Top Tips For Marketing Your Product To Teen Teen today are huge consumers and usually have a great deal of control over what both they and their parents buy. The following tips will help you key into this important audience.
Go Where the Teen Are
That means don't miss out on Facebook, Twitter, and YouTube. Social media sites play a huge role in the lives of today's young people, with many spending hours a day on these sites. If you miss these, you've truly missed the bandwagon when it comes to youth marketing. So, what should you do? Create a Facebook page for your product, and encourage people to "like" your page. The more "likes" you generate, the more traffic you'll see. Use Twitter to write quick updates on changes and promotions in your business, and even consider creating a YouTube video to demonstrate just how your product works.
Create an Interactive Website
In the competitive youth market, a boring website will get you nowhere. A key selling point for Teen is interactivity--young people don't want to just visit your website, look around, and leave. Rather, they would like to participate, share their own unique ideas and experiences, and maybe even make a new acquaintance. So, if you want to keep them coming back to your site, make sure it's full of fun opportunities for interaction such as forums, quizzes, games, and opportunities to leave comments.
Avoid Talking Down to Your Target Audience
Think you have today's young people all figured out, and you know the perfect way to appeal to their developing sensibilities? Think again. Contemporary youth are often quite savvy. If you wouldn't talk to adults in a particular manner, don't talk to kids that way either. Many are clever consumers who can spot a marketing ploy from miles away. Similarly, avoid trying to use the lingo you think will appeal to
your audience unless you're absolutely positive that you're up-to-date on teen culture. Things change quickly, and the slang words and phrases that were popular when you were young may sound positively outdated today.
Know the Value of Young People's Time
With the ever-growing predominance of technology, attention spans are getting shorter and shorter. Don't expect anyone to read lengthy introductions or product descriptions. Likewise, make sure your website is sleek and easy to navigate. Studies show that most people will quickly leave a site if its purpose and means of use aren't immediately apparent.
We live in a competitive economy--slack off for a week and someone else will surely be behind you, ready to take the lead. Especially when targeting a young consumer base, it is absolutely crucial to remain on top of things. Don't risk being forgotten or becoming irrelevant. Update not only your products, but also your web presence.
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