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SOCIAL MEDIA MARKETING – A BRIEF Using social media portals to positively influence customers towards a website, company, brand, service, product or a person with sole end goal of conversion.


BRAND (building, awareness) WEB PRESENCE REACH IDENTIFY TARGET ACQUIRE

$

THE DYNAMICS An upside down approach


CATCH UP - The History


WHERE DOES IT BETTER ? COMPARE TO RANK

Traditional Approach

Social Media Approach

Controls content seen by audience

Emphasizes audience contribution

One-way communication

Two-way communication

Domineering approach

Discussion approach

Exclusivity agreements

Trust building


Different Channels – Different Purposes o Blogging for SEO

o YouTube for content marketing

o Social networks like Twitter, Facebook and LinkedIn for

branding and engagement


SOCIAL MEDIA TOOLS


Best Practices o Don’t just Join conversations, add Value too o Set a Goal o Be Active & Engaging o Maintain timely Response o Self Identification and consistent

Portrayal

o Remain where Your Customers Are


The X-Gen Gladiator for Businesses o Social Media helps get the word Out o Reach to All Ages and Demographics o Remain where Your Customers Are o Social Media is very Popular


The Dominance Continues o A perfect medium for Customer Service o Business sharing made A Lot easy o Social media Users are Active o It’s everywhere‌


The Big 5 – Key Highlights

Big 1 : Facebook o 1 Million Websites have integrated

with Facebook

o 23% of Users check their Accounts 5X

or more Everyday

o 80% of Users prefer to CONNECT with

brands on FB


Big 2 : Twitter o Average Twitter User has tweeted

307 times o Since birth, around 163 billion tweets have been made

o 34% of marketers have generated LEADS

using Twitter

o 69% of follow are suggested by friends


Big 3 : Google+ o 625,000 join Google+ everyday o “+1” button is used 5 million times a day o 67% plan on increasing Google+ activities o 70% want to know more about it o 40% of marketers already in use o Website using “+1” button increase page

traffic by 350%


Big 4 : Pinterest o 80% of pins are re-pinned o 80% of users are Women o 57% of users interact with food related

content

o Pins with prices get 36% more pins


Big 5 : LinkedIn o 200+ million users o 50% find LinkedIn to be a good source

of brand experience

o More than 2.6 million companies have

LinkedIn company pages


Social Media Monitoring Tools

The Free o Google Alerts o Social Mention

o Co.mments o BoardTracker o CoTweet


Social Media Monitoring Tools

The Paid o HubSpot o Radian

o Techrigy o Scout Labs

o Crimson Hexagon


US Companies Using Social Networks for Marketing Purpose (2009 - 2014) % of total


Social Media + Lead Generation Opportunities = ROI Social Media is for driving leads, customers and sales. Networking being your only KEY to successful business marketing exploit Social Media to the best possible way !!


Thank You

Website : www.esalesdata.com

E-mail :

sales@esalesdata.com

Toll free : 1-877-728-9624

Resources : slideworld.com jcsocialmarketing.com wiziq.com bizreport.com scribd.com velocitydigital.co.uk


Social Media: From Pure Networking to Serious Marketing