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Urban Cycling: Improving Safety for Cyclists + Drivers Emily Sappington Priscilla Mok John Gruen Basic Interaction Design A3: Ubiquitous Computing Fall 2011


Design Problem

Flickr: sniderscion


Design Problem

Flickr: sniderscion


Cyclists

Flickr: jimgoldenstudio


Drivers

Flickr: eyepiphany


Research Summary 9 Interviews Conducted (6 Cyclists, 3 Drivers)

2

Surveys for Cyclists and Drivers (90 Cyclists, 15 Drivers)

12 Storyboards Created for 6 Candidate Ideas

5 Needs Validation Sessions Conducted (9 Cyclists, 6 Drivers) …plus lots of reading blogs / websites / articles / books!


Research Summary 9 Interviews Conducted (6 Cyclists, 3 Drivers)

2

Surveys for Cyclists and Drivers (90 Cyclists, 15 Drivers)

12 Storyboards Created for 6 Candidate Ideas

5 Needs Validation Sessions Conducted (9 Cyclists, 6 Drivers) …plus lots of reading blogs / websites / articles / books!


Field Research + Interviews John Pratt


Over the Bar Bike Cafe Initial Interviews in the Field


Over the Bar Bike Cafe Initial Interviews in the Field


Initial Interview Results From Cyclists + Drivers There’s not a month that goes by that I don’t hear about a cyclist I know getting in an accident.

There’s a cycling problem in Pittsburgh?


Research Summary 9 Interviews Conducted (6 Cyclists, 3 Drivers)

2

Surveys for Cyclists and Drivers (90 Cyclists, 15 Drivers)

12 Storyboards Created for 6 Candidate Ideas

5 Needs Validation Sessions Conducted (9 Cyclists, 6 Drivers)


Surveys


Survey Distribution OTB CafĂŠ + BikePGH + Networks


Surveys Results from the Cyclist Surveys

90 respondents

Why Don’t Cyclists Ride More? Weather

Nighttime

Traffic

Cycling Safety Gear

Many detailed stories from cyclists about run-ins with drivers (67/90 described their experiences, to be exact)


Surveys Results from the Driver Surveys

15 respondents Most Difficult Things About Sharing the Road:

Not Enough Space

Passing

Nighttime

73% indifferent about sharing the road with cyclists


Research Summary 9 Interviews Conducted (6 Cyclists, 3 Drivers)

2

Surveys for Cyclists and Drivers (90 Cyclists, 15 Drivers)

12 Storyboards Created for 6 Candidate Ideas

5 Needs Validation Sessions Conducted (9 Cyclists, 6 Drivers)


Ideation + Storyboarding


Ideation Focusing on City + Safety Brainstormed ideas that would impact both drivers and cyclists Focused more on safety and citywide implementations instead of specific products


Storyboards Getting Feedback From Cyclists + Drivers Flock of Cycles community meeting at OTB Bike CafĂŠ

Got great feedback from several notable people: Nick Drombosky (FoC President) Sarah Walfoort (City Planner)


Storyboards Getting Feedback From Drivers


Storyboards Idea: Dynamic Cateyes


Storyboards Idea: Dynamic Cateyes


Storyboards Idea: Cyclist Indication Light


Storyboards Idea: Cyclist Indication Light


Storyboards Idea Feedback: Dynamic Cateyes CYCLISTS: “I think that there wouldn’t be too many roads that fit in this category. Would they be in the door zone?” “I like the idea of a popup bike lane, but I’m afraid that cars would be distracted by the flipping motion.”

DRIVERS: “I like the temporary intervention but is it feasible?” “Are there enough Pittsburgh bikers to warrant such a thing?”


Storyboards Idea Feedback: Cyclist Indication Light CYCLISTS: “Would raise awareness which is good. But maybe it should show speed instead.” “Feel like this would be more implementable, more unique.”

DRIVERS: “I would like that, an alert to help me know that someone is coming on a bike, I would then look around me…” “Provides immediate feedback because I’ll see a cyclist seconds later.” “Too much signage in Pittsburgh already.”


Key Findings Seeing Design Opportunities 1.

People would like help negotiating the space between drivers and cyclists on the road

2.

There's a need for more awareness about where a cyclist is A.

3.

Drivers in general are not aware of cyclists

There's a need for education about how to operate vehicles and the law

4.

Constraints and considerations: A.

safety (driver distractibility), feasibility, scalability and system needed to be easily

understood by visitors


Proposed Design


Dimensional Traffic Sensor System (DTSS)

Dimensional Traffic Sensor (DTS)

Light-Up Sign with Cyclist Symbol


Videosketch


Potential Roadmap Making More Cities Bike-Friendly 1.

With continued use throughout the city, will form a city-wide network of sensors a) Useful for data collection, e.g. improving city’s decisions about where to put bike lanes

2. Extendable to other vehicles that share the road (e.g. motorcyclists, special traffic like funerals) 3. Could easily be applied to other cities as well, looking to make their cities more bike-friendly


Thank you!


Urban Cycling Presentation