Ultimate Client Relationship Win In Real Estate

Page 14

Property Tracker® accounts n n n n n

Buyer: receives daily or instantaneously depending on urgency and readiness. Seller: receives daily or weekly notifications of new listings monthly MarketInsights™ of their own neighborhood. Homeowner: receives a weekly notification of new listings to keep up with the neighborhood as well as monthly MarketInsights™ of his own neighborhood. Investor: receives a weekly notification of new listings in the various search areas selected, as well as monthly MarketInsights™ once a quarter. Renter: keeps up on market trends, she receives notifications every other week and MarketInsights™ every month.

UCR Value Proposition At John L. Scott, our full-time, full-service residential specialists have your best interests at heart because we focus on relationships rather than transactions. Expertise Although online and mobile access to information on homes for sale, home value estimates, and research tools have become common, understanding the market and navigating the process of buying or selling a home is still complex. It’s more important than ever to work with a real estate professional who has a level of “EXPERTISE” that goes beyond what a mobile app, online video, or website can do. At John L. Scott we take pride in offering expertise that most clients don’t even consider. For example, most buyers search for a home without taking into consideration the various market conditions that can affect the entire purchase process. Market seasonality, the backlog of buyers (also known as the competition), and analyzing recent comparable sales all factor into an offer and acceptance strategy. Negotiations One of the top three things clients want most from their Realtor® is help with negotiations. Many people think they’re good at negotiating but often their experience is in haggling or bargaining, which is different than the art of negotiation. Typically, both buyers and sellers are emotionally invested and, when it comes to something so deeply personal as a home, the importance of having a professional negotiator working for you is invaluable.

14 |

Win in Real Estate | John L. Scott Ultimate Client Relationship®

Transactional Excellence At John L. Scott Real Estate, brokers aim for transactional excellence with every home sale. What this means for our clients is that our professionals coordinate every detail of the real estate transaction. From the moment an offer has been mutually accepted by the buyer and the seller, our residential real estate specialists monitor the various inspections, appraisals, title, escrow, and loan processes. They communicate and collaborate with all the partners and parties involved with the transaction to ensure a smooth closing. These are the types of details that often separate those who simply have a real estate license and John L. Scott Residential Specialists who are committed to the process of transactional excellence.