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Change the way you think about marketing.

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Contents

3Brand Identity 9Our Colors 11Our Fonts 13Logo Usage 15Our Messaging 2

17Photo Usage


Brand Identity

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History

Johnson Jones started in 2017 after moving from video focused marketing for nonprofit organizations. The two co founders Mitchel Johnson and Dillon Jones have been partners in marketing companies since 2014. They started Johnson Jones as a way to break into full service marketing, and to help clients grow their businesses holistically, rather than offering only creative services.

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Brand Personality

SimpleWe take complex strategies and distil them down to the details that matter. TransparentWe take complex strategies and distil them down to the details that matter. UnorthidoxWe take complex strategies and distil them down to the details that matter.

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Brand Promise

To inspire meaningful connections and nurture relationships.

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Brand Story

Johnson Jones began in 2014 when owners Mitchel Johnson and Dillon Jones left the music industry to disrupt the marketing industry. “We saw company after company paying too much for pretty bells and whistles but lacking a real return on marketing dollars. That’s when we decided to approach marketing with a sales mentality to bridge the two departments and see tangible results� -Dillon 7


Brand Story

What started as a small project has turned into a network of business owners sharing and receiving information to better connect with their consumer. “The value we provide comes at absolutely no cost. We can provide you with the thought leadership to succeed in your industry. We only get paid when it is something you don’t have the interest or time to pursue. Then we act as your marketing team.” 8


Our Colors

Stick to our basic two-color pallette. Use shades of blue to highlight words, and white to draw attention. Red will be used for all call-to-actions.

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Primary Color Pallette

Secondary Color Pallette

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Our Fonts

We work with two fonts. Capitalize the first letter of every word of headlines, and leave room for the text to breathe.

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Page Headline 72 point font on letter sized paper. Should only be followed by short body or no text.

Oswald - Medium

Short Body 36 point font on letter sized paper. Use this following a sub-headline or a page headline.

Oswald - Medium Sub Headline 18 point font on letter sized paper. Use this with or without a line. It should be followed by a body paragraph in small print or short body..

Oswald - Medium Small Print 14 point font on letter sized paper. Small print should be used only following a subheadline or another small print paragraph. Avenir - Book

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Our Messaging

We communicate in a way that lets all people know we are here to help. We are confident in what we say, and always aim to show our genuine personality.

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HelpfulWe take complex strategies and distil them down to the details that matter. ConfidentWe take complex strategies and distil them down to the details that matter. PersonableWe take complex strategies and distil them down to the details that matter.

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Logo Usage Use common sense with background and forground colors. Try to always use blue and white, but switch to black and white when necessary. The plus sign can be used for square and circle profile pictures, and to sign pages.

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White Logo

Blue Logo

Plus Sign

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Photo usage

We communicate in a way that lets all people know we are here to help. We are confident in what we say, and always aim to show our genuine personality.

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Photo usage

We communicate in a way that lets all people know we are here to help. We are confident in what we say, and always aim to show our genuine personality.

Photo usage

We communicate in a way that lets all people know we are here to help. We are confident in what we say, and always aim to show our genuine personality.

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Photo usage

We communicate in a way that lets all people know we are here to help. We are confident in what we say, and always aim to show our genuine personality.

Jj brandguidelines v1  
Jj brandguidelines v1  
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