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Blogging has been a hot topic over the last few years and positioned as a critical chiropractic practice growth tool. With that said, why is it that 95% of doctors that have a blog cannot generate income or new patients from it? Blogging for chiropractors is not really as simple as it's been made out to be in many cases. If it was easy, doctors would be flooding their offices with consistent streams of new patients. Here are some of the most common mistakes that chiropractors initially make: They set-up the blog incorrectly. Not knowing how to set-up your blog will kill you before you even get into the game. Ideally, you want to use WordPress and have the blog installed on your website. Never use a sub-domain from WordPress, as that does nothing to help your rankings or SEO. On your chiropractic blog, you'll want to have certain plugins like Akismet, Google XML sitemaps, All-in-One SEO pack, Backtype Tweetcount, and the Facebook "like" social plugin. It's easy to go crazy with installing new plugins but it's not necessary. Just make sure to have these ones. They have no lead capture What good is having a blog if you're not going to capture the traffic once it's there? Create a report or video serious you can give away as an ethical bribe so you get the potential new patients on your email list. If done correctly, your email list will be the greatest source of new patients. They try to get too technical. Knowing how to install chiropractic blogs yourself is not what makes you money or grows your practice. Most doctors try to figure out the technical stuff and wind-up spending days and days spinning their wheels. If it's not your strength, delegate and outsource it. You don't need to know how to get the plugins active, just go find someone that can do it for you quickly. You should never get tripped up on simple $20 questions. They waste their time on stuff that doesn't grow their practice Social media is filled with time-sucking activities that do nothing for your marketing or productivity. Stay away from them like the plague. If you don't know what they are, find a coach that can help keep you on track so you focus on the important stuff. Stop looking for the latest and greatest

magic addition to your blog that you think will make the new patients pour in. They have no effective or time-tested strategy Just having a blog and the plugins I mentioned above will not get you new patients. Again, blogging for chiropractors is not that simple! It doesn't happen overnight either. As you post good content and engage your local community and email list, you'll develop authority status in Google's eyes. This will allow you to basically rank high for any local keyword or phrase your want. It's like shooting fish in a barrel. You do have to know what people are searching for, though. This falls into market research. When it's all said and done, you'll be using a combination of social media, PPC, email marketing, SEO, and other forms of internet marketing to get traffic to your blog. Don't think for a minute that chiropractic blogging is dead, you just have to do it right if you want to see returns.

Blogging for chiropractors can get you consistent streams of new patients each month if done right. For the latest chiropractic blog marketing and social media tips click the blue text in this paragraph now.

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