A Big, Little Production—the Power of Videos in Today’s Business World The Power of the Image These days, you’ve probably heard the critics and their gripes: there are too many computers, too many Internet connections, it’s all so flashy, and it’s probably making us stupid. This complaintstream (or some variation of it) is regularly in the papers and on the news, and it’s all from the naysayers who are out to warn us all. But most of this isn’t that important. Critics get paid to say stuff like this, so it’s not worth taking to heart. What’s important is the way that today’s media is affecting people’s lives in terms of how they educate and improve themselves. Slide over to the library, and you’ll likely see the audiovisual shelves stacked with howto DVDs on playing chess, writing a screenplay, or saving on taxes. The coming of visual media has created a new, doityourself (DIY) classroom that can help people learn while they cook dinner or type on their laptop. This is where online business pros come in. Video production and exposition for online business purposes are what people use to gain knowledge; that’s why digital marketing can really work for entrepreneurs today by providing such videos for consumer usage. But aside from producing videos, there’s always the matter of putting them to use in a web marketing environment. To do this, there are some tricks to know; but once you have them, you can use them to create some success for your business.
From the Studio and Beyond Video SEM, or search engine marketing, works pretty much the same way as your regular online content. You post optimized material online so that people can find it through search engines and keywords. But the fun of video SEM comes from the whole process of creating a video for your business online. It’s a bit like making a film. Your prep and production process requires you to be exact. Are you going to be doing an oncamera presentation or promoting a new product? How long does it have to be? Is music or graphic manipulation involved? You can likely produce a basic video with your average video camera from home, so long as you can upload the video online. You can also use editing software that comes with most computer program packages today. If you are going to get a bit slicker with production, you might want to get a production firm to help you out. Don’t break the bank, though. Business videos do not have to be in line with CocaCola or Apple commercials. However, business videos do have to be optimized. This is the most important but alltoooften forgotten aspect of online business videos—video SEO, or search engine optimization. When preparing to post your video on your web site and/or embed it in
your web pages, ads, or related content, you need to optimize your video, too. This usually involves inserting keyword phrases into the video interface so that clients can find them in their searches. Remember: videos are just visual web content. Search engine marketing is based on targeting what clients will be searching for online. You have to cater to that; thus, you have to tag your videos accordingly, following trends.
Opening Night…or Day Some business pros have turned videos and video SEO into a smallscale, Hollywoodstyle production lifestyle. Some of them make announcements for new video information products, such as recorded seminars or promotions, as a big opening nighttype extravaganza. Others produce commercials advertising their products and offer discounts if clients order online. This is all fine and dandy. Once you start using online videos and get them working for your business, you’ll see the potential they can create for you business. Acting on that potential actualizes your success. In the world of video, you are creating something small that can have a big impact on your business. By covering all the bases of your video SEO field—production, exposition, optimization—you are taking a small media unit and creating the potential for huge success for your business. That’s the power of the moving image, and it is not to be ignored. To get more help on all your SEO, web site design, and web traffic needs, email Numero Uno Web Solutions Inc. at email@example.com.