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The sustainability of B2B e-marketplaces

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The sustainability of B2B e-marketplaces: Ownership structure, market competition, and prior buyer-seller connections Authors:

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2009 Article 

Kexin Zhao 

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Department of Business Information Systems  and Operations Management, Belk College of 

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Business, University of North Carolina at  Charlotte, 9201 University City Boulevard,  Charlotte, NC 28223, USA 

Mu Xia 

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Department of Business Administration,  College of Business, University of Illinois at  Urbana-Champaign, 350 Wohlers Hall, MC-706,  Champaign, IL 61820, USA 

Michael J. Shaw 

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b2b e-marketplaces sustainability market competition ownership structure

Department of Business Administration,  College of Business, University of Illinois at  Urbana-Champaign, 350 Wohlers Hall, MC-706,  Champaign, IL 61820, USA 

Chandrasekar Subramaniam Department of Business Information Systems  and Operations Management, Belk College of  Business, University of North Carolina at  Charlotte, 9201 University City Boulevard,  Charlotte, NC 28223, USA 

Published in: · Journal Decision Support Systems archive  Volume 47 Issue 2, May, 2009   Elsevier Science Publishers B. V.  Amsterdam, The Netherlands, The Netherlands   table of contents   doi>10.1016/j.dss.2009.01.005  

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Table of Contents

B2B e-marketplaces alter the structure of buyer-seller trading networks. To study the network-level structural changes caused by the  emergence of e-marketplaces, we develop a multiple-player noncooperative game, where rational firms select optimal interfirm connections  and the network is endogenously formed and evolved. We examine the conditions under which both neutral and biased B2B e-markets will  sustain, when previous buyer-seller connections exist. We test our model in both the oligopoly market and the oligopsony market. Our  analysis explains how ownership structures and market competition interact with each other to affect e-market sustainability. We also  identify other critical factors for sustainable e-markets and their social welfare implications. 

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12/4/2011


The sustainability of B2B e-marketplaces

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http://dl.acm.org/citation.cfm?id=1534998

12/4/2011

id=1534998  

Authors: Kexin Zhao Department of Business Information Systems and Operations Management, Belk College of Business, University of North Caro...

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