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The Fundamental Nature of News News is the process of conveying events and issues (topics) affecting the society from time to time from a variety of mediums or platforms like radio, television, newspaper, magazines, journals or internet. News has the capacity to demonstrate and substantiate what is happening around a society or community at the present time in light of other dynamics and constants, factors or prevailing situations. It is a means to inform people and enlighten them on certain important happenings. Therefore principal aim and fundamental nature of the news is to educate, inform, sensitize, build opinion on a variety of areas of interest and bring to light issues of vital significance for the welfare of the community. Thus fundamentally news is to tell a story in a systematic and progressive way to address those issues society feels strongly about, influenced by or is attuned to (following closely). Essential Elements for News Story Ethics 5 W’s and H of News; The questions are to raise a variety of angles to an aspect or theme of news to explain its occurrence or happening. There can never be a single explanation to an issue but multiple routes have to be explored to arrive at favourable conclusion and analysis. The who, what, when, where, why and the similarly how factor are explored for news character. News is always evocative and will produce a certain perspective in the mind of the public. The how is a question to get to the bottom of the matter under investigation or study. Objectivity It is to present a story in a fair and unbiased manner that will impact the way a story is told and therefore elicit a positive response. Objectivity’s main goal is to stick to the basic nature of the news story or article in its original news sense, way and perspective. It’s the tone and tenor that will guide the final news user on what to make of some news or information. Truthfulness Truthfulness is an all encompassing word that affects all domains of society. For a sustainable news story based on ethics it will involve all possible analysis on the possible repercussions or pitfalls of this article or bulletin. Truth bares the facts not to malign and sensationalize a story for some commercial or other perceived gain but to establish a model for excellence. To validate the opinion so propounded as a work of accurate news story telling and ethics. Accuracy To be spot on or closer to the actual news is what determines not only the media houses credibility and trust in the eyes of the public but also affecting public consciousness. Accuracy also aids in apportioning the right responsibility to a source for the news and avoiding incoherencies in future.

The concept of ethics makes for accurate, reliable, accountable and responsible news storytelling in a globalised media environment of today paramount. Fundamentally news must stick to its responsibility as public informants, educators, sensitizers and builders of public opinion. Author has been writing articles for News & Advertisement Industries from the past 6 years. Currently he is glancing and sharing information on Hindi Newspaper

The fundamental nature of news  
The fundamental nature of news  

News is the process of conveying events and issues (topics) affecting the society from time to time from a variety of mediums or platforms l...