, I used to go there when I was a little girl and it still is today. And now, being a new mum, I understand the importance of helping and your little child. I would just urge all the mothers in the UK to go out and buy one of these Bugaboos and help eliminate Aids and help the mothers and children in Africa." Bugaboo Joins (RED) ‐ Staff Writer, 09‐09‐2009 INO Mommy Overall Tone: 5 Today Bugaboo joins the ranks of iconic brands such as Apple, Converse, Dell, and Starbucks and goes (RED). Bugaboo makes history as they become the first brand to go completely (RED) by contributing 1% of their total revenue to the Global Fund to help fund AIDS programs in Africa with an emphasis on the health of women and children. (RED) has already raised over $135 million for the Global Fund and with Bugaboo on board they expect millions more will be raised. How wonderful! It's a bug's life: The rise and rise of the Bugaboo pushchair ‐ Viv Groskop, 09‐07‐2009 London Evening Standard – Circulation: 266,037
Overall Tone: 4 Bugaboo is, naturally, above calling itself a mere pushchair manufacturer, preferring the term “lifestyle brand”. So it's perhaps unsurprising that the company has just announced a partnership with the daddy of all superbrands, Bono's (RED). From 1 October one per cent of the total revenue of all Bugaboo purchases will go to (RED)'s campaign against Aids in Africa. John Lewis will stock an exclusive Bee design with ADO(RED) lettering (£419). And available globally (are you reading, Madonna?) is a new limited‐edition Cameleon [sic] denim stroller (£799). Converse 1HUND(RED) Converse PRODUCT (RED) Lupe Fiasco ‐ Staff Writer, 09‐18‐2009 Sneakerfiles.com – Visitors per month: 405,767 Also appeared in: Jordon Shoes, Sneakerhead News Overall Tone: 4 Earlier this year Lupe Fiasco was honored with a Converse PRODUCT (RED) Chuck Taylor that came in patent leather. This time around, a complementary Chuck Taylor in a white canvas upper has also dropped in recognition of the rapper’s career and success. Reportedly, what is wrapped around the shoe are thoughts, among them some political, from Lupe himself. And to top it all off, the shoe comes with an icy (see‐through) sole. Available now on the Converse online shop, these will run you $80. So which Chuck Taylor gets the slight edge in this Lupe Fiasco Converse PRODUCT (RED) face‐off? Huf x Converse Skidgrip 100 HFZ Mid ‐ Staff Writer, 09‐10‐2009 SneakerNews.com Overall Tone: 4 Here’s the first collaboration for Converse’s Skidgrip midtop skate shoe. It also happens to be a charitable effort as Huf created the Converse Skidgrip 100 HFZ Mid to join the Product (RED) collection, so proceeds will benefit the fight against AIDS in Africa. These are sure to raise a good chunk of change, their tonal blace ‘H’ printed uppers have a nice depth that isn’t obviously a logo, especially from a distance. The square ‘Huf’ signature on each midsole’s outer heel is another story. Grab yours today from SnS. Huf x Converse Skidgrip Mid 1Hund(RED) Collection ‐ Staff Writer, 09‐10‐2009 Street Level Overall Tone: 3 Keith Hufnagel and the guys over at Huf were invited to design something for Converse's 1Hund(RED) collection, and this is what they came up with. Starting with the Skidgrip Mid, a high‐cut deck shoe, they added the "H" monogram to the upper, a subtle skull‐and‐crossbones pattern to the white lining, a bit of subtle branding to the tongue, midsole and lace tips, and of course, the red upper eyelets. They're at Sneakersnstuff if you use the Euro; they don't seem to be at Huf yet, but the Jams version is. Converse x Huf Skidgrip Mid Available ‐ Staff Writer, 09‐09‐2009 HighSnobiety – Visitors per month: 34,515 Overall Tone: 4 After the recent Converse x Ian Ginoza Jack Purcell Red Ox from the 1HUND(Red) Collection, Converse has now worked with Huf on the Skidgrip Mid. The sneaker comes in black canvas and features an all‐over “H” pattern. The Huf logo is also featured on the mid‐sole and on the laces. The tongue features a special Converse by Huf tag. The sneaker is now available at Sneakersnstuff. Detailed images of the Converse x Huf Skidgrip Mid follow after the jump. Converse (PRODUCT) Red Moccasin Preview ‐ Staff Writer, 09‐02‐2009 Sneakerfiles.com – Visitors per month: 405,767 Overall Tone: 3 Converse keeps it fresh with new ideas like the Converse Jack Purcell by Ian Ginoza. This time, Converse has given us a sneak peek at the Converse (PRODUCT) Red Moccasin. The Moccasin features a grey suede upper with the typical moccasin‐style stitching at the toe. It has a white midsole with a vulcanized ribbed toe, along with a black layer atop the
midsole. The two top red eyelets signify Converse’s Red line, which is also showcased at the back heel tag on the midsole. These are expected to release sometime in early 2010. Sep 2 ∙ Converse (PRODUCT) Red Moccasin Sneaker – Spring 2010 ‐ Staff Writer, 09‐02‐2009 SneakerNews.com Overall Tone: 4 Converse’s commitment to improving the outlook for AIDS in Africa continues with their latest (PRODUCT)Red release. This one is a yet‐to‐be‐named low‐profile sneaker whose crazy sole‐toe matches the pursed moccasin‐style tongue. From that base, they��extend up four eyelets, the top of which is bright red and easily visible contrasting the floppy grey suede upper. We’ll update you in advance of their Spring 2010 release. Converse (PRODUCT) Red Moccasin Sneaker Preview ‐ Staff Writer, 09‐01‐2009 Hypebeast – Visitors per month: 107,536 Also appeared in: Solspot, Never Walk The Same Again Overall Tone: 3 Converse preview a new model of sneakers from their (PRODUCT) Red campaign for Spring 2010. The kicks take on a new school moccasin vibe with a suede upper and moc toe coupled with a classic sneaker outsole. Seen below is a pair of grey suede mids, although further colorways can be expected to release in early 2010. Converse 1HUND(RED) Ian Ginoza Artists Shoe Launch ‐ Staff Writer, 08‐28‐2009 Sneakerfiles.com – Visitors per month: 405,767 Overall Tone: 4 Tomorrow, August 29th, 2009, the Jack Purcell V3 will launch in what is to be the culmination of a lot of work. Ian Ginoza is a part of Converse 1Hund(RED)’s team of artists that uses art as a way of transcending barriers and calling attention to the bigger struggles we face as a people. Originally a graphic designer, Ian soon became a big fan of sneakers as well as an entrepreneur. Having founded Kicks Hawaii, Ian collaborated with Nike on the now famous Nike Dunk SB “Hawaii.” And in 2007 he was a part of two collaboration debuts that were in support of Converse (PRODUCT) RED. ... The shoe retails for $90, and depending on the products sold, 5‐15% of the net sales of CONVERSE (PRODUCT) RED shoes goes directly to the Global Fund to Fight AIDS, Tuberculosis and Malaria. Converse 1HUND(RED) Jack Purcell V3 'Ian Ginoza' ‐ Staff Writer, 08‐28‐2009 Street Level Overall Tone: 4 KICKS/HI founder Ian Ginoza has worked with Converse before, turning out two PRODUCT (RED) Chuck Taylor lowtops back in 2006. Now, as a Converse employee, he's introducing his third (RED) shoe tomorrow. Part of the 1HUND(RED) series (involving a hundred different artists), the Jack Purcell V3 features an epi leather upper, three velcro straps, and will retail for $90. As profits will go towards fighting AIDS in Africa, Ginoza's design was based on a single white blood cell. "I just wanted to make something hopeful," Ginoza says. See a full list of retailers and some more angles after the jump. PRODUCT (RED) 3 STRAP JACK PURCELL by IAN GINOZA // SATURDAY, 082909, INSTORE & LIMITED ONLINE SHOP RELEASE ‐ Staff Writer, 08‐27‐2009 Kicks/HI Also appeared in: Hypebeast, Solspot, Limite Magazine Overall Tone: 5 “So basically before Converse’s 100 artist program we ( Saint Alfred + KICKS/HI ) did two different versions of the Chuck Taylor Low in late 05′ early 06′. For KH we did a material play utilizing Sig Zane fabric, and for Saint Alfred, we did a black epi leather treatment. Shortly after Converse launched their 100 artists program‐where they approached individual creatives to collaborate with to create product, and proceeds from the sale of those products would go to the (RED) global fund to help fight the battle against AIDS in Africa. Converse x Ian Ginoza: 1Hund(red) Jack Purcell ‐ Staff Writer, 08‐19‐2009 Format online Overall Tone: 3
Converse has finally dropped the Converse 1Hund(red) Jack Purcell which was designed by Ian Ginzoa. The limited sneaker features a waterproof Epi leather, a white upper and red hightlights. Available immediately via Sneakersnuff. Converse Jack Purcell “Red Ox” ‐ Staff Writer, 08‐19‐2009 Sneakerfiles.com – Visitors per month: 405,767 Overall Tone: 4 `Known sneakerhead Ian Ginoza (of the Kicks/HI store in Hawaii and St. Alfred’s in Chicago) designed this pair of Jack Purcell’s as part of the Converse 1HUND(RED) Collection. Like other Purcell’s we’ve come across before, this “Red Ox” pair also boasts a sleek and classy design. However, these shoes are highlighted by the use of “Epi” leather, which is a fine leather that can be found on a lot of Louis Vuitton bags. But the Epi leather serves a more practical use as well‐ making the shoe waterproof and perfect to welcome an unexpected rain shower in. Aug 19 ∙ Ian Ginoza x Converse Jack Purcell Red Ox EPI – 1HUND(RED) Collection ‐ Staff Writer, 08‐19‐2009 SneakerNews.com Also appeared in: Solesuppliers Overall Tone: 4 Their 1HUND(RED) campaign has been a long party for Converse. Initially conceived of as a way to commemorate the One Star’s centennial while helping the fight against AIDS, the program has been around without too much fanfare of late. This Converse Jack Purcell Red Ox got its simple but effective look from the mind behind Kicks/HI and Chicago’s St. Alfred. Ian Ginoza used white Epi leather with just a couple touches of vibrant red and sent us running to buy them so we’ll have a couple extra days of warm weather to show them off. Get yours today from Sneakers n Stuff. Converse conversation ‐ Staff Writer and Sarah Petrescu, 07‐28‐2009 CanWest News Service – Circulation: 67,501 Also appeared in: Times Colonist, Calgary Herald Overall Tone: 5 The hundreds of Converse shoes that line Baggins's walls are not only a selection of styles to wear, but a historic walk through the brand that began as a plain, cheap sports shoe more than 100 years ago and has evolved to become a mini‐ canvas for artists....About five years ago, rescued from its financial woes, Converse expanded its palette of shoe colours, with graphics, concept shoes and original artwork. In 2008, 100 artists were invited to commemorate the 100th birthday of the shoe in Project Red, which helped raise money to alleviate poverty in Africa. Converse Chuck Taylor All‐Star Low “Quilted” ‐ Staff Writer, 07‐27‐2009 NiceKicks.com – Visitors per month: 475,045 Overall Tone: 3 This year, the Converse Chuck Taylor has been spotted in many different styles and colorways including the Chuck Taylor Zipper Pack, the Chuck Taylor Hi Strap and the (Product)RED Chuck Taylor “Lupe Fiasco”. In addition, Converse now adds another attribute to the Chuck Taylor in the form of this All‐Star Low “Quilted” Pack. CONVERSE SKIDGRIP X HUF ‐ Staff Writer, 07‐27‐2009 Sneaker Freaker Overall Tone: 3 Huf jump on the political awareness train collaborating with Converse and their (PRODUCT) Red campaign. Taking the rarely tapped Skidgrip silhouette by the horns, the West Coast skate brand/store keep it relatively simplistic with a high‐ end structure and ?money in the bank? feel. HUF x Converse (PRODUCT) Red Skidgrip ‐ Staff Writer, 07‐18‐2009 Aloha Nico Overall Tone: 3 I’m not going to lie, these are probably the nicest shoes I’ve seen from Converse in general/Converse’s Product (Red) collab. I’m not really a fan of the line because most of the releases are beyond hideous, and just remind me of my hatred of Bono, but perhaps it’s time to bury the hatchet? HUF x Converse Product (Red) Skidgrip ‐ Staff Writer, 07‐17‐2009 CTOTHEJL.COM
Overall Tone: 3 Add this to the list of must have kicks, HUF and Converse (Red) teamed up for their Product (Red) campaign to bring you this fresh collabo. The sneaker features HUF’s “H Pattern” all over the sneaker. No set release date or pricing, but this is a sneaker you’ll want to keep your eye out for. Huf x Converse (Product) Red Skidgrip ‐ Staff Writer, 07‐17‐2009 HighSnobiety – Visitors per month: 34,515 Also appeared in: Money Makes Me Handsome , Outsider Overall Tone: 3 Huf gets together with Converse (Product) Red to collaborate on the Skidgrip, a sneaker that we have not seen so far in the red collection. The high top sneaker comes in black canvas and features an all‐over Huf “H” pattern design on the upper. The design was previously already featured on other Huf product, including New Era caps, t‐shirts and more. Of course the sneaker also features the red eyelet, a trademark sign of the Converse (Product) Red line. HUF x Converse (PRODUCT) Red Skidgrip ‐ Staff Writer, 07‐17‐2009 Hypebeast – Visitors per month: 107,536 Also appeared in: Design Source Mart, Blood on my Vans , Planet of the Sanquon, Solspot, Urbanpromoter.com, Grudge City Activities , Nothing Less , Roosta’s Corner Overall Tone: 3 In a continuation of Converse’s humanitarian‐based (PRODUCT) Red program, an upcoming participant will feature popular West Coast skateshop and brand HUF as they put together something based on the Skidgrip. The rarely seen high‐top features the iconic red lace hole at the top alongside a relatively subtle, tonal monogram throughout the upper. A small white canvas triangle detail is also seen on the heel HUF x Converse (Product) Red Skidgrip ‐ Staff Writer, 07‐17‐2009 NiceKicks.com – Visitors per month: 475,045 Overall Tone: 3 In mid‐April, Converse released the latest design from its Product Red campaign in the form of the Converse (Product)RED Chuck Taylor “Lupe Fiasco”. Following the aforementioned style, Converse has now hooked up with HUF for this exclusive Skidgrip. Similar to every design involved in the Product Red campaign, this particular shoe contains a primarily black canvas base with minimal red accents. One of the more interesting features on this sneaker is the all‐over HUF logo monogram seen throughout the upper. The white tongue logo, which reads Converse by HUF, is complimented by a white inner lining and a white vulcanized rubber sole. Click here to view additional photos. Jul 17 ∙ HUF x (PRODUCT) Red x Converse Skidgrip ‐ Staff Writer, 07‐17‐2009 SneakerNews.com Overall Tone: 3 We’ve already seen the charitable (PRODUCT) Red project join forces with Converse for Lupe Fiasco’s black leather Chuck Taylors and now the two brands will be teaming up again, this time bringing in renowned Cali skate shop, HUF to be their third collaborator. For the latest installment, it will be the Converse Skidgrip getting the (PRODUCT) Red treatment, sticking with the black/red/white color scheme. The HUF “H” covers the black canvas upper with an all‐over print and an additional HUF logo tab is included on the side of the midsole. (STARBUCKS)RED Starbucks announces further commitment to Africa ‐ continually ‐ Turner Sims, 09‐01‐2009 The Examiner ‐ Visitors per month: 1,766,717 Overall Tone: 3 The purpose of this initiative was, above all, for Starbucks to expand its supplier base in Africa through agronomic assistance to farmers while simultaneously capitalizing on the social‐responsibility angle in a time when RED promotions are all the rage amongst US retailers. (They inked a partnership with RED last year and, beginning in August ’09, pledged
support through ongoing miscellaneous product sales. Yes, I’m a supporter of these efforts) Product choices that do some good ‐ T Wu, 08‐19‐2009 The Examiner ‐ Visitors per month: 1,766,717 Overall Tone: 4 We all see them‐‐products turned pink to benefit breast cancer or red to benefit AIDS and HIV research...and oftentimes a product you don't need. For the most part, I think it's a waste of money. You're better off making a $1 contribution straight to the charity. ... However, if you products that you were going to purchase anyway, there are some product choices that do more good than others. Here are just a few of my favorites Starbucks Their Product Red Card is a way to make your daily (or for some, thrice daily) java addiction a little more meaningful. For every purchase made with the card, they'll donate 5 cents to the Global Fund to help save lives in Africa. It may not seem like a lot, but if you're buying coffee every work day, it adds up...and it's something you're going to do anyway, so you might as well make it mean something! "Brand experiences" key to social media ‐ Staff Writer, 08‐14‐2009 WARC Overall Tone: 4 The key for advertisers using social media is to "go where consumers are and to provide a valuable and meaningful brand experience," according to Alexandra Wheeler, digital strategy director for Starbucks, the coffee house chain. A recent report from the Altimeter Group stated that Starbucks and Dell were among the companies which were currently making the best use of the growing range of social media options. ... The Seattle firm's recent activities have included posting details on Facebook and Twitter regarding a visit by Howard Schultz, its ceo, to Rwanda, where he met with coffee producers, and attempted to raise awareness about issues related to AIDS. Previously, it has used Facebook to promote a joint initiative with Product (Red) tied to World AIDS Day, inviting people to an "event" in its stores where the company donated a percentage of the cost of each product bought to this cause. Why Starbucks Is the Top Brand on Facebook ‐ Elaine Wong, 08‐12‐2009 Brandweek – Circulation: 22,100 Also appeared in: Mediaweek, Good Read Overall Tone: 4 Starbucks has been racking up accolades in the digital and social media space. Starbucks has been racking up accolades in the digital and social media space. As of July 23, the coffee chain surpassed Coca‐Cola as the most popular brand on Facebook, with more than 3.6 million fans, per InsideFacebook.com, an independent blog that tracks the social networking site’s developments. It was also named the No. 1 “most engaged brand” in a report published by Altimeter Group last month. These recent feats are the result of Starbucks’ aggressive digital and social media strategy, said Starbucks digital strategy director Alexandra Wheeler in an interview with Brandweek. How Starbucks makes money from 3.8 million Facebook fans ‐ Melissa Allison, 08‐12‐2009 The Seattle Times – Circulation: 212,691 Also appeared in: Gabba Gabba Hey Overall Tone: 4 Starbucks passed Coca‐Cola last month as the most popular brand on Facebook, according to InsideFacebook.com, and plans to leverage those and other digital relationships during this fall's national rollout of its instant coffee, Via, BrandWeek reports. (StarbucksGossip.com posts say the launch begins Sept. 1.) Alexandra Wheeler, Starbucks' digital strategy director, tells BrandWeek that the chain relied heavily on digital channels to promote its Free Pastry Day last month. Nearly 600,000 people RSVP'd for that event on Facebook. "That was a digital and PR effort we would say is widely successful," Wheeler said. Almost a million people RSVP'd "yes" or "maybe" to its promotion last holiday season with Product (Red) to contribute 5 cents for every beverage purchased to the AIDS‐fighting project. Starbucks Donates Millions to Fight AIDS in Africa ‐ Staff Writer, 07‐31‐2009 QSR – Circulation: 21,266 Overall Tone: 4 Less than a year after Starbucks Coffee Company announced a multi‐year partnership with (RED), the company
announced that contributions from millions of daily purchases of (STARBUCKS)RED products have generated contributions equal to more than 5 million daily doses of antiretroviral medicine to help fight AIDS in Africa. An Update on (STARBUCKS)RED ‐ Staff Writer, 07‐16‐2009 Coffeetarian.com Overall Tone: 5 Hi there! My name is Lindsey Austin, and I work on the Marketing Team. I support our partnership with (PRODUCT)RED™, a key component of Starbucks™ Shared Planet™ and our ongoing commitment to the people and communities that grow our coffee. You’ve probably already noticed the arrival of Summer brought with it a bunch of cool new (STARBUCKS)RED products, including the (STARBUCKS)RED Tumbler, (STARBUCKS)RED Water Bottle, (STARBUCKS)RED 1 lb African Whole Bean Coffee and the “World Is Africa” CD. Every time you purchase one of these products, Starbucks will contribute U.S. to the Global Fund to help people living with HIV in Africa....In the seven months since we began our partnership with (PRODUCT)RED, sales of (STARBUCKS)RED products have generated contributions equaling more than four million daily doses of antiretroviral medicine. It’s pretty amazing to think about what we’ve already accomplished, and this is just the beginning. (STARBUCKS)RED Card ‐ Staff Writer, 07‐15‐2009 Sarah Bragg Overall Tone: 5 The (STARBUCKS)RED Card is one of my favorite things so I wanted to share it with you. Every time you buy a (STARBUCKS)RED product or pay with your (STARBUCKS)RED Card*, they make a contribution to the Global Fund to help people living with HIV in Africa. They've already generated contributions equalling more than 4,000,000 daily doses of life‐sustaining treatment. That's incredible! I LOVE Starbucks and I can help give back each time I buy something there simply by using my (STARBUCKS)RED Card. If your store doesn't have the (STARBUCKS)RED Card, then you can purchase one online here. Starbucks | Exploring brand in evolution: University Village ‐ Tim Girvin, 07‐04‐2009 Girvin: D. Log Overall Tone: 4 But now, during the effort to build brand for Starbucks in a global effort of repositioning and renewal — I am focusing on an alternative group of tracks — retail, place, story, brand, love.....I’m studying this less from the ethos of certain forms of corporate responsibility and more to the strategy of the evocation of brand in place — that is, the spirit of a design direction that links to strategic imperatives....You can see more, explored here. African initiatives — giving back, working with Rwandans, African (RED) coffee beans. Gap Fashion's Night Out: More London Events ‐ Staff Writer, 09‐08‐2009 WWD Overall Tone: 3 Gap Celebrating the launch day of Gap’s 1969 concept store with a performance by VV Brown and a chance to buy a limited edition pair of Gap rinsed jeans for 19.69 pounds, or $28, with half the profits from all jeans sold going toward the Global Fund to help eliminate AIDS in Africa. Shopping ‐ Secret crush ‐ Gap Artist T‐shirt collection ‐ Dan Jones, 08‐13‐2009 Time Out London – Circulation: 92,577 Overall Tone: 4 Gap's ongoing collaboration with Product (RED), the international project to fight Aids in Africa, sees another collection of printed T‐shirts hit the store this week created by some of the world's most voguish designers. With past creations by Jeff Koons, Giles Deacon and Proenza Schouler, Gap's newest round of artists are in rather good company. Pick Nylon graphic artist Deanne Cheuk's cute woodblock‐like print, or enjoy Prada collaborator James Jean's pouting red lips across your chest. £16.50 each with 50 per cent going to (RED).
Off the Cuff: MTA Goes Rock ’n Roll ‐ Elizabeth Bougerol, 08‐07‐2009 NBC New York – Visitors per month: 669,572 Overall Tone: 4 Don’t miss the fall line of (PRODUCT)RED Artist Edition t‐shirts at the Fifth Avenue Gap pop‐up gallery and shop – the installation/boutique closes Monday. Pick up tees from 11 of the collection’s artists ($28 each), and experience multimedia pieces (sculpture, sketches) from the likes of Keiko Itakura and James Jean. 680 Fifth Avenue near 53rd Street; 212‐977‐7023. Gap Introduces Artist Edition T‐Shirt Collection ‐ Staff Writer, 07‐30‐2009 Impressions – Visitors per month: 8,425 Overall Tone: 3 San Francisco‐based clothing retailer Gap Inc. recently introduced original designs from 12 artists for its fall PRODUCT (RED) Artist Edition T‐shirt collection. Featured artists — ranging from the established to the up‐and‐coming — include James Jean, Geoff McFetridge, Non‐Format by Kjell Ekhorn and Jon Forss, Deanne Cheuk, Keiko Itakura, Kari Modén, nomoco, James Joyce, Stephen Kelleher, Stina Persson, David Hollier and Celia Calle. Gap’s (PRODUCT) Red Artist Edition T‐Shirts And Gallery Features 12 Artists ‐ Shannon Moore, 07‐23‐2009 Papierdoll Magazine Also appeared in: AHN Overall Tone: 5 Gap has some new tees hitting the market that will feature 12 various artists, with part of the proceeds going to help fight AIDS in Africa. The artists will also be featured at Gap’s Artist T‐shirt Gallery in New York. The new (PRODUCT) Red Artist edition shirts feature artists ranging from the established to the up‐and‐coming. The artists include James Jean, Geoff McFetridge, Kjell Ekhorn and Jon Forss, Deanne Cheuk, Keiko Itakura, Kari Moden, nomoco, James Joyce, Stephen Kelleher, Stina Persson, David Hollier and Celia Calle. Gap Spotlights Red Artist T‐Shirt Collection in NYC ‐ Staff Writer, 07‐23‐2009 License! Global – Circulation: 33,000 Overall Tone: 3 A pop‐up art gallery featuring the fall's Gap Red Artist Edition T‐shirt Collection and more will open its doors this weekend in New York City, near its 5th Avenue flagship store. The exclusive T‐shirt designs for men and women are produced by various established and up‐and‐coming artists, including James Jean, Deanne Cheuk, Stine Persson and others. The exclusive designs are available for $28 at the gallery, as well as at Gap stores nationwide, gap.com and the Whitney Museum of American Art in New York City. In Store This Week, 22 July 2009 ‐ Laurelle Gilbert, 07‐22‐2009 ELLE – Circulation: 1,105,456 Overall Tone: 4 Topshop’s textured skirt is also an investment piece for work or play. Wear it with your faded denim jacket and a rock T‐ shirt or a crisp white shirt. We also love this James Joyce T‐shirt from GAP that goes in store this week as part of the Product RED collection, sold to help fund the elimination of AIDS in Africa. My Favorite Outfit ‐ Louise Ramos, 07‐22‐2009 The Modesto Bee – Circulation: 72,017 Overall Tone: 4 BLOUSE AND SKIRT I wore my Free People blouse and Gap Product Red skirt because they are comfortable and half the money I spent on the skirt went to people in Africa with AIDS. Geoff McFetridge for GAP (PRODUCT) RED mantra T ‐ Staff Writer, 07‐10‐2009 Hypebeast – Circulation: 107,536 Also appeared in: Design Source Mart Overall Tone: 4 Adding to the impressive list of current artists involved in their (PRODUCT) RED campaign, GAP look towards artist Geoff McFetridge for a new t‐shirt design entitled the mantra T. The shirt features a black and white graphic, tracing back to
the meaning of the (PRODUCT) RED project. Retailing for $28 USD, this new tee can be purchased directly through the GAP online store. Gap (PRODUCT) RED™ mantra Tee by Geoff McFetridge ‐ Adam Bryce, 07‐09‐2009 SlamXHype Overall Tone: 3 Geoff McFetridge is the latest talent to lend his skills to the (PRODUCT) RED Charity. McFetridge has designed a tee for Gap’s part of the project, available online now. A recognizable illustration given a special touch for the cause. Gap Artist Tees: Support For Bono’s (RED) ‐ Staff Writer, 07‐08‐2009 Backseat Cuddler Overall Tone: 5 Clothing giant Gap has been teamed up with Bono’s (Product) RED campaign for a few years. The organization works to fight AIDS in Africa and raise awareness throughout the world. For summer, Gap has asked several artists and designers to put their stamp on a tee and fifty percent of the profits will go to The Global Fund. Some of the shirts are making there way to stores and online now, others will show up as autumn approaches. I love the red butterfly (pictured above) by James Jean and the tree branch tee by Nomoco. GAP (RED) and Artists Team Up for Museum‐Worthy T‐Shirts ‐ Katie Hintz, 07‐08‐2009 StyleList Also appeared in: Info for Life!, Funny Video, POP Daily Delivery Overall Tone: 5 Here's your first look at the Gap's new Artist Edition T‐Shirt Collection in conjunction with Bono's (PRODUCT) RED campaign to fight AIDS in Africa. Like GAP (RED)'s tees for Spring, the 30 cotton tops for Fall/Holiday were designed by an eclectic mix of 12 established and up‐and‐coming artists ‐‐ from poets to animators ‐‐ who were inspired by the cause. Men's notebook ‐ Clare Richardson, 07‐04‐2009 Telegraph Magazine – Circulation: 1,016,105 Overall Tone: 4 TEE TIME The statement T‐shirt is synonymous with Gap, so it's appropriate that for summer the brand should offer a blank tee as a canvas to a selection of artists, including the graphic designer Geoff McFetridge and illustrator James Jean. They are produced as part of the Product RED collection, and half the profits go to help fight Aids in Africa. (PRODUCT) RED U2: COMING FOR THE MUSIC OR THE MESSAGE? ‐ John Baiata, 09‐25‐2009 MSNBC/Microsoft‐NBC Overall Tone: 4 Political activism from rock stars has a long lineage. ... But no band – and no band leader – embodies this ideal more today than U2 and Bono. The band supports the efforts of Amnesty International, Greenpeace, and the Chernobyl Children’s Project. Bono has used his fame to put considerable pressure on countries to reduce the burden of debt on developing countries and to draw attention to the fight against AIDS in Africa with his RED project. U2 rocks Gillette ‐ Allison Hughes, 09‐21‐2009 BLAST ‐ Visitors per month: 400,000 Overall Tone: 4 We may be near Boston, but there was still only one place on Sunday to pass twelve taps of Guinness followed by a “Free Burma” booth. Get out your Irish flags, your sunglasses and a charitable heart, because U2 wants to get closer to you than they ever have before. ... As part of the political message, certain sections of the floor were designated for those with (RED) Zone tickets, which were auctioned off to the highest bidders. Part of the proceeds will benefit Product (RED), an initiative that raises money to fight AIDS, tuberculosis and malaria. The crowd grew solemn after this section of the set, leaving the call for an encore quiet and anticlimactic.
Bono taps into buying power ‐ David Yonke, 09‐12‐2009 toledoblade.com Overall Tone: 5 As U2 lands in Chicago tonight to kick off the U.S. leg of its 360‐degree concert tour, scholars from the around the world are readying for the first‐ever academic conference exploring the music, work, and influence of the Irish rock group. ... The (RED) campaign, which Bono and Bobby Shriver rolled out in 2006, enlists major corporations to donate a share of proceeds on designated products to African relief efforts. EA Asia limited ‐ Guo Shi, 09‐07‐2009 SINA ‐ Visitors per month: 38,345 Overall Tone: 4 (PRODUCT) RED launched by U2 lead singer Bono and Bobby Shriver with joint global business organizations to raise funds for The Global Fund to help fight AIDS in Africa. Companies adopting the (PRODUCT) RED mark donate a considerable percentage of profits to The Global Fund. Fashion Makes a Righteous Turn in the Global Marketplace ‐ Kristen Pionati, 09‐03‐2009 The Minaret Overall Tone: 4 Other companies are also becoming more socially conscious. The Gap’s Product Red collection include a variety of clothing types that contributes 50 percent of profits to “finance health and community support programs in Africa,” their Web site says. These programs include providing HIV medication in Swaziland, Rwanda and other countries. Students help support causes through clothing choices ‐ Lindsay Nunez, 09‐02‐2009 The Daily Reveille, Louisiana State University – Circulation: 17,000 Overall Tone: 4 Fashion has always been an outlet for self‐expression. Now philanthropically designed clothing will allow students to express themselves while helping the greater good. Students show their support on campus for philanthropic campaigns by adorning themselves in brands like TOMS and Product (Red) and raising breast cancer awareness. ... In 2002, Bono, the lead singer of U2, and Bobby Shriver of Debt, Aids, Trade in Africa (DATA) also utilized the purchasing power of people to support their campaign, Product (RED), to raise money for the global fund to fight AIDS. Getting to give:how to help others by buying ‐ Morgan Unger, 09‐02‐2009 Parthenon, Marshall University – Circulation: 6,000 Overall Tone:��4 Fortunately for us refund‐enriched college students, there is something we can do, something that doesn't take us too far out of our shiny world of marble floors and credit cards. Spending. It sounds strange, but don't be fooled. Some incredibly popular companies have taken it upon themselves to build a little humanity into the heartless system of consumerism. ... There are other campaigns that have attempted to do the same thing. The Gap (PRODUCT) Red program, for example. According to its Web site, half the profits are used by The Global Fund to "help women and children affected by AIDS in Africa." Nonprofits next to test Facebook payment platform ‐ Caroline McCarthy, 08‐28‐2009 CNET News.com – Visitors per month: 7,863,125 Overall Tone: 3 Four nonprofit organizations will be participating in a test of Facebook's "credits" platform, marketing and outreach director Randi Zuckerberg said on Friday morning at the Social Good Conference presented by social‐media blog Mashable. This will be rolling out next week with four test partners‐‐Project Red, Kiva, Toms Shoes (which is not a non‐ profit, but a for‐profit retailer that donates a pair of shoes for every pair sold), and the World Wildlife Fund. Cause Marketing Forum to Explore Red Campaign ‐ Karen Egolf, 08‐24‐2009 Advertising Age ‐ Circulation: 57,662 Overall Tone: 4 The Cause Marketing Forum's Master Series will take an up‐close look at Red, the powerhouse cause program that has raised more than $130 million to fight AIDS and HIV in Africa since it started three years ago. The Sept. 10
teleconference, "Red at Three Lessons Learned/Plans for the Future," will feature Jenifer Willig, director‐partners and marketing at Red; John Aylward, head of marketing strategy at the Gap, a Red founding partner; and Brady Brewer, VP‐ marketing at Starbucks, which recently joined Red. The three will discuss what they've learned in the first three years of Red as well as plans for its future. So far Red has helped fund programs in Lesotho, Rwanda, Ghana and Swaziland that have reached more than 4 million people. The hourlong call will start at 1 30 ET. It is free to CMF members and $99 for all other attendees. Unlimited telephone access to the call recording will be available for 14 days after the live session. THIS BLOG HAS TURNED (RED) ‐ Robert Campbell, 08‐17‐2009 Brand Republic – Visitors per month: 48,000 Overall Tone: 5 (RED) take Robert to see U2 at Wembley Stadium. Bono and the band keep 90,000 people on their feet for nearly two and a half hours. Not bad for a bunch of guys who are fast approaching fifty! But we're not here to blog about Robert's social life. We're here to blog about (RED) www.joinred.com (RED) is now run outside the USA by a remarkable guy called Seb Bishop. Robert first met Seb when he worked at RKCR as an art director, but since then, Seb's gone onto far, far greater things. To date (RED) have been highly successful in the USA, but arguably lower profile outside the USA. It's Seb's job to take (RED) to the next level in the UK, and internationally. So just for the record, this is how (RED) works. And what (RED) has achieved since Bono and Bobby Shriver launched it at Davos in 2006... Special Olympians lead funeral Mass for Shriver; ailing Sen. Kennedy misses sister’s service ‐ Russell Contreras, 08‐14‐ 2009 Associated Press – Visitors per month: 10,880,611 Overall Tone: 3 Three Irish musicians who were sent to the service by singer and activist Bono led the group in singing Bob Dylan’s “Forever Young.” Bono and Shriver’s son, Bobby, founded RED, an organization to get companies to create Red‐branded products and donate some of the sales proceeds for HIV/AIDS relief in Africa. Bono, who could not attend the funeral, said in a written tribute released late Friday that Shriver was “a friend, mentor and matriarch of the community that binds all activists.” U2's Bono Pays Tribute To Eunice Kennedy Shriver ‐ Staff Writer, 08‐14‐2009 Associated Press – Visitors per month: 10,880,611 Also appeared in: Orlando Sentinel, Newsmax.com, Starpulse.com, U2 France, Informador, Puentelibre Overall Tone: 3 Singer and activist Bono says his "mouth is unusually shut" after the death of his friend, Eunice Kennedy Shriver. In a written tribute, Bono said Shriver was "a friend, mentor, and matriarch of the community that binds all activists." Bono could not attend the funeral Friday for Shriver in Massachusetts because U2 was scheduled to play concerts at Wembley Stadium in London. But he sent three Irish musicians to play at her wake and burial. In 2006, Bono and Shriver's son, Bobby, founded RED, an organization to get companies to create Red‐branded products and donate some of the sales proceeds for HIV/AIDS relief in Africa. The Gospel according to Bono ‐ Georg Howahl, 08‐02‐2009 DerWesten Overall Tone: 3 Of course, the donation number on the video screens will be displayed and of course Bono thanked the fans in the "red zone", using the ticket proceeds for the purchase of AIDS medicines for the needy. Portland conference pushes new model for better world ‐ Carol Coultas, 07‐28‐2009 Mainebiz – Visitors per month: 11,638 Overall Tone: 3 The notion that the whole is greater than the sum of its parts took center stage at the Greaterthan Conference, a two‐ day conference wrapping up in Portland today that aimed to foster new models of partnership among the private, non‐ profit and public sectors of Maine....By way of a good example, he displayed a print ad of Jerry Lewis announcing that for every box of Rice Krispies purchased before Sept. 1, Kellogg would donate $1 to the Muscular Dystrophy Association. The ad contrasted with Georgio Armani's pledge to donate an average of 40% of gross profit margin of a particular
product to Bono's Red campaign to curtail the spread of AIDs in Africa. Kids are dying, why can't we move faster: Gates ‐ Kounteya Sinha, 07‐24‐2009 Times of India Overall Tone: 4 In a single year, the project RED, which was the brain child of rock star Bono generated $100 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria, helping put nearly 80,000 people in poor countries on lifesaving drugs and helping more than 1.6 million get tested for HIV. "That's creative capitalism at work," Gates says. Expectations from ZNAN AIDS fight ‐ Chila Namaiko, 07‐21‐2009 Times of Zambia Overall Tone: 4 HIV/AIDS has burrowed deeper into many communities and has not spared anybody regardless of their status in society who are either infected or affected....The pressing global financial crisis has also brought its gloomy side of the story thereby, hardening the standards of living for human kind....Mr Kapembwa said many AIDS service NGOs have come on board to learn how to access funds from the GF and also how ZNAN manages to carry out the two roles of being a network and a principal recipient of the GF. “We have also linked up with foreign NGOs such as Zimbabwe AIDS Network, Namibia Network of AIDS Service Organization, Eastern Africa Network of AIDS Service Organisations and some from Lesotho,” he said...Recently, he said ZNAN partnered with Product (RED) which is working on a film project in Zambia that designed to raise awareness of HIV and AIDS in Zambia. Product RED is a business model that engages business and consumers in the fight against HIV/AIDS to raise both awareness and a sustained flow of funds. Tour de force ‐ Chrissy Iley, 07‐11‐2009 Australian – Circulation: 135,000 Overall Tone: 4 Rock legend, family man, political agitator, voice of the world's conscience. It's an extraordinary portfolio ‐ but then Bono is no ordinary man, writes Chrissy Iley after shadowing him for six months. … Then he talks about how 20 cents can provide life‐saving drugs and how you can do this by buying a Red T‐shirt. (Red is the organisation he set up so big brands such as Gap, Armani and Apple give up to 40 per cent of their profit directly to the Global Fund. To date it has raised over $US130 million.) One more time now... ‐ Erin Ailworth, 07‐11‐2009 Boston.com – Visitors per month: 2,479,999 Overall Tone: 4 Harvard University alum Ken Kragen can’t escape the familiar lyrics....“That song was ahead of its time in marrying philanthropy with marketing, and marrying commercialism with charity, which has not only led to wonderful projects like (Product) Red or the ONE Campaign, but has led to big consumer brand sponsorship of big events,’’ Pallotta said. “Ken and his work opened the door for the whole mega charitable event concept and opened the door to say, ‘It is OK to use the same marketing tools that sell beer to sell the end of hunger and the end of homelessness.’ Dell Brings Inspiron 15 Notebook to its Design Studio ‐ Geoff Duncan, 07‐10‐2009 Digital Trends – Visitors per month: 500,000 Overall Tone: 4 Dell's Design Studio offers an interactive gallery of more than 200 lid personalization options for a variety of Dell notebooks, including custom artwork from a number of notable artists, as well as PRODUCT (RED) covers that contribute money to fight AIDS in Africa. Incredible Op‐Ed on Ghana by Bono ‐ Staff Writer, 07‐10‐2009 Touch a Life Foundation Overall Tone: 3 Bono, the lead singer of the band U2 and a co‐founder of the philanthropic groups ONE and Product(Red), wrote a column in the op‐ed section of today's issue of The New York Times. The piece is brilliantly written and focuses on President Obama's trip to Ghana. The piece is structured around the praise of Ghana as a country while simultaneously raising awareness of the strides the Ghanaian government is making in revolutionizing Africa.
Dell XPS One 24 ‐ Michael Brown, 07‐08‐2009 Maximum PC ‐ Circulation: 253,159 Also appeared in: IT News For You, The Cheap Computer Geek, Geek Global News Central , Tech Talks Overall Tone: 3 All‐in‐one PCs like Dell’s XPS One 24 aren’t the most powerful computers on the market and they know it. Like thin‐and‐ light notebooks, they trade brute power for a thin, stylish profile and quiet operation—and we’re absolutely fine with that. We’d never give up our benchmark‐crushing uber rigs for an all‐in‐one, but a good one can be a terrific second PC for the kitchen, living room, or bedroom. ... The screen has a native resolution of 1920x1200, but you have to move up to the “Product Red” model ($2,200) to get a Blu‐ray drive. Jim Bednar: U.S. aid for Africa is helping and must continue ‐ Jim Bednar, 07‐07‐2009 UnionLeader.com – Visitors per month: 207,791 Overall Tone: 3 When I left New Hampshire for my first job, my minister‐father instilled in me the need to serve the poor. Thirty‐two years later, I am still at it, now in Ghana, where President Obama travels this week. While my desire to help the vulnerable launched my career in international development, pragmatism defines why Americans should remain engaged in making the world better....These are the types of solutions witnessed firsthand by a delegation of concerned citizens who recently visited Ghana on a trip led by global anti‐poverty groups ONE and Product (RED). New Hampshire's own former U.S. Sen. John Sununu was part of the trip. Global health fund facing US$3 billion aid shortfall ‐ Laura MacInnis, 07‐04‐2009 Reuters – Visitors per month: 5,565,152 Also appeared in: The China Post, Khaleej Times, Business Spectator Overall Tone: 3 The Global Fund to Fight AIDS, Tuberculosis and Malaria is facing a budget hole of about US$3 billion as the recession dries up foreign aid, the Geneva‐based funding body said on Friday. Spokeswoman Marcela Rojo said that US$170 million is still needed to pay for the programs the Global Fund committed to supporting last year, and it will need US$2.5 billion to US$3 billion to maintain and finance programs planned for 2010. ... The body, which works with United Nations agencies and also raises money through the sale of computers, clothing and retail goods with the product (RED) label, has approved US$15.6 billion in funding in 140 countries to date. It has disbursed nearly US$8 billion so far.