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johnmartins

MEDIA PACK


JohnMartins Project Objectives In a world where everything is becoming digital and virtual there is a need to design physical products that create a real physical and emotional connection with the user. The goal is to design an entertainment product for children. A product that is educational, exciting without being violent and engaging.

User needs / requirements The target age group is children from age of 8 to 12. “At this age, children like to try out their reasoning skills and prefer play activities that emphasize rules, order and predictability� (Miller, 2008) so the product needs to meet some of those requirements.

Aesthetic / Styling requirements The product must look young and current because the aesthetics of the product will play a big role on if it will be well accepted among children. It should have the use of color and white. Dark colors are appropriate for this type of age group.

Materials and manufacturing requirements The product should meet the European Safety and Warning Regulations. It must not contain chemicals and should not jeopardize the safety or health of the users.

Market and Pricing requirements The deducted retail price of the product should not exceed 100 pounds.


SECONDARY RESEARCH FINDINGS Inicial Scooping

ENTERTAINMENT IMMERSIVE ENVIRONMENTS NARRATIVE PODS CONTEMPORARY GENRES OF ENTERTAINMENT

ENTERTAINMENT FOR CHILDREN

- THERE ARE SOME DESIGNERS APPROACHING THE SAME PROBLEM AREA

BackgrounD - TOY INDUSTRY IS STILL A GROWING INDUSTRY - VIDEO GAMES ARE BECOMING MORE POPULAR OVER THE YEARS AMONG CHILDREN. SPECIALLY ON MOBILE DEVICES - TOYS’R’US SOLD OUT F THE TODDLER TABLET LEAPPAD WITHIN AN HOUR OF ITS LAUNCH

PRODUCT: Smash BY BOP IT!

- WOODEN TOYS THAT GLOW AND SHINE IN THE DARK - BOARD GAMES - ATTRACTIONS FOR PARKS AND PLAYGROUNDS, SMART TOYS, - PUZZLES - INTERACTIVE CUBES

- HARD TO DESIGN A PRODUCT FOR A BIG RANGE OF AGES AS IT FAILS TO DELIVER IN CERTAIN AREAS LIKE ERGONOMICS. THE PLACEMENT OF THE CONCAVE PITS TO HOLD THE THUMBS AND FINGER TIPS IN PLACE WERE ONLY THOUGHT FOR CHILDREN AS THE DON´T FIT FOR AN ADULTS HAND

Competitive Prodcut Survey

Competitive Product analysis

DESIGN SOLUTIONS:

Historical Analysis - OLD POPULAR BOARD GAMES USED TO ENCOURAGE PLAYTIME IN GROUPS OF PEOPLE. EITHER WITH FAMILY OR FRIENDS. AS OPPOSE TO NOWADAYS WHERE MORE CHILDREN HAVE ALONE PLAYTIME.

Jean Piaget’s cogni tive development stages - DEFINE THE AGE GROUP I WANT TO DESIGN FOR - FROM 7 TO 12 :CHILDREN BEGIN TO USE CONCEPTS OF TIME, SPACE, VOLUME AND NUMBER. -ALSO LIKE TO TRY OUT THEIR REASONING SKILLS

Secondary research


PRIMARY RESEARCH FINDINGS

Interviews CARLA sEIXAS MASTERS IN

Educational sciences

Has been working with children for more than

15 years - GUIDED ME ON MY SECONDARY RESEARCH - HELPED ME DEFINING THE AGE GROUP I WANT TO DESIGN FOR

Surveys MOST PEOPLE THINK THAT VIDEO GAMES CAN BE A POSITIVE INFLUENCE IF PLAYED IN MODERATION OR IF APPROPRIATE FOR CHILDREN

MOST PARENTS WOULD ONLY BE WILLING TO PAY 50 - 100 POUNDS FOR A PRODUCT

CHILDREN PREFER TO PLAY WITH FAMILY OR FRIENDS THEN ALONE IN THE COMMENTS SECTION ONE PARENT POINTED OUT THAT I NEEDED TO HAVE IN MIND THAT CHILDREN GET BORED REALLY EASILY SO THE PRODUCT WOULD HAVE TO BE STIMULATING AND FUN

Profiles and Shadowing

MARia AGE 8

Milly

IPAD

AGE 7 DOLL hassan

AGE 8 FOOTBALL

rodrigo AGE 3

BOOKS AND PUZZLES


JohnMartins 2nd February 2014 Dear Company RE: Request for you to act as my external mentor for my Final Major Project

I am a final year product design student about to initiate the Final Major Project of my 3-year degree. My product design studies started in my High School, in Portugal. Carried on in the UK as I did a foundation year in Art and Design and after I started this 3 yearlong product design degree. As of today I completed over 15 design projects, a 6 month placement in Paris ( ERASMUS) in Strate College and wrote a series of essays on design studies. The theme of my Major Project is Entertainment products for children. Your expertise and success on the subject is very admirable and inspirational what led me to write you. I think your contribution for my project would add an extreme value to it and therefore it would be an honor if you would accept to be my external mentor. This collaboration would consist on you reviewing my project in different stages and give me professional advise on it so I can achieve greater results. Your knowledge and judgment as a professional practitioner would help me get a better sense on what to expect from the ‘real word’ and it would add a higher level of reliability to my project. For you to get a better sense on my design process and have a look at some of my previous design projects I would invite you to visit my website on http://johnmmartins.wix.com/jmdesigns. There you can also find my infographic curriculum and my graduate year plan to have an overview on my journey as a student designer and my future aspirations. I also wish to invite you to my Degree Show, in June, where I will present my concluded project. The show will be held in Salford University, at Media City and you are more than welcome to come. Attached to this Media Pack are my Major Project’s brief and my research findings. It is with much appreciation that I thank you for taking time to review this request and I hope you can take on this journey. Yours Sincerely, John Martins

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